Ap i ot_1407

INTERNET OF THINGS | An Industry Influence Study July 2014

Copyright © 2013 Appinions. All rights reserved. The Internet Of Things - An Industry Influence Study | July 2014 Copyright © 2014 Appinions Inc. All rights reserved.

TABLE OF CONTENTS Key Insights Net Influence Scores The Most Influential

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The Most Influential Companies The Most Influential Executives The Most Influential Industrial Internet Companies

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Deep Dives Top Sectors Influential Products Key Themes Marketplace Trends

Pages 11-12Pages 13-14 Pages 15-16 Pages 17-21

Appendix Our Methodology for Measuring Influence 4 About Appinions Page 25

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Introduction

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Appinions applies our patented technology to calculate the Net Influence Score (NIS) for any person or company who as expressed a topically relevant opinion and elicited a reaction from others. We completed full-text analysis on approximately 1 Billion documents between 3/31/14 and 6/27/14 for this research. A more complete discussion of our methodology is included at the conclusion of this report.

About Our Research

The internet already connects everyone and it’s about to connect everything. The ubiquity of always-on connectivity, the declining price and increasing versatility of sensors, and the benefits of remote information and control is prompting a new generation of devices ranging from doorknobs to thermostats to refridgerators to lightbulbs. From the largest technology and manufacturing companies to a cavalcade of startups, the Internet of Things is exploding. To understand this emerging market and discover who is demonstrating influence in the marketplace, the data journalists at Appinions analyzed hundreds of millions of news, blog, forum, and social media posts from March through June 2014. In this report we reveal the overall influence trend, list top 10 most influential companies and executives, and look at the different segments of this emerging market and the large and small companies that are demonstrating measurable influence in this marketplace.

Copyright © 2013 Appinions. All rights reserved. The Internet Of Things - An Industry Influence Study | July 2014 Copyright © 2014 Appinions Inc. All rights reserved. 4

Key Insights WHAT WE LEARNED WHILE ANALYZING INFLUENCE: •  Apple’s announcement of HomeKit, a platform to unite connected home devices

under a single app, propelled them to the top of the pack.

•  Home automation is the most popular branch of Internet of Things technology with large companies like Apple, Google, Philips, Samsung, and Belkin all looking to get more involved.

•  Even though Apple is out in front for now, Microsoft, and Cisco have all been in the #1 spot at some point in the past 90 days.

•  The most influential products and companies could be divided into several major sectors: home automation, software platforms, connectivity devices, and home security products.


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Weekly Number of Opinions Net Influence Score

Intel announced a new reporting structure to highlight the impact of IoT on the bottom line. - TMC Net

Underscoring bullishness on the “Internet of Things”, Zebra acquires Motorola’s Enterprise business for $3.45 billion. - Information Week

Apple has announced their first Home Automation Certification initiative called HomeKit. - Slash Gear

Microsoft announced an upcoming Windows on the Internet of Things [platform]. - PC World

Internet of Things Influence: The 90 Day Trend

Cisco made 3 investments in IoT [startups] Alchemist Accelerator , Ayla, and Evrythng. - Red Orbit

Nest —which Google acquired in January — announced it was buying home-monitoring camera developer Dropcam. - CMS Wire

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Influence in the IoT market is heavily dominated by major tech brands like Apple, Google, Intel, and Microsoft.

The top 3 influencers were all involved in connected home:

•  Apple took the #1 spot by announcing HomeKit, a development platform to integrate existing and future smart home technology into the Apple iOS so that end users can use a single app for all home controls.

•  Google’s recent acquisition of smart thermostat maker Nest Labs and Nest’s subsequent acquisition of security cam firm Dropcam pushed Nest and Google to second and third.

In terms of individuals, Philips’ CEO Eric Rondolat was the most influential in the market, speaking enthusiastically about their partnership with Apple’s HomeKit framework.

