INTRODUCTION

Material management is a scientific technique, concerned with

Planning, Organizing &Control of flow of materials, from their initial

purchase to destination.

MATERIAL MANAHEMENT AND INFORMATION SYSTEM (TECH BASICS)

Materials management information systems (MMISs) automate the

continuous cycle of supplies procurement and usage throughout the

care delivery organization (CDO).

MMISS MODULES

Requisitioning--including online requisition generation and approval.

Ordering--purchase order (PO) generation and EDI or Web-based transmission to vendor.

Receiving--receipt generation and tracking.

Distribution--tracking where and when supplies are dispersed throughout the organization.

Usage--including usage tracking and charging of supplies to patient accounts.

Invoice and payment processing--invoice tracking, EDI or Web transmission of payments,

and forwarding of financial data to the general ledger system.

Inventory management--support for just-in-time or par-level inventory and automatic

requisitioning when supplies drop to user-defined levels.

Vendor database--bidding, contract management, and online vendor supply catalogs.

Management reporting.

ELECTRONIC DATA INTERCHANGE (EDI)

Before Web-enabled applications entered the market, CDOs

supplemented or replaced manual ordering and payments to outside

sources with electronic data interchange (EDI).

EDI is the exchange of electronic documents between

suppliers/manufacturers and users such as CDOs.

EDI consists of standardized electronic message formats, called

transaction sets, for common business documents, such as Request

for Quotation, Purchase Order, Purchase Order Change, Bill of

Lading, Receiving Advice, and Invoice.

MOBILE DATA ENTRY AND RETRIEVAL

Portable computing devices, including handheld, pen tablet computers andvoice activated PCs, as well as wireless local-area networks (LANs), havemade MMISs easier to use.

Pen- and voice-based systems help increase productivity for clinicians andothers who may lack typing skills or the time required to enter informationinto the system via keyboard.

Financial System Interfaces

The MMIS must efficiently communicate with the CDO's generalledger, accounts payable, and other financial systems. ERP softwarevendors market materials management or procurement applicationsas part of a product suite that includes general ledger, accountspayable, and budgeting modules

MIS IN MARKETING

• Marketing information consists of people, equipment and procedures to gather, sort,

analyze, evaluate and distribute needed, timely and accurate information to

marketing decision makers.

• Marketing decision makers use the data to identify and solve marketing related

problems.

• Marketing Information system supplies three types of information.

A) Recurrent Information

B) Monitoring Information

C) Requested Information

MARKETING INFORMATION SYSTEM

External data

Internal data

Requested information

MarketingResearch division

MarketingInformation

system

MarketingManagers Division

SOURCES OF MARKETING INFORMATION .

The MIS information inputs come from different sources, viz., both within andoutside firms . Some of the commonly used internal sources of information are:

Sales Analysis- The marketing information system retrieves sales information andput them in usable and disaggregated form. It detects various marketing strengths andweaknesses. Computer assisted sales analysis uncovers significant details formanagement needs.

Cost Analysis-The cost analysis is possible with the effective accounting system. Theclassification and analysis of the cost of production, cost of distribution and sellingmay provide adequate information for the management purposes .

Financial Records- The financial records & publications may provide adequateopportunities for management of sales & marketing activities .Many companiesprepare periodical final statement to observe the balance of each item of financialrecords.

WhyInformation

IsNeeded

MarketingEnvironment

StrategicPlanning

Customer Needs

Competition

StrategicPlanningStrategicPlanning

Strategic

Planning

StrategicPlanning

WhyInformation

IsNeeded

MarketingEnvironment

StrategicPlanning

Customer Needs

Competition

StrategicPlanningStrategicPlanning

Strategic

Planning

StrategicPlanning

IMPORTANCE OF MARKETING INFORMATION SYSTEM

Anticipation Of Customer Demand- Every marketer needs

up-to-date knowledge about consumer needs and wants.

Systematic Approach- Expanding markets and competitive

marketing environment require adequate market intelligence

system.

• Economic indicator- Marketers must have latest information

on the changing trends of supply, demand and prices

IMP CONTN…..

• Significance of Analysing Competition-Marketer cannot survivewithout having information regarding nature , character and sizeof competition to be met.

• Development of Technology-Marketers must have latestinformation regarding technological development.

Understanding the Consumer-Information system can establishproper two way flow of information and understanding betweenmarketers and consumer.

• Marketing Planning-Marketing plans and programmes arebased upon information supplied by economic forecasts andmarket research.

CONCLUSION

HENCE FROM THE ABOVE DISCUSSION IT CAN BECONCLUDED THAT

Marketing information system is an important factor in a growing

business today with increased competition and environmental changes

affecting the consumer world . It is the marketing information system

that makes or unmakes any organization in the perspective of

marketing strategy .Marketing information system very aptly called as

life blood of marketing.

AND mis application in material management also help in smooth run

of a business enterprise.