App Search Analytics: March 2011

App Search Analytics | March 2011 1

A P P S E A R C H A N A LY T I C SMARCH 2011

Wednesday, April 27, 2011

App Search Analytics | March 2011

A B O U T C H O M P ’ S A P P S E A R C H A N A LY T I C S

Welcome to the sixth edition of Chomp’s App Search Analytics Report!

Chompʼs technology powers the most advanced search engine for native and web apps across the worldwide iOS and Android markets. The metrics outlined in this report provide insight into app search trends across iOS and Android using Chompʼs on-device search functionality within the US during the month of March.

Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of App Search Analytics refers to data collected March 1 - 31.

To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts

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http://chomp.com/etc/chomp-charts

http://chomp.com/etc/chomp-charts


A N A LY T I C S H I G H L I G H T S U M M A RY

App Search AnalyticsTop QueriesApp queries broke an iOS record, driving 91% of all searches for app function. 14% of all Android queries were for a specific app name. ʼProductivityʼ was the third most popular query on both Android and iOS.

App MonetizationAndroid and iOS share the inverse effect when it comes to price points within their respective markets. With 64% of all apps costing $0 on Android and only 36% on iOS, free apps continue to win the app download race.

Best in Category“Games” earns the top category spot on Android while “Entertainment” continues to reign supreme on iOS. “Utilities” and “Lifestyle” earn the #2 positions while “medical” lands in last on both platforms.

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A N A LY T I C S H I G H L I G H T S U M M A RY

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March SpotlightUsage Trends by Time of DayApp search activity peaked between 6-8 PM PST with a steady increase in volume throughout an average day in March. Top searches during peak hours were “free apps”, “free games”, “productivity” and “utilities”.

Usage Trends by Day of WeekTraffic pattern inconsistencies appear on six of seven days when comparing both platforms. Snapshot: Thursday yields the highest and lowest app search volume day with a side-by-side glance at Android and iOS.

The Chomp 55Find out which iPhone and Android apps won the hearts and minds of Chomp users during March.5 out of the top 10 ten Chomp 55 apps are paid for the second month in a row (iOS). Androidʼs top 10 does not feature a game.



C H O M P S E A R C H M E T R I C S

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A N D R O I D Q U E R I E S

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14%

86%

The “Top Queries” list shows the top 25 entries typed into the Chomp search box specifically for Android during March.

App FunctionApp Name

Top Queries• free apps• games• productivity• free games• fun• utilities• entertainment• texting• music• social networking• calendar• camera• social• adventure games• free rpg• wallpapers• tv• photography• news• puzzle games• travel• musical instruments• facebook• movies• chat Android - March 2011

App Function vs. App Name



i P H O N E A N D i P O D Q U E R I E S

7

9%

91%


Top Queries• games• free• productivity• fun games• adventure games• camera• entertainment• news• music• puzzle games• movies• photography• photo• wallpapers• fitness• social networking• travel• discounts• tv• music free• calendar• texting• facebook• social• guns iOS - March 2011

App Function vs. App Name

The “Top Queries” list shows the top 25 entries typed into the Chomp search box specifically for iOS during March.



A P P F U N C T I O N V S A P P N A M E Q U E R I E S

8

13%

87%

March 2011- All Platforms


Users demand function based search results. Only 13% of queries across iPhone, iPod and Android devices were for a specific app name. The most requested app name search on both platforms was “Facebook”.



A N D R O I D A P P D O W N L O A D S : F R E E V S PA I D

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95% of all Android Downloads were free. Free apps represent 64% in the US Android Market, leaving only 36% with an associated cost. This free to paid app ratio on iOS is the reverse - 36% free. Android users applied the ʻfreeʼ filter 10% of the time whereas 35% of all iOS queries were submitted with the ʻfreeʼ filter.

5%

95%

0.01 - 1.001.01 - 2.002.01 - 3.003.01 - 4.004.01- 5.005.01 - 6.006.01 - 7.007.01 - 8.008.01 - 9.009.01 - 10.00Other

1.3%1.6%0.8%0.3%0.5%0.1%0.1%0.0%0.0%0.1%0.2%

Free

Paid



i O S A P P D O W N L O A D S : F R E E V S PA I D

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Roughly 36% of all apps within iTunes are free apps. 30% of apps are priced at $0.99 and a combined 18.8% within the $1.99 & $2.99 prices. Free app downloads held strong at 87.2%, down only .5% from February. Of the 367,111 active apps in iTunes, 15% represent games.

