APPLAUSE - Kingsmen€¦ · of upcoming exhibition trends, and explore our top MICE hotspots in...

APPLAUSE T H E

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MCI (P) 196/12/2013

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FUTURE OF RETAIL EXPERIENCE

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BMW — THE FUTURE OF MOBILITY

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Being Together: Family & Portraits — Photographing with John Clang, National Museum of Singapore

‘Design of the Year’ President’s Design Award 2013

Applause is one! As an annual publication dedicated to sharing innovation and fresh ways to inject life into branding, Applause celebrates the movers and shakers in exhibition and events, retail and corporate interiors, thematic attractions & museums and alternative marketing.

In this issue, gain insight about brand activation, delve deeper into the future of retail and discover leading Korean beauty brand AmorePacific’s Story Garden through our exclusive features.

Understanding the efficacy of visuals, we have added more infographics for your viewing pleasure. So learn the psychology of colour in retail, catch a sneak peek of upcoming exhibition trends, and explore our top MICE hotspots in Asia.

We leave you with a snapshot of what experiencing Kingsmen means and hope you enjoy Applause.

Applause: the Kingsmen Experience is published by Kingsmen Creatives Ltd (Registration No: 200210790Z). Copyright of the materials contained in this magazine belongs to Kingsmen Creatives Ltd. Nothing in here shall be reproduced in whole or in part in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without prior written consent of Kingsmen Creatives Ltd. Views expressed in this magazine are not necessarily those of Kingsmen Creatives Ltd and no liabilities shall be attached thereto. All rights reserved. Editorial enquiries should be directed to email: [email protected]. While every reasonable care will be taken by the editorial team, no responsibility is assumed for the return of unsolicited material. All information correct at time of printing. MCI (P) 196/12/2013. Printed in Singapore.

3 Changi South Lane Kingsmen Creative Centre Singapore 486118

(65) 688 000 88

[email protected] www.kingsmen-int.com

Designer Kingsmen Exhibits Pte Ltd In collaboration with: John Clang

Curator National Museum of Singapore

Cover Photography Marcus De Photography

Location National Museum of Singapore

KINGSMEN CREATIVES LTDPublisher

CONTENTS

SECRET GARDEN OF BEAUTY

02-03

BMW – THE FUTUREOF MOBILITY

06-07

PROFILESA

IMMERSED WITHDESIGN

08-09


10-13

ICONIC EVENTS: BEHIND THE SCENES

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REVOLUTIONISINGSINGAPORE’S

SPORTS SCENE

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FEATURES

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HAPPENINGS

KINGSMEN CLINCHES TWO MOST PRESTIGEOUS

INDUSTRY AWARDS

KINGSMEN Q AWARDS

HAPPENINGSD

AND ALSO...

04-05 PSYCHOLOGY OFCOLOUR IN RETAIL

Infographic

14-15 MICE HOTSPOTS IN ASIA

32 EXPERIENCINGKINGSMEN

AmorePacific Corporation, the cosmetic giant from Korea behind brands like Laneige, Verite, Etude and Primera recently revamped their main headquarters in Osan, Korea. Established in 1945 and with a history that spans over 50 years, AmorePacific continues to pioneer the use of Asian Botanicals to create luxurious skincare products and add to its image as the “Asian Beauty Creator”.

Partnering BRC Imagination Arts and Kingsmen, AmorePacific redefined its factory tour experience with the “Story Garden” at the AmorePacific Beauty Campus in Osan, Korea. The “Story Garden” employed emotional storytelling to blend exhibits, immersive media, interpretive art installations and original music into a one-of-a-kind brand story.

SECRET

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Visitors to the sprawling facility are greeted by lush botanical gardens populated with contemporary art installations, galleries and contemplative space. From the grand, light filled lobby featuring fine art, visitors enter the “Story Garden” gallery and are immediately immersed in the moving story of AmorePacific’s roots, their rigorous scientific integrity and deeply-held social values.

In a statement released by the company, “AmorePacific aims to expand the presence of “Asian Beauty” as the new standard of beauty which combines traditional features of beauty prominent in the West and different elements of beauty found in the East.”

The raw ingredients used in the creation of some of AmorePacific’s products include ginseng and other Korean herbs, which are not commonly found in western cosmetic brands. To encourage exploration and intrigue from the dermatological fraternity, AmorePacific held a satellite symposium titled “New

Insights in Skin Aging for Asian Beauty” with approximately 400 domestic and foreign dermatologists. The agenda aimed to discuss a wide range of topics from aging and sensitivity to the anti-aging effects of ginseng’s saponin and green tea’s polyphenols on skin. About 200 dermatologists from Latin America and Asia were also given a tour of AmorePacific’s research centre.

A museum inspired by camellia seeds, the “Story Garden” showcases the past, present and future of the company. It begins with the very origins of the company’s history when the late Yun Dok-Jeong, mother of the company’s founder Suh Sung-Whan, began selling camellia hair oil in 1932. The museum also houses the company’s key selling products, made with the best quality ingredients.

Thoughtful care went into the construction to create a truly immersive experience for visitors to the center as AmorePacific reveals its secrets to Asian beauty with its Story Garden.

Visitor experience created, developed and produced by BRC Imagination Arts, brcweb.com for all images shown here

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Are there colour trends in retail? The answer to this question is that colour in retail is more than simply a trend, because colour must be integrated from the outset when considering point of sales.

A brand’s colour is often a defining characteristic of the brand identity, its logo (the blue of Best Buy, the red of Puma...) but above all, colour plays a specific role (attracting, enticing or contributing to a certain sense of well-being).

At the point of sales, three things that affect our visual perception: light, lighting and colours. 80% of perceptual stimuli are visual.

Colour choice thus influences perception (warm colours stimulate, while cool colours soothe) and cognition (their symbolic values affect reasoning and judgment). Colours also influence other sensory receptors (taste, olfactory and auditory sensations, sensory or sensual sensations).

But colours also have additional functions that retailers must incorporate.

Colours which signal warning or attention also function as attractors for people to enter. Warm colours (shades between red and yellow): generate an attraction for the consumer (they are usually used for windows display / external overall view of store).

Cool colours (shades ranging from blue-green to indigo) which can be less attractive, engender more enjoyment or positive interpretations (they are generally used inside the store).

