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INTRODUCTION

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INDUSTRY PROFILE

Lal Imli is a major and important woolen mill of woolen textile industries. The mill

Was established in 1876 by British government. So we can say that Lal Imli is the father of all

woolen mills which working in India in present time. All mills takes some of their woolen

field education by the Lal Imli and some of their working mechanism is inspired by the Lal

Imli .Lal Imli is a world famous mill so many products are going in the other countries and by

this Lal Imli known in the world for their products of wool.

Lal Imli make a great position in the world woolen market of India and by this India give

their introduction in the world woolen market with the help of Lal Imli. In old time there

was not any competitor of Lal Imli but as the time progress there are many new woolen mills

enter in that woolen field and they give very tough competition to the Lal Imli .Some another

mills like RAYMOND WOOLEN MILLS LIMTED,GOVARDHAN WOOL HOUSE,TAJ

TEXTILES MILLS LIMTED,TARA INTERNATIONAL MITUS LIMTED,MALWA

GROUPS OF COMPANIES are give very tough competition to the Lal Imli by their good

marketing like advertising methods and modern sales promotion and other activities but Lal

Imli strongly stand on their position in the wool market through his old and ancient

importance. Government of central and state also give support to the Lal Imli to maintain their

prime position in the woolen industries and maintain their separate position between other

competitors which run in the field of woolen industries.

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INTRODUCTION ABOUT THE COMPANY

Lal Imli is an acclaimed industry in the area of woolen it has a wide coverage over products.

It manufactures best quality worsted as well as pure woolens and their blends. It products are

suitings lohis blanket blazers shawls and many more with attractive design and varieties.

ORIGIN AND GROWTH

In 1876, five residents of Kanpur namely, Mr. George Allen, Mr W.E. Cooper Bevan Petman,

Dr Condon and Mr. Gavin S. Jones erected a small mill for the manufacture, chiefly of army

blankets. The original plant appears to have consisted of cards and mules, followed by

handlooms in the weaving and power driven finishing plant. This company which was known

as “The Woolen Mills Cawnpore” continued until 1882, after which it was converted into a

public company with limited liability under the new Indian companies Act. The name of the

new company was “THE CAWNPORE WOOLEN MILLS AND ARMY CLOTES

MANUFACTURING COMPANY LIMITED.” a name which it continued till 1914, when

opportunity of a change in the capital structures of the company was taken to alter the name to

“the Cawnpore Woollen Mills Co. Ltd.”

During the years of the Limited company’s existence the private company of Messrs,

Cooper, Allen & Co., under the guidance of Mr. William Cooper and Mr. George Allen acted

as managing Agents, but they resigned this position at the end of 1888 and thereafter the

company managed its own affairs under a board of Directors. The turning point in the

company’s fortunes was the appointment, as Manager in 1884, of Mr. A. Mac Robert who ~ 4 ~

afterwards became Sir Alexander Mac Robert, Bart, K.B.E, LL. D. who continued to direct

the affairs of the company until his death in 1922.

Throughout his management of the Cawnpore woolen mills there was a period of

continued expansion. To the original woolen plant was added a worsted plant in the late

1880’s also a felt making plant and to absorb the excess worsted yarns which the plant was

capable of producing a Hosiery plant, and power Looms with a fully equipped finishing plant

to follow were gradually installed. The lines of development were thus laid down at a very

early date and expansion continued along these lines until the end of the First World War.

Thereafter, a gradual change in plant became necessary to meet the increased demand

for finer quality goods which had sprung up all over India and while limitations of space

precluded any large extension of building. It was possible to obtain greater efficiency by

regrouping of the plant and buildings which were then available.

The company suffered a grave setback in 1310 when a serious fire broke out which

smoldered for several months. The damage was largely confined to the godowns containing

the company’s manufactured goods and the bulk of its stock of raw materials but fortunately

the manufacturing plant was with the excerptor of some handlooms largely untouched. The

loss therefore although severe did not greatly affect the working of the Mills, which was soon

in a position again to enter the market.

During 1910 and 1911 a large rebuilding programmed had been taken in hand and this

was completed in 1912, and the buildings then erected contain the bulk of the Manufacturing

plant. In the tears 1914 -18, as during the whole of the present war, the entire productive

capacity of the Mills was placed at the disposal of Government., and was utilized under orders

issued by the government of India.

In the year 1920. The British India Corporation was established and registered as a

limited company, managed by a board of Directors. The corporation was formed with the ~ 5 ~

specific object of combining and amalgamating was under one board of directors, the

following business with effect from fist of January 1920).

