ANALYSIS OF APPLE’S LOGO-DEENKY SHAH CC&A BATCH-19

IN A GOOD LOGO:

•The name does not describe the product sold

•The font style is clean and clear•The logo design is one word only •The logo design includes the trademark

symbol and is placed in the top right •The name uses upper & lower case •The predominant colour base is blue

ABOUT APPLE

.

•Apple Inc. has revolutionized personal computing since its founding in 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. For more than 30 years, Apple Computer has introduced groundbreaking products and accessories that truly defy the technological barriers. It has now become one of the world’s most famous computer brands and has introduced innovative products such as iPods, Macintosh, QuickTime, etc

Beyond its strong line of pioneering products, lies an interesting and powerful corporate identity. Apple is probably the only company not to use its name in its logo. Yet, the Apple logo is one of the most recognized corporate symbols in the world. The first Apple logo was designed by Jobs and Wayne in 1976, featuring Isaac Newton sitting under an apple tree.

•It was inspired by a quotation by Wordsworth that was also inscribed into the logo that said: “Newton… a mind forever voyaging through strange seas of thought” with ‘Apple Computer Co.’ on a ribbon banner ornamenting the picture frame.

•This logo design was perceived to be a bit too complex and hard to view

THIS WAS DONE TO:• Commemorate the discoveries of gravity (the apple) and

the separation of light (the colors) done by Isaac Newton• Possibly to tribute the ‘fruit of the tree of knowledge’ in

Adam and Eve’s story• Advertise the color capability of the Apple II computer• Give a feel of something iconic about taking a bite out of

an apple. Something that everyone can experience. • It was later on related to the fact about term ‘Byte’ used

on computers.• “humanize” the company

Comparison:

NEED FOR SOME THING SOFT: • That being the case, placing a large rainbow

Apple logo on top of the original Bondi Blue iMac, for example, would have looked silly, childish, and out of place. Not exactly the direction Jobs wanted to lead Apple in.  So instead of placing a somewhat minuscule rainbow colored Apple logo on its products, Apple began placing sizeable and Monochrome styled logos on its products in all sorts of places:  on top of the original iMac, on the side of the Powermac G3 Tower, and in an assortment of colors on the good ole iBooks.  This trend, which began in 1998, continues to this day.

MONOCHROME LOGO:

IT WAS NEEDED BECAUSE:

•It allows Apple greater flexibility when it comes to branding its products

• To transform Apple’s image from that of a failing company into one capable of churning out sleek and cutting edge products

•Change is inevitable

WE NOW SEE ITS LOGO SHINING AT:

AND AT……………………….

THANK YOU