A Q U A N E T

P r o f e s s i o n a l H a i r S p r a y F o r M e n

Find Your Inner Gent leman

Wingman

Xochitl Orozco & Jamie Castorena

About AquaNetHairspray was first introduced in the late 1940’s when the beauty industry realized that the aerosol cans which were being used in WWII for insecticides could be used as a dispenser for hairspray. Demand was high through the beehives of the 1950’s and 60’s, until the first “flower child” came in the 1970’s and brought attention to the CFOs found in hairspray, which were harmful to the environment.

Eventually, regulations were adapted and CFOs were removed. The 80’s introduced a new pastime of “Who could get their hair the highest?” There were experiments of all sorts; frizzy bangs, mullets, funky side pony tails, and funky pompadours. Hair was all about achieving that great length and volume. And the one bottle everyone knew and trusted was AQUA NET, It had increasingly become one of the leading hairsprays.

Since then it has remained a slow commodity with the decline of outrageous hairstyle obsessions and growth of the age generation.

Our CampaignWith the rise of fashion increasingly riding on men and the new “lumber-sexual” style, lies a fascinating opportunity to target these neatly haired

“gentlemen” into a new generation for AQUA NET.

AQUA NET has found its new generational home, with each of the four bottles pertaining to an individualistic style for every gentlemen out there. The classic greaser bad boy, has grown up and become the young rugged business man that his mind had been chasing since the moment he finished spraying his slick but volumized hair in front of that mirror every morning.

Much of this style and culture holds its base on looking like a rugged male but with fined tuned hair. Or the young adult who is clean cut with professional attire who rocks the daring military slick undercut and Presley pompadour.

AdvertisingMales from age 20-35 Focus on: Low Income, Hipster, College, Trendy Heavy native advertising on: Buzzfeed Facebook Tattoo Shops Mens Magazine Websites H&M Store Website Macys Store Website Forever 21 for Men Sold in all drug stores and department stores Promotions: Free hair cuts outside stores with purchase of a bottle of AQUA NET

Fi n d You r In n er G ent l em an

Fi n d You r In n er G ent l em an

Fi n d You r In n er G ent l em an

AQUA NET Craftsman

AQUA NETFi n d You r In n er G ent l em an

refined man =

AQUA NETFi n d You r In n er G ent l em an

Polished man

I still look at myself and want to improve

AQUA NET

-David Beckham

Find Your Inner Gent lemanPolished man

Find Your Inner Gent leman AQUA NET

Remember that nothing can bring you success but yourself.

Fi n d You r In n er G ent l em an

-Robert Downey Jr.

refined man

AQUA NET

I’m not going to be the guy who’s not pulling his own weight

-James Franco

Find Your Inner Gent lemanCraftsman

Find Your Inner Gent leman

IEveryday is a new experience and I take it as it comes

-Zac Efron

AQUA NET Find Your Inner Gent lemanWingman

Our ProductPolished man

refined man

Craftsman

Wingman

Hairspray for the man who needs every hai to stay in place, a polished slicked back look that turns heads. Polishedmen always looks sleek and put together. -Extra Strong Hold - Scented

The refined man enjoys the finer things in life yet knows how to toe the line between sleek and rugged. He keeps his hair tamed, neat in a woke-up-like-this way -Extra Strong Hold - Non-Scented

The craftsmen doesnt follow everyones rules, lives life on the edge with all different kinds of trendy hairstyles. Craftsmen always takes risks. -Strong Hold - Scented

The wingman is smooth, doesnt let his natural good looks be held in place. While hair is kept clean and styled, he uses his flip and flare to his advantage. -Strong Hold - Non-Scented