Cawnpore Woolen Mills Company Lal Imli, Kanpur (Est. in 1876)

Cooper Alien and Company Limited Kanpur (Estd. in 1881)

North west ternary Company Limited Kanpur (Estd. in 1881)

New Egerton tannery Co. Ltd Dhariwal Punjab (Estd. in 1882)

Cawnpore cotton mills Co. Ltd, KAKOMI, Kanpur (Estd. in 1883)

Empire Engineering Co. Ltd Kanpur (Estd. in 1884)

The fortunes of the company, and along with it, its unit Lal-Imli continued to score

new heights under the British Regime. It was during the 2nd world war that mills were worked

to full capacity so as to fulfill the larger demand of woolen cloth for the British Armed forces

and this was probably the period when Lal-Imli achieved peak performance in terms of

production and capacity utilization, but by the time the war was over, the writing on the wall

was clear that sooner or later the British would have to leave India.

The then management thus lost interest in the progress and development of the

woollen units and all activities of expansion and updating of plant and machinery received a

set back. The Indian private management which took over from the Britishers also did not

take any effective measures towards restoring the mills to their normal health, the fortunes of

the units thus continued to waver

In 1956 when Sir Haridas Mundra was the Chairman of the company a scam involving

the issue of duplicate share certificates took place which snow- balled into a major national

issue. The scam took such proportions that it had effects on the government exchequer and the

then finance minister Sri T.T. Krishnamachari had to resign, over the issue.

As a result of the Mundra scam, the Board of directors of BIC was dissolved and a

fresh Board of directors was constituted by the high court of Allahabad. Sri H.S Chaturvedi ~ 6 ~

Retd. Judge was appointed as Chairman of BIC, and the Vice Chancellor of Banaras Hindu

University became the Vice Chairman.

In 1961-62 the British India Corporation acquired M/a. Begg Sutherland and Co. by

purchasing shares of the company and thus took over the entire control and management of

the corporation. This corporation owned six companies viz.

1. The Elgin Mills Company, Limited, Kanpur.

2. Cownpore Textile Limited, Kanpur

3. Saran Engineering Company, Limited,

4. Brush ware Limited, Kanpur

5. Kanpur Sugar Works, Kanpur.

6. Chamapran Sugar Works.

During the 1970 the downward slide of the company continued and the mills started

inching towards sickness, By the year 1980 the mills were almost on the verge of closure. To

avoid such a disastrous end to the pioneers of the woollen industry, BIC was taken over by the

Govt. of India on 11th June 1981 by a special act of the parliament “The British India

Corporation Ltd. (Acquisition of shares) Act, 1981.”

The private shares of the company was thus acquired by the Govt. of India, the Govt.

took corrective measures in the form of partial doses of modernization to pull BIC out of

doldrums, but the same proved ineffective.

The company continued to incur losses especially because the modalities of

nationalization did not address the issue of old liabilities which continued to exist. Even the

loans taken by the private management prior to nationalization continued to get compounded

resulting in massive accrual of liabilities. The rate at which such liabilities continued to grow

was definitely much higher than the company’s activities.

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As the company continued to incur losses, it was referred to the Board for industrial

and financial reconstruction (BIFR) on 31st March, 1991 under the provisions of S.I.C.A the

BIFR declared the company sick,

INTRODUCTION ABOUT THE PROJECT

This project based on the processing of wool, fiber and their marketing to the Mass consumers

as well as small consumers. In this project we give knowledge to the mass and small

consumer that how Lal Imli made the quality wool ,how they process them in a quality

manner and how their life increase with that processing How they give them since colours and

that colours are

skin friendly and introduction given to the customers. We give knowledge to the mass

customers about the product of Lal Imli. We inform them to the types of the Lal Imli’s

product Lohis, shawls, blanket, suiting, trousering, blazer, cloth, tweed, uniform cloth. We

give also information to the customers of toosh (white) , Lohi No 60 (grey), pashmina pure

wool, plain and of solid colour premier revesible blankets, meghdoot blend of wool and

unicose blanket pure wool and polywool (P.W.) suitings,tweeds (P.W.V.) suitings MW-221

(pure wool, worsted hosiery) trousering,TS-3349 (blended) trouserings, angola shirting (AD

3270), Surge Battle race coats, bharat uniform cloths. We also give the knowledge to the

customers that how they use that product to increase the life of the clothes and also give them

knowledge that how they compare between Lal Imli’s products and other products quality.

