App vs. web - Yggdrasil 2010

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Tønsberg Yggdrasil 12.10.10 foto: Karl Ragnar Gjersten (CC)

description

Talk in norwegian on mobile strategy focusing on the difference between mobile web and app development. The pros and cons and the different technologies involved. And how the mobile world is evolving.

Transcript of App vs. web - Yggdrasil 2010

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TønsbergYggdrasil 12.10.10 foto: Karl Ragnar

Gjersten (CC)

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vs.INTERNETAPPTERNET

(Sannsynligvis trengerdu ikke* en iPhone App.)

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Jonas FeiringDesigner & Rådgiver

@feiring

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Opplysningen 1881

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Telenorwebapp & hybride

Statoilmobil webside

1881webapp & app

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En iPhone App er ikkeen mobilstrategi.

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App ♥

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Apps, enRisikosport? ☠

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✱ Flere plattformer

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AndreiPhoneAndroidSonyEricssonSymbian

Andel Mobil Nett-trafikkNorge 2008 til sept. 2010 Statcounter

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✱ Flere plattformer✱ Kostbar og ny type utvikling

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✱ Flere plattformer✱ Kostbar og ny type utvikling✱ Programvare og support

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✱ Flere plattformer✱ Kostbar og ny type utvikling✱ Programvare og support✱ Rigide regler i AppStore

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✱ Flere plattformer✱ Kostbar og ny type utvikling✱ Programvare og support✱ Rigide regler i AppStore✱ Verdens minste butikkvindu

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“The cell phone is no longer a gadget – it’s what IT is going to become.”

Jim Corgel, IBM

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250%1881 iPhone App VG-nett Mobil Statcounter

Mobil nettbruk sept. 2009 til sept. 2010 sammenstilling av tre kilder

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PC

MobilSmart-telefoner

2010: Smart-telefonsalgetforbi PC-salget

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PC

MobilSmart-telefoner

2010: Smart-telefonsalgetforbi PC-salget

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2015: Mobil internettbruk større enn PC-nettbruk

PCmobil

2015

2007

Morgan Stanley

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Web ☁

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To metoder for mobiltilpassning

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➊Tilpassningsdyktig

nettside

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❷ Egne nettsider

for mobil

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Tenk mobildesign først!

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App

Likevel?

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✱ Distribusjon

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4.100.000170.000

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✱ Betaling

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✱ Brukeropplevelse

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Hybrid

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Titanium PhoneGap Rhomobile

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Men hva er egentlig

mobil?

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“Fundamentally, “mobile”refers to the user, and not thedevice or the application”

Barbera Ballard

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06:00 09:00 lunsj 15:00 18:00 21:00 midnatt 03:00

Bruksmønster over 24 timerA-pressen

webmobiliPad

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God mobilstrategi=

Planlegge for en verden somnå forandrer seg veldig fort

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2009: 5,2 millioner

2015: 30 - 50 millioner objekter koblet til telenettet i Norge.

Hans Christian Haugli, Telenor Objects

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Få orden på tjenestene og produktene dine

=API’er og åpne datastrømmer

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Takk foroppmerksomheten