Apu14 beijing final for show english press
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Transcript of Apu14 beijing final for show english press
1 | AMD APU14 BEIJING | MAY 15, 2014
PRESENTER NAME GOES HERE DATE GOES HERE
PRESENTATION TITLE PRESENTATION TITLE PRESENTER NAME GOES HERE
DATE GOES HERE
AMD SUCCESS IN GREATER CHINA SPENCER PAN
Corporate Vice President and Managing Director for AMD Greater China
2 | AMD APU14 BEIJING | MAY 15, 2014
THE AMD MISSION
To be the leading designer and integrator of innovaMve, tailored technology soluMons that empower people to push the boundaries of what is possible.
To be the leading designer and integrator of innovaMve, tailored technology soluMons that empower people to push the boundaries of what is possible.
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AMD GREATER CHINA PLEDGE Our customer promise is to deepen our roots in Greater China and deliver technology leadership and soluDons that enrich people’s lives.
4 | AMD APU 14 BEIJING | MAY 15, 2014
Infrastructure Support
Gov. RelaMons
Finance
Order Management
IT
HR
Legal
CHINA
AMD PRESENCE IN GREATER CHINA OVERVIEW: y We have a long-‐standing presence in China, this year marks 21 years. (1993-‐2014) y AMD China encompasses all the funcMons that AMD has world-‐wide.
Beijing
Hong Kong
Taiwan
Shanghai
Shanghai R&D Center
Customer Engr. WW ODM BU Global WB
Acer/Asus GAM WW Chipset & AIB
OSAT
Suzhou Factory
Sales Op.
GC HQ & S&M Lenovo GAM WW DT BU
Customer Engr.
Suzhou
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AMD GC – MAJOR ACHIEVEMENTS AND KEY HIGHLIGHTS
Strong Channel, OEM/ODM, ecosystem partners
Strong GC gaming presence and success stories
Beijing and Shanghai R&D were crucial in the development and success of PS4 and Xbox One
Growth in Channel DT and AIB (33% and 19% YoY Rev. Growth)
Suzhou factory contributed more than 30% AMD worldwide capacity
Biggest region in AMD -‐ contributes more than 30% of AMD PC worldwide revenue
>30%
>30% >33% and >19%
6 | AMD APU 14 BEIJING | MAY 15, 2014
HOW AMD WINS IN GREATER CHINA
3PROTECT CONSUMER MARKETS
FURTHER BUILDING UP OUR STRONG COMMITMENT AND SUCCESS IN GREATER CHINA
2ATTACK IN COMMERCIAL SEGMENTS
1PURSUE HIGH-‐GROWTH MARKETS
y CulMvate 64-‐bit ARM server opportuniMes y Develop semi-‐custom opportuniMes y Accelerate adopMon for professional graphics
y Execute our ahack strategy around commercial desktop and notebook
y Win the target segments of embedded soluMons
y Focus on our gaming strategy to conMnue dominaMng channel DT and AIB markets y Up-‐sell consumer desktop and notebook
7 | AMD APU 14 BEIJING | MAY 15, 2014
APU14 BEIJING – TODAY’S AMD TECHNOLOGY SHOWCASE
1 Professional Graphics, Mantle & Unified Gaming Strategy
2 Next-‐GeneraDon APUs and Ambidextrous CompuDng
3 Manju Hegde
Steven Liu 4
5 Kamal Khouri
HSA / OpenCL -‐ UDlizing AMD GPUs and APUs to Accelerate Apps
MaZ Skynner
Bernd Lienhard
6
Embedded SoluDons and Technologies
Harry Liang
7 AMD and ARM – 64-‐bit ARM Update Lakshmi Mandyam ARM
Server -‐ Upcoming APUs and 64-‐Bit ARM CPUs
Channel Desktop APU Product Update
8 | AMD APU 14 BEIJING | MAY 15, 2014
THANK YOU
9 | AMD APU 14 BEIJING | MAY 15, 2014
AMD GRAPHICS MATT SKYNNER
Corporate VP & GM, Graphics Business Unit
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LEAD IN CONTENT
GAMING PROFESSIONAL
BE THE GRAPHICS TECHNOLOGY LEADER VISUAL AND COMPUTE GRAPHICS
10 | AMD APU14 | MAY 2014
11 | AMD APU 14 BEIJING | MAY 15, 2014
UNIFIED GAMING STRATEGY WIN THE HEARTS AND MINDS OF GAMERS
EVERYWHERE
PROFESSIONAL GRAPHICS LEADING IN CONTENT CREATION & ANALYTICS
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PROFESSIONAL GRAPHICS STRATEGY
y Professional graphics powering the new Apple Mac Pro
y Desktop and Notebook performance leadership in new SPECviewperf® 12 benchmark
y AMD FirePro™ Cloud soluMons: SupporMng VMware, Citrix and Microson; Professional ISVs integraMng AMD RapidFire technology
y CerMfied for IronCAD CAXA
LEADING IN CONTENT CREATION AND ANALYTICS
HIGHLIGHTS
13 | AMD APU 14 BEIJING | MAY 15, 2014
“…supercompu+ng-‐class performance from a single GPU.”
- PERSONALMAG
16 Ultra Workstation Partners including China partner:
teraFLOPS Double Precision 2
OVER
4K DISPLAYS With Mini- DisplayPort 1.2 6
UP TO
GB GDDR5 Frame Buffer
16
14 | AMD APU 14 BEIJING | MAY 15, 2014
“[Mac Pro] is a machine unlike anything we've ever made both inside and out.”
