Applying Big Network Power to Small Businesses...© 2006, Cisco Systems, Inc. All rights reserved....
Transcript of Applying Big Network Power to Small Businesses...© 2006, Cisco Systems, Inc. All rights reserved....
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Applying Big Network Power to Small Businesses
Deddy Anggawidjaja
Shangrila, March 25, 2008
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Today’s Small Business Challenges
Linksys Small Business Solution
Summary
Agenda
Linksys: Answering Small Business Needs
The Linksys Advantage
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Today Small Business Challenge
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5-99 employee segment bigger than others combined…
…with higher per-employee IT spend
…and growing
Source: AMI Partners, Probe Research, US Census Bur eau
5 - 99
250 - 499
500 - 999
35.6M
4.4M
4.9M
100 - 249 14.4M
1000 - 1499
6.5M
1500 - 2499
3.3M
1 - 4 8.6M
Company SizeEmployees
TotalEmployees
Sm
all
Med
ium
Larg
e
Small Business Market Worldwide
BIG OPPORTUNITY – AND GROWING
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Securing BusinessAssets
Top SB Challenges
PainPoints Operational
Efficiency
InvestmentProtection
Lack of Resources
CompetitivePressure
Solution:• Converged network • Simple to deploy• Easy to manage• Highly available
Solution:• Leverage existing
investments• Simple migration• Enables future growth
Solution:• Integrated• Simple-to-setup Security
Solution:• Smart, simple, secure
infrastructure• Integrated applications• Higher productivity• Controlling costs
Solution:• Lower total cost
of ownership• Improved customer
responsiveness • Faster time-to-market
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What Businesses Want?
Strong Security and Availability
“I want Enterprise capabilities at Consumer prices.”
Strong Security and Availability
“I want Enterprise capabilities at Consumer prices.”
Reliable, High Quality Infrastructure
Reliable, High Quality Infrastructure
Affordable
“I want simple/affordable pricing; preferably from one place and monthly charges.”
Affordable
“I want simple/affordable pricing; preferably from one place and monthly charges.”
Manageability
“I don’t have an IT staff, I just want to plug it in and have it work.”
Manageability
“I don’t have an IT staff, I just want to plug it in and have it work.”
Flexible Solutions
“I need voice, data, and apps such as CRM, surveillance & mobility.”
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Linksys Small Business Solution
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Introducing the Linksys Business Series SolutionTHE CONNECTED OFFICE
� The industry’s leading affordable, simple, secure, high quality business networking solution designed and priced for small businesses
� Uniquely delivers integrated switching, security, wireless, routing & voice communication products which are easy to install & maintain
� Linksys’ innovative systems approach enables small businesses to improve operational efficiencies, enhance customer relationships, control costs, and rapidly respond to changing needs
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Typical Solution Deployment That Grows With The Business
SMALL BUSINESS
Linksys IntegratedRouters (Broadband, Data, Voice, Security,
Wireless, VPN)
Linksys Ethernet Switches
Public Internet, VPN or Private WAN
with VoIP
PSTN
Linksys IP Phones, WiFi Phones, IP-
PBX, Voice Gateways
Wireless IP Surveillance
Network AttachedStorage
1
2
3
4
5
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� Focused on building products for the Small BusinessThese are business with office sites of < 100 employees
Sweet spot is 5-30 employees
� What does “Purpose Built for Small Business” mean?Our products are NOT consumer or enterprise products made to “fit” small businesses
Our products are built exclusively for addressing small business needs: LAN, WAN, Remote Access, Security, Voice, Applications and Storage
� Moving from product-focused to solutions-focused (combining 3rd party software with Linksys hardware as a bundled solution)
Linksys COBOWho We Are – Exclusively Focused On SB
Switching Storage Wireless IP Surveillance
VPN Gateway
VoIP
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Connected Office PortfolioLargest Portfolio Of Small Business Networking Prod ucts
InfrastructureProducts
RoutingManaged Switches StorageWireless Security
VideoIP Phones Wireless IP Phones
VoIPAccessories
EndpointsAnalog Voice
Gateways
Linksys Voice System (LVS)
Unmanaged Switches
SmartSwitches
Solutions
Business NetworksRemote AccessWirelessVoice SecurityStorage
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The Linksys/Cisco Approach…
Purpose Built Products for each segment…
Linksys home products for the consumer…
Cisco business products for the enterprise…
Cisco commercial products for the SMB business…
Basic networking products with a focus on entertainment
