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Transcript of Apparel 2 chap 08
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Entrepreneurship: Ideas in Action 5e © 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter Chapter Chapter Chapter 88
Locate and Set Up Your Business 8.1 Choose a Location8.1 Choose a Location
8.2 Obtain Space and Design the 8.2 Obtain Space and Design the Physical Layout Physical Layout
8.3 Purchase Equipment, Supplies, 8.3 Purchase Equipment, Supplies, and Inventory and Inventory
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 2
Lesson 8.1
Choose a Location
Goals Identify options for locating a retail business. Discuss factors to consider when choosing a
location for a nonretail business. Identify the benefits of locating a business
online. Describe steps to take in selecting a site.
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 3
Vocabulary industrial park enterprise zones e-commerce trade area
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 4
Locating a Retail Business
The right location for your business depends on: the kind of business you plan to operate the type of customer you want to reach
Also consider whether you will have inside sales outside sales
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 5
Downtown Areas
Positive features of a downtown location include: easy accessibility convenient access for downtown workers
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 6
higher crime rate traffic jams a lack of
free or convenient parking customers in the evening
Negative features of a downtown location include:
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 7
Neighborhood Shopping Centers consist of 3 to 15 stores good for stores selling goods or
services that people need to purchase frequently
rent is usually low convenient for local shoppers
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 8
Community Shopping Centers
larger than neighborhood centers serve residents from many
neighborhoods large anchor stores can increase
customer traffic
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 9
Regional Shopping Centers
designed to attract customers from an entire region
have 40 to 100 stores anchored by two or more large
department stores focus on apparel rents are high
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 10
Super-Regional Shopping Centers largest classification of shopping centers more than 100 stores anchored by three or more department
stores very high rents not recommended for new businesses
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 11
Stand-Alone Stores
may be located just outside of shopping centers or far from other businesses
depend on drive-by traffic less expensive rent advertising is often necessary
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 12
Warehouses
among the cheapest rent few frills often charge customers lower prices heavy advertising required
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 1Slide 13
What are the main options for locating a retail business?
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Starting a Virtual or Online Business e-commerce
buying and selling products or services over the Internet
Chapter 1Slide 14
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Benefits of Virtual or Online Businesses an immediate presence business costs are less a global customer base is possible time restrictions are not a problem can electronically manage information
about customer behavior
Chapter 1Slide 15
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Virtual or Online Business Precautions Buy your own domain (web address). Use a creative website design that
appeals to customers. Be sure your website has a fast loading
speed. Keep your website current.
Chapter 1Slide 16
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 1Slide 17
What are some benefits of having a virtual or online business?
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 18
Selecting Your Site
trade area the area from which you expect to attract
customers identify the location of
competitors businesses that would attract a similar
customer base but that would not compete directly with you
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 19
Location Type and Availability
Determine which type of location is best for your business.
Determine what spaces of this type are available in your trade area.
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 20
Evaluate the Location
Factors to consider when picking a location include: safety attractiveness Does the location attract your target
market? Is parking adequate? Are surrounding businesses thriving?
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 1Slide 21
What are some of the factors you should consider when selecting a site for your business?
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 22
Lesson 8.2
Obtain Space and Design the Physical Layout
Goals Compare purchase and lease options. Describe layout considerations for
different types of businesses.
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 23
Vocabulary tenant landlord gross lease net lease percentage lease visual merchandising
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 24
Lease or Buy Space
Buying advantages include: You can receive a tax deduction on the
loan interest for the building. The loan payment may be no larger than a
lease payment.
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 25
Most entrepreneurs lack the money to purchase property for their business.
You are locked into a specific location. You are responsible for building
maintenance costs.
Disadvantages of buying include:
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 26
Commercial Leases
tenant the person who pays rent to occupy the
space owned by someone else
landlord the person who owns and rents out the
building or space
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 27
gross lease tenant pays monthly rent landlord pays property expenses
net lease landlord pays building insurance tenant pays rent, taxes, and other expenses
There are three types of commercial leases.
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 28
the tenant pays a base monthly rent the tenant also pays a percentage of monthly
revenue as rent most common for prime retail locations
percentage lease
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 29
You should always consult with an attorney before signing a commercial lease.
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 30
Compare Costs of Doing Business When deciding where to locate your
business you should calculate how much rent you will pay per customer.
Rent per customer =
Rent per month ÷ customers per month
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 31
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 1Slide 32
Name three kinds of commercial leases.
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 33
Design the Layout of Your Business Your layout needs to include space for:
employees customers merchandise equipment restrooms stockroom/storage offices
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 34
Create the Floor Plan
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 35
Layout of a Retail Business
visual merchandising the process of combining products,
environments, and spaces into an appealing display to encourage the sale of products or services
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 1Slide 36
It should attract customers to your store and keep them coming back.
It should meet the needs of your business.
The goal of your layout should be twofold:
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 37
Hazardous materials should be safely stored.
Equipment and machinery should be positioned in a way that minimizes the potential for accidents.
Exits should be clearly marked and easily accessible.
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 1Slide 38
What are the major considerations for choosing a layout for a business?
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 39
Lesson 8.3
Purchase Equipment, Supplies, and Inventory
Goals Explain how to find and choose vendors
for your business. List factors that determine the needed
level of inventory.
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 40
Vocabulary inventory vendors quote reorder point
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 41
Obtain Equipment and Supplies inventory
the products and the materials needed to make the products that a business sells to its customers
When starting a business, order the minimum quantity you need right now.
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 42
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 43
Identify Suppliers
vendors companies that sell products and services
to businesses
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 44
Evaluate Proposals
quote an estimate for how much you will pay for the
merchandise or service
Other information to seek when obtaining quotes includes: quality of merchandise financing terms quantity discounts shipping and handling charges
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 1Slide 45
What should you consider when selecting vendors for your business?
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 46
Purchase Inventory
For retailing and wholesaling: Inventory is a finished product purchased
with the intent of reselling it to customers.
For manufacturing: Inventory includes:
raw materials finished goods
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 47
Purchase Inventory for a Startup Business As it is difficult to forecast actual sales,
a startup business should order just enough stock to fill its shelves.
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 8Slide 48
Purchase Inventory for an Ongoing Business reorder point
a predetermined level of inventory that signals when new stock should be ordered
Factors to consider when setting a reorder point include: how long it takes suppliers to get merchandise to
you monthly sales of the item how important it is for you not to be out of stock
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Entrepreneurship: Ideas in Action 5e© 2011 Cengage Learning. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 1Slide 49
How do you determine the amount of inventory to keep in stock?