Privacy and cybersecurity appear to be important concerns as three executives made the top 10 expressing opinions about those issues: Microsoft General Counsel Brad Smith, HP Chief Technologist Charlie Bess, and Aten Labs Founder Dan Tentler.

MAJOR TECH BRANDS DOMINATE

The Most Influential


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The 10 Most Influential Internet of Things Companies

Samsung announced the launch of Samsung Smart Home … Home automation with a single app. - Source: Yahoo News 04/02/2014

Apple announced partners for its HomeKit developer platform: Texas Instruments, Philips, Haier, Netamo, Withings, Honeywell, Marvel, Osram and Broadcom. - Source: The Guardian 06/02/2014

[Google] paid $3.2bn for Nest Labs, maker of "smart home" appliances. - Source: Bdlive 04/02/2014

Vodafone announced plans to Cobra Automotive Technologies [strengthening] its hand in the M2M and connected cars. - Source: Mobile Money Live 06/16/2014

RANK NIS

1 757 Apple

2 549 Nest

3 243 Google

4 162 Intel

5 129 Microsoft

6 100 Cisco

7 94 Samsung

8 89 Vodafone

9 50 MediaTek

10 47 SecureRF

Semiconductor manufacturer MediaTek today announced their latest processor platform [LinkIt] targeted at wearables and Internet of Things. - Source: Mobile Geeks 06/03/2014

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Eric Rondolat Brad Smith Mark Hurd Rich Tehnrani Craig Federighi John Chen Charlie Bess Tony Prophet Dan Tentler Steve Jennis

The 10 Most Influential Internet of Things Executives

General Counsel Microsoft

CEO TMC

VP Apple

CEO Blackberry

Founder Aten Labs

In an interview with the Economic Times, BlackBerry CEO John Chen said leveraging QNX, the OS it acquired in 2010, for M2M communications was a key priority for the struggling handset maker going forward. - Source: Light Reading 04/13/2014

Chief Technologist

HP

President Oracle

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CEO Philips

Lighting

SVP PrismTech

“Nest is sticking its toe in home automation, which opens them to all the problems home automation companies deal with,” Dan Tentler, founder of security company Aten Labs…With the explosion of API connections, could Nest’s platform be hackable? - Source: Forbes 06/24/2014

“As we move to a world with high-powered analytics, and deep, data-based understanding enabled by the IoT, when the network is breached, a root cause analysis needs to be performed and individuals held accountable.” - Source: The Next Big Thing 06/16/2014

"We are excited to be part of the next step in making home automation a reality. HomeKit will allow us to further enhance the Philips Hue lighting experience by making it simpler to securely pair devices throughout the house and control them using Siri.“ - Source: CNBC 06/02/2014

VP Marketing Microsoft

The importance of online privacy will grow in the coming years, Smith said, as more household devices connect to the Internet . "By the end of this decade, there will be 50 billion devices in the Internet of things.“ - Source: Tech World 06/24/2014

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The Industrial Internet

The integration of complex physical machinery with networks of sensors and software is a growing trend in industrial manufacturing. So much so, that GE has coined the term “industrial internet” to unite the fields of M2M communication, manufacture, big data, and the IoT. GE has also led to way to establishing the Industrial Internet Consortium to bring together firms interested in developing this type of technology. The space seems to be divided among tech firms like Google, Cisco, and Apple, and traditional industrial automation firms like Omron, Datalogic, and Emerson Electric. Blackberry is trying to get into the market by marketing its Project Ion software platform to manufacturers. There were far fewer influencers and scores tended to be lower for this industrial side of the Internet of Things than for the commercial marketplace.

