April 17-24, 2016 Sponsorship Packet - WALNUT …...THE CONCEPT Walnut Creek Restaurant Week will be...
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Sponsorship Packet April 17-24, 2016
Transcript of April 17-24, 2016 Sponsorship Packet - WALNUT …...THE CONCEPT Walnut Creek Restaurant Week will be...
Sponsorship Packet
April 17-24, 2016
Walnut Creek Downtown (WCD) is a coalition of over 550 businesses and
property owners within Downtown Walnut Creek working with its members,
partners and the community to promote and enhance business vitality. WCD
undertakes aesthetic and environmental enhancement projects throughout the
downtown areas, sponsors special events, provides marketing opportunities for
members, and acts as an advocate to the city on behalf of the downtown business
community.
Annual events include the June Wine Walk, Restaurant Week, Oktoberfest, Trick Or
Treat and Walnut Creek on Ice.
THE CONCEPT
Walnut Creek Restaurant Week will be held April 17-24, 2016. The event features participating restaurants in the culinary celebration of spectacular cuisine at incredible prices. Entice your appetite and delight your palate with prix-fixe menus offered at over 2 dozen restaurants. Experience why Walnut Creek’s Downtown has been called, “The East Bay’s most popular dining destination.”
THE LOCATION
The City of Walnut Creek offers the best of luxury brand and boutique shopping, an eclectic dining mix and arts and cultural events. Walnut Creek restaurants feature cuisine from every corner of the world including American, Indian, Japanese, Mediterranean, Thai, Chinese, Korean, Mexican, Italian, Latin, Vietnamese and more. You’ll find the perfect setting for your meal at intimate bistros, award winning steakhouses or fan-friendly sports bars.
THE BENEFITSAS A SPONSOR OF WALNUT CREEK RESTAURANT WEEK, YOUR LOGO WILL BE FEATURED IN OUR MARKETING EFFORTS. PAST MARKETING INCLUDED:
A full page advertisement in Diablo Magazine, which distributes 40,000 magazines every month to the
areas most affluent households, making more than 1.5 million impressions per year. This magazine
reaches from Berkeley and Oakland to Lamorinda, Walnut Creek, Danville, Blackhawk and the Tri-Valley.
Inclusion in Diablo’s weekly A-List e-newsletter sent to over 20,000 opt-in subscribers giving its readers
the inside scoop on the East Bay’s hottest parties, shopping & dining news.
A single sponsored email to more than 16,000 opt-in Diablo e-subscribers via Diablo Insider’s Club
Newsletter
ADDITIONAL MARKETING OPPORTUNITIES:
Yelp Weekly Opt-in E-Newsletter which will reach nearly 740,000 local influences and taste makers all
over the East Bay.
BART station messages system-wide for 2 weeks reminding over 5,000 riders about Restaurant Week.
A banner advertisement and insider email sent to Open Table members.
Over 1,000 advertisements in East Bay movie theaters providing over 34,000 impressions.
Bay Area News Group advertisements in the Lamorinda, San Ramon & Walnut Creek areas.
. . . . to name a few!
SPONSORSHIP OPPORTUNITIES
▪ Platinum Sponsor $10,000
▪ Gold Sponsor $5,000
▪ Silver Sponsor $1,000
▪ Bronze Sponsor $500
▪ Media Sponsor
PLATINUM SPONSOR - $10,000
Company logo inclusion on all digital, print and advertising
Digital: Company logo and link on Restaurant Week website, WCD e-newsletters, social media mentions
(Facebook, Twitter & Instagram), Diablo Magazine, 2 sponsor promotional e-blasts, BART transit ads
Print: Posters, check presenters, table tents, Diablo Magazine, Bay Area News Group
15 Restaurant Week Pole Banners with company name – placed throughout downtown
PR: Recognition as Platinum Sponsor in all PR opportunities and press releases
Recognition as Platinum Sponsor at Kick Off Party
Invitation to Kick Off Party
GOLD SPONSOR - $5,000
Company logo inclusion on all digital advertising
Digital: Company logo and link on Restaurant Week website, WCD e-newsletters, social media mentions
(Facebook, Twitter & Instagram), Diablo Magazine and 1 Sponsor Promotional e-blast
5 Restaurant Week Pole Banners with company name – placed throughout downtown
PR: Recognition as Gold Sponsor in all PR opportunities and press releases
Recognition as Gold Sponsor at Kick Off Party
Invitation to Kick Off Party
SILVER SPONSOR - $1,000
Print: Company logo inclusion on event posters and check cards
Digital: Company logo inclusion and link on Restaurant Week website
Invitation to Kick Off Party
BRONZE SPONSOR - $500
Digital: Company logo inclusion and link on Restaurant Week website
Invitation to Kick Off Party
MEDIA SPONSOR
Print: Company logo inclusion on check presenters and posters
Digital: Company logo inclusion and link on Restaurant Week website, e-newsletters, social media mentions (Facebook, Twitter & Instagram).
Recognition as Media Sponsor at Kick Off Party
Invitation to Kick Off Party
Event Poster
Sampling of Walnut Creek Restaurant Week
Marketing Collateral
Print & Web Ads, Social Banners, Etc.
Event Postcard
Restaurant Week Target Audience
• 25-65 years of age
• Live/work within 25 miles of Walnut Creek
• Interests: Food, Wine, Culture
• Frequent Diners/Multiple Times Weekly
Banners
PRESS COVERAGEWALNUT CREEK RESTAURANT WEEK
Open Table E-Newsletter
Diablo Magazine A-List E-Newsletter
WALNUT CREEK RESTAURANT WEEK
SF Chronicle/SF Gate Pandora
BART Station Banners
RADIO PARTNERSHIPS
KOIT, KBLX, Q102 & 95.7 The Game* On-air ads, online ads & contests* Event calendar listings and social media posts
SOCIAL MEDIA
4,211 Total Likes
1,700 New Likes in 1 year
1,700 Avg. People Reached Daily (Organic)
15,000 Avg People Reached Weekly (Organic)
75% Female Fans
25% Male Fans
35-44 Largest Age Group (20%)
Walnut Creek, CA 1,200* Remaining 3,000 fans are from: Concord, CA; San Francisco, CA; Martinez,CA; Pittsburg, CA; Danville, CA; Pleasant Hill, CA; San Ramon, CA; Los Angeles, CA; San Jose, CA; Hayward, CA; Lafayette, CA; Dublin, CA; and Oakley, CA.
893 Followers
1,011 Followers
4,183 Fan Subscribers
35% Avg. Open Rate (Above average rate of 30%)
KRON TV INTERVIEWAPRIL 26, 2015
VIDEO ADS* COMCAST TV: 290 COMMERCIALS THROUGHOUT GREATER BAY AREA* WALNUT CREEK HOTELS: LOBBY MONITORS & IN-HOUSE ENTERTAINMENT CHANNELS* LESHER CENTER FOR THE ARTS: LOBBY MONITORS* PARTICIPATING RESTAURANTS: IN-HOUSE MONITORS
http://kron4.com/2015/04/23/yelp-reviews-walnut-creek-restaurants/
PAST EVENT SPONSORS
FOR FURTHER DETAILS, CONTACT: KATHY HEMMENWAY – [email protected]
925.933.6778WALNUTCREEKDOWNTOWN.COM