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COMPANY PROFILE

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COMPANY PROFILE

LAL IMLI KANPUR

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THE BRITISH INDIA CORPORATION was registered as a Limited Company on the

24th February, 1920. It was founded by the late Sir Alexander Mac Robert. The corporation

was formed with the specific object of combining and amalgamating, under one Board of

Directors, the following business with effect from the Ist of January, 1920.

CAWNPORE WOOLLEN MILLS CO. manufacturers of the well known "LALIMLI" brand

of all-  wool, pure wool materials - Kanpur (Established in 1876).

COOPER ALLEN & CO. Ltd. proprietors of the largest Army Boot and Equipment

Factory in the world – Kanpur (Established in 1881)

NORTH – West Tannery Co. Ltd.,  Proprietors  of  the  largest  and  the most up-to-

date Tannery in the East – Kanpur (Established in 1881).

NEW EGERTON WOOLLEN MILLS CO. Ltd.,  Sole  manufacturers  of  the 

celebrated "DHARIWAL" long life wool wear – Dhariwal, Punjab. (Established in 1882).

CAWNPORE COTTON MILLS CO. Ltd.,  Sole  manufacturers  of  the

unsurpassed "KAKOMI" Cotton Yarns and Fabrics – Kanpur (Established in 1882).

Empire Engineering Co. Ltd.,  Civil,  Mechanical,  Motor  and  Constructional

Engineers, Contractors and Builders – Kanpur (Established in 1894). Over the years four of

the above companies have shut down their businesses and are no longer in existence. Only

two of the business units are in existence and are running as on date  viz., Cawnpore  Woollen

Mills  Branch,  Kanpur,  and  New  Egerton  Woollen  Mills Branch, Dhariwal, Punjab

The  Company  changed  hands  from  British  interests  to  the  Indian business

families of  MUNDRAS and then BAJORIAS between 1955 and 1962

In  February  1963  the  management  of  BIC  got  vested  with an elected Board with

the approval of Central Government as well as UTI, LIC and Banks.

In June, 1981, BIC became a Government Company through an Ordinance

promulgated by the Government of India.~ 11 ~

 It is a Public Sector undertaking, under the control of Ministry of Textiles,

Government of India, and is the only P.S.U. manufacturing Woollen Textiles in the country.

On  the  basis of its financial position, the company was referred to the Board for

Industrial and Financial Reconstruction (BIFR) on 31st March,1991.

Rehabilitation Scheme of B.I.C. was  approved by BIFR in Feb. 2008. As per

direction  of cabinet the M.D.R.S. was reassessed by I.F.C.I. & W.R.A. and forwarded to

BRPSE for its approval.  The scheme was approved by BRPSE on 28th July, 2010.  It is

expected that the cabinet approval and other formalities will  be completed shortly and 

thereafter production activities shall resume in full swing.

CORPORATE SETUP

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THE BRITISH INDIA CORPORATION LIMITED.

(A GOVERNMENT OF INDIA COMPANY)

MINISTRY OF TEXTILES

BRANCHES

CAWNPORE WOOLLEN MILLS BRANCH, KANPUR

NEWEGERTON WOOLLEN MILLS BRANCH, DHARIWAL

Present Administrative and Technical Personnel of the Company

CMD - Chairman cum Managing Director

(Mr. J.K. BAWEJA)

GM - General Manager

(Mr. P.K.SHARMA)

Administration

Activities

Various Deptt.

Head of

Production

Finance Activities Sales

Activities

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Activities

1. Mr. Raja Mitra

Manager (P&A)

2. Mr. A.K.

Srivastava

Dy Manager

(Pers.)

2. Mr. P.K. Shukla

A.M. (Law)

3. Mr. S.K.

Upadhayay

Manager (L&S)

4. Mr. Rakesh

Dubey

A.M. (General

Office)

1. Mr. N.B. Singh

Worsted Supdt.

2. Mr. A.K. Gupta

Weaving Supdt.

3. Mr. S.K. Mishra

Woollen Supdt.

4. Mr Manish

Shukla

Dyeing Master

5. Mr. S.S.

Awasthi

Finishing

Master

6. Mr. Ashok

Singh

H.O.D.

Engineering

1. Mr. R.C. Sharma

Dy Manager (A/cs)

2. Mr. Sudhir

Srivastava

A.M. Computer

3. Mr. Mohd. Wasi

Accounts Officer

(SAC)

4. Mr. Yogendra

Agarwal

Account Officer

(PAC)

5. Mr. Alok Chaudhary

Account Officer

(Tax.)

