April 19th to 20th West Ankole Diocese Training Center, Uganda - … · 2020. 2. 8. · Production...

Linking Local Learners Strengthening Market Linkages in Bushenyi, Uganda.

April 19th to 20th 2006. West Ankole Diocese Training Center, Uganda

Proceedings prepared by: Clive Lightfoot and Anne Dennig. Internat ional Support Group (ISG) ht tp: / /www.isgl ink.org

with National Agricultural Advisory Services (NAADS), Uganda

PROCEEDINGS: Strengthening Market Linkages in Bushenyi

Market Linkages ‘Trade Fair ’ Workshop, Bushenyi Distr ic t , 19t h -20 t h Apr i l 2006 L ink ing Local Learners: ht tp: / /www.l inkinglearners.net Page 1 of 18

Objectives of the ‘Trade Fair’ Workshop • To review the level of development of marketing chains in the district • To derive the way forward for strengthening of marketing chains in Bushenyi district • To identify ways forward and share experiences

Schedule for the ‘Trade Fair’ Workshop Wednesday 19th April

Time Activity Organization Materials Learning objectives 09.00 Registration 10.30 Tea break 11.00 Introduction of the participants

Opening Speech Objectives of NAADS Strategy Sharing Soroti Marketing Experience

Plenary Chair: PK Presenters: CAO, JW, CA

Flip Chart and pens, labels, Handouts

12.00 What are the Producer Associations doing in marketing?

Group work by associations Facilitators: CL,CA

Flip Charts, pens, tape, Diagram market chains

To understand the level of development of market chains in the district

14.00 (Facilitators analyse the Drop Box and draw up the Matrix) Lunch Break 15.00 Trade Fair of Marketing Experiences Trade Fair and

Drop Box Facilitator: CL, CA

Cards, pens, drop box

To share experiences and generate ideas on strengthening market linkages

16.00 Tea break 16.30 Development of matrix of priority ideas for

strengthening marketing by associations Plenary Chair: PK Facilitator: CL

To prioritize what associations need to learn to strengthen marketing chains

For service providers only: Introduction to LLL training resources CD and introduction to the LLL internet learning support service at 17.00hrs.



Thursday 20th April

Time Activity Organization Materials Learning objectives 08.30 Action Plan for learning on priority ideas to

strengthen market chains Group work by common interests Facilitators: CL, CA

Flip Charts, pens, tape,

To develop Action Plans for key players to strengthen market chains

10.30 Tea break 11.00 Presentation of Action Plans from common

interest groups Plenary Chair: PK Presentation by groups

To gain common understanding of actions needed to strengthen marketing

12.30 Way forward to implement the action plans Plenary Facilitators: JW, CA

Flip charts, pens To identify the next steps to implement action plans

13:00 Evaluation Closing Speech

Plenary Chair: PW Presenters: PW, CAO

13.30 Lunch Break and Departure



NAADS Objectives and Strategies in Strengthening Marketing and Market Information to Farmer Groups. Presentation by John Wakikona, NAADS secretariat, Kampala. The general objective for NAADS is to increase farmer incomes through increased productivity at farm level and increased access to market outlets. The specific objectives are to:

1. Empower farmers to demand for extension services through their groups 2. Increase farmer application of modern technologies 3. Increase farmer access to market outlets so that the farmers maximize earnings from market outlets.

These steps are a priori to commercialization of agriculture in Uganda. Next stage requirements In confronting marketing, farmers are better organized in high level marketing groups to: 1) bulk farmers’ produce, 2) quality control, 3) storage, 4) transportation, 5) market intelligence, 6) marketing planning and 7) setting prices. Need for high level marketing groups to have: 1) warehousing stores, 2) technical staff, 3) proper plans, 4) market information, 5) value addition facilities, 6) suitable linkages and networks, and 7) suitable infrastructure. Stores receipt system requires: 1) stores registered, 2) handle storage, 3) issue receipts which are recognized as collateral security, 4) monitor markets and market prices, and 5) quality control. Information Strategy Macro level includes market surveys, production surveys and regular collection of International market prices. Micro level includes market intelligence (local market price collection), collection of production data, and analysis of operations of local markets. Information dissemination includes: radios, posters, mobiles and ICTs



