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Transcript of Apple Company Report
8/9/2019 Apple Company Report
http://slidepdf.com/reader/full/apple-company-report 1/11
APPLE INC.
Byte into an apple
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ABOUT COMPANY
April 1st ,1976 - Founded
January 3rd ,1977 - Incorporated
Headquarters - Cupertino, California
Co-founders - Steve Jobs, Steve Wojniak
CEO – Tim cook
Industry - Computer software, computer hardware, consumer electronics.
Revenue - US$ 19.3 Billion
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PRODUCTS AND FIGURES
Hardware - Mac(personal computer series),Apple Remote Desktop
Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work,
Logic pro, Cinema Display etc.
Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV
Employees - 19,787 full-time ; 3,399 temporary (March 31,2007)
Retail stores - 183( 1st in Manhattan, New York)
Competitors - HP, IBM, DELL
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VISION AND MISSION
VISION
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”MISSION
“Apple is committed to bringing the best personal computing
experience to students, educators, creative professionals and
consumers around the world through its innovative hardware,software and internet offerings.”
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ANALYSIS
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SWOT ANALYSIS
STRENGTHS
One of the oldest hardwaremanufacturers.
Control over the product.
High quality product.
Easy to carry products
Huge consumer base loyal to apple
Product diversification
WEAKNESSES
Focusing on internal engg.more than marketing
High price
Consumer faced problems withfaulty batteries
Had difficulties on some of its products’ quality control
Not issued dividends
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SWOT ANALYSIS
OPPORTUNITIES
Less expensive new productlines with quality.
Product line is functional andattractive.
Flexibility to its users.
ipods are able to communicate.
New car models with ipodconnectivity.
THREATS
Pressure from competitors.
Substitution effect
Technology changes at a rapidrate.
Forced to develop new products.
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RECOMMENDATIONS
FOR COMPANY:
Lowering the cost of products and maintaining the samequality standards
Can form joint – ventures
Knowledge Management
More number of retail stores for easy access
Continuous innovation to expand
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RECOMMENDATIONS
FOR OTHERS:Do not compromise on price for quality
Choose the products based on individual needs
Be unique and different
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THANK YOU