6. Mr. Umesh Pandey

Cost Officer

1. Mr. S.N.

Verma

Manager

(Sales)

2. Mr. A.M.

Jha

Officer

(INS.Sales)

3. Mr. D.C.

Bajpai

Sales

Officer

4. Mr. P.K.

Mishra

Officer

(Sales)

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7. Mr. S.K. Pramanok

A.M. (Store

Purchase)

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OBJECTIVE OF COMPANY

MISSION

To cater the demands of woollen and worsted goods to Indian Defence Forces, Para-military

Forces, Government Bodies and Indian Citizens with quality and on market compatible price.

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OBJECTIVE OF THE CORPORATION

To contribute at our best in fulfilling the big demand of Woollen and Worsted goods of

Defence and Para-military Forces, Government Bodies and our Civilians vis-a-vis Private

Sector.

Being a Public Sector unit to act as a factor for the Government to rein in the Private

Sector lest it should exploit the monopoly in the market.

To create the marketing opportunities in the virgin areas of the market.

To create a suitable environment and facility for proper R&D work to propel the prospects

of our products in the market.

To enable us as a Brand Ambassador of the Government regarding Woollen goods in the

market since we have the oldest legacy of woollen products in the nation.

To discharge the social responsibilities of an organization with due direction of the

Government.

ORGANIZATION STRUCTURE

ADMINISTRATIVE AND TECHNICAL SET-UP OF THE UNIT

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P.K. SHARMA

General Manager

FINANCE

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R.C. Sharma

Dy. Manager (F&A)

ADMINISTRATION

Raja Mitra

Manager (P&A)

S.K. Upadhaya

Manager (L&S)

TECHNICAL

N.B.Singh

Worsted Supdt

A.K.Gupta

Weaving Supdt.

S.K. Mishra

Woollen Supdt

Manish Shukla

Dyeing Master

SALES

S.N. Verma

Manager Sales

 

Address :  11/6, Parvati Bangla Road, Post Box No. 77,

 Kanpur – 208 001  (U.P.) India

Phone :  0512-2530212, 2530213, 2530214

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Fax :  0512-2530201

E-mail :  bicltdsps@yahoo.co.in

THE BRITISH INDIA CORPORATION LIMITED

The British India Corporation Limited (BIC) was incorporated as a public limited company

on February 24, 1920. It was taken over by the Government of India on June 11, 1981, under

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the British India Corporation Ltd. (Acquisition of Shares) Act. The BIC Limited, Kanpur

owns and manages two woollen mills viz (1) Cawnpore Woollen Mills Branch, Kanpur (2)

New Egerton Woollen Mills Branch, Dhariwal. The products of these two mills are popularly

known by the Brand names of "LALIMLI" & "DHARIWAL" respectively. These units

manufacture the woollen/blended suiting, tweeds, uniform cloth, lohis, shawls, rugs, blankets,

etc.

The British India Corporation Limited has three subsidiary companies (1) Elgin Mills

Co. Limited (2) Cawnpore Textiles Limited, Kanpur & (3) Brushware Limited.

MODERNIZATION/REHABILITATION OF BIC LIMITED

AND ITS SUBSIDIARIES

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B.I.C. Limited was declared as sick company in 1992, and was referred to Board for

Industrial & Financial Reconstruction (BIFR). The Government proposed a Rehabilitation

Scheme for the company in 2000 and BIFR approved the revival of the two Woollen Mills ~ 23 ~

Cawnpore Woollen Mills Branch (Lal Imli) & NEWM Branch, Dhariwal, Punjab. The cost

of the BIFR approved rehabilitation scheme was Rs. 210.51 crores. The Government has

released Rs. 86.00 crores as envisaged in the scheme to BIC Ltd., The said Rehabilitation

Scheme could not be implemented within the stipulated time frame mainly due to non-

cooperation of UP Govt. in granting necessary permission for converting leasehold land into

freehold at free of charge or with minimum charges, because the main source to finance the

scheme was to be generated through the sale of surplus assets. The BIFR reviewed the matter

on November 29, 2005 and issued direction that the company and operating agency i.e. IDBI

should prepare a modified Draft Rehabilitation Scheme and submit the same for consideration

of BIFR. Accordingly, the draft modified rehabilitation scheme was submitted to BIFR. The

BIFR considered the scheme in its hearing dated 14.2.2007. Minutes of the meeting are

awaited.

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SALES PROMOTION

SALES PROMOTION

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Sales promotion consists of a diverse collections of incentive of incentive tools mostly

short term, designed to stimulate quicker or greater purchases of particular products or

the services by consumers or the trade.

Sales promotion tools are used by most organigation including manufactures,

distributors retailers, trade-associations and non profit organigation. Churches for example

.often sponsor blingo games, theater parties testimonial dinners and raffles .