THE INTERNET OF THINGS FOR INDUSTRY AND MANUFACTURING


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The 10 Most Influential Industrial IoT Companies

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RANK NIS

1 38 RTI

2 29 Google

3 24 Cisco

4 22 GE

5 22 Omron

6 17 DataLogic

7 15 Emerson Electric

8 11 Blackberry

9 10 Rockwell Automation

10 8 Apple

Cisco, AT&T, GE, IBM and Intel announced the formation of the Industrial Internet Consortium™, an open membership group to support better access to big data with improved integration of the physical and digital worlds. - Source: Yahoo! Finance 05/14/2014

Omron , the industrial automation specialist, announces a transparent-object sensor specifically designed for the food & beverage industry. - Source: Process Industry Informer 06/02/2014

BlackBerry said [Project Ion] includes building a secure public application platform and tapping into strategic partnerships, including the Industrial Internet Consortium. - Source: ZeeNews.com 05/22/2014

GE announced that it would invest $1 billion in the Industrial Internet. - Source: Forbes 04/04/2014

RTI is pleased to give our customers a head-start on building robust Industrial Internet systems. - Source: Market Wire 06/17/2014


The Top Sectors

Looking at the top twenty most influential large companies, a clear differentiation emerges between firms operating in three separate sectors:

•  Home automation (connected home): Technology to make household appliances, temperature controls, or electronics “smart” and connect them to the web so they can be programmed to function remotely. Among influential smart home products, devices focusing on home security, like smart locks and security systems have also carved out their own niche.

•  Software platforms: Software that can collect data from and manage a multitude of electronic devices on a single platform through the web.

•  Connectivity enabling devices: Hardware like routers, modems, semi-conductors, or RFID trackers that enable M2M communications.

Home automation was by far the largest sector, accounting for 66% of the influence among the top 20 influencers, although connectivity devices host the greatest number of companies.

THREE SECTORS EMERGE AMONG THE MAJOR PLAYERS:


Top 20 Influential Companies By Sectors

Home Automation

Software Platforms

Connectivity Devices

Other

Apple : 757 Nest: 549 Google: 243 American Family: 27

Intel: 162 Microsoft: 129 Cisco: 100 CloudPlugs: 25 Wind River Systems: 23 Blackberry: 21

Securus: 28 Nokia: 23

Vodafone: 89 MediaTek: 50 SecureRF: 47 Skyworks Solutions: 45 Symmetry Electronics: 34 ZTE: 32 Macnica: 29

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A DIVERSE RANGE OF PRODUCTS ARE NOW AVAILABLE

The Influential Products

While the major tech giants are just getting into the game, startups and other companies with product focused campaigns already have a wide range of interesting products on the market.

The conversation in this space is promising in terms of innovation and filled with announcements of new products, features, and partnerships. Partnerships with large tech giants tended to drive up influence for IoT products. •  Leading influencer, smart security camera manufacturer Dropcam, confirmed on June 21st

that it would be acquired by Nest, which is now owned by Google. Logitech, the company behind the smart home Harmony Remote, rose to third most influential when they announced that their updated remote would include controls for Nest thermostats and alarms.

•  Apple HomeKit partners Honeywell (producer of the automated Lyric Thermostat) and Philips (of Philips Hue lighting controls) were also influential in this space.


Influential New iOT Products!

Belkin announced an updated version of its WeMo App for Android and iOS [with] new features for the WeMo Light Switch. - Source: iClarified 04/17/2014

Nest and Dropcam confirmed the acquisition, but did not specify the price tag. - Source: Sharenet 06/21/2014

Honeywell has announced 'Lyric', a new [smart] thermostat to compete with Nest. - Source: iClarified 06/10/2014

Logitech announces an update to its Harmony Ultimate Remote. - Source: CNBC 06/24/2014

Philips announced Hue Tap [kinetic energy] controller … tapping the button generates all the energy to carry out a command. -Source: Techno Buffalo 03/29/2014

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Dropcam INFLUENCE SCORE: 183

Kwikset Kevo E-Lock INFLUENCE SCORE: 20

Logitech Harmony Remote INFLUENCE SCORE: 45

Philips Hue Smart Bulb INFLUENCE SCORE: 19

Honeywell Lyric Thermostat INFLUENCE SCORE: 158

Belkin WeMo Home Controller INFLUENCE SCORE: 18

Kevo will start to work right away, as the included fob works out of the box. Kwikset does, however, recommend that you calibrate the fob and any smartphones in order to enable the sensors built into the device. - Source: iLounge 06/10/2014


