April - Thirty-One Gifts LLC

P L A Y B O O K F O R S U C C E S S

• F O R C O N S U LT A N T S & L E A D E R S •

April2020

2 | April 2020: PLAYBOOK FOR SUCCESS | see page 14 for list of disclaimers

Tips for sharing Double Insider (words to say)

Girl, let me help you get some Thirty-One deals! DOUBLE INSIDER CREDITS is underway! How about we get you and your friends together for a quick online party this week?

How to turn around a SUPER FAST party Prepare your Insider! Let her know this is going to be a quick turnaround so she can get DOUBLE INSIDER CREDITS before they’re gone. You'll be following up with her daily to share what to do!

Party online! Use Thirty-One’s April Facebook Party Scripts, or create your own script using ours as inspiration!

Encourage your Insider to share her dedicated shopping link and virtual Catalog with guests as well as people outside the party.

Remind your Insider to text, DM, email and share her shopping/party link to reach many different people, and encourage her to follow up with them multiple times!

Follow up daily with your Insider to remind her to drop a friendly reminder to her guests to let them know when her party is closing.

For all tools and details: TOT > Marketing > Double Insider

This is the LAST WEEK to share this amazing offer with your Insiders and Customers!

Earn 2X the Insider Credits with a $500+ party when you host and submit the party by April 6

PARTY TOTAL

DOUBLE INSIDER CREDITS

$500 $100 $200

$600 $120 $240

$700 $140 $280

$800 $160 $320

$900 $180 $360

$1,000 $200 $400

The rewards keep going up from there! For every additional $100 in sales, add an extra $20 $40 in Insider Credits.

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SponsorSellBook


SponsorSellBook

It pays to party!Why she’ll want to book this month

Through April 6, she can earn DOUBLE when she gets her friends together to shop!

She won’t want to miss out on half-priced or free items, plus our Spring Insider Exclusives! (Find them on pg. 63 of the Catalog)

Online parties are a great way to stay social at a safe distance!

There are so many spring gift-giving opportunities! Help your Insiders earn their gifts for FREE and at a discount while they help their friends shop!

Share the savings (words to say)

Hey girl! Thirty-One launched a new Catalog that you and your friends will love! I’d love to help you all tackle your spring cleaning projects and gifting needs. How about getting some friends together for some shopping?

Hi friend! We’re entering gift season, and I’ve got you covered for Mother’s Day, teacher, graduation, wedding and baby gifts! How about if we get you and your friends together for some shopping, and you can get some goodies for FREE and half price?

Insider coaching tipsYour Insider wants to earn as many rewards as she can, and it’s your job to help her get them! That means that when you’re coaching her, you’re not bothering her – you’re helping her get what SHE wants!

• Encourage your Insider to tell each guest about the NEW Customer special! When they spend $50/$60c, they can get one regular-priced item for 50% OFF! And YES, the discount is on the most expensive regular-priced item!

• Ask your Insider to share which products she loves with guests and encourage her to point out things she thinks they’ll love too!

• Have fun and encourage your Insider! Let her know that she’s doing a great job following your coaching!

• Ask her to encourage her guests to party with you too! They trust her opinion and will be more likely to book.

• Let your Insider know that she’ll need to follow up with guests multiple times after the party (often 3-5)! She’s not bothering them – they’re busy and will appreciate the reminder!

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Themed party ideas!Don’t have a party on your calendar this month or looking to add one more? Consider throwing a themed party that many of your Customers (who might be spending more time at home than they’d like to) can relate to – a Spring Cleaning and Organizing party!

Words to say

Hey friend! Since I’m stuck at home, I’m making over some messy spaces inside, and I’d love to help you do the same! What would you think about getting some friends together online for a Spring Cleaning and Organizing Party?

Hey girl! Since so many people are trying to stay productive, I’m offering some Spring Cleaning and Organizing Parties – online of course! We could get you and your friends together for some fun and shopping, and then you can snag the Insider Rewards. How does that sound?