Colours can and do affect purchasing behavior. The real colour trend, however, is mainly related to the consistency with which brands integrate colour codes all the way from visual communication topoint of sales. CARLIN INTERNATIONAL IS A TRENDS FORECASTING AND

STYLE AGENCY EXPERIENCED IN AN UNCONVENTIONAL MIX OF DESIGN + MARKETING + COMMUNICATION KNOW-HOW. HEADQUARTERED IN PARIS AND ESTABLISHED IN 1947, CARLIN INTERNATIONAL HAS A GLOBAL NETWORK OF 25 OFFICES INCLUDING CHINA, HONG KONG, JAPAN, SOUTH KOREA, TAIWAN AND THAILAND.

South Asia Sales Director, Carlin International [email protected] / www.carlin-international.com

SOURCES

1 Henley Centre2 Xerox Corporation and International Communications

Research from February 19, 2003 to March 7, 2003, margin of error of +/- 3.1%)

3,4 CCICOLOR- Institute for Color Research5 University of Loyola, Maryland study6 Secretariat of the Seoul International Color Expo 20047 http://is.gd/brandcoloursmatter8 2007 study by University of Loyola, Maryland

PSYCHOLOGYOF COLOUR IN RETAIL

EXAMPLES OF COLOURS IN RETAIL ENVIRONMENTS

OF VISUAL COMMUNICATION IS RELATED TO COLOUR. 4

80% OF THE TOTAL RESPONDENTS THINK THAT COLOUR ACCOUNTS FOR MORE THAN HALF AMONG THE VARIOUS FACTORS IMPORTANT FOR CHOOSING PRODUCTS. 5

84.7% OF A FIRST IMPRESSION - THE INITIAL PERCEPTION OF YOUR BUSINESS THAT YOUR CUSTOMER HAS - IS BASED ON COLOUR ALONE. 3

UP TO

85% OF PURCHASING DECISIONS ARE NOW MADE IN-STORE. CONSEQUENTLY, CATCHING THE SHOPPER’S EYE AND CONVEYING INFORMATION EFFECTIVELY ARE CRITICAL TO SUCCESSFUL SALES. 1

73% 90% OF RESPONDENTS FEEL COLOURS CAN ASSIST IN ATTRACTING NEW CUSTOMERS. 2

80% PROPER USAGE OF COLOURS CAN INCREASE BRAND RECOGNITION BY 8

THIS COLOUR CONNOTES TRUST AND DEPENDABILITY AND IS A FAVOURITE COLOUR SCHEME SEEKING TO MAKE PEOPLE FEEL SECURE.

Blue DIOR

A POWERFUL COLOUR THAT PORTRAYS ELEGANCE, WEALTH AND CLASSIC CHIC. WHEN COMBINED WITH OTHER COLOURS, IT CAN MAKE A STRONG STATEMENT.

PIAGETBlack

THE COLOUR OF NATURE, HEALTH AND REJUVENATION. IT IS THE EASIEST COLOUR FOR THE BRAIN TO PROCESS.

INNISFREEGreen

THE ORANGE COLOUR OF ING DIRECT BANK STIMULATES AREAS OF THE BRAIN ASSOCIATED WITH WELL-BEING AND THEREBY ENCOURAGES COMMUNICATION.

Orange ING DIRECT BANK

DAVID LANDART

92.6% SAID THAT THEY PUT MOST IMPORTANCE ON VISUAL FACTORS WHEN PURCHASING PRODUCTS. 6

95% OF THE WORLD’S TOP 100 BRANDS (DETERMINED BY BRAND VALUE) USE ONLY ONE OR TWO COLOURS FOR THEIR LOGO. 7

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BMW —THE FUTURE OF MOBILITY

Kingsmen Ooh-Media worked alongside creative agency, Young and Rubicon, and embarked on a project to generate awareness for the sub-brand BMW i. Typically, brand activation or brand engagement focuses on building lasting emotional connections between brands and their consumers. The best brands seem to tell the best stories. They all tell rewarding, surprising and inspirational stories that form bonds with people, not “consumers” or “clients”.

The goal was not to introduce a product range; it was to enlighten the public about the reasons behind BMW’s solution of electric mobility for sustainable mobility. Considering a value proposition perspective, the BMW sub-brand, BMW i, affirms the brand’s philosophy of making electric mobility a joy with thoughtful engineering and sleek design.

It isn’t just a car. This isn’t just a car brand.It’s about creating an emotion.

“Although we think that decision-making about brands depends strongly on functional benefits, it all comes down to one question: how will this make me feel?”

KIM CRAMER & ALEXANDER KOENEBR-ND

BMW realised that the onslaught of global developments such as climate change, the dwindling availability of energy resources and increasing urbanisation, call for a new balance between the demands of nature and an individual’s desires. Therefore, fresh solutions are required to underpin personal and most importantly, sustainable mobility. There was a lot of information which needed to be communicated to the relevant policy makers, media and general public. Furthermore, the exhibit had to raise awareness about the advanced carbon fiber and battery technology that makes electric mobility possible. Steering the discourse however, required the help of environment design experts, Kingsmen, which was tasked to create visual cues, design symmetry as well as an imaginative exhibit.

For this reason, exclusive exhibits together with four product experts from Germany were flown in to engage exclusive partners, government delegates and international and local media representatives. Great detail went into the construction of the showcase. Drawing on BMW i’s Born Electric Tour kit’s main elements, Kingsmen procured angular lines inspired by the advance technology of BMW i’s chasis. Coupled with light effects to highlight

BMW’s blue line guidance systems and a window concept with full-length windows, the public had the opportunity to view the exhibit from the outside.

The experience crafted into the exhibition was also particularly seamless. Limiting the number of guests that were allowed inside the exhibition at any one time allowed for greater interaction between guests and the exhibition. In addition, while guests were queuing outside, they were kept engaged by the activity inside the showcase through wide full-length windows. Government representatives as well as journalists were present outside ION Orchard, the perfect stage to establish support for BMW’s solution to the future of sustainable mobility.

In creating cars for the future, BMW i referenced its parent brand – evident in the look and feel of its products. The ION Orchard mirrored the same sleek and intelligent design that goes into each BMW car. This was further augmented by keeping the content of the exhibit simple for easy comprehension. The talks by BMW experts also proved informative and made headway in establishing support for an ecosystem of electric mobility within

Singapore and possibly raising awareness in the region as well.

As with all plans, anticipating and overcoming challenges is part and parcel of the nature of kingsmen’s work. Keeping to agreed upon timelines, working against unpredictable weather and finding a perfect location for the exhibit were some of the key challenges the team faced. Even after locating the ideal location at ION, space constraints meant that designers and contractors had to make the most out of the limited 25 by 10 meter space.

This was addressed by Kingsmen’s adept team of designers with efficient space planning. Next, there was the sensitive issue of ensuring cleanliness while building the structure as well as ensuring that the structure did not block nearby tenants as they were some of the worlds most luxurious brands.