A decade ago the advertising to sales promotion ratio was about 60;40 . to day in

many consumers goods packaged goods companies sales promotion accounts for 65

to75 percent of the combined budget .sales promotion expenditures have been

increasing as a percentage of budget expenditure annually for the last two

decays .several factors contribute to the rapid growth of sales promotion particularly in

consumer market .Internal factors include the following promotion in now more

accepted by top management as an effective sales tools .more product managers are

qualified to use promotion tools and products managers are under greater greater

pressure to increase current sales .external factors includes the following .

The number of brands has increased . Competitors use promotions frequently .Many

brands are seen from manufactures and advertising efficiency has declines because of rising

costs. Media cutter and legal restraints.

The rapid growth of sales promotions media has created a situations of promotion clutter

similar to advertising clutter. Consumer might start tuning out in which case coupons and

other promotions media will hookah in their ability to trigger purchase. Manufacturer will

have to find ways to rise awoke the clutter for instant by offering larger coupons redemption

values or using more dramatic point of purchase displays or demonstration.

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Purpose of sale promotion- Sales promotion tools vary in their specific objectives .A free

sample stimulate consumes trial .where as a free management advisory services aims at

cementing a long term relationship with a retailer .Sellers use incentives type promotion to

attracts new triers to reward loyal customer and to increase the purchase rates of occasional

user .new tries of three types user of another brand in the same category user in other

categories and frequent brand switchers . sales promotion often attract the brand switchers

because users of other brand and categories do not always notice or act on a promotion.Brand

switchers are primarily looking for low price good value or fermium sales promotions are

unlikely to turn them in the loyal users .sales promotion use in market of high brand similarly

produce a high sales response in the short run but a little permanent gain in market share.In

markets of high brand dissimilarity .Sales promotion can alter market share permanently .

Today many marketing manager first estimate what they need to spent in trade

promotion ,then what they need to spend in consumer promotion. In letting advertising take a

back seat to sales promotion because advertising typically acts to build brand loyalty. But the

question of whether or not sales promotion weakens brand loyalty is subject to different

interpretations sale promotions with the incessant prize off coupons deals premiums and

blaring quality many devalue the product offering in the buyers mind. Buyers that the list

prize is largely a fiction. but before jumping to any conclusion we need to distinguish between

prize promotion and added value promotion .There examples show how certain types of sales

promotion can actually enhance brand image .

The makers of pine-sale a general liquid cleaning agent ,ran a pine sale in pine

valley .Sweepstake winners would travel to Los Angeles to meet the stars and watch four days

of filming. This association of an ordinary cleaning agent with glamorous stars enhanced the

brand image of pine-sol.

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Akai a Japanese manufacturer of stereo equipment and TV sets managed to become a TV set

market leader in India by running value added sales promotions.It offered good trade in value

on black and white T.V. sets at the purchase of new colour TV sets .At other time it would

offer a free watch or calculator or radio along with the purchase of new TV set.This steady

promotion made Akai a very popular brand in India and competitors such as Sony were not

free to compete in the same way.When a brand is prize promoted to often the consumer being

to devalue it and by it mainly when it goes on sales so there is risk in putting a well known

brand leaders on promotion over 30% of the time.Dominent brand offers deals less frequently

because most deals only subsidize current users ,brown’s study of 2500 instant coffee buyers

conclude that.

Sales promotions yields faster and more measurable response in sales than advertising does.

Sales promotion to not tend to yield new long term buyers in mature market because they

attracts manly deal-prone consumers who switch among brands as deals become available.

Loyal brand buyers tend not to change their buying patterns as a result of competitive

promotions.

Advertising appears to be capable of deepening brands loyally.

Major Decision in sales promotion-

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In using sales promotion a company must establish its objective select the tools developed

the program pretest the program ,implements and control it ,and evaluate the result.

Establishing Objectives-

Sales promotion objectives are derived from broader promotion objectives which are derived

from more basic marketing objective developed for the product.The specific objective for

sales promotion vary with the target market for consumers objective include encourasing

purchase of larger size units, building trial among non users and attracting switchers away

from competitors brands. For retailers objective include persuading retailers to carry new

items and higher level of inventory, encouraging of season buying encouraging stocking

related items. Offsetting competitive promotion building brand loyalty and gaining entry into

new retail outlet. For the sales force objective include encouraging support of new product or

model encouraging more prospecting and stimulating off season sales.