Honey Association Existing Marketing Situation

Market retailer Supermarkets in Kampala and other big towns 500 gm containers (traders) 300gm containers 200gm containers

Producers Connoisseur honeys – 300 members Basenji apiculture center – 50 Tropical bee care center Nyabubare area cooperative enterprise Ruhinda area cooperative enterprise Kyabugimbi area cooperative association Other smaller groups Production of: Honey, wax and propolis

Trader Connoisseur honeys Services provided are: training, buying and marketing bee products, packaging – plastic and glass containers, and transport

Processor Quantity honey produced 250,000kgs at quality grade with moisture content not more than 20%) Added value through processing Propolis and bees wax



Banana/Plantain Producers Existing Marketing Situation

Producers ASASURIDE- 302 BUBAPEX- 600 MADECO- 95 BUDFA –4000 Kabira matookye – 32 Kizinda cooperative society – 100 Kabwohe traders – 250 Kyeibanga farers – 65 Kyeizooba banana producers – 150 Total = 5994 producers Production of commodity varieties: Cooking type, Beer type, Dessert type, roasting. Cost of production 720,000/= per acre Prices per month per acre 30 x 30 = 90,000/= per year 90,000 x 12 = 1,080,000/=

Trader-Middlemen Services provided are: Price negotiations, Harvesting, Transportation

Processor For wines, juices: quantity is 1,500 litres per month Kyeibanga farmers, ASASURIDE Use Local storage rooms

Market retailer local shop keepers

Consumer Urban centers ie. Kampala, Local institutions Prices – vary from place to place.



Dairy Association Existing Marketing Situation

Producers Bugongi Dairy Farmers Association comprises: Kabira – 120 members Mitooma – Kyeizooba Kyamuhunga Butare Kigoma -57 Kashozi Bushenyi - 183 Kyabugimbi Muzira Kakindo Kigarama - 300 Kabwohe - 100 Kanyamukondo - 80 Shuuku -120 Kashenshero -135 Mutara –125- 130 Kitagata –250 Bumbaire

Traders BUDICO, Karro karungi, Alpha dairies, individuals Services provided are: Transporting, Cooling and storage

Storage BUDICO Karokarungi and Individual traders Quantity of raw milk is 15,000 litres per day

Processor s ALPHA dairies in Mbarara Individual processors are 2 people in Kabwohe, 1 person in Bushenyi all produce yoghurt. Use 200 litres of milk per week

Market retailer Individual traders Karokarungi dairy Local prices are 300 – 400/= per litre for milk and 500- 1000/= per litre for yogurt Super markets – ALPHA sells milk at 1200/= per litre

Consumers Individuals Institutions i.e. schools, local hotels Local bakers Prices to consumes is 1200/= per litre



Priority Ideas to Strengthen Marketing and Priorities for the Higher Level Associations Ideas for strengthening marketing Honey Dairy Banana/Plantain 1. Strengthen associations for joint and common marketing

X X

2. Adding value to raw products and diversifying product range

X

3.Improving the quality of the product X 4. Improving packaging materials, containers and labels

X X

5. Getting processing equipment X X 6. Develop more formal contractual agreements with big buyers

7. Find new customers in supermarkets and exports

8. Promote local consumption



Action Plans for Strengthening Market Chains Banana and Plantain Marketing Association Action Plan

Area of Strengthening Activity Responsibility Time table Strengthening association for joint and common marketing

Formation of District and SC marketing committees Formalising registration of association and open bank account Establish a secretariat for the association Procure office space, furniture, communication equipment for the assoc. S/C Farmer Forum meetings to organise joint marketing Develop code of discipline for assoc members