The team was able to overcome these challenges through careful planning and rigorous precision, resulting in an outstanding exhibition that ensured electric mobility was a joy for all to behold, as BMW successfully introduced its BMW i cars to the Singapore public.

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The creation of increasingly immersive environments has been the trend in recent years in the museums and exhibitions sector. By integrating space design with intelligent narratives delivered through multiple communication platforms, immersive environments are becoming synonymous with exhibitions, galleries and museums.

Alongside new developments in exhibition and museum design, technology has become cheaper and easier to implement, increasing the opportunity for richer visual, aural and interactive experiences. However, interfacing technology with exhibitions might confuse the narrative, or in some cases distract it. The solution appears to be integration.

Integration of new technology usually provides an immersive experience as long as three primary attributes are present – immersion, interactivity, and knowledge transfer. However, the prevalence of technology isn’t just linked to its availability. Although technology has been present in the last decade, expectations of interactivity have changed.

IMMERSED WITH DESIGN

Today, with the proliferation of smartphones and tablets and the synchronicity that comes with it, visitors are accustomed to a certain level of interactivity, which museum and exhibition designers have to consider in designing exhibits and spaces. Projection systems and soundtracks coupled with tablet and smartphone applications providing extended commentary and visuals are examples of integrating narrative with space design.

Titans of the Past – Dinosaurs and Ice Age Mammals, a recent travelling exhibition at Science Centre Singapore is one such example. The exhibition was a tripartite venture between Science Centre Singapore, Mediacorp VizPro International and Kingsmen, and uses realistic animatronics producted by Kokoro Co. Ltd, to enable visitors to experience the different feeding habits of colossal lifelike replicas of T-Rexes.

Audiovisual (AV) technology has assumed a vital role in bringing subject matter to life, through the presentation of information via modern multimedia formats. Recent AV

Architecture sets the tone for a space.

Narrative drives the experience.

advancements in museum applications include targeted audio using precision loudspeakers, 3D video presentations and motion sensor digital signage. What this essentially means for the visitor is that content is textured with aural, visual and emotive interactions that lead to increased immersion.

Beauty and wellness corporation, AmorePacific’s Story Garden in South Korea is another striking example which transforms static content into a dynamic narrative. The result is a multi-sensorial gallery where exhibits, audio, immersive media and interpretive art installations weave an engaging tale. Through an understanding of how multi-sensorial experiences can sustain interactions with visitors, designers are now able to design environments that result in longer dwell time, satisfaction and repeat visits.

Tried and tested, lighting is often used to evoke moods and communicate emotions. The artful employment of light play, however, requires several planning parameters. Getting the right light isn’t always enough. A keen understanding

of the building’s architecture is required to harmonise lighting; taking into account factors like room proportions, interior design, colour schemes, available daylight and last but not least – the nature of the exhibition. The way the ambience is shaped by light and shadow is of fundamental importance and a situation which Kingsmen has handled adeptly in its experience.

What we may come to realise is how much realism we can now call upon as the museum and exhibitions sector continues to grow in creativity and flexibility. If there is something to be said, it could be that the industry is self-reflexive and as such, able to ride the growing tide of modern exhibits to continue keeping the wonderment of its narrative engaging. We might not be accustomed to the patterns of its application, but these are times where the industry and its various information & communications technology (ICT) solutions are continually being shaped. While the jury is still out on whether immersive environment designs are here to stay, one cannot deny that the landscape of museum and exhibition design has changed forever. All content engages, whether virtual or real. The delineation between virtual and the real in the museum and exhibitions sector is blurring due to increased creativity and reflexiveness. Today, there are more diverse ways to integrate space design with technology, lighting and visual content. This definitely breeds excitement for audiences and the industry. It’s safe to say that immersive environments are fast-becoming the norm, with audiences seeking fresh and engaging experiences at every turn.

01 Being Together: Family & Portraits – Photographing with John Clang, Singapore

02 Evergrande Group Exhibition Centre, Guangzhou, China

03 50 Greatest Photographs from National Geographic, Singapore02

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Visitor experience created, developed and produced by BRC Imagination Arts, brcweb.com

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01 Robinsons at JEM, Singapore

02 Lotte FITIN, Seoul, South Korea

03 Blackberry Ho Chin Minh, Vietnam


Nothing ever becomes real till it is experienced.

—John Keats

There’s a general melding, a silent revolution between retail and social media: a click of a button, an image capture, a post on Instagram, a tweet or a Facebook comment. Increasingly, ‘brick-and-mortar’ retail is serving as a “third space”, becoming more than a place of transaction. Experiences are formed as a result of imaginative and innovatively crafted environments which allow consumer generated content to be shared online. Every emotion we see online tells a story, the most genuine experiences evoke higher brand value and recall. The new reality that brands are waking up to involves experiences.

In terms of creating the experience, physical stores are taking on the role of curating fun, satisfying and unique experiences that e-commerce is still unable to supplant. As it stands, virtual reality is still unable to augment realness to the brand experience that brick-and-mortar has. It might make the cut with its attractive discounts and the convenience of shopping in the comfort of your own home, you could even take up the option of next day delivery. However, just as e-commerce drives sales with greater value propositions, they are not set up to create meaning. It is “through the provision of rich, multi-sensory experiences, that savvy retailers are turning their stores into product playgrounds”, therein creating deeper meaning and connections with their customers, explains Lois Jacobs, chief executive of Fitch Marketing.

From multi-storey and standalone concept stores, retail in general has evolved in an increasingly tenuous showdown with online retail. It seems almost ironic that its revival stems from pools of data collected from online streams. Applause explores two emerging advents that are revolutionising the shopping experience in retail stores. 02

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Louis Vuitton has taken their brand online in a big way, introducing Louis Vuitton

Monogram service. Allowing customers to customise their own Louis Vuitton bag with a possible 200 million combinations for the bag of their choice.

LOUIS VUITTON

BURBERRY

Burberry RFID tags: Burberry’s flagship store in London underwent a revamp in

2012 and reopened as a digitally integrated showroom. Customers could pick up a garment and use an RFID (radio identification) tag to trigger an interactive video that details relevant product information as well as suggest other complementary products.

British automaker Rolls-Royce Motor Cars created an app that allowed aspirational

owners to design their own Phantom Series II cars.

ROLLS-ROYCE

Commonly known within the industry as Omnichannel branding, the brand experience sometimes begins even before customers visit the physical store and keeps them engaged and immersed in the brand thereafter if they choose to, via online platforms. The brand value proposition occurs in and out of the stores, online and analogue today. This signals a trend where the purchase becomes subconsciously imbued on a customer in future.

