An Introduction To App Store Optimization

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App Store Optimization

•SEO For Mobile App Stores

•Rising Importance with App Numbers Rapidly Increasing

•No Longer Enough to “Have a good App”

•Still developing as a practice

Important Factors In App Rankings

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The App Itself

•Ensure the App is usable & lives up to its billing – don’t be deceitful

•Deletion/Uninstall rate Does Matter

•Update the App frequently with new/improved features

•Encourage User Feedback

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Image Usage

•Use Non-Generic Interesting Screenshots

•Include Screenshots of Your App’s Interface

•Create a Unique Attention-grabbing Logo

•Use as Many Screenshots as Possible

•Remember – The Images are the FIRST thing the browser will see

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Westpac Example: Before

•Generic Logo

•Only One, Boring Screenshot

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Westpac Example: After

• App Specific Logo•Varied, Interesting Screenshots

• Updated App

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Keyword Usage

•Research Keywords & Choose Relevant, Popular Terms

•Don’t use App Name in Keywords (Redundant)

•Look out for High Volume, Low Competition keywords

•Use Your Main Keyword in the App Title if Possible

•Aim for a KW Density between 2-4% in App Description

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Keyword Research Tools

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Reviews & Downloads

•The More Downloads & Reviews the Better

•Contact Niche Bloggers & Websites for Reviews

•Encourage Reviews In-App (Offer Incentives)

•Option Exists to Pay for Reviews – Results Unproven

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Online Presence & Paid Media

•Encourage Niche Blogs/Websites to Review & Share Your App

•Submit Press Releases to App Review Sites

•Consider Utilizing FaceBook App-Install ads (Be careful though)

•Consider SEM if the App is Appropriate

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App Review Directories

Apple: http://maniacdev.com/2012/05/ios-app-review-sites/

http://mobiledevices.about.com/od/additionalresources/tp/Top-6-Android-App-Review-Sites-For-Developers.htmAndroid

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