– Phil Schiller, Senior Vice President, Apple
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} Today’s workstaMon applicaMons take advantage of the GPU for compute
} Heavy influence on tradiMonal CAD workflows
§ Concurrent engineering workflows with CAD and CAE on the same machine
THE INCREASED RELEVANCE OF
GPU COMPUTE FOR WORKSTATIONS
Workstation Applications (CAD & M&E)
HPC Applications
Workstation Applications (CAD & M&E)
HPC Applications
GRAP
HICS
GPU COMPUTE
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THE WORLD’S TOP ISVS ARE MOVING TO OPENCL
TM
17 | AMD APU 14 BEIJING | MAY 15, 2014
ENGINEERING
DASSAULT
Learn more Learn more Learn more
y Abaqus 6.14 with OpenCL™ y AMD FirePro™ graphics enables
users to design and simulate on same machine
Systemes Simulia SIEMENS
PLM Software OPTIS
THEIA-RT
y NX Nastran 9.1 with OpenCL™ y AMD FirePro™ graphics enables
users to design and simulate on same machine
y OpenCL™ based real-‐Mme physics-‐based ray-‐tracing
y Max performance for real-‐ Mme design-‐review pipelines
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MEDIA & ENTERTAINMENT
BLACKMAGIC
Learn more Learn more Learn more
y AMD FirePro™ Graphics enables applying effects “on the fly”, using OpenCL™
DaVinci Resolve AUTODESK MAYA Bullet
THE FOUNDRY MARI
y MAYA’s fast physics solver via OpenCL™ allows arMsts to quickly create, view and edit simulaMons in real-‐Mme
y AMD FirePro™ Graphics OpenCL™ performance enables real-‐Mme 3D preview of model complete with full effects enabled
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UNIFIED GAMING STRATEGY
y Strong demand for new AMD Radeon™ R9/R7 Series products
y The graphics powering all next gen Consoles – Xbox One coming to China in September!
y Mantle closed BETA launches, with 40 game developer studios signed up
y AMD Radeon™ Sky running in Tier 1 Cloud gaming pilot deployments
WINNING THE HEARTS AND MINDS OF GAMERS EVERYWHERE
HIGHLIGHTS
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AMD RADEON™
295X2 “One word -‐ breathtaking.”
- Guru3D
GRAPHICS
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NEW NOTEBOOKS FEATURING AMD RADEON™ R9 R7 & R5 M200 GRAPHICS – Q1’ 2014
AMD Radeon™ R9 M200 Series enabled notebooks
MSI GX70
ALIENWARE M17
TOSHIBA Satellite P55t
y AMD A10-‐Series quad-‐core processor
y AMD Radeon™ R9 M290X Graphics
y www.msi.com
y AMD Radeon™ R9 M290X Graphics
y www.alienware.com
y First 4K notebook y AMD Radeon™ R7
M265 Graphics y www.toshiba.com
AMD Radeon™ R7 & R5 M200 Series enabled notebooks
LENOV0 G-410/G-510
y AMD Radeon™ R7 M265 Graphics
y AMD Radeon™ R5 M230 Graphics
y www.lenovo.com
ACER Aspire E1-572G
y AMD Radeon™ R7 M265 Graphics
y AMD Radeon™ R5 M240 Graphics
y www.acer.com
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MANTLE A VISION FOR THE FUTURE OF GRAPHICS APIs 4 ENGINES
7 DEVELOPER
S 20+ GAMES
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SIMPLIFY
KEY GOALS FOR MANTLE
PERFORMANCE PIONEER
y Make PC game development easier
y Give PC game developers more explicit hardware control
y Alleviate bohlenecks, abstracMons that waste Mme
y Give gamers more FLOP, performance per wah and $
y Fully uMlize mulM-‐core CPUs
y Reduce hardware requirements of modern games
y Usher in the era of “low-‐overhead” PC graphics APIs
y Give game developers a seat at the table for API development
y Jointly define new best pracMces for a new era
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SIMPLIFY
“By integra+ng AMD’s new Mantle API, CRYENGINE will gain a dimension of ‘lower level’ hardware access that enables extraordinary efficiency, performance and hardware control.” Cevat Yerli
Founder, CEO & President
“With Mantle, our team can spend more =me achieving our perfect ar=s=c vision, and less +me worrying about whether or not today’s gaming hardware will be ready to deliver it.”