Farmers group representatives Executive committee

May – June

Acquiring processing equipment

Set up a Warehouse receipt system Build a store house and grade products for storage Procure low cost cooling facilities Procure small scale equipment: solar driers, small mills, chip cutter, fryers, generator

Farmer forum groups Exec committee

July- Dec

Improving packaging materials and labels

Carrying out training on quality control practices starting in the field Conduct market research on values of packaged products Check on standardization and certification with UNBS Acquire equipment: sealing machine, labelling machine, boxes, weighing scales, papers, containers

Exec committee Farmer groups

July-Dec



Action Plans for Strengthening Market Chains (continued) Bushenyi Apiculture Trust Association

Area of Strengthening Activity Responsible Time table Strength association for joint and common marketing

Acquire office place and office equipment Acquire office communication – email facilities Sensitization meetings for members Conduct tours for data collection on members and production Evaluation of local and s/county organizational capacity

Assoc exec committee May -Sept

Improving quality and quantity of the production

Sensitization meeting with members Business plan preparation for mobilizing resources Develop local capacity to construct modern beehives Langstroth, Dadard types. Purchase refractometre (200,000/= approx) Purchase equipment, clothing and hive tools Purchase air tight buckets for honey storage Construct storage facility

Association exec committees Beekeepers

Oct - March 2007

Improving packaging and labels

Conduct market research Acquire modern packaging materials and labels Mobilisation resources/funds Establish SACCOS

Assoc Exec Committee July - Sept



Action Plans for Strengthening Market Chains (continued) Action plan Bushenyi Dairy Cooperative Union (BUDICU)

Area of Strengthening Activity Responsibility Time table Identify and specify type of equipment: pasteuriser, manual scaler, alloy milk cans, buckets, packaging materials, cooler box Contact the supplier: Snowmans food and technical services Enter contract agreement with the supplier to supply and install equipment

BUDICU May - June Getting processing equipment

Procure and install equipment Commissioning of the production

Snowmans, BUDICU July – Sept

Develop business plan, Search for source for funds, banks, fundraisings, investors, NAADS, ACSS (France)

BUDICU May Finding new customers

Finding out key customers market research spying (shushushu) Contractual agreements with potential institutional customers Promotions of new products: advertisements, radio, newspapers

BUDICU June - July



Ways Forward Honey Association

• Sensitization of ASSOC and evolving of SACCOs on joint marketing • Develop business plan to mobilize resources for office/-place/ equipment • Conduct data gathering tours of producers • Visit to Soroti on beehive making

Dairy Association

• Continue with market research – May • Circulate business plan to potential investors May • Procurement and implement- May/June • Production of yoghurt- Oct

Banana Producers

• Sensitize farmer groups about joint marketing June • s/c for a convene meeting of growers to start getting organised in mid May • Identify pilot s/c for joint marketing July/Aug • Conduct market intelligence visit to Kampala

NAADS District Level • Organise core team coordinate traders SP Association reps 5-8 • Training of core team and association information person and email address • Circulate results of the workshop trade fair

NAADS Secretariat Level

• Review and briefs of Action Plans at NAADS sec • Identify NAADS interventions at sec • Formulate NAADS Activity plan -July 07 and financing • Organise a follow up workshop in June



Participant’s Evaluation of the Workshop

The Learning Objectives (Did you feel the objectives of the workshop were reached?)

No!

A little

Yes

Very much

To review the level of development of marketing chains in the district (24) 87% 12% To derive the way forward for strengthening of marketing chains in Bushenyi district 71% 29% To identify ways forward and share experiences 66% 33% The facilitators, teaching methods and materials

Did the facilitators help you to learn? 4% 53% 42% Were the presentations clear and easy to follow? 4% 69% 26% Was the workshop done in an interesting way? 9% 63% 27% Were the visual aids and handouts helpful? 8% 66% 25% Were the instructions for group work clear and easy to follow? 12% 62% 25% (responses from 26 participants)



What in your opinion were the three main strengths of the workshop?