Key Themes Looking inside the most influential comments and quotes, we examined the top concepts discussed by the most influential people and companies in the Internet of Things marketplace. Many of the most frequently occurring themes centered around home automation. •  The general theme of connected home was very popular, and sub-sectors of home

automation like home security, smart thermostats, and smart TVs also gained recognition in their own right.

•  Home automation is one of the most fully developed sectors in the Internet of Things in terms of the number of firms and products in the market, and it was also host to a number of the largest influencers like Apple, Nest, and Google, so it makes sense that it was the subject of the majority of conversations.

The popularity of themes like connected cars and wearable tech show a growing interest in getting more and more things plugged in: like our clothing, our vehicles, and even entire cities.

WHAT INFLUENCERS ARE TALKING ABOUT


Top Themes in Internet of Things

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Common Terms Found In Influential iOT Oppinions (font size reflects frequency)


A Competive Marketplace Only two months ago, Intel was riding high following an announcement that they would be reporting revenue from Internet of Things related business in their first quarter report, climbing even higher when their first quarter results revealed revenue up 32%. But the lead has been hard to sustain with competitors like Microsoft, Cisco, Apple, and Google also announcing forays into the market. These companies have been jockeying for position throughout the past 90 days, Most recently, Apple has taken a wide lead with its HomeKit announcements, but judging by the precedent set by previous top influencers, this lead is only temporary until the next big player comes in with an announcement of their own.

NO CLEAR LEADER HAS EMERGED


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Apple Intel Cisco Microsoft Google

Influence Trends of Key Players (Part I)

Beginning with its first-quarter report on April 15, Intel said it will provide revenues from its recent Internet of Things Group. - Source: Rueters UK 04/07/2014

Intel has high hopes for its chips powering the so-called Internet of Things ... revenue, [is] up 32 percent from a year ago. - Source: Inside Bay Area 04/15/2014

[Microsoft] announced [the] "Windows on the Internet of Things" [platform] at the Build 2014 conference, expecting to release by spring 2014. - Source: PC World 04/02/2014

Cisco is allocating, $150M for Internet-of-Things investments. - Source: Silicontap 04/20/2014

Microsoft just announced its own Insteon home automation app is "coming soon." -Source: Engadget 05/15/2014

Apple is on the verge of announcing a new iOS-based platform that will integrate with users' "smart home" systems, [tying] together devices to turn "Internet of things" into a mainstream market. - Source: Apple Insider 05/26/2014

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Apple Google Intel Cisco Microsoft

Continued From Previous…

Apple announced an upcoming home automation platform that will allow iPhone users to control their homes with their phones called HomeKit. - Source: Recode 06/02/2014

Apple, for example, has chosen to partner rather than to enter the home automation market with a device, at least for now. - Source CNET 06/23/2014

Late Friday, Nest — the home automation company which Google acquired in January — announced it was buying home-monitoring camera developer Dropcam for $555 million cash. - Source: CMSWire.com 06/23/2014

Microsoft announced today that it is launching a new startup accelerator in Redmond focused on home automation and the Internet of Things. - Source: GeekWire 06/17/2014

Key Players (Part II)


Bursting Influencers

Looking at the influence trend for several of the top influencers for the same period shows that many of the most influential companies started the period with little to no influence at all before major events or announcements propelled them to the top. Microsoft and Zebra Technologies, major influence drivers in the overall market, were both barely visible at the start of the period. •  Microsoft received a boost from their April 2nd announcement of a new Internet of Things

software. •  Zebra got on the map after announcing on April 15th, that they would be purchasing of

Motorola’s Enterprise business, which includes Motorola’s mobile computing business and identity data capture technology

Announcements of new acquisitions, financing, products, and partnerships were also instrumental in putting Ayala, BlackBerry, Skyworks, and MediaTek on the map.

