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Caso A: UPS (pages 53-54) Grupo A14

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1.Conceptual Model (1/2 page)

2.Strategic ObjectivesOperational Excellenceimprove the efficiency of their operations in order to achieve

higher profitability: Optimize the performance of every task(1); Package tracking information(2); Preventing any disturbances and consequently recalculating routes(3); Customer service in real time; Customer is able to access the position and trajectory of the package(4).New Products, Services, and Business Models - Information systems and

technologies are a major enabling tool for firms to create new products and services, as

well as entirely new business models:

Investing heavily in advanced information technology(5); Sell services, such as tracking and cost calculations, to other companies (e.g. Cisco

Systems);

Create a system that manages global service orders and inventory for critical partsfulfillment(6);

Establish a new division that provides a complete bundle of standardized services(7);

Establish new logistics plan for the company that helped it reduce freight time intransit and consolidate inventory.

UPS created a competitive advantage over their competition by achieving the

previous strategic objectives and therefore achieving also an improved decision

making.

63931 Diogo Estevens (33,3 %)

66020Mariana Daniel (33,3 %)

67003 - Joana Rocha (0 %)

77169 Gessildo Bengui (33,3 %)

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