TECHNIQUES OF AGGRESSIVE SELLING

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DEALER PROMOTIONS

CONSUMER PROMOTIONS

DEALER PROMOTION

DEALER LEADER

DEALER COUPONS

POINT OF PURCHASE PROMOTION

POINT OF PURCHASE PROMOTION

MERCHADISE DEALS

PRICE DEALS

GIFT OF DEALERS

DEALER STOKS DISPLAY CONTESTS

CONSUMER PROMOTION

DIRECT CONSUMER PREMIUM OFFERS

CONDITIONS CONSUMER PREMIUM OFFERS

DIRECT CONSUMER PREMIUM OFFERS

OFF THE PACK PREMIUM

BONDED PREMIUM PACK OFFERS

IMPACT PREMIUM OFFERS

CONTAINER PREMIUM OFFERS

PRICE DEALS

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QUANTITY DEALS

CONDITIONS CONSUMER PREMIUM OFFERS

THE COUPON PREMIUM OFFERS

SELF LIQUIDATING PREMIUM OFFER

REFEORAL PREMIUM OFFER

CONSUMER SUMMER CONTENTS

1. When a new product is introduce in a market.

2. When a quality of product is improved.

3. When the share of the manufacturer in the market is quite small.

4. When the demand for the product is expending fast.

5. When the demand for the product is to be created.

6. When the production capacity of the firm increases rapidly.

7. When the quality of the product is superior to that of the established

competitor.

8. When there is changed in the quantity,shape,size design or packaging

of product.

9. When the prize of the product is substantially reduced.

SALES POTENTIAL

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Marketing is a constantly evolving craft and discipline. As society changes, so do our

ideas of what constitutes effective and socially responsible marketing. Starting in the

mid-1960’s .Several forces arose to challenges some of the major premises of

marketing practice. These force constitute a new marketing environment and pose

challenging question about the appropriate character of effective and social.

Starting in 1960’s American business firms found themselves the target of a

growing consumer had become better educated. Product had become increasingly

complex and hazardous ,discontent with American institute was wide spread.

COSUMERISM

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Consumerism is an organized movement of concern citizen and government to

enhance the right and power of buyers in relation to sellers the traditional seller’s right

include-

1.The right to introduce any product in any size and style provided it is not hazardous

to personal health of safety. To introduce it with the proper warning and controls.

2.The right to price the product at any level provided there is no discrimination among

similar classes of buyers.

3.The right to spend any amount of money to promote the product provided it is not

defined as unfair competition.

4.The right to introduce any buying incentives schemes they with .

The traditional buyers right include-

1.The right not to buy a product that is offered for sale.

2.The right to expect the product to be safe.

3.The right to expect the product to be what is claimed.

ENVIRONMENTALISM

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Whereas consumerists focus on the marketing system is efficiently serving-consumer

needs and wants .Environmentalist focus on the impact of modern marketing on the

surrounding environment and the cost that are serving these consumer need and wants.

Environment is an organized movement of concern citizen and government to

protect and enhance mans living environment. Environmentalism are concern with

strip mixing frost depletion ,factory smoke: oil brands and litter. With the loss of

recreation opportunity and with increase in health problem due to bad air water and

chemically sprayed food.

Environmentalism are not against marketing and consumption they simply

want them to operate on more ecological principles. They do not think the goal of the

marketing system should be the maximization of life quality. And life quality means

not only the quantity of consumer goods and services but also the quality of the

environment.

At the same time many companies have taken positive steps to respond the

sprit and implication of environmentalism:

1.Companies have appointed plant wide committers to review methods of production

with an eye towards spotting wasteful procedures and identifying sources of pollution

that critics or government agencies may point out.

2.Companies are introducing environmental criteria in their decision marketing on

product ingredient design and packaging. Some companies direct their R & D towards

finding ecologically superior product as the major selling point of the product.

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Sears developed and promoted a phosphate free laundry detergent. Pepsi cola

developed a one way, plastic soft drink bottle that is biodegradable in solid-waste

treatment and American oil pioneered no-lead and low-lead gasoline.

3.Some companies moved directly into the rapidly expending market for environment

product, such as pollution control equipment and recycling plant .

4.Marketing manager are improving their research into buyer attitudes towards

environmental issue to help guide their decisions.

A period of deep storage calls for a third response which can be characterized

as strategic remarketing. It call for the appointment of a top management committee to

review the companies basic policies on its customer mix. Product mix and marketing

mix and to make a set of recommendation, this committee studies the following

question-

1. Which market will be the most profitable in the coming year?

2.Which customer in these markets will be the best ones to serves?

3. What principles should be used to allocate scared supplies to existing customers?

4. How many new customers can be cultivated without diluting the interest of percent

customer in receiving adequate supplies?

