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Case Studies of Entrepreneurship

Term-5thMBA (FB&E) Batch: 2!"-!#

$ame: %Anupam Mitta'

Submitted to: Prof. Rajesh Kikani

  By:Date:20/09/201 S!""# $%&'

(1))1)*

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Aout%nu+am !itta, is an &ndian businessman. -e is the founder and "

of Peo+,e rou+ hi3h in3,udes the mat3hmakin4 +orta, Shaadi

+ro+erty sear3h ebsite !akaan.3om and mobi,e media 3om+any!auj !obi,e. 5er )0 mi,,ion +eo+,e 5isit Peo+,e rou+ +ro+erties

e5ery month.

-e is a,so an a3ti5e an4e, in5estor ith o5er 0 in5estments su3h as

&ntera3ti5e %5enues ,a abs Dru5a Sa+ien3e Pretty Se3rets and

af6 7oe. -e is a,so an ad5isor and 8P in se5era, 5enture 3a+ita,

rms in &ndia. -e is a foundin4 member and +ast 3hairman of the

&nternet and !obi,e %sso3iation of &ndia  of &ndia (&%!%&* and the

foundin4 o3hair of -2 &ndia.

!itta, as 5oted by Business ;eek as one of &ndia<s 0 !ost

Poerfu, Peo+,e and has been on the ,ist of one of the 2 +eo+,e to

at3h out for by =#he ;eek< !a4a>ine. &!P%# Di4ita, Poer 100 ,ist

2012 201? and 201) in3,uded him in their ,ist of to+ businessmen

of &ndia<s di4ita, e3osystem.

&n $u,y 201 he resi4ned his +osition of " of Shaadi.

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Ear ife Transformation

stor

!itta, as born on 2? De3ember 19@) in a !aradi fami,y to o+a,

Krishna !itta, and Bha4aatide5i o+a, Krishna !itta,. -e married

mode, %an3ha, Kumar on ) $u,y 201? and is 3urrent,y residin4 in

!umbai.

-e has a,so +rodu3ed and a3ted in to ,ms entit,ed A,a5ors 99.

-e as ,i5in4 in the C.S. in the mid1990s. & as studyin4 there and

then joined a 3om+any 3a,,ed !i3ro Strate4y a business inte,,i4en3e

softare rm. #his as the time hen the &nternet as startin4 to

boom in the C.S. #he &nternet as this in3redib,e +henomenon that

as 4oin4 to 3han4e the or,d. -e used to 3ome ba3k to &ndia on3e

a year durin4 hi3h time -e as not doin4 mu3h. ;hen -e as

here in 199@ -e started doin4 some eb de5e,o+ment ork for

other 3om+anies. ;hi,e sittin4 in my father<s o3e -e met one of 

those traditiona, mat3hmakers. -e 3ame in +osed as a friend of my

father<s and tried to Esuss me outF to mat3h me oG. & ised u+ 5e

minutes into the 3on5ersation. But hi,e anu+am as thinkin4 about

ho to 4et Hrid ofI him out it sudden,y stru3k him that e 3ou,d +ut

a,, this on the &nternet take aay a,, the ine3ien3ies and address

the 4eo4ra+hi3a, and s+atia, ,imitations. %nd that<s hat he did.

&n 199@ -e ,aun3hed the rst 5ersion 3a,,ed sa4aai.3om. HSa4aai

means en4a4ement in -indi.I &t as an eJ+eriment. -is fo3us as

more on the eb de5e,o+ment +ie3e be3ause that as hat as

earnin4 the money. -e +ut a,, that money in this business. &n 2001

-e uit his job in the C.S. and mo5ed ba3k Hto &ndiaI and -e

3han4ed the name to shaadi.3om

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Timeine

'o5ember ) 201

• !edia'ama (&ndia* %d 'etork %d!a4net sus+ends o+erations

Se+tember 2) 201 

• Made an in*estment in

+nner Chef 

o L1.@! / Seed Round

o Phanindra Sama 

o 11 ther &n5estors o,,a+se

Se+tember 1@ 201 

•  MourStory 'es  #his startu+ oGers a ne 3ommutin4 so,ution to o3e4oers in 'oida and ur4aon 

•  #e3h&n%sia  &ndian startu+ takes Pinterestesue a++roa3h to eddin4+,annin4 

%u4ust ?0 201 

•  MourStory 'es -o rBus is ta3k,in4 the mass transit +rob,em in o5er3roded !umbai 

