Ap slides k09

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Refining Success: The New Data Driven Model [email protected] @adrenalytics Andrew Pearlman, UA & Analytics

Transcript of Ap slides k09

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Refining Success: The New Data Driven Model

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Andrew Pearlman, UA & Analytics

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How do you Define Success?

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Define Refine Success

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What a great launch! Now, let’s get started...

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Becoming Data Driven

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Don’t write reports, answer questionsProvide actionable data to allEmpower analysts to exploreMeasure success against benchmarks

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Two Key Partners

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Analytics Marketing

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Analytics Providers

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Marketing Analytics

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Know your questionsPick the right partersIntegrate on day 1Set goals & share winsRefine Success!

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Implementing a Plan

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Questions?

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Available

http://http://

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Marketing Development Design

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