Api frenzy june 2013 v2

3. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. API Frenzy API Growth Rate Source: Programmable Web 15B+ API calls a day 10B+ API calls a day 7B+ API calls a day 1B+ API calls a day 1B+ API calls a day 1.5B+ API calls a day

4. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. API, you said API ? Initial meaning: API = Application Programming Interface Set of instructions and tools that enables Enterprises to expose & exchange Data, Services, Processesbetween systems Actual meaning, business driven: API = a product that will bring you more Applications Partners Income

6. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. Devices Mobile + Smart Phones > Total PC shipments Mobile + Tablets -> 24% of Online shopping (2012 Black Friday) Connected Devices will exceed Mobile Devices by 2020

11. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. Accelerate New Channels With the cellphone and mobile internet came more pressures Companies extended their web presence with mobile (WAP) versions of their existing site Limited success

12. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. Accelerate New Channels The iPhone effect Mobile web browsers are not adequate ..so companies build their own Apps to provide a rich experience to their consumers

14. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. Accelerate New Channels If building your own App helps reach your own consumers. A Developer Community building tens, hundreds, or even thousands of Apps

15. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. Accelerate New Channels If building your own App helps reach your own consumers. A Developer Community building tens, hundreds, or even thousands of Apps Can reach consumers in ways you cant even dream of

17. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. Why use APIs in your company Make money API model: bill the value of your enterprise services Billing model: Pay-per-use, affiliate/commission(fix, lead, visite) Examples: Ebay Partner network, Amazon associates Save money API model: allow companies to decrease their IT expenses Billing model: Pay-per-consumption, package Examples: Amazon WS Move to the cloud API model: provide companies with enterprise software services from the cloud Billing model: Subscription (fee) Examples: Salesforce, Zoho Build brand API model: increase your visibility and develop your Brand Billing model: Freemium (one product free, another one billable) Examples: GoogleMaps, Twitter Go anywhere API model: make your enterprise services available from any type of device Billing model: accessing services from anywhere means more billable business Examples: Netflix +

21. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. Identify Design Develop Test Stage Release Version Retire API Essentials Transform Scale PublishTestSecure SOAP to REST Mobile- Optimization OAuth Mediation Analytics API Documentation Existing Apps API Manage Entire Lifecycle

22. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. 1. Transform Consider the number and complexity of backend systems and data sources Mediate between different message styles Augment/Enrich your messages Aggregate backend calls Virtualize backend Services APIs Transform

23. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. 2. Scale Do you have caching? Is the API too granular? Chatty? API Latency. Do you have consumers in different geographies? Backend Services and Dependencies? Are they robust enough? Other basics Fault Tolerance, etc. APIs Scale

24. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. 3. Secure Does it Authenticate and Authorize, integrate with existing Identity & Access Mgmt. systems Prevent Threats and DoS Attacks Secure Data in flight, message security Federate API access with Business Partners - OAuth Risk and Compliance factors with publishing APIs APIs Secure

25. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. 4. Test Provide a simple test platform for developers For sensitive data/transactions, provide a dummy application front-end Support App verification APIs Sandbox

26. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. 5. Publish Publish your APIs to the developer community Describe value and document API Host Legal Documentation Provide a social community for developers to interact Manage provisioning of APIs to Developers APIs Developer Portal

27. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. 6. Lifecycle API Initiatives need to integrated with your SDLC The dependencies on backend services and systems, drive the need for an integrated approach to lifecycle and operations management Define and track multiple API and versions and the dependencies on those versions throughout the process. Integrated with your development tools IDE, Eclipse, Visual Studio, SCM, etc. APIs Lifecycle

30. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. The API Essentials APICommunityManagement Publish and Discover APIs Sign-up for Access Social Engagement of developers Analytics APIGateway Security and Threat Prevention Integration & Mediation for APIs QoS and Routing APILifecycle Manage Design and Development of APIs Integration with Development tools like IDEs and SCMs Impact Analysis Visualization

34. Copyright 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright 2001-2013 SOA Software, Inc. All Rights Reserved. Summary API Frenzy No. of Devices Technology Trends New Channels API Best Practices Transform Scale Secure Test Publish Lifecycle API Management Platform

Api frenzy june 2013 v2

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