The sales pitch never ends, because the conversation is always readily available online, and the sensory appeal made with an in-store visit is taken further on digital platforms. A sale begins online with a search,and takes customers to an in-store visit where the sensory appeal of touch and smell influences a consumer in their decision making process. Such initiatives have restored finesse to the art of branding and consumer experience — rejuvenating over the counter transactions, and advance retail to a point where a sales transaction is no longer done in-store. 03

“Always committed to providing an unparalleled shopping experience and meeting the needs of our discerning customers, Robinsons has taken great lengths to design a conducive and effective shopping environment for our customers, in terms of a more tactile store layout, engaging visual merchandising and the thematic choice of props, displays, colours and textures, to enhance the entire space.”

FRANZ KRAATZMANAGING DIRECTORROBINSON & CO. (SINGAPORE) PTE LTD

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01 Kenzo, Hong Kong

02 i.t, Singapore

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The rise of Big Data in retail coincides with big data technology being able to analyse large chunks of data efficiently and affordably. Through an ordinary computer, storage systems and a special software, Big Data is able to allow retailers to monitor the results of their marketing promotions, better understand their customer’s buying habits and their shopping preferences.

There are no more sacred cows when it comes to retail design. Every platform of communication that holds meaning for a consumer, be it digital or analogue now forms part of the overall experience, designed to ensure full engagement. Instead of clashing, the conventional wisdom today is one of cohesion and synergy; as long as they build on each other. Brands are starting to consistently deliver seamless experience across channels (physical store, mobile phone apps, website, social media, above-the-line and below-the-line advertising).

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BIG WAYS THAT BIG DATA IS

REVOLUTIONISING RETAIL

Improving personalisation: Big Data allows retailers a chance to adapt its

communication and sales techniques to suit life events and preferences of its customers. That means higher ROI on marketing investment and a potential 10% boost in sales (Source: Harvard Business Review).

Solving the omnichannel puzzle with data: A better understanding about

how customers are researching and buying products is gained through analysing transaction data, store traffic and in-store checkout wait times. Retailers are then able to cater to any scenario by providing in-store kiosks or free Wi-Fi.

Increasing investment in technology: Cheaper servers for data storage are currently

available and are leveling the playing field for many companies when it comes to Big Data. Allowing for centralised databases and accurate analysis of the information stored.

VIP Segmentation: Harnessing Big Data allows retailers to find and segment its

most lucrative customers. Prioritising these high-value customers is essential to success, especially considering that it costs more to acquire new customers than to keep the best customers happy and shopping.

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Growing, cross channel data volumes: Information from mobile, tablets and

social media are coming together to give greater insights into consumer behavior. For example, basic demographic information about a customer, purchase history, call centre interaction, mobile and social interaction, supply chain data and more can be easily gathered.

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“Retail is polarised. On one end, it is functional because customers want to gain access, buy and get out in the shortest time and with the least effort. On the other end, it is recreational because customers want to explore and be surprised. Big Data provides deep customer insights generated from customer conversations and buying decisions to help retailers serve them better.”

DR LYNDA WEECHIEF EXECUTIVE OFFICERBOOTSTRAP PTE LTD

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01Riyadh International Convention and Exhibition Centre (RICEC)Riyadh — Saudi ArabiaA newly developed state-of-the-art convention and exhibition facility, RICEC comprises four halls with 15,000 m² of indoor exhibition space, 5,000 m² of outdoor space, conference centre, VIP reception lounge, and a myriad of F&B establishments.

02Qatar NationalConvention Centre (QNCC)Doha — QatarDesigned by Japanese architect Arata Isozaki in reference to the Sidrat al-Muntaha, a holy Islamic tree, QNCC’s steel column and glass structure is the first of its kind built to the gold certification of U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED). Spanning 40,000 m², QNCC operates efficiently with innovations like 3,500 m² of solar panels which provide 12.5% of the venue’s energy needs.

03Expo Centre SharjahSharjah — U.A.E.Expo Centre Sharjah has become one of the UAE’s most popular trade exhibition venues, hosting top B2B and B2C shows. Bordering Al Khan Lagoon and covering 128,000 m², the visually striking centre offers WiFi and telephone connectivity throughout the complex, while an in-house advertising and PR department assists in delivering integrated media and PR campaigns.

04Dubai International Convention and Exhibition Centre (DICEC)Dubai — U.A.E.Geographically and demographically, Dubai is now the centre of the world. Host of the first World Energy Forum held outside the UN headquarters, SIBOS 2013, and candidate city for World Expo 2020, Dubai is fast becoming a leading global MICE destination.

05Oman Convention andExhibition Centre (Ready in 2016)Muscat — OmanSlated for completion in 2016, the venue is a ten minute drive from the new Muscat International Airport, and is set to be an iconic landmark for the Sultanate of Oman. Providing more than 22,000 m² of column-free exhibition space, two of its five exhibition halls offer specialised acoustic treatment, advanced lighting and rigging requirements for larger plenary sessions, concerts or performances. Individual halls offer registration desks, hospitality suites and offices for organisers.

06Abu Dhabi NationalExhibition Centre (ADNEC)Abu Dhabi — U.A.E.Conveniently located near the Abu Dhabi International Airport, the world class multi-purpose Abu Dhabi National Exhibition Centre (ADNEC) provides 55,000 m² of interconnecting hall space, including a 3,168 m² atrium, the world’s largest 18,000 m² U-shaped concourse and sprawling food courts.

07Pragati MaidanNew Delhi — India.Known as “Field of Progress”, Pragati Maidan in Central Delhi is India’s largest exhibition complex, overlooking the historic Purana Qila (Delhi’s oldest fort). Housing 18 exhibition halls encompassing 72,000 m², the venue is set to undergo expansion to include an Exhibition/Convention Centre (ECC) that can accommodate 8,000 people by 2017.

14Jakarta Convention CentreJakarta — IndonesiaSpanning 120,000 m², Balai Sidang Jakarta Convention Centre (JCC) is likely to be the only venue in Asia that provides in-house catering facilities and an art department, in addition to standard MICE facilities. JCC is able to accommodate the dining needs of 10,000 guests and even offers free Wi-Fi. It also has a bonded warehouse to facilitate customs clearance of temporarily imported goods.

15Marina Bay Sands Expoand Convention CentreSingaporeMarina Bay Sands Expo and Convention Centre has the impressive capacity for 45,000 delegates, 2,000 exhibition booths and 250 meeting rooms. MBS also has a conference app for organisers to create enriching experiences for their audiences. Environmentally preferable options are offered to meeting planners and clients through Green Meetings, which is part of the Sands ECO360° Meetings Program.