Party Game Ask your guests to post a pic of their messiest space. Be sure to post yours in the comments too! Reply to their comments with one Thirty-One product that could help them get organized.

Tips for organization-themed parties• Start small! Post or go live to share organizing solutions

for small spaces like closets, cabinets, shelves and under the sink.

• Have fun and be relatable! Show shoppers your mess and how you used Thirty-One products to clear the clutter.

• Make it interactive! Show the versatility of one product by using it to organize multiple spaces. Ask shoppers what questions they have and share solutions to fit their situations.

Tips for themed parties • Be the Insider of your own party, or ask a friend to be

the Insider using tips from the booking section of this Playbook!

• Themed parties are more fun with more friends! Reach out individually, or coach your Insider to reach out individually, to invite guests multiple ways. Let them know they can also invite other friends!

• Use photos of your favorite spring products from the April Facebook party albums on the Pink Bubble Facebook page or on TOT under Marketing Materials.

• Don’t overthink it! Have fun, and let your personality shine!


inspiredTRENDS

WEEK ONE (April 1-5)

Cool & CasualHelp them take their everyday style in a sunnier direction with spring-ready solutions in bold, fun prints like reimagined florals and coastal stripes.

Watch Party Tuesday, April 7 @ 9:30 p.m. ET

WEEK THREE (April 13-19)

Mini is MightySome of the biggest solutions come in the smallest packages! Help her gear up for DIY fun at home with simple ideas for getting organized.


WEEK TWO (April 6-12)

Better TogetherFrom a weekend spent hiking to connecting with loved ones, everything is better with friends and family. Discover styles that work even better when they're together and look amazing too.


WEEK FOUR (April 20-26)

Mix & MatchYou’ve got accessories and on-the-go solutions that go with just about any outfit or occasion! Share styles and prints that are versatile, beautiful and made to be mixed and matched.


WEEK FIVE (April 27-May 3)

Sustainable SolutionsShare styles and solutions that will last for seasons to come. From durable utility products to heroes for her home, help her make organizing in style a lifestyle!

With spring finally in full swing, everyone is in the mood to refresh their look, revamp their home and reevaluate their mindset! By clearing out the old, we make room for new inspiration, new trends and brand-new solutions that make life better.

This April, help her find inspired solutions for style and organization that leave her (and her home) looking and feeling their best! Find out what’s trending now…

New Horizons Tote

Tiny Utility Tote

Away for the Weekender

All About the Benjamins®

Large Utility Tote

SponsorSellBook


Share the solutionsRewards for everyoneStarting this Spring we’re giving Customers even more freedom! Rather than shopping a specific monthly special, she’ll SAVE 50% on one regular-priced item with EVERY $50/$60c spent.

Share how this special offer gives her the power to save on the products she likes most. Here are some ideas to get you started:

• Highlight products that can be the qualifier:“You know those styles add up to $50/$60c!You can add a regular-priced item for 50% OFF!”

• Highlight regular-priced products that can be the50%-off item: “You can get that for 50% off whenyou spend $50/$60c!”

• Share that Customer rewards start at $50/$60c:“The more you spend, the more you can save!For EVERY $50/$60c spent, you unlock one itemat 50% OFF! The best part is the discount is onthe most expensive regular-priced item!”

Be a social superstarCreate new connections and nurture past Customers by asking open-ended questions and commenting on people’s posts. Some thought-starters:

• “Like” and comment on our posts.

• Share our photos and videos, along with a personalizedmessage and invitation to shop with you.

• Use the tools we provide on TOT and Facebook. Newimages are added every week!

• Tell, don’t sell! (In other words, share what you love aboutour products – don’t just ask people to buy them.)

• Be yourself! Embrace your “Authentic” value and let yourpersonality shine through.