“Linksys by Cisco” products for the small business…Value-pricing, fixed configuration, ease of use built in each product
Manageability, flexibility, expandability built in each product
Intelligence, performance, extensibility, built in each product
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Ethernet Switches
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Unmanaged Fast Ethernet & Gigabit
SD205/SD208/SD216• (5)/(8)/(16) Port 10/100• Auto MDI/MDI-X• Per Port LEDs• External Power Supply
SR216• (16) Port 10/100• Auto MDI/MDI-X• Per Port LEDs• Internal Power Supply
SR224• (24) Port 10/100• Auto MDI/MDI-X• Per Port LEDs• Internal Power Supply
SD2005/SD2008• (5)/(8) Port 10/100/1000• Auto MDI/MDI-X• Per Port LEDs• External Power Supply
SR2016• (16) Port 10/100/1000• Auto MDI/MDI-X• Per Port LEDs• Internal Power Supply
SR224G• (24) Port 10/100 + (2) 10/100/1000 Combo SFP• Auto MDI/MDI-X• Per Port LEDs• Internal Power Supply
SR2024• (24) Port 10/100/1000 w/ (2) Combo SFPs• Auto MDI/MDI-X• Per Port LEDs• Internal Power Supply
Fast Ethernet Gigabit Ethernet
SR224R• (24) Port 10/100 19” Housing• Auto MDI/MDI-X• Per Port LEDs• Internal Power Supply
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Managed Fast Ethernet Switches w/ WebView
WebView
WebView With PoE
SRW224G4P•(24) 10/100 + (4) GigE w/Combo SFPs• Up to 12 Ports of 15.4Watts 802.3af• WebView & SNMP Management• L2/L3 Policy Filters• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x
SRW224G4• (24) 10/100 + (4) GigE w/Combo SFPs• WebView & SNMP Management• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x•Traffic Shapiing
SRW248G4• (48) 10/100 + (4) GigE w/Combo SFPs• WebView & SNMP Management• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x•Traffic Shapiing
SRW248G4P• (48) 10/100 + (4) GigE w/Combo SFPs• Up to 24 Ports of 15.4Watts 802.3af• WebView & SNMP Management• L2/L3 Policy Filters• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x
•SRW208/SRW208L/SRW208G• (8) 10/100 – (8) 10/100 +Gige/SFP – (8) 10/100 + 100-LX + SFP• WebView & SNMP Management• L2 & L3 Filtering• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x
•SRW208P• (8) 10/100 (1) 10/100/1000/Combo SFP• (4) Ports of 15.4Watts 802.3af,•WebView & SNMP Management• L2 & L3 Filtering• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x
SLM224G2• (24) 10/100 + (2) GigE w/Combo SFPs• WebView & SNMP Management• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x
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Stackable Advanced Multi-Layer Switch
SFE2000• (24) 10/100 + (4) GigE w/Combo SFPs• WebView & SNMP Management• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x• Stackable• Static Routing
SGE2000• (24) 10/100 + (4) SFP Ports• WebView & SNMP Management• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x• Stackable• Static Routing
SFE2000P• (24) 10/100 + (4) GigE w/Combo SFPs• Up to 12 Ports of 15.4Watts 802.3af• WebView & SNMP Management• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x• Stackable• Static Routing
SGE2000P• (24) 10/100 + (4) SFP Ports• Up to 12 Ports of 15.4Watts 802.3af• WebView & SNMP Management• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x• Stackable• Static Routing
available now
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Managed Gigabit Switches w/ Web View
WebView
WebView With PoE
SRW2016/2024• (16/24) 10/100/1000 w/ (2) Combo SFPs• WebView & SNMP Management• QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad
SRW2048• (48) 10/100/1000 w/ (2) Combo SFPs• WebView & SNMP Management• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x
SRW2024P• (24) 10/100/1000 w/ (2) Combo SFPs• Up to 12 Ports of 15.4Watts 802.3af• WebView & SNMP Management• L2/L3 Policy Filters• QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad
SRW2008P• (8) 10/100/1000 w/2 Combo SFP• SRW2008P (4) Ports of 15.4W 802.3af• WebView & SNMP Management• L2 & L3 Filtering• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x
SRW2008• (8) 10/100/1000 w/2 Combo SFP•WebView & SNMP Management• L2 & L3 Filtering• L2 & L3 QoS – 802.1p/DSCP• Port Based/802.1q VLANs• 802.1d, 802.3ad, 802.1x
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Routers and Access Point
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� Low-cost Internet access may be used for transport
� Inherently strong security providing data authentication, confidentiality and integrity
� Supports Branch Offices, Teleworkers, and Mobile workers
� No Service Provider intervention required to setup the VPN
� Provide reliable connectivity to main site
� Access to corporate and remote services (e.g. storage back-up)
� Specific traffic may be defined to traverse the tunnel
Corporate Office
Branch Office 1
IPSec-protected Tunnel
Teleworker
Branch Office 2
Branch Office 3
Mobile worker
IP Network
VPN BenefitsLinksys Connected Office
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How Many Tunnels?