16IMPACT Muang Thong ThaniBangkok — ThailandThirty minutes from downtown Bangkok, this upcoming venue is equipped with over 140,000 m² of indoor space – from a cluster of three interconnected halls, an exhibition centre with eight multi-purpose halls and six business centres, to a convention centre and arena. The nearest accommodation is the 380-room Novotel Bangkok IMPACT.

17Kuala Lumpur ConventionCentre (KLCC)Kuala Lumpur — MalaysiaMalaysia’s top MICE venue is technologically-advanced with a built-in simultaneous interpretation system, data networking and complimentary Wi-Fi. All spaces are also column-free with moveable soundproof panels to offer flexibility for events. Its proximity to Suria KLCC shopping centre and the iconic Petronas Towers makes it a hit with business travellers. Another bonus is the government’s Meet & Experience campaign, which offers premium incentives to potential event organisers.

18Saigon Exhibition andConvention Centre (SECC)Ho Chi Minh — VietnamSituated in the heart of Phu My Hung New City and 30 minutes away from Tan Son Nhat International Airport, SECC boasts four indoor exhibition halls totalling 40,000 m², a 2,000-seat convention centre, high-rise office tower and two hotels.

MICEHOTSPOTSIN ASIAAsia’s MICE industry is poised for further expansion with the region’s positive economic environment and growth in nearly every market. Applause shares a roundup of major and upcoming exhibition & convention venues in Asia, highlighting their strengths and latest developments.

08Beijing Exhibition Centre (BEC)Beijing — ChinaIts prime location at the heart of Beijing’s business centre, Xizhimenwai Avenue in Xicheng District, and proximity to hotels and shopping malls has made BEC a popular choice among trade visitors to the capital. Spanning 22,000 m², the indoor exhibition space is split between 12 exhibition halls with an additional 10,000 m² of outdoor exhibition space.

12Korea InternationalExhibition Centre (KINTEX)Goyang — South KoreaRanked among the world’s top ten convention destinations and the top three in Asia, South Korea is a favourite among MICE organisers. KINTEX in Seoul boasts a loading capacity of 5 tons/m² and combined indoor exhibition space of 108,049 m² for KINTEX 1 & 2. Its proximity to Seoul’s air hubs and popular tourist attraction, Lafesta, is another draw.

10Hong Kong Conventionand Exhibition Centre (HKCEC)Hong Kong — S.A.R.Home to some of the largest global tradeshows, HKCEC is located on the waterfront of Hong Kong’s famous Victoria Harbour. The venue offers 91,500 m² of rentable space and recently invested nearly US$1 million on audio-visual equipment upgrades that include top-quality D&B speaker systems, EIKI projectors and Draper screens.

09Shanghai New International Expo Centre (SNIEC)Shanghai — ChinaSNIEC in Shanghai’s Pudong district has garnered interest from MICE organisers with its column-free, single-storey structure and wide array of support services. From free shuttle battery cars to 24-hour security services, 17 exhibition halls totalling 200,000 m² are equipped to host over 70 world-class exhibitions annually.

11TWTC NangangExhibition HallTaipei — TaiwanEasily accessible by public transport and car, the seven-floor TWTC Nangang Exhibition Hall is the first choice for MICE organisers in Taiwan. Occupying an exhibition space of 45,360 m², Taiwan’s largest tradeshow venue has the capacity to host 2,467 standard-sized (3x3 meters) booths.

13Tokyo Big SightTokyo — JapanAs Japan’s largest convention facility, Tokyo Big Sight is a planned venue for the 2020 Summer Olympics, in addition to serving as the main broadcasting center and press center for the Games. Famous for its conference tower’s unique inverted pyramid design, the indoor, outdoor and rooftop exhibition areas traverse 95,660 m².

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ICONIC EVENTSBehind the Scenes

International brands today face a myriad of challenges to stay relevant to their customers and

be at the cutting edge of fashion and design.

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As competition heats up, an increasing number of brands are turning to proprietary events to drive business to a captive audience. These events create opportunities for brands to share multiple layers of content with their captive audience. Traditionally, international brands have launched their global marketing campaigns in the West, but are now turning to Asia because of flexibility, international reach and impressive ROI numbers.

Today, Chanel, Hermès and Louis Vuitton are some of the luxury brands at the forefront of creating events that deliver an iconic experience. From showcasing its products, engaging customers and networking to garnering publicity – these proprietary events are leading the change towards brand building inside out. Creative minds behind each brand thrive on unveiling the next big thing, including revolutionary ideas, unique venues and the latest in interactive media. Over the last five years, Asia with its thriving economy and attractive destinations has become the go-to place for the next wave in fashion trends. Beijing, Hong Kong, Shanghai, Singapore and Taiwan are just some of many Asian cities that have captured the attention of luxury brands, given their growing number of high net worth individuals who are willing to spend.

01 Nespresso Pixie Launch, Singapore

02 MINI Not Normal Carnival, Siam Paragon, Thailand

03 Le Noir, MasterCard Theatres at Marina Bay Sands, Singapore (Images courtesy of BASE Entertainment Asia)

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From high profile fashion shows by Chanel, Fendi In-store events, to travelling exhibitions like “Cartier Time Art, Mechanics of Passion”, luxury brands share the same goal of captivating the imagination. For instance, the Hugo Boss Winter 2013 fashion show was held at the Shanghai Power Station of Art museum (previously an electric light factory), and the Hermès Gift of Time Exhibition which housed within Singapore’s defunct Tanjong Pagar railway station. Others like Diageo’s Johnnie Walker, aims to create such an experience on-the-go with luxury yacht, John Walker & Sons Voyager, making its way through Asia and Europe to promote newly-created premium brands.

At the end of the day, it’s all about the experience. More often than not, the selection of space and venue sets the tone for the event. Designers behind single-brand events are thus willing to adapt their concept to accommodate or pay tribute to a unique space. Designer Tokujin Yoshioka, adapted his original Cartier Time Art exhibition design to suit the spherical ArtScience Museum in Singapore, while the Hugo Boss Winter 2013 fashion show paid homage to its venue’s history with a lightning-shaped 200-foot runway. Chanel chose to present two Cruise Collections in Singapore – one at the Marina Bay Sands SkyPark, transforming the sky-high venue into a stunning fashion show using the city skyline and 150m infinity pool as a backdrop, and another at secluded heritage site the Loewen Cluster. Yet others like Audi selected prime locations like the Marina Bay Financial Centre to erect a spectacular 27,000-square-foot pavilion for the unveiling of the Audi A8, while Volkswagen launched its 7th generation Volkswagen Passat on Sentosa Island with exciting 3D projection mapping and video displays.

