April Virtual Series: What Happens in Austin, Doesn't Stay in Austin

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Learn about key themes and trends from the 2013 SXSW Interactive Festival

Transcript of April Virtual Series: What Happens in Austin, Doesn't Stay in Austin

SXSW Recap

2013 SXSW RecapApril Virtual Series:

What Happens in Austin, Doesnt Stays in Austin Kristin Bolton-Keys@kristinbkeys

Sheila Collins@sheiladcollins

Kimberly Bennett@kbennettlaw

Scott Struletz@struletz

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Digital Moguls was by Kristin Bolton-Keys in 2011, when a group of marketers at a Fortune 500 company were determined to expand their digital knowledge. Over time, the group held several classroom style learning sessions covering: Digital Marketing 101, Blogging 101, SEO 101 and Takeaways from the 2012 SXSW Interactive Conference.Digital Moguls serves as a content hub providing innovative, intuitive and inspirational content for those seeking to share their knowledge and learn about digital technology and trends. Ultimately connecting people who want to learn, share and create digital experiences. 3AgendaHow To Navigate SXSWKey Themes/TrendsSession RecapsSXSW Takeaways

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South By Southwest (SXSW) is held annually in Austin, Texas

SXSW started off as a music festival in 1987 and expanded in 1994 to include a film and interactive component.

SXSW's original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, and bring together people to meet and share ideas.

Today, SXSW is a unified movement bringing together original music, independent films, and emerging technologies.SXSW started off as a music festival in 1987 and expanded in 1994 to include a film and interactive component.

Today, SXSW is a unified movement bringing together original music, independent films, and emerging technologies.

Navigating SXSW: A Newbies PerspectiveWhy SXSW?

My SXSW POAPlan, plan, plan (wait, did I say plan!)Embrace AustinExperience the brands (Spotify House, Samsung, 3M, Trade Show)Importance of BIT sessions (wearebit.com/@wearebit)Legal focused sessions in technology, film and music

Digital + Physical Innovation

Makerbots ReplicatorBeam Shift away from digital apps to hardware solutions that use digital technology to create physical interactions 3d printing3M Virtual Presenter - get panel recommendations by interacting with a digitally projected avatarlearn about products by talking face-to-face with a representative in California who was live-streamed onto a monitor with wheels

Taking digital ideas and making them come to life in the real worldCurious to see who has oneEx: NIKE fuelband in 2012

7Connected Objects: Google PlaygroundGoogle opened a one day pop-up shop called Art, Copy & Code. Art, Copy Code is a series of projects and experiments to show how creativity and technology can work hand in hand.

Everyone loves a playground.

Talking Addidas shoe. I got to put on a pair and run-through an obstacle course and shoot basketball hoops while my shoes yelled at me to "run faster" and "work harder".

8Augmented Reality

Chronic Media Multi-Tasking

VS.

Expectations of Cognitive Capabilities11Our Real Reality is AugmentedLocal vs. RemoteFocused vs. DistractedUnified vs. FracturedPresent vs. AbsentNow vs. LaterLean Startup Track:Etsys [Backend] Transition From Startup 2 Superpower

Description:A crowd favorite was the day long Lean Startup Track featuring Eric Reis, author of The Lean Startup

Presenter:Ross Snyder, Software Engineer, Etsy

Highlights:Etsy transitioned from a waterfall development process to a continuous deployment processProcess includes deploying multiple times a dayProduct managers, designers, and senior management can deployDeployinator - open source platform available on Github. Check out the presentation here.

Startup Accelerator

Description:Startups battled it out to become the ultimate Interactive winner across several verticals: News, Mobile, Innovative Web, and Health Technologies.

Social Winner: Plotter Mobile Winner: Syntellia (Fleksy)

http://fleksy.com/ The company's flagship product Fleksy revolutionizes typing on smartphones through patent pending predictive text technology. Users can type on a keyboard layout on their smartphones without needing to look at the screen.

Plotter:A social mapping app that lets you easily create, share, crowd source and discover maps on your phone.

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Data, Storytelling and Breaking Through the Noise

Description:Explore how data driven stories can have significant impact for connecting with the audiences you want to reach.

Presenters:Ashley Brown,Dustee Jenkins,Gary GoldhammerandJon Steinberg

Highlights:Use data to react on your Editorial Calendar:Coke has a 2 hour brainstorm every week to look at the data and determine how they can be more relevant. A recipe for Coca-Cola cake was so engaging that they created a food vertical on their site.The new website/blog experience is about telling great stories, not selling your product. A good rule of thumb - ask the media to share your story. If not, it might be too product focused. If so, its probably a good story.Lawyered: Lessons from Foursquare, Meetup, & EtsyDescription:Lawyers from Foursquare, Meetup and Etsy explore the legal and business challenges facing tech companies and provide insights on how growing tech companies can navigate legal issues.

Presenters:Brian Chase, General Counsel, FoursquareDavid Pashman, General Counsel, MeetupSarah Feingold, Counsel, Etsy

Highlights:Business and the LawManaging RiskNewer companies may have a higher risk toleranceEngage counsel early so risks can be assessed and managed

Legal Trends: 2013 Hot TopicsPrivacyUser generated contentBalancing IP enforcement/disputes

Disclaimer: The following slides are not legal advice and instead are an overview of trends and discussions at SXSW. If you should need legal advice, please seek the assistance of local counsel or your local bar association.

Crowdfunding 2.0 - The Game ChangerDescription:The independent film business has lived with the donor form of Crowdfunding via IndieGoGo and Kickstarter for years. Thanks to the new JOBS Act, there is a new form of Crowdfunding.

Presenters:Dan Satorius (moderator), Of Counsel, Lommen Abdo Law Firm and Satorius Law FirmBrian Meece, Co-Founder & CEO, RocketHub

Highlights: Small part of the larger funding strategy for startupsTV Example: Shark Tank Advantage for potential and fansOpportunity to have an equity stake in a business they believe inManaged by an intermediaryMoney gets invested only if minimum is reached

Disclaimer: The following slides are not legal advice and instead are an overview of trends and discussions at SXSW. If you should need legal advice, please seek the assistance of local counsel or your local bar association.

Legal TakeawaysRole of CounselActive member of the teamEngaged from the beginning/product planning phaseIn-house vs Outside Counsel

As user-sourced content increases, tech companies will increasingly be faced with a range of IP concerns and potential disputes.

For privacy, companies need to balance their customers experience while adhering to the laws. The need for clear, transparent policies are essential.

As startups, you are setting precedent not only for your company, but potentially for the industry.

Crowdfunding is a potential game changer. However, it should only be one part of the larger funding strategy for a business.

Disclaimer: The following slides are not legal advice and instead are an overview of trends and discussions at SXSW. If you should need legal advice, please seek the assistance of local counsel or your local bar association.

Keynote: Tina Roth Eisenberg, Founder of Swiss Miss Here are Tinas 11 rules to live by:Invest your life in what you loveEmbrace enthusiasm - keep going, gets in the flow, don't be afraid to show itDon't complain. Make things better - do something about it or let it go Trust and empower - shift from being a maker to manager is difficultExperience > MoneySurround yourself with like minded peopleCollaborateIgnore the haters Make time to think and breatheIf an opportunity scares you, take itBe that eccentric Aunt to someone (or whoever inspired you )

She passionately spoke about her decision to move from Switzerland to the US,not being afraid to push beyond traditional design boundaries and definitions of creativity. Tina attributed her fearless creativity and awesomeness to her Aunt.

19Questions?www.digitalmoguls.org@digitalmogulsFacebook.com/digitalmoguls