Chris Roberts CEO
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36fps Without Mantle
AMD A10-7700K APU R9 280X GPU
1920x1080x32 quality=high
60 fps Mantle
AMD A10-7700K APU R9 280X GPU
1920x1080x32 quality=high
66% FASTER 1
AMD RADEON™ GRAPHICS | MARCH 2014 | AMD CONFIDENTIAL
PERFORMANCE
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PIONEER
0
1
2
3
4
5
6
7
8
9
10
11
12
0 1 2 3 4 5 6 7 8 9 10 11 12
Num
ber o
f Gam
es
Months After API/Driver Launch
API Adoption Rates by Games in Development
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THE MANTLE ADVANTAGE A SHORTCUT TO DIRECTX® 12 READINESS
RENDER BACKEND PORT
EFFORT TO COMPLETE
Consoles } Mantle Low-Medium DirectX® 11 } Mantle Medium
DirectX® 11 } DirectX® 12
Medium
Mantle } DirectX® 12 Low
PIONEER
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WINNING IN CONTENT
GAMING PROFESSIONAL CONTENT CONSUMPTION CONTENT CREATION
y Mantle is changing the game industry
y Mantle enables an easy path to DirectX® 12 for game developers
y AMD Radeon™ Graphics are the ulMmate soluMon for gamers today and tomorrow
y OpenCL™ being adopted by top professional ISV applicaMons
y AMD GCN Architecture provides opMmal performance for OpenCL™
y AMD FirePro™ Graphics soluMons enable superior professional workflow experiences
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Divider Mtle THANK YOU
30 | AMD APU 14 BEIJING | MAY 15, 2014
2014 CLIENT BUSINESS UPDATE BERND LIENHARD
CORPORATE VP AND GENERAL MANAGER, AMD Client Business Unit
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PC MARKET OVERVIEW
TECHNOLOGY DEMANDS ON COMMERCIAL
MARKET CONTINUE TO EXPAND VISUAL COMPUTING
AND GRAPHICS-‐INTENSIVE APPLICATIONS ARE DOMINATING
TABLETS AND NEW CLIENT FORM FACTORS GROWING
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DRIVING THE COMPLETE SOLUTION ENABLING THE SURROUND COMPUTING EXPERIENCE
PRODUCTS “Kaveri,” “Beema,” “Mullins”
INNOVATION Project Discovery, Nano PC SoluMon and Form Factor enablement
APPLICATIONS LibreOffice, Adobe® Photoshop®, AMD Gesture Control, Games
EXPERIENCE Gaming, Natural User Interfaces, 4K
TECHNOLOGY HSA, GCN, Security Processor, Mantle, TrueAudio, DockPort
33 | AMD APU 14 BEIJING | MAY 15, 2014
AMD CLIENT MOMENTUM
“KAVERI” RevoluMonary Architecture
“Kaveri is the greatest innovation that AMD has made in the last ten years…”
― Digital! Magazine February issue, page 22-‐23
“KABINI” First AMD Athlon™ and Sempron™
APUs
“BEEMA” and “MULLINS” 2x Performance-‐Per-‐Wah
“I can also say that, given a choice between Intel and AMD in this particular segment, the AM1 platform clearly wins.”
― Tom’s Hardware hhp://bit.ly/1nz52yu
“The APUs codenamed “Mullins” and “Beema” are set to deliver more than twice the performance-‐per-‐watt of the previous generation”
― CIO-‐Today hhp://bit.ly/1nsoX4N
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INTRODUCING “MULLINS” LOW-‐POWER AND “BEEMA” MAINSTREAM APUs
y New levels of performance y Stunning visual and streaming
video experiences y First and only x86 processors to integrate
an ARM core for security
DifferenMated Experiences
Playorm Security Processor
World-‐class Power Management
3rd GENERATION OF CATEGORY-LEADING APUs
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“BEEMA” POWER IMPROVEMENTS
GENERATION OVER GENERATION REDUCED POWER CONSUMPTION, MORE BATTERY LIFE
0.81 W
1.16 W
2.33 W 2.21 W
0.62 W
0.95 W
1.92 W 1.81 W
0.00 W
0.50 W
1.00 W
1.50 W
2.00 W
2.50 W
eReader Web Browsing 1080p Video Playback MobileMark 2012
"Kabini" SoC "Beema" SoC
Up to 20% POWER REDUCTION
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POSITIONING BACKED BY PERFORMANCE GENERATION VS. GENERATION, TOP OF STACK COMPARISON*
*System test configuraMons in back-‐up
AMD A10 Micro-‐6700T vs. AMD A6-‐1450
2013 2014
PCMark 8 Home 3DMark 11 Performance Basemark CL
Over 2X THE GRAPHICS PERFORMANCE PER WATT OF “TEMASH”
NEARLY 2X THE SYSTEM PRODUCTIVITY PER WATT OF “TEMASH”
Home v2
“Temash” Quad-‐core
8 W TDP, 5.4 SDP 1487 478 15
“Temash” Dual-‐core
3.9 W TDP, 3.5 SDP 1186 299 10
AMD A10 Micro-‐6700T with Radeon™ R4 Graphics
4.5 W TDP, 2.8 W SDP 1591 582 15
AMD A4 Micro-‐6400T with Radeon™ R2 Graphics
4.5 W TDP, 2.8 W SDP 1386 452 13
AMD E1 Micro-‐6200T with Radeon™ R2 Graphics
3.9 W TDP, 2.8 W SDP 1294 371 12
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WHAT’S NEXT?
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COMING SOON: THE 2014 PERFORMANCE MOBILE APUs
y RevoluMonary Architecture y Maximum Compute Performance y Enabling New Experiences
Up to 12 Compute Cores*
HSA Features
Graphics Core Next (GCN) with Mantle
*Includes 4 CPU cores + 8 GPU cores. Visit amd.com/ComputeCores for more informaMon.
AMD TrueAudio
“KAVERI” AMD’s MOST ADVANCED APU EVER
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Give Customers New Paths to InnovaDon
Harness the Best of the x86 and ARM Global Ecosystems
Offer Compute Leadership in Both x86 and 64-‐bit ARM
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AMD “PROJECT SKYBRIDGE” AMBIDEXTROUS DESIGN FRAMEWORK
2015
AMBIDEXTROUS COMPUTING ROADMAP
y StarMng in 2015, families of 20nm APUs and SoCs with pin-‐compaMble x86/ARM compute
y Designed for Full HSA support y AMD Graphics Core Next (GCN)
y Next-‐Gen “Puma+” x86 Cores
y Low-‐power A57 64-‐bit ARM Cores
y AMD‘s first HSA Android playorm
41 | AMD APU 14 BEIJING | MAY 15, 2014
AMBIDEXTROUS COMPUTING ROADMAP
2016+
THE NEXT MAJOR LEAP FORWARD IN COMPUTING BEGINS
ElevaMng 64-‐bit ARM performance to new levels
AMD DEVELOPING 64-‐BIT ARM CORES “K12”
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DRIVE NEW EXPERIENCES HSA FEATURES TO UNLOCK GFLOPS
AMBIDEXTROUS COMPUTING
ADD THE LATEST GAMING TECHNOLOGY
TAKING CLIENT DEVICES INTO THE FUTURE!