5. What product might the company drop from its line and what products should the

company try to add to its line?

6. How much price increase can the company take and justify to its customers?

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7. What should the company be communicating to its customers and what will this

require in the way of an advertising and public relation budget?

8. How many sales representatives does the companies need, and what kind of

retraining should the receive?

9. What can be done to bring down costs to customers and assist them in solving their

problem?

The answer to these question will vary from company to company, the

guiding principle should be one of customer orientations. The major asset that a firm

has in the long run is its loyal customers.

During a storage period the market oriented company strives to help its

customer solve their problems.

This philosophy can be translated in to specific marketing tasks and

activities.

1. Sales Representatives will find their selling role demised but their other roles

increased.

2 .Advertising should probably be reduced some what but by no means abandoned.

It can be redirected to building up demand for company products that are in

oversupply.

3. Marketing research should be maintained at a level that permits the monitoring

of competitive market changes and interpretation of evolving buyer practices and

needs.

~ 36 ~

4. Product development should be alert to new product opportunities created by the

shortages. The resourceful firm. A shortage of Gasoline expends the market for bikes

and mass transportation. A shortage of heating oil expend the market for sweater,

fireplace and electric blankets.

5. Purchasing must be considerably streng themed as a company function. It must

do a better job of finding alternatives sources of supply and arranging long term

contraction.

Purchasing department need to utilize marketing principles to “sell” the company

‘s neediness to the vendor’s sales representatives some company’s have transferred

some sales representatives into the purchasing department to improve their

effectiveness in attracting suppliers supplies.

~ 37 ~

PRODUCTS OF LAL IMLI

~ 38 ~

PRODUCTS OF LAL IMLI

~ 39 ~

PRODUCT

Various products manufactured as Lal Imli are:

Lohis

Shawls

Blankets

Suitings

Trouserings

Blazer Cloth

Tweed

Uniform Cloth

A Brief description of these are enumerated as follows:-

LOHIS:

Toosh (White)

Lohi No. 60 (Grey)

SHAWL:

Pashmina-pure wool, plain and of solid colour

BLANKETS:

Premier-reversible

Meghdoot-blend of wool and viscose

SUITINGS :

Pure wool and poly wool (PW)

Tweeds (PWV)

TROUSERINGS :

~ 40 ~

MW-221 (pure wool, worsted hosiery)

TS-3349 (blended)

UNIFORM CLOTH:

Angola Shirting (AD 3270)

Surge battle race coats

Bharathea

DIFFERENCE BETWEEN WORSTED AND WOOLLENS

WORSTED WOOLLEN

a. Mostly fibres are longer A It has somewhat coarser fibres

b. Mainly suitings are made b. Fibres are comparatively shorter.

c. It is composed of fine fibres c. Coarser materials like blankets and

blazers are made

d. Less pilling in these fibres. d. More pilling in these fibres.

e. Combing is an additional process. e. No combing is done.

f. No mixing of fibres f. Mixing is an additional process.

~ 41 ~

PROCESS CHART

OF LAL IMLI PRODUCT

~ 42 ~

PROCESS CHART

~ 43 ~

Merino greasy wool

Dye ring

Drying

Scouring

Carding

First combing(Purchased)

Autoconer

Shade Matching

Drying

Gilling

Roving

Ring frame

~ 44 ~

Parallel Winding

Twisting

Yarn Stores

Ready Yarn

Weaving

Fibric(Grey)

Vanishing

Scouring

Parching

Roll Godown

DESCRIPTION OF PROCESSING SEQUENCE

A step by step description of various processes are enumerated as follows:-

~ 45 ~

Ware House

Packing

Delivery (to the parties, merchant, defense. Railway ,police.)

Raw Material

The best quality merino wool is imported from Australia and then it is converted in to

tops with the help of other industry. Various raw materials are:-

(i) Wool

(a) Worsted (64s & 56s quality)

(b) Woollen

(ii) Polyester

(iii) Viscose

(iv) Nylon

Blending & Mixing

It is done exclusively for woollens. Two plants known as Teazer Machine are used for

feeding in to the hopper and collected at last. A wool batching oil known as unipro-38

used to prevent dryness and breakage of fires. The main object of this is to mix the different

waste thoroughly & uniformly.

Carding

Carding is a common process i.e., it is used to both worsted as well as woollens. The

objectives of carding are:-

(i) To separate each fibre from the fibre tufts & to individualize them.

(ii) To removes impurities (Dust, dirt, vegetative matter, sand etc.) &

fibre entanglements.

(iii) To mix the fibres together to provide a uniform distribution.

