App 開發心得分享
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App 開發心得分享
林致宇 Chih-Yu Lin
November 18, 2013
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• App Developer – WhosCall, Shift Calendar and so on
• Teacher – 國立交通大學資訊軟體技術人才培訓講師(課程名稱:開發Android行動裝置(手機、面板)應用軟體之應用軟體之策略與實作)
– TPV 冠捷科技集團內部訓練講師(課程名稱:Android系統程式設計)
– 國立交通大學資訊工程學系兼任助理教授(課程名稱:手機應用軟體開發與創意專題)
– 其它
Who am I?
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Outline
• My Apps • How to make a popular App? – Experience Sharing
• Conclusion
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My Apps
• WhosCall – Downloads: 1,000,000 – 5,000,000
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My Apps
• WhosCall – Businessweekly & Apple Dialy
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My Apps • Shift Calendar (Shift Schedule) – More than 10,000 downloads in 36 days – 第11屆黃金企鵝獎「最佳效能獎」
https://play.google.com/store/apps/details?id=lincyu.shifttable
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My Apps • Shift Calendar (Shift Schedule) – 第11屆黃金企鵝獎「最佳效能獎」
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My Apps
• Fuel & Maintenance Recorder – Downloads: 100,000 – 500,000
https://play.google.com/store/apps/details?id=lincyu.oilconsumption
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My Apps
• 即時油耗
https://play.google.com/store/apps/details?id=lincyu.obdreader&hl=zh_TW
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My Apps
• Day Counter (My D-Day)
https://play.google.com/store/apps/details?id=lincyu.daycounter
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My Apps
• MPS Converter – More than 10,000 downloads
https://play.google.com/store/apps/details?id=lincyu.pinyin
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Outline
• 作品簡介 • App 成功的要素 • 你該關心的數據 • 行銷與商業模式 • 結論
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App 成功的要素
• 國際化 • 呼朋引伴(社群) • 要有內容 • 搭配硬體 • 與真實服務結合 • 行銷、重視使用者的回饋 • 使用者體驗 (User Experience)
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App 成功的要素 • 國際化 – English Version (at least) • 不必擔心英文不好
– 歷史文化(宗教信仰、文化背景) – 此外請不要
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App 成功的要素
• 呼朋引伴 – Draw Something – 班表小幫手、油耗保養記錄器排行榜
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App 成功的要素
• 要有內容 – Line
http://www.wememap.com/blogs/1667120726
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App 成功的要素
• 搭配硬體(實物) – 智慧行李箱
• http://www.youtube.com/watch?v=9794lQs6eCc
http://www.tts.bz/archives/1795
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App 成功的要素
• 與真實服務結合
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App 成功的要素
• 行銷(App論壇、母雞帶小雞)
第二屆華人行動應用大賞結果出爐,WhosCall勇奪年度App大賞
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App 成功的要素
• 重視使用者回饋(粉絲專頁)
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App 成功的要素
• User Experience – User Experience Design for Mobile Apps
• 2013 行動終端使用者體驗研討會
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Outline
• 作品簡介 • App 成功的要素 • 你該關心的數據 • 結論
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你該關心的數據
圖片來源:http://www.poptower.com/moneyball-movie-picture-66997.htm
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你該關心的數據
• 除了下載數, APRU (Average Revenue Per User)……
http://www.inside.com.tw/2012/11/05/the-only-metric-thatmatters
有多少人真正在使用?(頻率與忠誠度) 使用者如何使用你的產品?
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你該關心的數據
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圖片來源:Flurry http://blog.flurry.com/bid/26376/Mobile-Apps-Models-Money-and-Loyalty
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Google Analytics
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Outline
• 作品簡介 • App 成功的要素 • 你該關心的數據 • 結論
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結論
https://play.google.com/store/apps/details?id=com.outfit7.mytalkingtomfree
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Android 教材資源
• http://hscc.cs.nctu.edu.tw/~lincyu/Android/android.html
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工商服務時間
圖片來源:http://en.wikipedia.org/wiki/File:I_want_you.jpg