Join the conversation:

Think outside the Catalog

April Hello Happy $31/$39c (valued at $48/$60c)

Three exclusive products she won’t find anywhere else – at a great price!

Available only in April.

Pink Sky Your go-to for curated, simple style solutions! These one-click sets drop twice a month – get them before they’re gone!

Quick tips:

• P.S. and Hello Happy can be used to earn 50% anotherregular-priced item when she spends $50/$60c, OR shecan get these sets for 50% off with a qualifying purchase!

• These products are available for a limited time and inlimited quantities! Use this language to create urgencyfor your Customers to shop.

• Use graphics and videos on TOT to share P.S. and HelloHappy on social, in parties and one-on-one! If you haveany of the products in person, share real life photos orvideos of you talking about why you love them.

SponsorSellBook


your businessBoostMake every minute count We know that when you’re busy it can be challenging to find time for your business. Use these steps to grow your business whenever you can, whether you’re at home or on the go!

If you have… You can…

15 MINUTES

Post about the NEW all day, every day special on Facebook or Instagram, along with a short message about why you think it’s such a great deal! Find social graphics for the special on TOT.

30 MINUTES

Pick your 3 favorite items from the Catalog and share them with 6 people. Send them a text, email or message on social media letting them know why you think they would love that product!

1 HOUR

Message 12 people about new products, the special and/or hosting a party. Think about what they would love to earn by shopping or sharing with you!

SponsorSellBook

Fill your funnel! Grow your network and grow your business – the more people you know, the more your business can grow! Here are some great places to start:

• Earn Home Office Leads through AMP GROW

• Referrals – Your Customers LOVE you! Let them know that you’re expanding your business and would appreciate them connecting you to some new people! Your VIP Customer group is a great place to start.

• Online networking groups, professional organizations or alumni groups

Stay connected to your Thirty-One community!

Check out what’s happening in the Pink Bubble, and share what’s new with your Customers!

Check out what Home Office is doing on social! Like, comment and share our posts with your followers and Customers!

Check in on TOT to see new announcements and to get graphics, videos and more to share!

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Share the opportunityNow through May 31 $1 EnrollmentShare the Thirty-One opportunity with this kit-free enrollment option, only in Spring!

Who to reach out to • Insiders who’ve had successful parties

• Customers who’ve spent a lot with you

• Friends who might want to join for the same reasons you joined

• People who might need the additional income or flexibility

• Friends who need the community of sisterhood and support

Start the conversation (words to say)

INSIDERS:

Hey, you rocked this party! Would you ever consider doing what I do?

CUSTOMERS:

Girl, you’re one of my best Customers! Why shop when you can earn? Would you ever be interested in doing what I do?

FRIENDS:

Hey friend, you should take a look at what I do because (share why you think she’d be successful or what Thirty-One might do for her life)! Is that something you’d ever consider?

THOSE NEEDING THE INCOME/FLEXIBILITY:

With Thirty-One, you can earn some extra income and do it on your own schedule. Is that something you’ve thought about?

THOSE NEEDING THE COMMUNITY:

Since joining Thirty-One, the sisterhood and support I’ve experienced has been unlike anything else! Is that something you might want to be a part of?

SponsorSellBook

Tools to help

Sponsoring tools & training:

• Opportunity Flier

• Opportunity Brochure

Qualifying tools & training:

• Sponsor Checklist

• Sponsor-led Facebook Launch Party Script


Our giving heartThis spring, both you and your Customers can join us as we

support the movement to transform children’s mental health.

There are two great ways to support this cause:

Share our On Our Sleeves™ collection. Includes a

Zipper Pouch, Cinch Sac, Keepsake Journal and

Smile Icon-It™!

$1 from each On Our Sleeves™ Cinch Sac and Zipper

Pouch and 50 cents from each Keepsake Journal

and Smile Icon-It™ benefits the On Our Sleeves™

movement.

