Services MarketingCase Study

ARAVIND EYE CARE

Presented by: Anshuman Dutta

Ravi Chouhan

VISION“To focus on improving the total health of the

country”

MISSIONEliminate needless blindness providing

compassionate and high quality eye care to all.

FOUNDER CHAIRMANDr. G. Venkataswamy or 'Dr. V'

ROLE OF OPERATIONS IN MEETING THEIR OBJECTIVE

• Their main goal must be to determine the most efficient and

optimal methods of supporting patient care delivery which

can be achieved through improving quality and efficiency of the

available resources.

• They must focus on managing patient flow - the movement of

patients through a set of locations in a health care facility.

• Focus on proper transporting of patients and equipment.

• Reduce the defect rate of the lenses.

What performance measures does Aravind Eye Hospital use?

• Importance is given to Quality and safety needs.

• They set up factory so that they can focus on eye care.

• They provide similar services to both the paid and non-paying patients.

Should the performance measures be different for the two business models pursued by Arvind Eye Hospital?

What are the concern areas for Aravind Eye Hospital in realizing its vision?

• How market the organizing of the eye camp?• How to organize the camp?• How to organize the logistics?• To reduce the cost of the lenses.

Steps taken by Arvind eye Hospital:• The Auro Lens company: Manufacturing lenses at low costs hence,

reducing the cost of the surgery.

• Charging a amount from those who can pay for it. Hence reducing the burden of the hospital.

• Using local sponsors like the local mills (for eg.) to leverage and use their influence to bring in more people.

• LAICO is also one of the major steps towards better management and spreading the management practices to other hospitals. LAICO trained many non profitable/ Loss making charitable hospitals back on track.

• Good event management: Follow-up, Refreshments and food for the patients waiting for surgery. Conducting the event like a mela with food, music. Making the surgery a good experience.

• Thank You!