Sharing: Forum of sharing experiences from some of the key stakeholders of the agricultural sector; the ideas shared from this workshop on trade fair will help us greatly as farmers; presence of the district resource person to enrich experience sharing; sharing forum experiences from the same stakeholders of the agricultural production; for sharing experiences; sharing view and ideologies; service providers and tech staff; sharing experiences of Soroti and Morogoro; sharing the Soroti experience and Tanzania; learning experiences on trade shows; the mix up of participants; enough time to exercise our farmers’ rights in the w/shop built on the already existing situation. Associations: I am of the view that all these three enterprises be seen in a trade fair show when it appears anywhere in Uganda as they have gained much in this workshop and get a way forward; the strengthening of associations for bananas, honey and dairy for joint marketing ; enlightenment of the participants to the formation of joint and common marketing association; key points in the enhancement of eradication of poverty on home basis through associations which can acquire higher cost of products; to enlighten on areas of strengthening associations; establishment of the association; emphasis on legalising marketing associations; formation of the district umbrella associations especially having one of Banana Marketing Appex. Marketing: accessing market information; marketing collectively for big volumes thus higher bargaining power; enlightened participants on added value which needed a common market; market for our goods/materials will be found; to have joint and common marketing; joint common marketing; marketing chains in Bushenyi using matoke, dairy and honey examples; ideas put forward on strengthening market chain; farmers’ participation on how to improve the marketing of their products; farmers’ realisation that it’s themselves to generate the ideas to improve marketing; understanding the level of development in market chains; joint and common marketing; identifying market strategies. Improving Quantity, Quality and Adding Value and Diversification: improving quality and quantities of our products; adding value to raw product and advertising; acquiring processing plants; the main strengths are improve quality, sensitizing farmers and financing farmers; identifying a need for diversification Action Plans: Having come up with immediate way forward and action plan; identifying weaknesses; showing gap of opportunities; how to work out action plans; hopes from the NAADS secretariat officials for the approach. Other: group participation; good facilitators; allowing participatory approach; participants went well equipped; it helped us to waken our mind , come up and work hard; it has promised/encouraged us that we are to be facilitated if we work hard; it has strengthened us and laid communication to the trade fair internet; farmers; time was adequate for the topics covered.



What in your opinion were the three main weaknesses of the workshop?

Time: limited time of workshop (x4); late coming of participants (x2); short time frame – two days not enough; the workshop took a short time and there was a lot to learn (x3); the trade fair was organised in a very short period of time which could not give part enough time for more information (x9). Participants: the participants were representatives of all the s/cs in the NAADS programme; there was a very limited number of participants we needed to have more than this; some stakeholders did not attend; I would imagine it the already existing processing associations could have brought some samples for display; individual associations would wish to have presentations; some members showed not maximum interest; some of the major key stakeholders were not present- participants the executives of the respective associations. Other: the quality is not improved when farmers are not sensitized; lack of meetings; handouts not enough; farmers were not closely guided on what to do; few days; it was practical; little time given to assignments; research work still weak; Do you have any other comments you would like to share? More workshops: it is better this workshop appears every year; I would like that we have another workshop in the coming months; there should be more trade fairs and there should be a thorough follow up which could aid the dissemination of information; please keep on holding similar trade fairs in Bushenyi; organise area trade fair of exhibition at both district and national; I would like to have another workshop for more sensitization on trade; as we had not enough time for the workshop try to organise one within the shortest time; to know about trade but have not enough time for this workshop; organise more workshops and let people know in time. NAADS: district NAADS core team to go down to grassroots make follow ups ; the NAADS secretariat should make a follow up of this workshop, fund whatever is necessary to that our farmers can get out of poverty; need to re-vitalize cooperative movement is paramount if we are to eradicated poverty through NAADS; NAADS should put emphasis and necessary support to ensure the developed action plans successfully take off; early preparations should be made in future for such workshops/trade fairs; existing organisation should be supported by NAADS to take shape; let the NAADS secretariat follow up the implementation of trade fair; funding should be stepped up because the associations are poor and lack managerial skills so trainings are needed. Information for Farmers: It’s good the whole information to reach at the grassroots e.g. to a farmer. We don’t have quality because producers don’t know what is needed by the traders and consumers. The farmers produce at anyhow; lower levels s/county w/shop should be facilitated to increase awareness to our farmer groups for better production and marketing them properly. Sharing Experiences: with other areas who are more advanced/ information of study tours more training about business transactions; follow of way forward; information on producer process in other areas like Morogoro of bananas and raw milk; Future participation would need a comprehensive training component on the use of information technology equipment.