• The proceeds raised from the sale of

the On Our Sleeves™ product collection between March 1 – August 31, 2020 will be designated to support life-changing global behavioral health research that’s critical in changing the staggering statistic of children’s mental health.

• At parties, show your Customers page 34 of the Catalog – let them know how Thirty-One is partnering to support children’s mental health across the country.

Round Up! Rounding up is an easy way to help

support the movement to transform children’s

mental health.

• When U.S. Customers Round Up! their order or make a donation, they’re supporting life-changing global research at Nationwide Children’s Hospital to support children everywhere.

• In Canada, the Gives Round Up! proceeds will stay in Canada and be shared equally between four children’s hospitals leading the way in mental health: Alberta Children’s Hospital, IWK Foundation, McMaster Children’s Hospital and SickKids Toronto.

• As you’re connecting with your Customers at checkout, ask if they’d like to Round Up! their orders or make a donation. Share the Gives flier (TOT>Programs & Events>Thirty-One Gives) or page 45 of the Catalog to show them how their Round Up! or donation dollars will be helping in research for children’s mental health.

• Customers shopping online also have the option to Round Up! their orders or make a donation.

Follow up with every Customer who rounded up

their order to thank them for contributing to this

life-changing cause!

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THIRTY-ONE GIFTS | SPRING COLLECTION34

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Join the movement to support mental healthHelp break stigmas and fund life-changing research for kids when you shop these exclusive Thirty-One styles: $1 from each On Our Sleeves™

Cinch Sac and Zipper Pouch and 50 cents from each Keepsake Journal and Smile Icon-It™ benefits the On Our Sleeves™ Campaign.

®

Find more ways to give on p. 45!

190409_sp20_catalog_us.indd 34 12/11/19 2:28 PM


Earn new rewards every month through our signature All My Perks (AMP) program. There are four ways to earn:

April rewardsAMP Jumpstart

• Consultants who join in March and submit $1,000 PV by April 30 earn – Window Shopper in Moroccan Tile Weave, plus a Rubie Mini and Wristlet Strap in Chestnut Distressed Pebble

• Consultants who join in April and submit $1,000 PV by May 31 earn – 3 months of a FREE website subscription! That’s a $50.85 value, plus we’ll cover any applicable tax.

AMP Grow • April earners – Exclusive Pink Ticket you can use

May 15-June 14, allowing one new Consultant to get a Mini Enrollment Kit for $15/$20c

Support & training

Visit the Pink Bubble page on Facebook regularly for updates and important info!

31 LIVEJoin us for inspiration and information!

• Wednesday, April 1 @ 9 p.m. ET

• Wednesday, April 15 @ 9 p.m. ET

TOT > Programs & Events > 31 Live

Consultant perks & opportunities

MONTH START

MONTH END

AMP: 100All Consultants can earn a 60% discount on a product when she sells $100 in a month.

AMP: Jumpstart New Consultants can earn free product when she sells $1,000 in her sign-up plus one month.

AMP: Grow All Consultants can earn Home Office Leads and exclusive sponsoring perks when she sells $1,000, sponsors and has an active website in a month.

AMP: 2000All Consultants can earn a 10% personal sales bonus when she sells $2,000 in PV in a month.

$100 PV $1,000 PV $2,000 PV

NewConsultants

only

Earn 25% commission all month long


tips TO SUCCESS

Set a goal to SELL $500 in PV or EARN $500+ in personal commission this month!

TO SELL $500• Send 40 invitations to reach

10 party guests or collect 10 orders in April.

Reach NEW Customers and NURTURE past Customers.

With an order of $50+ from each person, you’ll reach your goal easily!

TO EARN $500+:• Send 40 invitations to reach

10 party guests or collect 10 orders EVERY WEEK in April.

With $500+ in Personal Volume every week, you’ll surpass $2,000 in PV for the month – earning you AMP 2000 and a 10% bonus in commission!

Take the challenge

Book an extra party!