IN THIS MARKET ONE ANNOUNCEMENT CAN HAVE BIG IMPACT


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Bursting Influencers in Internet of Things

Microsoft announced a new Operating System called “Windows for Internet of Things”. - Source: Bitbag 04/02/2014

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for Motorola Solutions' enterprise unit to ensure a future at the forefront of the Internet of Things. - Source: Light Reading 04/15/2014

Ayla Networks announced that it closed a $14.5 million Series B financing round with investments from Cisco and SAIF Partners . - Source: Forbes 04/30/2014

[Blackberry] showed off software for a cloud-based service on which enterprises will be able to create IoT applications. - Source: CIO Magazine 05/14/2014

"Skyworks is capitalizing on the Internet of Things … to substantially outpace the broader semiconductor market," said [CEO] David J. Aldrich. - Source: Nasdaq 06/03/2014

MediaTek announced its LinkIt platform for wearables and IoT. – Source: Fistpost.com 06/06/2014

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The Appinions Methodology for Calculating Influence Influence is the capacity to have an effect on the behavior of someone else. That’s a powerful capability, particularly in a world where media is ubiquitous and nearly everyone has the capacity to repeat or amplify an idea.

Appinions measures influence as it is demonstrated in public news, articles, discussions, and social media. We apply patented natural language processing algorithms to first extract opinions that have been publicly shared, then determine who held that opinion, and finally to calculate an influence score based on the reaction each opinion elicits. WHAT IS AN INFLUENCER?

An influencer is a person, brand or company that expresses contextually relevant opinions on a specific topic, which elicit meaningful reactions from others. The kinds of reactions we measure include quotes, references, comments, and retweets. Someone can share opinions frequently, and have those opinions reach large audiences, and yet not be considered influential if their opinions on a specific topic fail to generate meaningful reactions. We measure only the ability to garner meaningful reactions.

HOW ARE INFLUENCE SCORES CALCULATED? Appinions reviews full-text from online, offline, and social sources, and calculates individual influence scores for each person or company who shared an opinion on a specific topic which generated a meaningful reaction. Scores are calculated independently for each topic, based on a specific topic definition that includes keywords, key phrases, and negative keywords. It’s also important to note that all scores exist on a single scale, so you can compare the relative value of any two scores, even on different topics or from different time frames.

The score considers: 1) Which people or entities reacted to an opinion, weighted by their respective influence on that topic; 2) What is the credibility of the outlet where the reaction was published or consumed; and 3) What volume of reactions were generated based on the opinions attributed to that influencer over the past 60 days.

Reviewing all opinions from everyone who comments on a given topic, identifying all of the reactions, and completing this calculation, results in a ranked list of influencers for any given topic or theme. In this report we reviewed over 200 million opinions (within over 2 billion documents) between March 31, 2014 and June 27, 2014.

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About Appinions Appinions is an influence marketing platform. Our software enables B2B marketers to identify, manage, and analyze the impact of influence in their business. Appinions reveals the people, topics, content, and sources that are having a measurable impact on any marketplace. Fortune 1000 clients use Appinions to strategically drive their content marketing, executive influence, product launch, and more.

CUSTOMERS Xerox, Dell, Nissan, Aflac, and American Airlines are among the companies that rely on Appinions to keep them aware and engaged. Appinions also publishes reports with partners such as Forbes, USA Today, and The Economist.

TECHNOLOGY The Appinions platform is built on more than a decade of research conducted at Cornell University. Its patented technology extracts and aggregates opinions from more than 25 million articles every day including offline media, newspapers, magazines, blogs, forums, and social networks, and determines influence rankings based on reactions that have been generated.

To learn more, or schedule a personal conversation:visit http://www.appinions.com

or write us at [email protected]

For press or other inquiries, contact [email protected]

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