Are Audiences Abandoning The Web As Their Primary Channel For Finding Great Content, Digiday Brand...
Transcript of Are Audiences Abandoning The Web As Their Primary Channel For Finding Great Content, Digiday Brand...
| ANDRI ES DE V I LLI ERS
Source:Business Insider
DIGIDAY BRANDSUMMIT2016
It’saMobileWorld
3
2008 2015
42% ONDESKTOP
51% ONMOBILE
80% ONDESKTOP
12% ONMOBILE
TIME SPENTPERDAYWITHDIGITALMEDIA
IN 2015
50%ofcontentconsumptionintheOutbrain networkoccurred onmobiledevices
THISTRENDISREFLECTEDIN OUTBRAINDATA…
| ANDRI ES DE V I LLI ERS
Source:Business Insider
DIGIDAY BRANDSUMMIT2016
PeopleSpendMostofTheirTimeonMobileApps,NotWeb
4
2013TOTALTIME:
2hrs,38mins
80%INAPPS20%
ONWEB
HOWAMERICANSSPENTTHEIR TIME ONMOBILEDEVICES(PERDAY)
2015TOTALTIME:
3hrs,40mins
90%INAPPS10%
ONWEB
| ANDRI ES DE V I LLI ERS
Source:BIIntelligence
DIGIDAY BRANDSUMMIT2016
MessagingIsOvertakingSocialMediaonMobile
5
MOB I L E U S AGEON ME S SANGE RAPPS
*236MINUTES/USERS/MONTH
Q 1 2 0 1 1 Q 3 2 0 1 5
350
MILLIO
NS
TOP4SOCI ALNETWORKING APPS
TOP4MESSAGINGAPPS
TELEGR AM KIK
*
V IBER S LACK WHATSAPP MES S ENGER