If one party cancels, you’ll still be sure to meet your personal monthly sales goal.

Make your Insider your raving fan!

Give your Insider words to say to share

with her friends, and make sure she

knows about the NEW Customer special!

Wear it and share it!

What you use and what you show is

what you’ll sell! Wear and carry multiple Thirty-One items every day, then share on social!

Let your personality

shine!

Insiders and Customers trust your

opinion and value your suggestions,

so let your personality lead the way!

Follow up!

Follow up with people who’ve

commented on your Thirty-One social posts and let

them know you’d love to be their personal

shopper!


• Ask your team to share how they’ll use the commissions they earn this month!

• Share what you’re doing this month to book parties and share Thirty-One solutions on social and one-on-one!

• Encourage your team to use this Playbook, the Facebook Party Scripts and all the graphics and videos we’ve created for you! Share what you love about them!

• Go live and share what you love about the Product Spotlight of the week and how you’re sharing this with your network!

• Share examples with your team of content that you’re sharing in your closed Customer group and parties!

Opportunities to celebrate your team

AMP 100 AMP Jumpstart AMP Grow AMP 2000

Booking Selling Sponsoring Completing the April challenge

by example

DIRECTORS & ABOVE

leadOpportunities to encourage and celebrate your team

Being a Thirty-One Leader is about supporting others and being an exceptional role model. This month, set a great example for your team by boosting your personal business and setting a goal to reach $2,000+ in PV so that it becomes your monthly routine.

Communicate regularly with your team, letting them know what you’re doing that’s working well and how they can replicate it in their own business.

Here are some more tips to help you get EVERYONE on your team engaged:


ACTIVE CONSULTANT: A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior).

AllMyPerks (AMP): One of our signature rewards programs, through which you can unlock special product discounts each month.

BOOKING: The act of scheduling a Thirty-One party.

COMMISSION: You receive 25% commission on all Personal Volume you submit. Commissions are paid out twice a month.

CONSULTANT: The first title in our Career Plan. Also used as a general term referring to the independent sales field as a whole, regardless of title.

CONSULTANT GUIDEBOOK: A detailed guidebook available on TOT, outlining additional information you might need during your Thirty-One journey.

CONSULTANT SUPPORT: The Home Office team that helps answer questions you have as you operate your Thirty-One business.

DOWNLINE: The Consultants who have signed up under you, plus any other Consultants who have signed up under them.

ENROLLMENT DATE: The date you submitted your online agreement, or the date your agreement was entered into the system if sent by mail or fax. It is “day one” for incentives.

INSIDER: Someone who brings their friends together (either in person or online) to shop with you!

INSIDER COACHING: The act of working with an Insider before her party to create her guest list, send invitations, build her wish list and get her prepared for the party.

INSIDER REWARDS: Every Insider can earn amazing rewards like credit to use on products she’d like, plus half-price items and access to shop Insider Exclusives!

MTO: Abbreviation for Thirty-One's public website (mythirtyone.com & mythirtyone.ca), that links to your personal business. Customers can order online and your Hostesses can invite guests to parties and accept online orders.

PERSONAL VOLUME (PV): The dollar value of the products sold by a Consultant, minus tax and shipping charges. Consultants don’t receive commissions on products purchased using Insider Rewards.

PEQA: A Consultant who you Personally Enrolled, is Qualified and Active.

QUALIFIED CONSULTANT: An active Consultant who submits her first $1,000 in Personal Volume (PV).

QUALIFYING PARTY: A party with a minimum of $200 in sales.

SPONSOR: Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise).

THIRTY-ONE OPPORTUNITY: The opportunity we offer people to join our family as a Consultant and start their own business.

TOT: Refers to ThirtyOneToday.com and ThirtyOneToday.ca. Designed exclusively for Consultants, this website is where you will find company updates, training, product information and much more to help you as you operate your Thirty-One business.