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Behind the scenes of proprietary events lies the challenge of producing something different each time. Ms Melissa Ho, Director of Integrated Communications Services at brand activation specialist Kingsmen Ooh-media Pte Ltd, shares that “venue sourcing and obtaining the right licenses are some of the biggest challenges. Brands often look for unconventional venues that have not been used before for similar events, and at times events require many different licenses depending on the concept.” Thus, planning ahead is crucial as approvals from the relevant authorities can take a fortnight or even months. Despite such challenges, the results are rewarding for both attendees and organisers.

Proprietary events continue to grow exponentially in 2013. Technology as an enabler will pave the way, allowing brands to address virtual audiences via live streaming and recording of events. The possibilities are endless for these events as the only constant variables are the show, venue and idea. An ever-increasing array of technology tools such as digital signage, LED screens, immersive projection and tactile technology are offering brands new ways of expanding their multi-channel strategies to draw customers. This uptrend in events definitely looks set to stay as client expectations continue to rise.

04 BMW 4 Series Coupé Launch, Red Dot Museum, Singapore

05 Doosan at The Open Championship 2013, Muirfield, Scotland

06 Art Stage Singapore 2013, Marina Bay Sands, Singapore (Image courtesy of Art Stage Singapore)

07 Asia Pacific Breweries at Beerfest Asia 2013, Marina Promenade, Singapore

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Michael Vance— Motivational Speaker and Co-Founder of Creative Thinking Association of America

Dior Homme, Vietnam

The unveiling of the 35-hectare Singapore Sports Hub, sets the stage for a grand line-up of world-class sporting events, establishing it as a noteworthy addition to Singapore’s already impressive list of iconic attractions.

REVOLUTIONISING SINGAPORE’S SPORTS SCENE

Come April 2014, the inauguration of the Singapore Sports Hub will unveil a world-class venue for sporting and lifestyle activities. Housing the new national stadium and its exclusive National Stadium Club, the Singapore Sports Hub’s uniqueness lies in its sports, entertainment and lifestyle ecosystem, which aims to capture the imagination and participation from locals and visitors.

“Unlike most professional sports parks around the world, the Sports Hub has been designed and developed to welcome the public for community and leisure year-round even as it maintains an active schedule of world-class sporting and entertainment events,” shares Toh Boon Yi, Chief of Strategic

These events include: The WTA Championships from 2014 to 2018 as well as the 2015 SEA Games. As part of its commitment to develop tennis, the WTA will be establishing an office at the Singapore Sports Hub. This office will facilitate plans to involve more countries in the competition and aid in developing the sport within the country through internships and coaching programmes.

2015 will also mark another first for Singapore and Asia Pacific with the fifth edition of the FINA World Junior Swimming Championships. This will be held at the Aquatic Centre; part of the Singapore Sports Hub. That same

year, the premises will also play host to 12-day sports fiesta, the SEA Games, which commences on 5 June.

Visitors can also expect a warm reception at the new National Stadium Club, the first corporate hospitality programme of its kind in South-east Asia. An Experience Centre showroom was specially created and sponsored by Kingsmen to showcase what can be expected of the National Stadium Club’s Executive Suites. The company also designed and produced premium amenities for the indoor stadium such as F&B concessionaires and mobile bars.

“[We are] thrilled that Singapore’s corporate community has embraced this project, both from a hospitality and sponsorship perspective,” expresses Adrian Staiti, Senior VP of Global Partnerships and Stadiums & Arenas at World Sport Group.

For Singapore, this sporting landmark will not only raise awareness and interest in sports, but at a deeper level, will also inspire today’s youth to emerge as a generation of passionate athletes.

“Sports Hub will be proud to host the Southeast Asian (SEA) Swimming Championships, AFF Suzuki Cup…WTA Championships [and] welcome premier events…such as the FINA World Junior Swimming Championships and the prestigious SEA Games.”

PHILIPPE COLLIN DELAVAUD CEO OF SPORTSHUB PTE LTD

Development and Marketing Group at the Singapore Sports Council.

Hence, it came as no surprise when the integrated site clinched the World Architecture Festival (WAF) Award for Best Future Project in the leisure-led development category, beating six other international projects, including hotels and resorts.

As a result of this ambitious project, Singapore is expected to be the torch bearer in the region’s tourism sector. The Singapore Sports Hub will play a vital role in attracting tourism, especially repeat visitors who are anticipated to plan their trips around prominent sporting events hosted here.

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Genuine creativity isn’t about

ideas.

It’s about translating ideas

into ingenious products, services

and solutions.Michael Schrage

— Research fellow at MIT Sloan School’s Centre for Digital Business

AmorePacific Story Garden

Project management: Kingsmen Exhibits Pte Ltd

Production: Kingsmen Korea Ltd

Visitor experience created, developed and produced by BRC Imagination Arts, brcweb.com

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KINGSMEN INDONESIA GIVES BACK TO THE COMMUNITY

KINGSMEN MALAYSIA BATTLES IT OUT ON THE COURTS

DUBAI GOVERNMENT CONFERS EXCELLENT DESIGN & BUILD SERVICE AWARD TO KINGSMEN MIDDLE EAST

KINGSMEN C.M.T.I SUPPORTS E-LEARNING FOR BAAN DON TA-YAENG SCHOOL’S LIBRARY

GROUP MD MR SIMON ONG PRESENTS RETAIL IN ASIA 2014 & BEYOND IN NEW YORK

KINGSMEN VIETNAM OPENS NEW FACTORY IN HO CHI MINH

KINGSMEN BEIJING CONDUCTS TEAM BUILDING SESSION AT THE GREAT WALL OF CHINA

KINGSMEN SUPPORTS THE 12TH ANNUAL A&F CHALLENGE IN OHIO, USA

KINGSMEN KOREA TOASTS 15TH ANNIVERSARY

KINGSMEN HONG KONG & SHENZHEN HOST SUMMER GATHERING

KINGSMEN EXHIBITS WINS FIRST EVER ECO CRAFT TEAM CHALLENGE

KINGSMEN KOREA HOSTS 23RD REGIONAL DIRECTORS’ CONFERENCE AT THE RITZ CARLTON SEOUL

REGIONAL STAFF SCALE NEW HEIGHTS AT OUTWARD BOUND SCHOOL

KINGSMEN PLAYS FOR FOOTBALL WITH A HEART 2013

HQ HOSTS 4th REGIONAL ACCOUNTANTS’ CONFERENCE

At Kingsmen, we celebrate milestones, support continuous learning & development and give back to the community by adopting good CSR practices. We’re people who love what we do, work hard and play hard. As we continue to scale

new heights, here are some of the highlights of 2013.