y “Project SkyBridge” y Pin-‐CompaMble ARM and
x86 SoCs
y Fully exploit the tremendous capabiliMes of the APU architecture
y Give users something to get excited about and accelerate their applicaMons
y Leverage AMD’s leadership to win new fans and move the industry forward
43 | AMD APU 14 BEIJING | MAY 15, 2014
Divider Mtle
Divider Mtle
THANK YOU
44 | AMD APU 14 BEIJING | MAY 15, 2014
PRESENTER NAME GOES HERE DATE GOES HERE
PRESENTATION TITLE “KAVERI” AND THE HSA ADVANTAGE
MANJU HEGDE Corporate VP, AMD
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PROGRAMMING HETEROGENEOUS SOCS/APUS
IS GOING TO GET A LOT EASIER
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hUMA CPU GPU
APU ACCELERATED PROCESSING
UNIT
HSA
SERIAL WORKLOADS
PARALLEL WORKLOADS
WHAT IS HSA?
Processor design that makes it easy to harness the enDre compuDng power of an APU for faster and more power-‐efficient devices, including personal computers, tablets, smartphones and cloud servers
47 | AMD TECH DAY | MAY 2014 |
HSA FEATURES OF “KAVERI”
y GPU and CPU have equal flexibility to be used to create and dispatch work items
y GPU and CPU have uniform visibility into enMre memory space
hUMA
GPU CPU
y Access to full potenMal of “Kaveri” APU compute power
APU GFLOPS
CPU GFLOPS
GPU GFLOPS
hQ
GPU 118.4
737.3
CPU
ALL-‐PROCESSORS-‐EQUAL EQUAL ACCESS TO ENTIRE MEMORY UNLOCKING All “KAVERI” GFLOPS
48 | AMD APU 14 BEIJING | MAY 15, 2014
EXAMPLE PERFORMANCE -‐ DATA POINTERS
0
10,000
20,000
30,000
40,000
50,000
60,000
1M 5M 10M 25M
Search ra
te ( n
odes / m
s )
Tree size ( # nodes )
Binary Tree Search
CPU (1 core)
CPU (4 core)
Legacy APU
HSA APU
Measured in AMD labs Jan 1-‐3 on system shown in back up slide
49 | AMD APU 14 BEIJING | MAY 15, 2014
HOW APPLICATIONS GET FULL ACCELERATION OF “KAVERI” HSA HARDWARE
APPLICATION
Source Code
HSA-‐Accelerated Languages
OpenCL 2.0
Java 9
OpenMP 4.0
C++ AMP
HSAIL Backend
HSA-‐Ac
celerated
Compiler
Compiler Front-‐End
HSAIL
HSAIL
Stack
HSA Kernel Driver
HSAIL RunDme
Compute Cores CPU Cores HSA HW
50 | AMD APU 14 BEIJING | MAY 15, 2014
y HSA features make “Kaveri” the FIRST full OpenCL 2.0 capable chip
OpenCL 2.0 Feature
“KAVERI” IS AN OPTIMIZED PLATFORM FOR HETEROGENEOUS COMPUTE
Shared Virtual Memory Dynamic Parallelism Pipes C11 Atomics
hUMA Playorm Atomics hQ
y Legacy OpenCL well-‐accelerated by “Kaveri” ‒ ProducMon support today
HSA Mapping
‒ ProducMon with HSA hardware support in 2H2014
51 | AMD APU 14 BEIJING | MAY 15, 2014
HSA ACCELERATION OF JAVA
JAVA 8 – HSA ENABLED APARAPI 2H 2014
y Java 8 adds Stream, Lambda APIs ‒ CPU MulMcore Parallelism
y APARAPI on HSA accelerates Lambdas ‒ Parallel acceleraMon on HSA APU
JVM
Java ApplicaMon
HSAIL
HSA Finalizer & RunMme
APARAPI + Lambda API
CPU ISA GPU ISA
GPU CPU
JAVA 7 – OpenCL™ ENABLED APARAPI 2013
y Program only in Java ‒ Accelerated by OpenCL™
y AcMve community captured mindshare
JVM
Java ApplicaMon
OpenCL™
OpenCL™ Compiler & RunMme
APARAPI API
CPU ISA GPU ISA
GPU CPU
JAVA 9 – HSA ENABLED JAVA (SUMATRA) 2015
y Adds naMve APU acceleraMon to Java Virtual Machine (JVM)
y JVM generates HSAIL automaMcally
JVM
Java ApplicaMon
HSAIL
HSA Finalizer & RunMme
Java JDK Stream + Lambda API
Java GRAAL JIT backend
CPU ISA GPU ISA
GPU CPU
52 | AMD APU 14 BEIJING | MAY 15, 2014
HSA ACCELERATION OF C++ AMP AND OPENMP y C++ AMP uses Lambda API and a couple of
restricted keywords ‒ Standard C++AMP in producMon use on “Kaveri” today ‒ HSA hardware support for C++AMP in 2015
Content from any source to any display seamlessly
y OpenMP now adopMng accelerator support ‒ HSA hardware support for OpenMP in 2015
53 | AMD APU 14 BEIJING | MAY 15, 2014
Biometric RecogniDon Secure, fast, accurate: face, voice, fingerprints
Beyond HD Experiences Streaming media, new codecs, 3D, transcode, audio