What is the number of remote clients (or locations)?
Greater than 5 Remote Clients 5 or less Remote Clients
RV042 WRV200 RVS4000RV082RV016 WRVS4400N RVL200
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Wired VPN Router Features
11 GbE227 (max)WAN Ports
- -Yes- -- -- -Intrusion Prevention System
Hardware
4
- -
50 (2)
10/50 (1)
RV042
SoftwareSoftwareHardwareHardwareDMZ
RVL200RVS4000RV082RV016
44 GbE813 (max)LAN Ports
5- -- -- -SSL Tunnels
15100 (2)100 (2)IPSec - Gateway
- -515/50 (1)15/50 (1)IPSec - QuickVPN
(1) With QVPN50 license upgrade(2) Maximum gateway tunnels. Actual number depends on number of QVPN users.
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Wireless VPN Router Features
11WAN Ports
--YesIntrusion Prevention System
802.11g802.11nWireless
1 x 22 x 3MIMO
SoftwareSoftwareDMZ
44 GbELAN Ports
- -- -SSL Tunnels
55IPSec - Gateway
105IPSec - QuickVPN
WRV200WRVS4400N
(1) With QVPN50 license upgrade(2) Maximum gateway tunnels. Actual number depends on number of QVPN users.
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Linksys Business Access Points
WAP200 – Indoor 1 x 2 MIMO• 802.11g• Multiple BSSIDs• Power over Ethernet & AC/DC Powered• Omni-Directional Antenna – Detachable• Roaming – 802.11F/IAPP to seamlessly
roam to other access points
WET200 – Wireless Bridge• 802.11g• Wireless• Power over Ethernet & AC/DC Powered• Omni-Directional Antenna – Detachable
WAP4400N – Indoor Draft-N• 802.11N• Multiple BSSIDs• Power over Ethernet & AC/DC Powered• Omni-Directional Antenna – Detachable• Roaming, Auto Channel Selection
WAP200E Outdoor• 802.11g MIMO• Wireless• Power over Ethernet• Multiple BSSIDs
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Linksys Voice System (LVS)
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AutoAttendant
LVS Features
HuntGroup
OtherFeatures
• Reduce Call Load On Receptionist• Professional Welcome for All Callers• Single Number Access to All Employees• Guaranteed Call Completion• Fast, Easy Set-Up and Maintenance
• Sequential• Round Robin• Random
Shared Line Call
Appearance
Call Park/Un-Park
VoiceMail
• Network Integrated• Local (w/ SPA400)
Music OnHold • Locally Stored
• Network Based
CallForwarding• When Busy
• When Not Answered• All Calls
• Call Transfer• Attended or Blind
• Group Paging• Intercom• Do Not Disturb• 3 Way Conferencing• Local & Corporate
Directory
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BroadbandBroadbandServiceService
BB Modem
BroadbandBroadbandPhone ServicePhone Service
LegacyLegacyTelecomTelecomNetworkNetwork(PSTN) (PSTN)
WirelessRouter
SPA9000
SPA400
SPA921
Fax Machine
SOHO or Small Business
Linksys Voice Solution Typical Set-Up
PSTN = Public Switched Telephone Network
SPA941
SPA942SPA962
SPA901
PC
WIP300WIP330
Local AreaLocal AreaNetworkNetwork
PAP2T
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Linksys Network Storage &
Surveillance Camera
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Network Attached StorageNAS 4 Drives
NSS4000 Chassis • (4) Drive SATA Chassis• (2) Port 10/100/1000 + RPSU Option• On Disk Encryption• Hot Swap & Virtualization Target• RAID 0/1/1+Spare/5/5+Spare/10• VLANs/802.1q/• HTTP and SNMP Management
Available Now
NSS6000 Chassis Only • (4) Drive SATA Chassis• (2) Port 10/100/1000 +RPSU Option• On Disk Encryption• Hot Swap & Virtualization Master• RAID 0/1/1+Spare/5/5+Spare/10• VLANs/802.1q• HTTP and SNMP Management
Workgroups &Small Offices
Offices, High PerformanceWorkgroups &Aggregated NAS Networks
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IP Video Surveillance Cameras
FIXED
WVC200802.11gPan, Tilt and Digital ZoomMotion Detection and DDNS
PTZ
PVC2300POE, Flexible optionsRemovable LenseIO Ports, 2 Way Audio3GPP Support
WVC2300POE, Flexible optionsRemovable LenseIO Ports, 2 Way Audio3GPP Support
CMOS
CCD
CCD
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Linksys: Answering Small Business Needs
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Top Business Needs
– Wireless Access
– Security/VPN
– Remote Access
– LAN
– Voice
– Storage
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Security/VPN Solution Example
RV_ Family
RV_ Family
InternetInternet
� Intruder Attempt� DoS/DDoS� Worm Attacks� Web Attacks� IP fragmentation� Trojan Horse / Back Door� Port Scan� Buffer Overflow� Vulnerabilities Attacks