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KINGSMEN CLINCHES TWO MOST PRESTIGIOUS INDUSTRY AWARDS

2013’s award season saw Kingsmen bag the two most distinguished accolades within the design and build industries, the Singapore Furniture Industries Council’s (SFIC) Hall of Fame Award and Design of the Year for the President’s Design award.

Kingsmen was presented the Singapore Furniture Industries Council (SFIC) Hall of Fame Award in November 2013. The company is the first to be inducted into the SFIC Hall of fame, after winning all three Interior Builders Gold Awards since the Awards’ inception in 2003. This honour for Kingsmen recognises its consistency in making significant contribution to Singapore’s interior industry by setting the benchmark in quality projects and customer service over the years.

In addition, ‘Design of the Year’ for the 2013 President’s Design Award recognises Kingsmen’s design for the exhibition, Being Together: Family & Portraits – Photographing with John Clang, which took place at the National Museum of Singapore from 22 January to 26 May 2013. This award is Kingsmen’s second President’s Design Award, having won the inaugural President’s Design Award in 2006 for the MINI Habitat showroom in Singapore.

Applause catches up with Kingsmen’s Group Managing Director, Simon Ong, Creative Director, Brett Cameron and Senior Designer Thomas Morris to get the scoop on what’s next for Kingsmen.

IN CONVERSATION WITH SIMON

ABOUT THE SFIC HALL OF FAME AWARD

The SFIC introduced the Hall of Fame Award in 2013 to commend and honour individuals and enterprises in the industry that are truly deserving and outstanding. The individual or enterprise will be inducted into the prestigious Hall of Fame upon winning the Gold Award thrice in any of the 5 Categories.

We are delighted to be bestowed this honour. Being inducted into the Hall of Fame signals both a coming of age and the continuous need to raise the bar on the high standards that have been set. This award reaffirms the industry’s recognition of our operating ethos; Design-led, Quality and Service-driven. It is a testament of the hard work put in by our design and project teams, who continuously deliver the unique Kingsmen experience that we are now known for.

HOW DO YOU FEEL ABOUT KINGSMEN BEING THE FIRST TO WIN THE SFIC HALL OF FAME AWARDS?

The Awards are beneficial because it sets the benchmark and serves as encouragement for companies to strive for excellence and identify areas for improvement. The industry is growing and adopting new processes, technology and know-how that will benefit clients.

HAVING TAKEN PART SINCE 2003, HOW DO YOU THINK THESE AWARDS HAVE IMPACTED THE INDUSTRY?

We have discovered many opportunities to offer more holistic solutions for our clients. In the last five years, our company’s services have developed to run across the supply chain, ranging from designing concepts from scratch to roll-out accounts for clients who have hundreds of stores around the world. Therefore, Kingsmen is well positioned to help brands communicate a consistent message across multiple channels, be it a brick-and-mortar store, a pop-up event or product launch.

OVER THE YEARS, HOW HAS KINGSMEN EVOLVED TO GAIN A FIRMER FOOTHOLD IN THE INDUSTRY?

Managing Director of Kingsmen Projects, Alex Wee (fourth from left) receives award from Minister of State, Dr Yaacob Ibrahim (third from left).

IN CONVERSATION WITH BRETT AND THOMAS

We are reaching out across the region, recognising that many opportunities lie beyond Singapore. With China’s prolific design economy, we were given the opportunity to work on projects like a government visitor centre. We are also excited about taking on themed retail environments for an upcoming theme park in Dubai.

YOU’VE CERTAINLY BEEN BUSY; COULD YOU SHARE SOME EXCITING PROJECTS THAT THE TEAM IS WORKING ON AND WHAT’S THE NEXT BIG THING THE TEAM THIS YEAR?

WHAT INSPIRED YOU TO CONCEIVE THE EXHIBITION DESIGN CONCEPT TO PRESENT JOHN CLANG’S PHOTOGRAPHY?

John Clang’s photography was absolutely inspiring. His works dealt with the idea of separation and togetherness which expatriates experience. Being expats ourselves, we are able to connect with this underlying theme. We conceptualised the black space with slanted walls to create a disorienting effect that puts people in the mood to understand the psychological impact on people living abroad.

The team has definitely grown. We are about five times our original size and we now have six specialised teams. In recent years, we have been more involved theme park projects. As part of the appointed panel providing design services for the National Heritage Board for the fourth consecutive year since 2011; we are more concept-driven and focused on storytelling, as evident with our dedicated content and research team.

SINCE WINNING THE INAUGURAL PRESIDENT’S DESIGN AWARD FOR MINI HABITAT IN 2006, HOW FAR DO YOU THINK THE TEAM HAS PROGRESSED?

ABOUT THE PRESIDENT’S DESIGN AWARDThe President’s Design Award is Singapore’s most prestigious design accolade. Established in 2006, the Award recognises excellence across all design disciplines, including advertising design and visual communications, architecture and urban design, fashion design, furniture design, interior design, landscape design, product and industrial design. The award is presented by the President of Singapore in two categories – ‘Designer of the Year’ and ‘Design of the Year’.

Exhibiting artist John Clang & wife, Curator Szan Tan, Senior Designer Thomas Morris & Creative Director Brett Cameron

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Representing Quality Design, Quality Production and Quality Service, the Kingsmen Q Awards was initiated in 2012 to create an umbrella award that encompasses the Group’s accolades. In its 1st edition, the Kingsmen Builders Award was introduced to recognise and showcase the Group’s best construction works. Together with the Kingsmen Design Award and Kingsmen Ambassador Award, the three constitute the Kingsmen Q Awards. The Kingsmen Builders Awards received a total of 53 entries for the inaugural year, while submissions for the Kingsmen Design Awards increased by 16% to 107 entries in 2012. Last but not least, 4 ambassadors were chosen – two from Thailand and two from Singapore. We have recently concluded the second edition of the Kingsmen Q Awards and we look forward to sharing the results with you in the next issue.