%u4ust 1? 201 

• Made an in*estment in

Betaout

o L00k / Seed Round

o  Mour'est %n4e, Aund

 $u,y ?1 201 

•  MourStory 'es artisan raises Rs ). 3rore from Mu5raj Sin4h and others 

 $u,y 1N 201 

•  #he #e3h Porta, rodfundin4 P,atform Ketto Raises L@00K Seed Round #oSte+ &nto South"ast %sia 

 $u,y 1O 201 

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• e2@ 'es &ndian 3rodfundin4 site Ketto raises CSL@00K for S"%eJ+ansion 

 $une 1 201 

•

 #he #e3h Porta, n,ine !arket+,a3e Aor Preoned ars #ruebi, etsL00K Arom K%" and thers 

•  #he #e3h Porta,  #he Porter rabs L. !i,,ion #o r4anise &ndia<sS3attered 8o4isti3s !arket 

 $une N 201 

•  MourStory 'es %rtist and desi4ner fo3used market+,a3e Posteru,,yse3ures L1O0K 'atarajan &yer amon4 others 

 $une 1 201 

• Made an in*estment in

Truei

o L00k / Seed Round

o Kae a+ita,

o 1 ther &n5estor o,,a+se

•  MourStory 'es Csed 3ar market+,a3e #ruebi, sna+s u+ L00K fundin4

from Kae a+ita, and %nu+am mitta, 

 #e3h&n%sia  "J-ousin4 eJe3 4ets fundin4 to se,, +reoned 3ars in &ndia 

• 1 !ore %rti3,e

!ay 1 201 

•  #he #e3h Porta, ,oud Data &nte4ration P,atform 7a+Stit3h rabs L2mi,,ion in PreSeries % 

%+ri, ?0 201 

•  MourStory 'es Pro+#i4er and !akaan break the 3om+ound a,, 4ear u+for bi44er batt,es 

%+ri, 29 201 

•  #e3h&n%sia  Pro+#i4er a3uires ri5a, as &ndia<s on,ine +ro+erty startu+sboom 

%+ri, 1 201 

•  #he #e3h Porta, 'es3or+ba3ked Pro+#i4er.3om %3uires Ri5a, P,atform!akaan.3om 

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 $anuary 20 201 

•  #rak.in (&ndia* -o i,, ? &m+a3t P"/ &n5estments in #e,e3om Q S+e3ia, #e,e3om &n5estin4 Pane, at %P" 10 P"/ Summit 

 $anuary 9 201 

•  MourStory 'es ;ith o5er 1900 a3ti5e stores Kartro3ket 4ears to 4rabbi44er +ie of e3ommer3e enab,ement s+a3e 

 $anuary N 201 

•  MourStory 'es 'ear.in a market+,a3e a++ for ,o3a, ser5i3e +ro5idersraises &'R 1.N 3rore in an4e, round 

 $anuary O 201 

•

Made an in*estment in$ear,in

o L290k / Seed Round

o !anish ij

-imanshu %44ara,

%kash %4ara,

o ? ther &n5estors o,,a+se

De3ember 1@ 201) 

•  MourStory 'es "3ommer3e enab,er 7e+o raises fundin4 from %nu+am!itta, ne9@ !obi,ity Aund 

De3ember 1O 201) 

• Made an in*estment in

epo

o Cndis3,osed %mount / enture Round

o ne9@ !obi,ity Aund

o 1 ther &n5estor o,,a+se

De3ember N 201) 

•  MourStory 'es Seed funds need to refue, Rajesh Sahney on thein5estment s3enario in &ndia 

3tober 2N 201) 

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• ir3,e ,a3abs raisin4 L210! in Series D in5estment from SoftBank #i4er ,oba, others 

Se+tember 1 201) 

•

 MourStory 'es n,ine ,in4erie store raises L2 mi,,ion from rios enturePartners 

 $u,y 10 201) 

• ir3,e ,a3abs raises o5er L)1! in Series fundin4 from Stead5ieSeuoia others 

 $une 12 201) 

•  MourStory 'es ;hat it takes to bui,d an on,ine ,in4erie brand:PrettySe3rets story

!ay 1 201) 

• Made an in*estment in

.ipemon/ (Former apStitch)

o L100k / Seed Round

Aebruary 1 201) 

•  MourStory 'es %irStream.io: 10000 don,oads and 4oin4 stron4 

De3ember ?0 201? 

