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Apple’s Super Bowl Launch of the Macintosh
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Apple’s Super Bowl Launch of the Macintosh
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Apple’s Super Bowl Launch of the Macintosh. Apple Super Bowl Reflection. Things that you liked…. Things that you did not like…. _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ - PowerPoint PPT Presentation
Transcript of Apple’s Super Bowl Launch of the Macintosh
Apple’s Super Bowl Launch of the Macintosh
Apple Super Bowl Reflection
Things that you liked…
• _______________________• _______________________• _______________________• _______________________• _______________________• _______________________• _______________________• _______________________
Things that you did not like…
• _______________________• _______________________• _______________________• _______________________• _______________________• _______________________• _______________________• _______________________
Super Bowl Facts• 2012 Super Bowl – 111.3 Million viewers. Most watched in
history.• 2011 Super Bowl – 111.0 Million viewers. • 2010 Super Bowl – 106.5 Million viewers.• 2009 Super Bowl - 98.7 Million viewers.• Cost for 30 sec ad during Super Bowl 1 (1967) - $42,000 • Cost for 30 sec ad during Super Bowl XXXV (2001) - $2.3
million• Cost for 30 sec ad during 2009 Super Bowl - $2.8 million• Cost for 30 sec ad during 2010 and 2011 Super Bowl -
Approximately $3 million– 2012 - $3.5 Million– 2013 - $4 Million
• All time highest rated Super Bowl ad in terms of impact of the advertising message was the groundbreaking Apple "1984" commercial.
Super Bowl Facts (cont))• Recent research suggests that women now (over the last few
years) make up nearly 45-46% of the Super Bowl audience.• On average, the total commercial time is about half of the
total game time.• 58% of viewers pay more attention to the Super Bowl
commercials than regular commercials.• High profile commercials are only seen in America. Other
countries tuning into the game view local advertising instead.• Guacamole consumed on Super Bowl Sunday - 8 Million
Pounds.• Chips consumed on Super Bowl Sunday 14,500 Tons.• Increase in Antacid Sales Monday After Super Bowl 20 Percent.• People who call in sick Monday after Super Bowl 6 percent
(5,922,000 in 2009)
Characteristics of Successful TV Commercials
• Balances humor with message while avoiding being offensive
• Story is unique and creative• Story relates to the brand and makes connections to
consumers• Specific to target market, but relates to masses• Includes contact info (web address)• Commercial joins culture (Buzz/Viral Marketing)• Includes consumer generated marketing• Brand is accurately featured (logo, trademark, relevant
colors)
E*Trade – Baby Commercial…
Commercial Evaluation…
Place a check mark to each characteristic that you believe the commercial addressed.
• _________ Balances humor with message while avoiding being offensive• _________ Story is unique and creative• _________ Story relates to the brand and makes connections to
consumers• _________ Specific to target market, but relates to masses• _________ Includes contact info (web address)• _________ Commercial joins culture (Buzz/Viral Marketing)• _________ Includes consumer generated marketing• _________ Brand is accurately featured (logo, trademark, relevant
colors)
Monster.com – When I grow up…
Monster.com – When I grow up…
Commercial Evaluation…
Place a check mark to each characteristic that you believe the commercial addressed.
• _________ Balances humor with message while avoiding being offensive• _________ Story is unique and creative• _________ Story relates to the brand and makes connections to
consumers• _________ Specific to target market, but relates to masses• _________ Includes contact info (web address)• _________ Commercial joins culture (Buzz/Viral Marketing)• _________ Includes consumer generated marketing• _________ Brand is accurately featured (logo, trademark, relevant
colors)
Doritos – Crystal Ball…
Commercial Evaluation…
Place a check mark to each characteristic that you believe the commercial addressed.
• _________ Balances humor with message while avoiding being offensive• _________ Story is unique and creative• _________ Story relates to the brand and makes connections to
consumers• _________ Specific to target market, but relates to masses• _________ Includes contact info (web address)• _________ Commercial joins culture (Buzz/Viral Marketing)• _________ Includes consumer generated marketing• _________ Brand is accurately featured (logo, trademark, relevant
colors)