KINGSMEN BUILDERS AWARDS

KINGSMEN AMBASSADOR AWARDS Kingsmen C.M.T.I. Co. Ltd

Year of Service: 2012

Mr. Pichet Kaewbangyang

Kingsmen C.M.T.I. Co. Ltd Year of Service: 2012

Mr. Taweewat Keereewannamas Kingsmen Projects

Year of Service: 2012

Mr. Lye Kok San

I-Promo Year of Service: 2012

Ms. Miko Tan

INTERIORS

China Kingsmen Shanghai Co. Ltd

Calvin Klein Collection at Forum 66, Shenyang

MERIT

Hong Kong Kingsmen Hong Kong Ltd

Tiffany & Co. at TaiKoo Hua, Guangzhou

MERIT

Singapore Kingsmen Projects

Chanel at Ngee Ann City

MERIT

China Kingsmen Beijing Co. Ltd

Christian Louboutin at Sanlitun Village

BRONZE


H&M at Orchard Building

SILVER


A&F at Knightsbridge

GOLD

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MUSEUMS AND THEME PARKS


Future Ark Visitor Centre, Guiyang

SILVER

Earth Science Exhibition at Science Centre Singapore

BRONZE

Singapore Kingsmen Exhibits

Gardens by the Bay at Marina Bay South

GOLD


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PUB at SIWW 2011

MERIT


Audi A6 Launch at ArtScience Museum

MERIT


APM at Jewellery & Gem Fair 2012

MERIT


Chanel Spring Summer Collection at MOCA

MERIT

EXHIBITION AND EVENTS

Thailand Kingsmen C.M.T.I. Co. Ltd

Indorama Pavilion at Board of Investment Fair 2012

SILVER


Louis Vuitton Island Maison After-launch Party at Fullerton Bay

GOLD


Forever Jewels at Jewellery & Gem Fair 2011

BRONZE

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KINGSMEN DESIGN AWARDS

INTERIORS

Singapore Kingsmen Design

Owl Cafe at The Star Vista

MERIT


Starbot Café at Universal Studios

MERIT


Au Chocolat at Marina Bay Sands

MERIT


Transformers Supply Vault at Universal Studios

BRONZE

Indonesia Kingsmen Design

Club Culture at Kemang Village

SILVER

Curry House CoCo Ichibanya at Bugis+

GOLD

Singapore Kingsmen Architects & Design Ltd

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MUSEUMS AND THEME PARKS


Evac life-size model at Universal Studios

BRONZE

Korea Kingsmen Korea Ltd

Doosan at Yeosu OCBPA 2012

SILVER


Future Ark Visitor Centre, Guiyang

GOLD

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National Heritage Board, Heritage Bridges

BRONZE


American Express Office at Mapletree Business City

SILVER


Gardens by the Bay (Themed Garden) at Marina Bay South

GOLD

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KAI at IDIF 2012

MERIT


Changi Airport at Singapore Airshow 2012

MERIT


PUB at SIWW 2011

MERIT


BCA at BEX Asia 2012

MERIT

EXHIBITION AND EVENTS


Doosan at Yeosu OCBPA 2012

SILVER

Thailand Kingsmen C.M.T.I. Co. Ltd

Indorama Pavilion at Board of Investment Fair 2012

GOLD


Forever Jewels at Jewellery & Gem Fair 2011

BRONZE


BMW F06 Launch

MERIT

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KINGSMEN’S NETWORK

ABOUT KINGSMEN

INDONESIA, JAKARTAPT Kingsmen IndonesiaTel (6221) 5439 6898Fax (6221) 5407 [email protected]

JAPAN, TOKYOKingsmen Nikko LtdTel (813) 5365 2422Fax (813) 5365 [email protected]

JAPAN, OSAKAKingsmen Nikko LtdTel (816) 4391 7538Fax (816) 4391 [email protected]

MALAYSIA, KUALA LUMPURKingsmen Sdn BhdTel (603) 9076 1010Fax (603) 9080 [email protected]

SOUTH KOREA, SEOULKingsmen Korea LtdTel (822) 2040 1114 Fax (822) 2040 [email protected]

SOUTH KOREA, BUSANKingsmen Busan LtdTel (8251) 745 8567Fax (8251) 745 [email protected]

TAIWAN, TAIPEIKingsmen Taiwan(International) Co., Ltd. Tel (886) 2 2779 0279Fax (886) 2 2779 [email protected]

THAILAND, BANGKOKKingsmen C.M.T.I. Co., Ltd.Tel (66) 2735 8000Fax (66) 2735 [email protected]

VIETNAM, HO CHI MINHKingsmen Vietnam Co., Ltd.Tel (848) 3810 7709 (848) 3810 7712-14Fax (848) 3810 [email protected]

VIETNAM, HANOIKingsmen Hanoi OfficeTel (844) 3857 5215-17Fax (844) 3857 5219 [email protected]

U.A.E., DUBAIKingsmen Middle East LLCTel (971) 4338 9340Fax (971) 4338 [email protected]

RETAIL SERVICES - US OFFICELos Angeles, USATel: (714) 434 9700Fax: (714) 434 [email protected]

Toronto, CanadaTel: (416) 604 4508Fax: (416) 604 [email protected]

SINGAPORE (HEADQUARTERS)Kingsmen Creatives LtdTel (65) 688 000 88Fax (65) 688 000 [email protected]

CHINA, BEIJINGKingsmen Beijing Co., Ltd. Tel (8610) 5208 9399Fax (8610) 5208 [email protected]

HONG KONG S.A.RKingsmen Hong Kong Ltd.Tel (852) 2646 8828Fax (852) 2637 [email protected]

MACAU S.A.RKingsmen Macao Ltd.Tel (852) 2646 8828Fax (852) 2637 [email protected]

CHINA, SHANGHAIKingsmen Shanghai Co., Ltd.Tel (8621) 5386 9000Fax (8621) 5386 [email protected]

CHINA, SHENZHENKingsmen Shenzhen Co., Ltd.Tel (86) 755 8248 0848Fax (86) 755 8248 [email protected]

INDIA, NEW DELHIKingsmen FairtechInternational (P) LtdTel (9111) 4660 6100Fax (9111) 4660 [email protected] www.kingsmenindia.in

Established in 1976 and listed on the main board of the Singapore Exchange, Kingsmen is a leading communication design and production group with offices in 18 major cities across Asia Pacific and the Middle East.

Through its strategic network of offices and worldwide associates, Kingsmen provides integrated communication solutions covering a full range of services from ideation, research & design, consultancy, project management, prototyping to fabrication, implementation & installation, logistics support and after sales services.

These seamless end-to-end solutions are offered to global clients across multiple sectors like exhibitions & events, retail & corporate interiors, thematic and museums, and alternative marketing.

Building on its design-led, quality and service-driven culture, the Group’s dedicated and experienced professionals have helped to establish a visible brand name synonymous with creative and innovative solutions.

Kingsmen – your partner of choice in Asia Pacific.

APPLAUSE - Kingsmen€¦ · of upcoming exhibition trends, and explore our top MICE hotspots in...

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