UPLINE: The team of leaders you signed up under, starting with your Sponsor.

VIRTUAL OFFICE: This is the back office where you place orders, personalize your website, view information for downline Consultants, view commissions, set up party events, manage contacts and view account balances. Your Virtual Office is accessible by clicking on “Virtual Office” in the header on TOT.

WHY: The reasons “why” you decided to become a Thirty-One Consultant.

TALKING THIRTY-ONE

14 | April 2020: PLAYBOOK FOR SUCCESS

Hard work and

preparation are what

turn a risk into an

opportunity.

– CINDY MONROE

Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a Thirty-One Consultant. Your success with Thirty-One depends on several factors, such as time devoted to your business, tenure and hard work. Not everyone will achieve the represented level of income. Such amounts are before expenses, if any. For more information about what you can expect as a Thirty-One Consultant, please read our Income Disclosure Statement posted on the “Join Us” page at mythirtyone.com

Thirty-One Gifts Canada Inc. Statement of Typical Participant’s Earnings – 2019 The primary source of income of a Typical Participant in the Compensation Plan (the “Plan”) of Thirty-One Gifts Canada Inc. (“Thirty-One”) is from compensation on personal and downline sales of products. Personal earnings will vary. A Typical Participant in the Plan is defined as an Independent Consultant has been engaged in the Plan for at least one year, and who actively engages in the activities necessary to realize the benefits of the Plan (i.e. active in at least five of twelve months). A Typical Participant in the Plan earns between Cdn $132 and $1,000 annually. Please note that these earnings have been derived from the past earnings experiences of Thirty-One. This Statement of Typical Participant’s Earnings will be updated annually.

REWARDS FOR EVERYONE offer valid March 1, 2020, through May 31, 2020. To redeem this promotional offer, Customers can choose one regular priced item at a discount of 50% with every $50/$60c qualifying purchase. Qualifying purchases do not include tax and shipping charges. This offer may not be combined with Insider Rewards or Gift Certificates..

INSIDER REWARDS/EXCLUSIVES Insider Exclusives and Insider Rewards are available when you host a $200+ party. Number of Insider Exclusives you can purchase and number of free and/or half priced items you can receive depends on your qualifying party total. Insiders with a qualifying party of $1000 or more can select two of the Insider Exclusive styles offered for free, selecting no more than one item per style. Free personalization is available on Insider Exclusives that can be personalized unless otherwise noted. Insider half-priced items that can be personalized receive personalization for half-price also. No substitutions. While supplies last. Insiders pay shipping on discounted and free products. Free and discounted products may be subject to taxes. Rewards for Everyone and Insider Rewards cannot be combined.

FREE PERSONALIZATION available on Insider Exclusives that can be personalized unless otherwise noted.

HELLO HAPPY available through April 30, 2020 or while supplies last. Prices do not reflect sales tax and shipping. Insider Rewards may only be applied to the full value.

Hello Happy/AMP Quantities are limited. Hello Happy and AMP products are available while supplies last.

P.S. Solution Sets offer valid through April 30, 2020 or while supplies last. Personalization shown is included in the price and may not be removed or changed.

Enrollment Kit (US) Shipping and handling charges and sales tax will also be charged. Enrollment Kit subject to change based on available inventory. Consultants will also be charged a monthly subscription fee, currently $16.95, covering the cost of a personal website and branded emails sent to your Customers. Consultants may cancel their monthly website subscription at any time. See the Consultant Guidebook for more information. Residents of North Dakota are not required to purchase an Enrollment Kit or a monthly website subscription.

Enrollment Kit (CA) Shipping and handling charges and sales tax will also be charged. Enrollment Kit subject to change based on available inventory. Consultants may choose to have a personal website and branded emails sent to your Customers, currently $16.95 per month. Once subscribed, Consultants may cancel their monthly website subscription at any time. See the Consultant Guidebook for more information.

April - Thirty-One Gifts LLC

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