• ir3,e &%' an4e,s 4enerated returns in ?22J ran4e from in5esteestartu+s 

'o5ember 20 201? 

• ir3,e &%' in5ests in omenfo3used on,ine fashion brand Aab%,,ey.3om

%u4ust 22 201? 

• ir3,e Bui,din4 a bi,,iondo,,ar business shou,d not be the on,y tar4etfor &ndian entre+reneurs: #utorista founder K anesh 

%u4ust 1 201? 

• Si,i3on &ndia &ndiao,,e4eSear3h Raises Cndis3,osed Aunds Arom &%' 

 $u,y ?1 201? 

• Made an in*estment in

+ndiaCoe0eSearch

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o L20! / %n4e, Round

o arun Khurana

ikram C+adhyaya

'itin $ain

o ? ther &n5estors o,,a+se

•  MourStory 'es ur4aonbased &ndiao,,e4eSear3h raises an4e, roundfrom &%'<s members %nu+am !itta, arun Khurana and others 

!ay 10 201? 

• Made an in*estment in

A.1

o Cndis3,osed %mount / %n4e, Round

o Samir Ban4ara

o 1@ ther &n5estors o,,a+se

%+ri, 2N 201? 

•  MourStory 'es HBook Re5ieI N Ste+s to &nno5ation: oin4 from $u4aadto "J3e,,en3e 

De3ember 2O 2012 

•  MourStory 'es  #he 2012 &ndian Startu+ Aundin4 Di4est enture a+ita,and %n4e, in5estment in 2012 

De3ember 12 2012 

•  MourStory 'es SA Startu+ Sharedab raises &'R 3rores from %nu+am!itta, Kae a+ita, and B,ume entures 

 $anuary ) 2012 

•  MourStory 'es  #he 2011 &ndian Startu+ Aundin4 Di4est enture a+ita, %n4e, &n5estment in 2011 

%+ri, 21 2011 

• Made an in*estment in

a

o L??0k / %n4e, Round

o Rehan yar Khan

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Kuna, Bah,

o 2 ther &n5estors o,,a+se

•  MourStory 'es ar renta, +orta, ,a3abs.3om re3ei5es rst round ofan4e, fundin4 from %nu+am !itta, Rehan yar Khan 

 $anuary 2O 2011 

•  MourStory 'es Broadband 3onne3ti5ity and re4u,atory measures i,,dri5e e3ommer3e 4roth in &ndia 

!ar3h 29 2010 

•  MourStory 'es !umbai 3onsidered as the se3ond most +referredin5estment destination for rea, estate in 2010 Q Says !akaan.3om sur5ey 

 $anuary 2N 200N 

• i4aom !andatory Aor RediG %nd Sify #o 8ist &n &ndian !arketsT ,eartri+"yes &P 

%u4ust 2@ 200@ 

• i4aom Peo+,e rou+ P,ans 2009 8istin4 #ar4ets Re5enues f %roundLN0 !i,,ion By 2010 

 $une 1N 200@ 

• i4aom !ake!y#ri+ #o 8ist &n 200NU Shaadi %,so P,annin4 #o 8ist SaysRe+ort 

!ay 1O 200@ 

• i4aom !uru4a5e, $anakiraman %++ointed &%!%& hairmanT Subho Ray #oontinue %s President 

 $anuary 2@ 200@ 

• i4aom VDi4ita, Summit: &nter3onne3tion Pro5o3ation Bandidth %nd"3ommer3e erti3ation 

'o5ember ?0 200O 

• i4aom "Business Summit: Ao3us n Auture 'ot Past ;i,, Dri5e roth 

 $u,y 2@ 200O 

• i4aom &%!%& !embers DiGer n n,ine !atrimonia, !arket "stimates 

!ar3h 21 200O 

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• i4aom %nu+am !itta, 'e hairman f &%!%&T Subho Ray #akes 5er %sPresident Arom Preeti Desai 

!ar3h 9 200O 

•

i4aom  #his $ust &n: ;estBrid4e a+ita, Partners &n5ests LN !i,,ion &nShaadi.3om 

Aebruary 2) 200O 

• i4aom !auj #e,e3om %nnoun3es L10 !i,,ion &n5estment Arom;estBrid4e a+ita, Partners &nte, a+ita, and Se 