Augmented Reality Superimpose graphics, audio, and other digital informaMon as a virtual overlay
APPLICATION AREAS RIPE FOR HETEROGENEOUS ACCELERATION
Natural UI & Gestures Touch, gesture and voice
AV Content Management Searching, indexing and
tagging of video & audio. mulMmedia data mining
Content Everywhere Content from any source to any display seamlessly
54 | AMD APU 14 BEIJING | MAY 15, 2014
CHINA APU14 APP INTRODUCTION
} Baofeng is a popular offline Media Player: 480p to 720P/1080p realMme upscale using OpenCL acceleraMon
} Xunlei is a famous video download service provider; Strongene commercial H.265/HEVC decoder using GPU used in Xunlei player
} PPTV is a popular TV portal. PPTV PC client player adopMng AMD MediaSDK in their product; launched officially in Win App store
} Youku.com and Tudou.com merged as top VOD company. Youku PC client player adopMng AMD MediaSDK in their product
} Neoimaging is a free and popular photo ediMng SW under xunlei.com, providing easy professional photo ediMng funcMonality
} A local leading-‐edge GPU-‐based photo ediMng sonware supporMng mulM language
55 | AMD APU 14 BEIJING | MAY 15, 2014
YOUKU
} Youku.com and Tudou.com merged as top VOD company. Youku PC client player adopMng AMD MediaSDK in their product
y AMD Video Quality Control integrated
y Unique feature -‐-‐-‐ one buhon click
y AMD Video Quality technology ‒ 4 unique video effects
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NEOIMAGING
} Three popular features accelerated by “Kaveri”
Portrait Enhance Noise ReducMon Pencil Sketch
} AcceleraMon designed in UI for ease
} “Batch process” and batch process tools built in for photo batch process
Free photo ediMng sonware under xunlei.com; designed three popular features to use GPU acceleraMon, with built-‐in benchmark
57 | AMD APU 14 BEIJING | MAY 15, 2014
LIBRE OFFICE
>100 CALC Func=ons Accelerated
HSA POWERED OPEN SOURCE PRODUCTIVITY
TRANSPARENT MACRO / END USER FUNCTION ACCELERATION
Source: Libre Office
IN USE WORLDWIDE BY ~80 MILLION PEOPLE1
58 | AMD APU 14 BEIJING | MAY 15, 2014
STRONGENE H.265/HEVC DECODER
Popular video download service provider; Strongene commercial H.265/HEVC decoder using GPU acceleraMon in Xunlei player
y H.265/HEVC decoder smoothly running on AMD “Kaveri”
y Playback 4K video with 30% or less CPU uMlizaMon
Dr. Jun Sun, CTO, Strongene Technology Ltd.
59 | AMD APU 14 BEIJING | MAY 15, 2014
IFLYTEK
Xiaoliang Lu Director of Speech RecogniMon Playorm & Embedded
} Leading-‐edge Chinese speech recogniMon core technology provider
} Top speech recogniMon product and service covering cloud, mobile, and client
} WW Chinese leading speech recogniMon cloud service provider
60 | AMD APU 14 BEIJING | MAY 15, 2014
THE “KAVERI” ADVANTAGE
* For more informaMon on Compute Cores please visit AMD.com/computecores
y Easy access to up to 12 Compute Cores*
y Ease of programming to use the GPU for compute
y More applicaMons from ease of use
y Beher user experiences
y The FIRST full OpenCL 2.0 capable chip
61 | AMD APU 14 BEIJING | MAY 15, 2014
THANK YOU
62 | AMD APU 14 BEIJING | MAY 15, 2014
2014 DESKTOP BUSINESS UPDATE STEVEN LIU
CORPORATE VP AND GM, AMD DESKTOP BUSINESS
63 | AMD APU 14 BEIJING | MAY 15, 2014
TECHNOLOGY SIMPLIFIED SOLUTIONS ENTERTAINMENT LEADERSHIP
4K 0.0 2.0 4.0 6.0 8.0 10.0
SMART SHARPEN COMPLETION
UP TO
10X FASTER
COMPUTE ON
AMD POISED TO WIN IN DESKTOP
EXPERIENCE EXPERTS
WORLD-‐CLASS AMD RADEON™ GRAPHICS
HETEROGENEOUS COMPUTE REDEFINES PERFORMANCE
SCALABLE CHOICES (25W-‐120W)
NEW PC ECOSYSTEM ENABLEMENT
Photoshop CC
64 | AMD APU 14 BEIJING | MAY 15, 2014
WE HAVE THE MOMENTUM
“AMD releasing new Kaveri APU with beTer integrated graphics, improved performance per waT, and longer baTery life.”
“AMD’s Kaveri APU marries CPU & GPU – and it’s AMD’s most crucial chip launch in YEARS.”
