Apollo fakti februaris_2014

Facts 2014 February

Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631

Latvia Top 10

747 893 719 645

618 167

568 006 555 678

367 010 332 894

266 745

227 702 223 408

0

100 000

200 000

300 000

400 000

500 000

600 000

700 000

800 000

Inbox.lv Delfi.lv Draugiem.lv Tvnet.lv Apollo.lv Mail.ru Kasjauns.lv 1188.lv Diena Zl.lv

Unique visitors per month

By GemiusAudience 02.2014 data


The biggest news websites in Latvia

186 761

154 435

170 947

Unique visitors

Daily



But who is greater?


News are the main priority

461 107

466 473

47 673 575

69 899 538

40 000 000

45 000 000

50 000 000

55 000 000

60 000 000

65 000 000

70 000 000

75 000 000

80 000 000

458 000

459 000

460 000

461 000

462 000

463 000

464 000

465 000

466 000

467 000

Unique per month Pageviews per month

Without Financenet.lv and

Spoki.lv



Apollo and Tvnet Pageviews monthly distribution by regions

20 994 199

19 886 246

6 546 566

2 426 029

1 591 086

932 574

801 818

18 842 128

11 883 665

5 768 403

1 435 688

581 656

382 242

376 915

0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000

Rīga

Other

Rīga region

Liepāja

Ventspils

Daugavpils

Rēzekne

LAT Tvnet

LAT Apollo

The news are important not only for Riga but also for

other Latvian regions By GemiusAudience 02.2014 data


Women category

0

2 000 000

4 000 000

6 000 000

8 000 000

10 000 000

12 000 000

14 000 000

Pageviews per month

1%

99%

From total

Pageviews


13%

87%

From total

Pageviews

3%

97%

From total

Pageviews

15 003

26 727 24 129

0

5 000

10 000

15 000

20 000

25 000

30 000

LAT Delfi LAT Apollo LAT Tvnet

Average daily unique


Sports category

0

5 000 000

10 000 000

15 000 000

20 000 000

25 000 000

Pageviews per month13%

87%

From total

Pageviews


11%

89%

From total

Pageviews

7%

93%

From total

Pageviews

0

10 000

20 000

30 000

40 000

50 000

60 000

70 000




Auto category

0

500 000

1 000 000

1 500 000

2 000 000

2 500 000

3 000 000

3 500 000

4 000 000

4 500 000

5 000 000

Pageviews per month

2%

98%

From total

Pageviews


2%

98%

From total

Pageviews

1%

99%

From total

Pageviews

0

5 000

10 000

15 000

20 000




Entertainment category

28%

72%

13%

87%

2%

98%

:-D :-) :-|

Category monthly pageviews relative to the total website pageviews



What does it mean?

Great opportunities for channel branding

Ability to separate target audience

Apollo has a multilateral audience that comes not

only to entertain, but also to obtain an important

information


Rus-version visitor monthly distribution

RUS Tvnet read more Latvians than Russians That means that 69% of RUS Tvnet visitors is not your target audience

30%

70% 69%

31%

73%

27%

Russians Latvians

RUS

Delfi

RUS

Apollo

RUS

Tvnet



78%

22%

73%

27%

The more, the better!

Placing an ad on Apollo will be seen by crossportal audience:


Apollo

and Delfi

audience

Apollo

and Tvnet

audience


What’s Apollo?

10%

27%

Latvian resident

Daily Apollo reader

Monthly Apollo reader

Up to 10%, or every

tenth Latvian resident

visits Apollo portal a day

Monthly, every third

Latvian resident visits

Apollo



What’s Apollo?

12%

37%

Internet users

Daily Apollo readers

Monthly Apollo readers

Up to 12% of the Internet

users visits Apollo portal

a day

Monthly, 37% of the

Internet users visits

Apollo



26%

74%

Apollo Latvia Internet population

What’s Apollo? Unique visitors

45%

55%

Daily Monthly


178 337 553 800


What’s Apollo?

77 155 065 Pageviews per month

2 755 339 Pageviews per day



360 000

383 000

406 000

429 000

452 000

475 000

498 000

521 000

544 000

567 000

40 000 000

50 000 000

60 000 000

70 000 000

80 000 000

90 000 000

100 000 000

02.2013 03.2013 04.2013 05.2013 06.2013 07.2013 08.2013 09.2013 10.2013 11.2013 12.2013 01.2014 02.2014

Apollo.lv monthly statistics

Pageviews Unique


What’s Apollo?


What’s Apollo?

Apollo audience is loyal

27 415

New users Returned users

Daily

By GoogleAnalytics01.2014 data


14minutes a day on average, users spend

on Apollo



s

0

45 000

90 000

135 000

180 000

225 000

270 000

0

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

02.2013 03.2013 04.2013 05.2013 06.2013 07.2013 08.2013 09.2013 10.2013 11.2013 12.2013 01.2014 02.2014

m.apollo.lv monthly statistics

Pageviews UniqueBy GemiusTraffic 02.2014


s 2%

21%

77%

Desktops

Tablets

Mobile

m.apollo.lv platform distribution

By GoogleAnalytics Feb 2014

Monthly


1 174 062 Pageviews from iPhone per month

687 291 Pageviews from iPad per month

By GemiusTraffic 02.2014

m.apollo.lv platform distribution


Social Media top 10

By ietekmigakais.zimolutops.lv Janvāris


202 150 iPad lietotāju mēnesī

17 944 iPhone lietotāju mēnesī

This is how iPad and iPhone

users see the flash ads


Apollo supports HTML5 banner deployment to be shown also to

iPhone and iPad users


Advertising examples We have our ads example page http://apollo.lv/reklama/demo

http://apollo.lv/reklama/demo


We offer

More flexible, fresher and bolder solutions

Company branding and recognition increase

opportunities

A wide range of non-standard solutions, the ability to

adapt to customer requirements and expectations

Let’s cooperate! We have something to offer you

Apollo fakti februaris_2014

Marketing

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