Aebruary 21 200O 

• i4aom !auj #o et Aundin4 Arom ;estBrid4e a+ita, &nte, %nd Seuoiaa+ita

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3e0ac

%nu+am !itta, 3ou,d be mistaken for a mode, on a !umbai street in

his b,ue +arty shirt ye,,o denims earrin4s and a Da5id Be3kham

hairsty,e. Met the mediashy !itta, is one of &ndia<s most su33essfu,

an4e, in5estors hose 5entures in3,ude Shaadi.3om !akaan.3om

and !auj !obi,e.

a,uations of 3om+anies here !itta, is in5ested are hittin4 the roof

as &ndian e3ommer3e booms. ;ith o5er )0 in5estments in

&ntera3ti5e %5enues ,a abs Dru5a Sa+ien3e Pretty Se3rets af6

7oe and others the 5a,ue of !itta,<s +ortfo,io has jum+ed 10fo,d in

the ,ast 3ou+,e of years.

&n %+ri, 2011 ,a abs had raised a++roJimate,y Rs 1 3rore from

%nu+am !itta, and Rehan Mar Khan in an an4e, round of fundin4.

!itta, ho,ds about to +er 3ent euity in ,a hi3h tou3hed a

5a,uation of Rs 1100 3rore hen it raised L)1 mi,,ion in $u,y. 8ater it

raised another L210 mi,,ion in a round ,ed by Softbank. !itta,s stake

in ,a a3uired for Rs 0O0 ,akh has risen in 5a,ue to Rs 222

3rore in three years.

E;hen you ,ook at in5estment ,a 4i5es a 5ery hi4h return be3ause

the amount e +ut in as sma,,. #he hi4her you 4o in abso,ute

amount the harder it be3omes to 4enerate returns but 4eneratin4

hi4h R&s (returns on in5estment* on sma,, amounts is easierF

!itta, said.

!itta, has eJited four or 5e in5estments ith hi4h returns.

 E&ntera3ti5e %5enues as &ndia<s ,ar4est di4ita, ad5ertisin4 a4en3y

hi3h e so,d ,ast year to &P a 4,oba, ad5ertisin4 3on4,omerate. &t

as the bi44est eJit in that s+a3e in &ndia. #he other one as 8itt,e

"ye 8abs hi3h as so,d to Aa3ebook ear,ier this year. &t as the

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rst a3uisition & fa3ed in &ndia. %nd those are the eJits so far.F

&ntera3ti5e %5enues as so,d for about Rs ?0)00 and to

in5estors ho he,d a majority stake !itta, and Seuoia a+ita,eJited. !itta, had an in5estment of Rs ?. 3rore for a minority stake.

%33ordin4 to him another 5e or siJ eJits i,, ha++en in the neJt 12

months. ESome are under dis3ussion ri4ht no but e are +retty

3ondent e i,, see at ,east 5e or siJ (eJits* in the neJt 12

monthsF he said.

%s any other an4e, in5estor !itta, is ready to rite oG a fourth of

his in5estments. WSo hether it is Sa+ien3e Dhru5a Pretty Se3rets

,a abs or &ntera3ti5e %5enues a,, these are 4oin4 to be 5ery bi4

returns. #hen there is +robab,y about 120 3om+anies that i,, do

okay here the return may be threefour times the money. #hen &

think there is 4oin4 to be about 101 hi3h i,, fai,. So & ha5e

a,ready ritten oG about 5e or siJ sma,, 3om+anies and i,, rite

oG another se5en or ei4ht or at ,east 10W !itta, said des3ribin4 his

in5estment strate4y.

 #he tota, in5estment by !itta, is about L1. mi,,ion in the ,ast se5en

years. W&f you take the 5a,ue of the eJistin4 shares in some of these

3om+anies based on their most re3ent fundin4 round it is orth

L120 mi,,ion hi3h is +retty 4ood in se5en years< timeW !itta,

said.

!ittta, married !umbaibased mode, %n3ha, Kumar at a fairy ta,e

3eremony in $ai+ur ,ast $u,y.

%33ordin4 to him &ndia is itnessin4 a bi4 3han4e in

entre+reneurshi+. W&f you 4o ba3k se5en to ten years there as a

sti4ma of fai,ure. So e5erybody used to take u+ jobs as en4ineers

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do3tors and so on. 'o it is easier +eo+,e are a33e+ted e5en if they

fai,F !itta, said. %,so not many ro,e mode,s eJisted for

entre+reneurs ba3k then he added