Indian business environment Introduction
Economic Legislations
Indian Money market and Capital Market
Demand Forecasting
Business Cycle
An Outline of Keynesian Theory of Employment
Least Cost Combination
Perfect Competition
Contemporary Issues in Marketing
Distribution Decisions
International Product Planning
Marketing Control and Audit
Product Decisions
Promotion Decision
Market Analysis Segmentation, Targeting and Positioning
Lifebuoy
Advertising Effectiveness
Managing Change and Innovation
Operations research Lecture Series
Brewster & Bournois Model