13%

87%

0.991.992.993.994.995.996.997.998.999.9914.99Other

6.8%2.2%1.5%0.4%0.7%0.1%0.2%0.1%0.1%0.2%0.1%0.5%

Free

Paid



M O S T P O P U L A R A N D R O I D C AT E G O R I E S

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Utilities outweigh entertainment on Android.

In March the “Games” category earned top honor with the most downloads. On Android, the “Games” and “Entertainment” categories make up 36.3% of all downloads vs. 28.4% in iTunes.

2%2%3%

3%

4%

lifestyle5%

music5%

productivity8%

social networking10% entertainment

14%

utilities18%

games22%

gamesutilitiesentertainmentsocial networkingproductivitymusiclifestylephotographytravelnewsbookshealthcaresportsfinanceweatherbusinesseducationmedical

22.2%18.3%14.1%10.3%

7.8%4.9%4.6%3.7%3.5%2.6%2.2%1.9%1.0%0.9%0.8%0.7%0.5%0.2%



M O S T P O P U L A R i T U N E S C AT E G O R I E S B Y D O W N L O A D

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Entertainment and Games continue to fall. Though still in top positions, the “Entertainment” and “Games” categories lost another 1% of the overall market share. “Social Networking”, “Utilities” and “News” saw a 2% combined increase.

2%2%2%

2%3%

3%

3%

4%

7%

utilities7%

reference9%

productivity9%

lifestyle11%

games11%

entertainment18%

entertainmentgameslifestyleproductivityreferenceutilitiessocial networkingmusicnewstraveleducationphotographynavigationbusinesshealthcaresportsbooksfinanceweathermedical

17.7%10.7%10.7%

9.5%9.1%7.3%7.3%3.7%3.5%3.4%3.0%2.4%2.2%2.1%1.6%1.5%1.3%1.2%1.2%0.7%



A P P U S A G E M E T R I C S



2 4 H O U R S N A P S H O T: A N D R O I D S E A R C H T R A F F I C

Android search traffic exceeded iOS by 54%.The variation of app search traffic in March a mere 3.1% with the low occurring between 2 - 3am and the high between 7 - 8pm PST. During the 7-8pm hour, the most searched for term was “free apps”. The second most popular search term during that hour was “free”.

12am 1 2 3 4 5 6 7 8 9 10 11 Noon 1 2 3 4 5 6 7 8 9 10 11

traffic



2 4 H O U R S N A P S H O T: i O S S E A R C H T R A F F I C

The #1 search term during the peak 6PM hour was “free apps”.The fewest searches occurred between 2 - 3am and the high between 6 - 7pm PST. The first spike of the day took place between the hours of 11am to noon. The 1 - 9pm timeframe accounted for 40% of all traffic. The second most popular search term during peak traffic hours was “free games”.

12am 1 2 3 4 5 6 7 8 9 10 11 Noon 1 2 3 4 5 6 7 8 9 10 11

traffic



MON TUE WED THUR FRI SAT SUN

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Search traffic highs and lows vary across platformsFive out of the seven week days showed high variation in traffic. Androidʼs peak traffic day was Thursday, raking in 17% of search volume. App search on iOS peaked with 18% of traffic on Sunday.

S E A R C H V O L U M E O V E R A S E V E N D AY W E E K

iPhone/iPod

Android

All Platforms



T H E C H O M P 5 5 - A n d ro i d



C H O M P ’ S T O P 5 5 O F M A R C H - A n d ro i d

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Congratulations to Chompʼs top 55, our list of the most popular Android apps in March! These apps have captured the hearts and minds of Chomp users over the past month.

1 Google Maps Free Travel Chomp 55 debut

2 Gmail Free Social Networking Chomp 55 debut

3 ADWLauncher EX $3.27 Productivity Chomp 55 debut

4 Titanium Backup PRO $5.89 Utilities Chomp 55 debut

5 Zeam Launcher Free Productivity Chomp 55 debut

6 QuickPic Free Photography Chomp 55 debut

7 WolframAlpha $1.99 Books Chomp 55 debut

8 Dolphin Browser Mini Free Lifestyle Chomp 55 debut

9 TeslaLED Flashlight Free Utilities Chomp 55 debut

10 Vignette (new version) $4.02 Photography Chomp 55 debut



C H O M P ’ S T O P 5 5 O F M A R C H ( 1 1 - 5 5 )