“AMD Kaveri review roundup: a solid gaming chip that’s ahead of its +me”
RECORD SHIPMENTS
RECORD SHIPMENTS
65 | AMD APU 14 BEIJING | MAY 15, 2014
WE HAVE THE TECHNOLOGY
MANTLE
y Performance advantages with reduced overhead
y Improved CPU & GPU scaling
AMD TRUEAUDIO TECHNOLOGY
y Offloads audio work from CPU y Beher immersion, higher audio
fidelity, new audio effects
HSA & COMPUTE CORES
y CPU and the GPU cores are equally capable of compute tasks
y Unlocks the total compute capability of the APU
CPU GPU
UNIFIED MEMORY
4 x86 8 CUs
66 | AMD APU 14 BEIJING | MAY 15, 2014
WE HAVE THE TECHNOLOGY: DUAL GRAPHICS DEMO
AMD Dual Graphics technology ENABLES MORE FPS PERFORMANCE
with AMD Radeon™ Graphics Cards*
67 | AMD APU 14 BEIJING | MAY 15, 2014
WE HAVE THE PRODUCTS FOR COMPONENT CHANNEL
UNLOCKED PERFORMANCE WITH MAXIMUM CORES
BEST PLATFORM FOR MAINSTREAM GRAPHICS
INEXPENSIVE YET POWERFUL EVERY DAY PC
AM3+ Socket FM2+ Socket FM2+/FM2 Socket
68 | AMD APU 14 BEIJING | MAY 15, 2014
WE HAVE THE PRODUCTS FOR CONSUMER CHANNEL
GAMING TOWER NEW FORM FACTORS TRADITIONAL TOWER
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INDUSTRY STANDARD MANAGEABILITY INVESTMENT PROTECTION COMPUTE PERFORMANCE
0.0 2.0 4.0 6.0 8.0 10.0 12.0
CALC: 21000 ROW SPREADSHEET CALCULATIONS
COMPUTE ACCELERATED
WE HAVE THE PRODUCTS FOR THE COMMERCIAL CHANNEL
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Default Compute Accelerated
RelaDv
e Pe
rforman
ce
CALC: 21000 ROW SPREADSHEET CALCULATIONS
24 MONTH UP TO
12X FASTER
70 | AMD APU 14 BEIJING | MAY 15, 2014
RECAP
3PosiDoned for Changing Desktop
2 Strong Products
y FX -‐ Only 8-‐core, only 5GHz product y APU is a category leader, compute leadership y FM2+ top to bohom
y TargeMng gaming and new form factors y Strengthening commercial focus
1 Experience Leadership
y New technologies (Mantle, HSA, AMD Dual Graphics, AMD True Audio)
y Strong partnerships
71 | AMD APU 14 BEIJING | MAY 15, 2014
Divider Mtle
Divider Mtle
THANK YOU
72 | AMD APU 14 BEIJING | MAY 15, 2014
PRESENTER NAME GOES HERE DATE GOES HERE
PRESENTATION TITLE PRESENTATION TITLE PRESENTER NAME GOES HERE
DATE GOES HERE
EMBEDDED SOLUTIONS UPDATE KAMAL KHOURI
Director, AMD Embedded SoluMons
73 | AMD APU 14 BEIJING | MAY 15, 2014
ATTACK IN GROWTH MARKETS EVOLVE IN CORE MARKETS
y Maintain tradiMonal PC strongholds y Grow in desktop and graphics channel y Target commercial opportuniMes
y Professional Graphics y Dense Server y Embedded y Semi-‐Custom y Ultra-‐Low Power Client
74 | AMD APU 14 BEIJING | MAY 15, 2014 VDC Research -‐ Strategic Insights 2013: Embedded Hardware and Systems
$9.1 BILLION
75 | AMD APU 14 BEIJING | MAY 15, 2014 VDC Research -‐ Strategic Insights 2013: Embedded Hardware and Systems
232M UNITS $9.1 BILLION
76 | AMD APU 14 BEIJING | MAY 15, 2014
232M UNITS $9.1 BILLION
83% x86 + ARM THIN CLIENT
DIGITAL SIGNAGE
INFOTAINMENT
COMMUNICATIONS & NETWORKING
INDUSTRIAL CONTROLS & AUTOMATION
SECURITY
BUSINESS AUTOMATION
AUDIO & VIDEO
OIL & GAS
DIGITAL SURVEILLANCE
WEARABLES
TRANSPORTATION
RETAIL AUTOMATION
STORAGE
MEDICAL IMAGING GATEWAY EQUIPMENT
HOME & COMMERCIAL APPLIANCES
GAMING MACHINES
DEFENSE & MILITARY
INSTRUMENTATION
INDUSTRIAL TABLETS AEROSPACE SMART PHONES
VDC Research -‐ Strategic Insights 2013: Embedded Hardware and Systems
AUTOMOTIVE
ENERGY
77 | AMD APU 14 BEIJING | MAY 15, 2014
232M UNITS $9.1 BILLION
83% x86 + ARM THIN CLIENT
DIGITAL SIGNAGE
INFOTAINMENT
COMMUNICATIONS & NETWORKING
INDUSTRIAL CONTROLS & AUTOMATION
SECURITY
BUSINESS AUTOMATION
