“Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer -...

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You’re about to discover… “Landing Pages: What Are They? When You Should Use Them” with Frankie Fihn PILMMA Marke;ng Director

Transcript of “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer -...

Page 1: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

You’reabouttodiscover…

“Landing Pages: What Are They? When You Should Use Them”

withFrankieFihnPILMMAMarke;ngDirector

Page 2: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

I Am Judging You All…

Page 3: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

And so is your client…

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How Long?

Page 5: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

How Long?

Page 6: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

How Long?

Page 7: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

Landing Pages

Page 8: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

•  Paid Traffic + Scale

•  $1 Ads -> $6-10 ROI

•  The slot machine

Page 9: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

When Should You Use Landing Pages?

Page 10: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

1. Positioning + Offer + Message

Page 11: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

Positioning + Offer + Message

Page 12: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

2. Headline

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Good Headline

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3. Contrast

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Good Contrast

Page 16: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

Bad Contrast

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Good Contrast

Page 18: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

4. Lead Magnets

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Good Lead Magnets

Page 20: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

5. Targeted Traffic

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6. Social Proof

Page 22: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

6. Social Proof

Page 23: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

6. Social Proof

Page 24: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

7. Tools

•  LeadPages.Net•  Unbounce.com•  Instapage•  Custom:Fiverr

Page 25: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers.

Don’t be this guy…

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Thanks

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Questions?

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