Participants Contacts Details NO. NAMES TITLE EMAIL

1 Mbahurire Apollo C/man Kabira beekeepers, Kabira 2 Byaruhanga Nicholas Vice C/man BATA, Bushenyi 3 Mugisha E Manager Connoissuer honeys, Nyakabirizi 4 Rosemary Fangure Committee member- BATA, Kyamuhunga 5 Tumuhimbise Gordon District Entomologist, Bushenyi 6 Kyogabirwe Pennina Service provider – MOFATE, Bushenyi 7 Dr.Natukunda Roberts Veterinary officer, Bushenyi 8 Banturaki Elias Coordinator, Bushenyi 9 Katooro Elly SFF Chairman, Kyeizooba

10 Mubangizi Claudio C/man Bushenyi Banana, Nyabubare 11 Birigita Alex General Secretary – BUDFA, Bushenyi [email protected] 12 Tumushabe Jenninah District Agricultural Officer, Bushenyi 13 Tumwine Eliab SFF Chairman, Kabira 14 Begumanya bernard Service provider, Kabira 15 Kellen Beingana Committee member- BATA, Kitagata 16 Bamutungire Charles Treasurer SFF, Kitagata 17 Misango .J.M C/man BUDFA, Kabira 18 Ndamira John Coordinator Bushenyi Banana, Ruhinda [email protected] 19 Katahwire Wilson SFF Chairman, Kagango 20 Kastigaire Jackson SFF Chairman, Mutara 21 Kabanza John C/man KBFA, Kitagata 22 Ayatuhaire Asaph Director west honeys Uganda, Ishaka 23 Bugembe Levi Commercial Officer, Bushenyi 24 Batuna Yorokamu Chairman SFF, Kyamuhunga 25 Bainomugisha Vicent ASASURIDE, Mitooma



Participants Contacts Details NO. NAMES TITLE EMAIL

26 Muganga Henry Subcounty NAADS coordinator, Kyeizooba 27 Bugyendo Moses Service provider, Bushenyi 28 Dr. Kijambu Geoffrey Subcounty NAADS coordinator, Kagango 29 Twesigye Allan Coordinator ASASURIDE, Mitooma 30 Ndyomujuni. W Farmer, Kyeizooba 31 Agaba Allan NAADS intern, Bushenyi [email protected] 32 Kamwezi Patrick District NAADS Coordinator Bushenyi [email protected] 33 Charles Aben District NAADS Coordinator Soroti [email protected] 34 John Wakikona NAADS secretariat, Kampala [email protected]



Acknowledgements We wish to acknowledge the hard work and effort of Patrick Kamwezi, NAADS coordinator in Bushenyi District and his staff for organizing and managing this workshop. We also thank John Wakikona from the NAADS secretariat for his support to this work. Lastly, we wish to thank Charles Aben, NAADS coordinator Soroti for his support in facilitating the workshop. The Knowledge Management Strategies Project is supported by the UN International Fund for Agricultural Development (IFAD), Rome, Italy. The National Agriculture Advisory Services (NAADS) is supported by many donors including IFAD. The facilitators: Clive Lightfoot and Anne Dennig.



Photo Record of the Workshop

April 19th to 20th West Ankole Diocese Training Center, Uganda - … · 2020. 2. 8. · Production...

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