AUDIO & VIDEO
OIL & GAS
DIGITAL SURVEILLANCE
WEARABLES
TRANSPORTATION
RETAIL AUTOMATION
STORAGE
MEDICAL IMAGING GATEWAY EQUIPMENT
HOME & COMMERCIAL APPLIANCES
GAMING MACHINES
DEFENSE & MILITARY
INSTRUMENTATION
INDUSTRIAL TABLETS AEROSPACE SMART PHONES
VDC Research -‐ Strategic Insights 2013: Embedded Hardware and Systems
AUTOMOTIVE
ENERGY
78 | AMD APU 14 BEIJING | MAY 15, 2014
EMBEDDED SOLUTIONS TARGET MARKET OPPORTUNITIES
GAMING MACHINES
DIGITAL SIGNAGE
MEDICAL IMAGING
INDUSTRIAL CONTROLS & AUTOMATION
THIN CLIENT
COMMUNICATIONS INFRASTRUCTURE
y Casino Gaming y Arcade Gaming y Over the top set-‐top box Gaming
y Retail Signage y POS/Kiosk y Quick Service Restaurant
y Portable Medical Equipment y Clinical WorkstaMon y MRI, XRAY, CT
y Financial/EducaMon y Converged devices
y Industrial HMI/PC y Machine Vision y Surveillance, Smart Server/Gateway
y Enterprise / Switch/Router y Service Provider Networking y IOT infrastructure
79 | AMD APU 14 BEIJING | MAY 15, 2014
WE ARE VISUAL LEADERS
80 | AMD APU 14 BEIJING | MAY 15, 2014
SUPERIOR TECHNOLOGY LEADERSHIP IN VISUAL EMBEDDED
y Embedded ApplicaMons Leveraging More Display and Graphics Technology
y Panels are finding their way from Printers to OperaMon Rooms in Factories
y Retail is being transformed with signage and interacMve kiosks
y AMD provides unmatched scalability and performance in visual applicaMons
GROWTH IN VISUAL DEMANDS ON EMBEDDED SYSTEMS
IMAGE OF COCKPIT
INDUSTRIAL HMI/ OPERATOR PANELS POS / KIOSK DIGITAL SIGNAGE
MULTI-‐DISPLAYS FLIGHT DISPLAY
81 | AMD APU 14 BEIJING | MAY 15, 2014
WE ARE COMPUTE PIONEERS
82 | AMD APU 14 BEIJING | MAY 15, 2014
CHANGING THE COMPUTING PARADIGM WITH HSA
y Many embedded applicaMons are parallel and serial algorithms
y The GPU is a massively parallel compute engine
y HSA is a hardware and sonware architecture y HSA will enable easier programming of the CPU and GPU
UTILIZING THE GPU TO ACCELERATE APPLICATIONS
ACCELERATED PACKET PROCESSING
FASTER MEDICAL IMAGING ALGORITHMS
END-‐POINT MACHINE VISION PROCESSING
83 | AMD APU 14 BEIJING | MAY 15, 2014
WE ARE AMBIDEXTROUS
84 | AMD APU 14 BEIJING | MAY 15, 2014
2014 2015 2016+
AMBIDEXTROUS COMPUTING ROADMAP
Ambidextrous CompuDng Leadership x86 and 64-‐bit ARM for:
“Bald Eagle”
“Steppe Eagle” & “Crowned Eagle"
“Hierofalcon”
“Project SkyBridge” family of 20nm APUs and SoCs
Developing 64-‐bit ARM cores alongside new 64-‐bit x86 cores
Dense Server
Embedded
Semi-‐Custom
Ultra-‐Low Power Client
85 | AMD APU 14 BEIJING | MAY 15, 2014
SALES FORCE EXPANSION
y AugmentaMon of Key Sales ExecuMve Leadership y Growing embedded Sales & FAE headcount in 2014
INCREASING R&D INVESTMENT
y Increase in embedded R&D investment y Focus on systems and sonware
EXPANDING INTO EMBEDDED SOFTWARE ECOSYSTEM
y Mentor partnership on open-‐source & commercial Linux y Yocto membership driving embedded Linux Distros y Gizmosphere expansion to university / broad market
EMBEDDED PRODUCT FEATURE SUPPORT
y Low-‐power SoC design: x86 and 64-‐bit ARM y Industry best longevity y ECC, iTemp and other features
AMD EMBEDDED SOLUTIONS INVESTING TO GROW
86 | AMD APU 14 BEIJING | MAY 15, 2014
AMD IS POWERING INNOVATION AND BUILDING PARTNERSHIPS TO TRANSFORM EMBEDDED EXPERIENCES
87 | AMD APU 14 BEIJING | MAY 15, 2014
Divider Mtle THANK YOU
88 | AMD APU 14 BEIJING | MAY 15, 2014
PRESENTER NAME GOES HERE DATE GOES HERE
PRESENTATION TITLE SERVER UPDATE HARRY LIANG
Sr. Product MarkeMng Manager, Greater China, AMD
89 | AMD APU 14 BEIJING | MAY 15, 2014
WHAT DOES THE FUTURE HOLD?