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11 SMS Backup + 34 Game Dev Story12 Feedly 35 StumbleUpon13 Vignette (deprecated) 36 Google Chrome to Phone14 handyCalc Calculator 37 ADW.Launcher15 SiMi Clock Widget 38 BW Animation Package16 Sleep as an Droid Unlock 39 Uninstaller17 Plug In Launcher 40 TweetDeck (Twitter, Facebook)18 Glympse 41 Robo Defense19 c:geo ~ geocaching for Android 42 Google Authenticator20 X Construction 43 Wifi Analyzer21 Epicurious Recipe App 44 Bonsai Blast22 QR Droid 45 Square23 Relax and Sleep 46 Google Voice24 Titanium Backup 47 3G Watchdog25 GO SMS 48 YouTube26 Root Explorer (File Manager) 49 Winamp27 Lookout Mobile Security 50 Catch Notes28 JuiceDefender - battery saver 51 Dropbox29 Astrid Task/Todo List 52 Beautiful Widgets30 Dolphin Browser HD 53 Plume for Twitter31 Street View on Google Maps 54 Miren Browser32 Pulse News 55 PhotoFunia33 Aldiko Book Reader



T H E C H O M P 5 5 - i O S



C H O M P ’ S T O P 5 5 O F M A R C H - i O S

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Congratulations to Chompʼs top 55, our list of the most popular iPhone apps in March! These apps have captured the hearts and minds of Chomp users over the past month.Trends in the far right column are tracked month-over-month, or in this case October – March.

1 iBooks Free Books #30 in Feb

2 Angry Birds Rio $0.99 Games App debuted on 3/17

3 Read It Later Pro $0.99 News Chomp 55 debut

4 Web MD Mobile Free Medical Chomp 55 debut

5 Posterous Free Social Networking #2 in Oct

6 StumbleUpon! Free Entertainment #21 in Feb

7 Canabalt $2.99 Games #48 Feb, #44 Nov

8 Plain Text - Dropbox text editing Free Productivity #32 in Jan

9 Skee-Ball $0.99 Games #35 in Oct

10 Articles - The Wikipedia App $2.99 Reference #47 in Nov



C H O M P ’ S T O P 5 5 O F M A R C H ( 1 1 - 5 5 )

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11 Convertbot - The Amazing Unit Converter 34 OvenBreak - Lite (#36 Jan, #22 Dec)12 Virtuoso Piano Free 2 HD 35 Fieldrunners13 Echofon for Twitter 36 AppShopper (#20 Dec)14 GroupMe (#34 Oct) 37 Facebook (#25 Feb, #23 Jan, #19 Dec, #3 Nov, #29 Oct)15 SoundHound (#19 Feb, #42 Dec) 38 Retro Camera Plus 16 Pulse News Mini 39 Minigore (#12 Dec)17 Camera+ (#17 Feb, #2 Jan) 40 Amazon Mobile (#42 Feb, #32 Dec, #39 Nov, #19 Oct)18 Unofficial iJustine (#37 Jan) 41 Epicurious Recipes & Shopping List (#43 Feb)19 Tiny Wings (#4 Feb) 42 Shop Savvy BarcodeScanner & Product Search20 IMDb Movies & TV (#37 Feb, #43 Jan) 43 Wunderlist (#11 Feb)21 Infinity Blade (#14(t) Jan, #1 Dec) 44 Hoggy22 Netflix (#18 Feb, #28 Jan, #33 Dec, #22 Nov, #24 Oct) 45 Calvetica Calendar (#3 Feb, #46 Nov, #23 Oct)23 Foodspotting (#9 Oct) 46 SCRABBLE (#14 Feb, #40 Oct)24 Sleep Cycle alarm clock (#45 Feb, #42 Jan) 47 Instagram (#30 Dec, #14 Nov, #19 Oct)25 USA TODAY 48 Wikipedia Mobile (#15 Feb)26 Stanza 49 ActionPotato27 Momento (Diary/Journal) (#1 Jan) 50 Bejeweled 2 + Blitz28 Waze - Social GPS navigation (#31 Feb, #18 Oct) 51 Adobe Photoshop Express 29 Awesome Note (+Todo) 52 Google Search30 Cut the Rope Lite (#19 Jan, #52 Dec, #17 Oct) 53 Apple Store (#31 Dec)31 Reckless Racing 54 Remote (#55 Nov)32 Angry Birds (#39 Feb, #42 Nov, #37 Oct) 55 Sky Burger (#53 Nov)33 Evernote



For questions, comments or additionalinformation, please email [email protected]

T H A N K Y O U !


mailto:[email protected]

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App Search Analytics: March 2011

Technology

Transcript of App Search Analytics: March 2011