•Firewall•Intrusion Protection System•Redundant connection
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Office Network (LAN) & Network Attached Storage
SRW20xx/SGE2000Managed GigE
Servers
NSS6000Virtualization Master
Workstations
RedundantGigabitBackbone
SRW2xxG4Managed 10/100
SRW2xxG4Managed 10/100
Workstations
SRW208xManaged 10/100 Workgroup
With POE
SRW2008xManaged Gig Workgroup
With POE
SRW208xManaged 10/100 Workgroup
With POE
Fiber
Key Features:
� Non Blocking Architecture
� L2 & L3 QoS/CoS
� Security & Traffic Management
� Fully Managed L2 Features–SNMP, HTTP, Telnet, RMON
� Network Availability Features–Spanning Tree, Link Aggregation,
Storm Prevention
� High Data Integrity and Protection System
NSS4000/6000Virtualization Target
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Remote Access Solution Example
Key Features:
� IPSec and SSL VPN
� Wireless Option
� Support for Gateway-to-Gateway
RV FamilyIntegrated
Firewall
RVL200
IntegratedFirewall
IntegratedFirewall
InternetInternet
WRV Family
IPSec Tunnel
SSL Tunnel
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Wireless Access Solution ExampleKey Features:
� 802.11g WiFi with PoE
� Multiple SSID->VLAN Mapping
� Security and QoS–802.1x, WPA
� Multiple AP Modes–AP, P to P, P to MP
Data SSIDVoice SSID
CustomerData
WiFiIP Phone
SRW Managed PoE SW
SRW208xManaged 10/100 POE Switch
WAP200Wireless-G Access Point
WAP200EExterior Access Point
Directional Antenna
WPC200Wireless-G Adapter
WAP200Wireless-G Access Point
WAP200Repeater Mode
More Coverage
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BroadbandBroadbandServiceService
BB Modem
BroadbandBroadbandPhone ServicePhone Service
LegacyLegacyTelecomTelecomNetworkNetwork(PSTN) (PSTN)
WirelessRouter
SPA9000
SPA400
SPA921
Fax Machine
SOHO or Small Business
Linksys Voice Solution Typical Set-Up
PSTN = Public Switched Telephone Network
SPA941
SPA942SPA962
SPA901
PC
WIP300WIP330
Local AreaLocal AreaNetworkNetwork
PAP2T
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The Linksys Advantage
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World Class - Industry Leadership
Small Business Computing Product of the
Year Award
VoIP Magazine- Top 20 Companies to Watch
LAPTOP Magazine's Editors Choice Award
Windows IT Pro Readers Choice
PC Magazine's Best 100 Products of 2005
PC News Weekly's Top Ten Wireless Routers
Award
VARBusiness 5 Star Partner Program Award
Linksys Wins Tom's Hardware's Readers' Choice Award for the Best Networking Product Manufacturer
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Linksys means Business !!
� Linksys Business Series is moving beyond simple NAT and SPI firewalls to robust routing, security platforms
–IPSec and SSL VPN Access
–Intrusion Prevention
–VLAN routing
� Common QoS and Security features in all products–Provides end-to-end QoS for consistent performance across wired and wireless networks
–Provides the ability to implement secure networks to all users; local or remote and wired or wireless.
� Linksys one of the few vendors to offer complete solutions for the small business
–Data, Voice and Video solutions
–Wired, wireless with more to come
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In Summary
� Affordable–get more from your network investment–lower costs–make your business more productive, efficient and competitive.
� Reliable–Cisco technology for superb network reliability, performance, functionality and
security–backed up by free 24/7 technical support, free firmware maintenance releases,
and competitive warranties–Grows as your needs change
� Secure–powerful security built into every product–advanced firewall, encryption and authentication features–ensure maximum application availability
� Flexible Yet Simple to Implement–easy to buy, configure and maintain–cost-effectively integrated and scaled–simple to connect new offices and mobile workers
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RV016
SPA9000
SPA400
Linksys Connected Office DemoSPA941SPA962
Local AreaLocal AreaNetworkNetwork
Office SSID
Voice SSID
Guest SSIDPVC2300
NSS4000
SPA941 PVC2300B_Office
BroadbandBroadbandServiceService
Branch OfficeBranch Office
Mobile UserMobile User
SGE2000
SRW208P
PoE PoE802.1q
802.1q
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Thank You