y ARM and x86 CPUs will coexist: ‒ By 2019 ARM commands 25% of the server market ‒ Custom ARM CPUs are the norm for mega datacenters ‒ Smaller more efficient x86 CPUs dominate the x86 segment
y AMD will be: ‒ The leader in ARM CPUs ‒ Have substanMal share of the x86 CPU market ‒ Will be the leader in APUs widely deployed in key soluMons including – hosted desktop, graphics cloud, encoding, encrypMon
‒ The leader in ARM server systems
OUR BET: ONE SIZE FITS ALL COMPUTING IS DEAD
90 | AMD APU 14 BEIJING | MAY 15, 2014
SERVER STRATEGY
y Develop 1P SoCs with large memory capacity & balanced I/O
y Support 2P market to expand TAM
y Focus on dense playorms with built-‐in, scalable connecMvity
DISRUPT X86 2P MARKET
y Develop differenMated soluMons using HSA y Leverage client APUs early, server specific APUs as market grows
y Enable ISVs by providing developer tools and libraries
DIFFERENTIATE USING X86 APU
y Off the shelf cores early, use our own cores as market grows
y Leverage server experMse, IP and SW to deliver leadership products
y Be the preferred partner to leading OEMs & SW leaders
LEAD IN ARM CPU
91 | AMD APU 14 BEIJING | MAY 15, 2014
AMD 2013-‐2014 SERVER ROADMAP
2013 2014
2P and 4P Enterprise, Mainstream Platorms
1P Web/Enterprise Services Clusters
AMD Opteron™ 6300 and 4300 Series 4, 6, 8, 12, 16 “Piledriver” CPU Cores
35W-‐140W TDP
“Warsaw” CPU 12 or 16 “Piledriver” CPU Cores
32nm 32nm
AMD Opteron™ 3300 Series 4 or 8 “Piledriver” CPU Cores
25W-‐65W TDP
“Berlin” CPU/APU 4 “Steamroller” CPU Cores
GCN Graphics Compute Units(APU) HSA Features (APU)
32nm 28nm
AMD Opteron™ X1150 CPU and X2150 APU 4 “Jaguar” CPU Cores
GCN Graphics Compute Units(APU) 9W-‐22W TDP
“SeaZle” CPU ARM Cortex™-‐A57 CPU Cores
28nm 28nm
*AMD roadmaps are subject to change without noMce
SoC SoC
92 | AMD APU 14 BEIJING | MAY 15, 2014
First Server APU
“Kyoto” APU
“Berlin” APU First HSA-‐Enabled Server APU
HPC Workloads
Rendering
Transcoding
Hosted Desktop/ Streaming Video
OPTERON™ X-‐SERIES SERVER APUs
COMBINES BEST IN CLASS AMD RADEON™ HD GRAPHICS WITH X86 TECHNOLOGY
93 | AMD APU 14 BEIJING | MAY 15, 2014
“BERLIN” DEMO – AMD OPTERON™ X-‐SERIES APU
• Second-‐generaMon AMD Opteron™ X-‐Series APU, codenamed “Berlin.”
• Running a Linux environment based on the Fedora Project.
• Showcase the world’s first Heterogeneous System Architecture (HSA) featured server processor.
• Officially launching later this year.
• Stop by the demo area!
X2150 APU -‐ as low as 11W
X1150 CPU -‐ as low as 9W BGA Package (24.5 x 24.5)
“Jaguar” x86 Core
“Jaguar” x86 Core
“Jaguar” x86 Core
“Jaguar” x86 Core
2MB L2 Cache w/ ECC
DDR3 Memory Controller
AMD Radeon HD 8000 GPU Cores
Display Control Video Decode
Video Compression
Serial-‐ATA
USB
SPI
LPC
PCI-‐e 2
Video
94 | AMD APU 14 BEIJING | MAY 15, 2014
y Up to 8 ARM Cortex® A57 cores y Up to 4MB shared L2 and 8MB L3 cache
y Up to 128GB per CPU y Dual channel DDR3/4 w/ECC up to 1866 MHz
y ARM Server Base System Architecture (SBSA) specificaMon compliant
COMPUTE
MEMORY
SBSA
2014 AMD OPTERON™ A-‐SERIES 64-‐BIT ARM SERVER CPUs : “SEATTLE”
95 | AMD APU 14 BEIJING | MAY 15, 2014
y Only the strong among the SoC compeMtors survive (~5)
y Mature sonware ecosystem including enterprise apps
WHY AMD WILL WIN IN ARM SERVERS
ECOSYSTEM DEVELOPMENT & INITIAL GROWTH 2016 UNIT TAM: 7%*
y SoC compeMtors appear
y Sonware ecosystem develops and opMmizes
ADOPTION RAMP 2019 UNIT TAM: 25%*
y We have the most server experience, the relevant server IP blocks
y We understand the full soluMon and we are enabling a comprehensive and robust sonware ecosystem
y We have the support of strategic OEMs, ODMs, OSVs, ISVs and customers who know and trust the AMD Opteron brand
y Bring increasing levels of performance and integraMon to the market
y Stay focused on compute density, power and system BOM cost reducMon
y Innovate and tune processors to collecMons of workloads with similar characterisMcs
PHASE 1: 2014 – 2016 PHASE 2: 2017 – 2019
*AMD Internal EsMmates
96 | AMD APU 14 BEIJING | MAY 15, 2014
DEVELOPER TOOLS
WE HAVE THE SOFTWARE ECOSYSTEM SUPPORTING OUR STRATEGY
x86 CPU APU ARM
OPERATING ENVIRONMENTS
Watch this space
Watch this space
y Tremendous progress in the ARM ecosystem. y Over 200 engineers working on this ecosystem. y Many more announcements to come this year.
97 | AMD APU 14 BEIJING | MAY 15, 2014
SERVER TARGET OPPORTUNITIES
y Enterprise SoluMons y Private Cloud SoluMons y Public Cloud SoluMons
y Hosted Desktop (launched)
y Streaming Media y Machine Learning y Oil & Gas ExploraMon
y Web Services y CDN y Big Data/AnalyMcs y Storage
x86 SERVER SOLUTIONS
APU SERVER SOLUTIONS
ARM SERVER SOLUTIONS
MAINSTREAM IT SOLUTIONS ! WORKLOAD OPTIMIZED SOLUTIONS ! CLOUD SOLUTIONS
98 | AMD APU 14 BEIJING | MAY 15, 2014
THANK YOU
99 | AMD APU 14 BEIJING | MAY 15, 2014
PRESENTER NAME GOES HERE DATE GOES HERE
PRESENTATION TITLE PRESENTATION TITLE PRESENTER NAME GOES HERE
DATE GOES HERE
100 | AMD APU 14 BEIJING | MAY 15, 2014
LEADING THE 64-‐BIT ARM MARKET AMD AND ARM PARTNERSHIP
LAKSHMI MANDYAM Director of Server Systems and Ecosystems
SPENCER PAN Corporate VP and Managing Director for AMD Greater China
THANK YOU