Application service provider [compatibility mode]

Application Service Provider(ASP)

By: Shehrevar Davierwala

Application service providerASPAdvantages of ASPsDisadvantages of ASPs


ASPCompany that hosts a s/w application & rents it out for monthly fee.It is a business that provides computer based services to customer over a n/w using ASP model.It is a company that offers individuals or enterprises access over the internet.


It is a third party entity that manages & distributes s/w based services & solutions to customers across the WAN from a central data center.ASPS r a way for a company to outsource some or almost all aspect of their IT needs.


According to ASP news.com it is broken down into 5 categories:

Enterprise ASPs: deliver high end businesses applications.Local ASPs: supply wide Varity of appl. Services for smaller business in local area.Specialist ASPs: provide appl.for a specific need .ex.website services or HR


Vertical Market ASPs: provide support to a specific industry.ex. HealthcareVolume Business ASPs: supply general small/medium sized business with prepackaged application services in volume.


Advantages of ASPRapid imp:

1. ASP imp.some product again & again using same platform

2. Certain appl. Components can be shared.this reduced human effort & total time required for impl.


Low cost of energy & ownership:U know ASPs rent apl. For monthly fee. This

enable customer to make small investments to bring an appl. Online.


Reduced people headache:1. Good people r diff. To recruit,diff.to

find.but u know this is not diff. Problem in IT market.

2. ASPs is directly address this business by effectively outsourcing their customer`s IT dept.

3. IT dept.require to manage individual appl.


Availability:1. Most ASPs advertise 24/7/365 for their

customer`s appl.2. They r online all the time.3. This is backed up by service level

agreement(SLA).


Scalability:1. ASP business requires high-performance

,scalable technology.2. ASP hav invested millions of dollars to

develop a scalable infrastructure,bcoz they must be ready to accommodate the need of the new economy`s company.


Disadvantages of ASPsLimited choice:

1. Provide limited no of brands when it comes to appl.

2. If customer wants another brands then they hav to find another ASP.

3. ASPs r likely to host only those products with the greatest market share.these products r not always the best soln. For a customer business problem.


Security:1. data held at an ASP is very safe.2. It is safer than data held within an

enterprise bcoz ASP must go to the extreme level to protect infm. In the multitire environ.

3. Many IT manager hav lot of discomfort bcoz of safety enterprise data.


Connectivity:1. LAN failure break the connectivity.


Pre-implementation• Introduction• Stake holding committee formation• Kick off meeting• Requirement gathering• Prototyping• Detailed proposal generation• Customization• Power user beta test


TrainingData importRoll out & system hands offOngoing system support


start plan

Requi.study

Developing &realizing

sol.

Display

Any revision

Resolving issue

Public traing

Go-live preparation

Going live

Support & maintenance

finish

no

yesBy: Shehrevar Davierwala

Needs analyasisDefine the CRM project by identifing system goals, project scope, constrains & assumptions.Develop a conceptual design specification for the CRM system.Detail requirements thayt describe what the system must do.


Prototype developmentDevelpo a prototype of the final CRM system that serve as a proof-of concept to test features,functionality & system integration.


Implementing CRMThe implementationSteps involved in CRM implementation

1. Preimplementation2. Kick off meeting3. Requirements gathering4. Prototyping & detailed proposal

generation


5.Development of customization6.Power user beta test & data import7.Training8.Roll out & system hand off9.Ongoing support optimization & follow up


The implementationWithout knowing its working face many problemsStatement of work should be clear


Preimplementation

According to the preliminary work done the time frame on this phase varies from several weeks to several months.People at the executive level & user level are identified an engaged in implementation.


In this phase s/w selection occurs based on following criteria.

1. Scalability of s/w2. Tools at flexibility3. Stability of applications4. Level of technical support


5.Upgrade support6.Availability of modulese.g. SFA,EMA


Kick off meetingArrange after s/w selectionCustomer,vendor,consulting service firms & the system integrator come together to configure customer needsThe team members meet each other & chemistry for implementation is established


The team member must include PM,impl.leader,engineer,bussiness analyst, IT staff, integration expert,heads of dept.The project manager is responsible for all aspct of impl.such as cost control,quality,testing & customer satisfaction.He is responsible for making changing in statement of work.


The impl. Leader is combination of people skill & technical knowledge.He helps PMSystem engineer plays role of coding.


From the customer viewpoint:-1. PM owns the project2. Business analyst are the employees who hav

functional knowledge3. Large CRM packages hav specialized

functionality4. Business analyst who hav good background

knowledge & also details of products being implemented.


IT staff are the administrator who setup & maintain the n/w for s/w.they r under great pressure during critical periodIntegration experts are guides who r entirely dept.on what other system does.


Requirements gatheringIf the scope of the project is big then length of requiring gathering can change.The complexity of project means this phase is complicated.Finance,marketing sales all hav need during this phase.


The following r activities carried out during this phase:

1. Customer requirements r architected into the CRM system

2. The import & export data r decided3. Agreement paper work is made for life of

project.4. The partner & customer get required some data

necessary to start project


Prototyping & detailed proposal generation

This phase is where actual hands on work beginsThe purpose of the prototype is to develop some of the key functionality & complete the impl.Prototype helps to create custom reporting system


Prototype helps to clarify customer needs by visualizationPrototyping is required only when requirement r not clear & process do not work wellOnce the prototype is demonstrated a formal project proposal is prepared & acceptable to both customer & development team.


CRM projects r divided into following phases:

1. Sales module customization2. Marketing module customization3. Integration with external application4. Reporting integration


Sales module customizationThe product catalogs,the account & contact databases & sales management criteria & other things r developed.


Marketing module customization

Technical process of this same from sales module.Diff. in what needs to be customized?


Integration with external application

This is an analysis of existing IT infrastructure & n/w functionalityThis work identified the integration points between the legacy sys,CRM appl,& possible installation & customization of other new non-CRM appl.& system


Development of customization

The time length of customization depends on size of project,complexity of interface,work flow & function.The time length is 5-7 weeks depends on following factors:

1. Size of project2. Complexity of interfaces,workflow,functions.


Availability of employees to work in teamTechnical problems unrelated to impl.Changes in rules & workflowThroughout the customization period the development team is demonstrating to customer & its response.


It is imp. That the customer is engaged at all times in the projectWith this level of comm. & control the project time is reduced & customer is happy.Finally, data routines are written,screens are developed & customization is completed.


Application service provider [compatibility mode]

Business

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