~ 46 ~

(iv) To form a bulky sliver of overlapping partially aligned fibres. Carding of

woollens is based on Air-Blow principle.

Dye House

Here dyeing of tops and fabrics of various materials are done.

~ 47 ~

(i) Long close machine: used for dyeing of wool tops.

(ii) High temperature high pressure machine: used for dyeing of

polyester fabrics.

(iii) Winch machine : for fabric dyeing.

(iv) Jigger machine : For dyeing of polyester-viscose blends.

(v) Beam dyeing machine: It is used for dyeing of fabric in the form of beam in a

closed vessel.

(vi) Peg machine: It is used for dyeing of loose and short Fibres.

(vii) Hydro machine: used for extraction of water.

(viii) Radiation Dryer machine is used for drying of dyed materials.

Recombing

As worsted tops are purchased which have already been combed so here only combing

is done.

Objectives of combing:-

(i) Removal of short Fibres

(ii) Removal of non fibrous impurities which may be called as trash and

imperfection such as neps & slubs.

(iii) Straightening and parallelization of the long Fibres which are

retained.

Function of combing machine :-

(a) Feeding

(b) Nipping

(c) Combing

~ 48 ~

(d) Detaching

Calculation

(i) Actual Draft = input/output

(ii) Mechanical draft = surface speed of front roller/surface speed of

back roller.

Spinning

There are two objects of drawing:-

(i) To improve the uniform of sliver fed.

(ii) To make the Fibres parallel to each other and to the axes of the

silver: Parallelization is achieved by drafting. Drafting is the process of attenuation

or decreasing the weight per unit.

Spinning is done or Ring Frame machine with the help of ring &

traveller. It consists of three stages:-

(i) Reduction of strand thickness to the required yearn count.

(ii) Prevention of further Fibre slippage by twist insertion.

(iii) Winding on a suitable package. Winding is done on Autoconer

Winding machine while twist is inserted by TFO (two for on twister) machine.

PROCESSING CHART OF PRODUCTS OF LAL IMLI

~ 49 ~

PROCESS CHART

Top sliver (from combing)

Gilling

Roving

Spinning

Autoconer winding

Doubling

Twisting

Doubling is the operation of combining a number of slivers with a view to reduce the

variability in weight per unit length.

Weaving

~ 50 ~

Weaving is the process of interlacement of warp and weft threads which are

perpendicular to each other. Weaving is done on a machine called as loom. Three types of

looms are used in Lal Imli.

(i) Handloom

(ii) Power loom

(iii) Sulzer

Handlooms are operated manually by workers (weavers), Powerloom are driven by

power while sulzer is a projectile loom i.e., a projectile is used to insert the weft. Sulzer is

automatic high speed loom. Every loom has three basic operations:

(i) Shedding

(ii) Picking and

(iii) Beating

Weave designs has an important role in enhancing the attractiveness of the fabric.

Some basic weaves are:-

(i) Plain weave.

Repeat = 4

Interlacement= 4

Float = R/I = 4/4 = 1

(ii) 2/2 it will weaver:

R = 4

I = 2

F = R/2 = 4/2 = 2

(iii) 2/1 it will weave:

~ 51 ~

R = 3

I = 2

F = R/I = 3/2 = 1.5

(iv) Basket weave:

R = 4

I = 2

F = R/I = 4/2 = 2

(v) Sateen Weave:

R = 5

I = 2

F = R/I =5/2 = 2.5

Cloth Setting: D x F/ F + I

D = Diameter

F = Float

Finishing~ 52 ~

Various finishing processes are as follows:-

1) Scouring

2) Milling

3) Hydro-extraction

4) Drying

5) Heat-setting

6) Chemical Finishing

7) Raising

8) Singeing

9) Baking

10) Crushing

11) Neutralisation

There are separate finishing processes for different materials.

QUALITY CONTROL

~ 53 ~

Quality control is the "Barometer" of the industry or in other words it is "Eyes of the mill". It

keeps check on quality from raw material to the finished product.

Quality control can be broadly classified into the following stages:-

(i) Top stage

(ii) Yarn state

(iii) Fabric stage

Top Stage

Slubs: The slubs are examined very carefully and only 1 slub is allowed in

wool viscose or polyester of yard length.

Neps: Material sd. Be carefully analyzed for neps in 1 yearn length of

material. The maximum of neps are allowed are:-

Wool - 5

Viscose - 7

Polyester - 31

Pin-points

These are very minute so care should be taken while examining it. Permissive numbers in 1

yard are

Wool - 30

Viscose - 10

Polyester - 10

Entanglements

~ 54 ~

These are also checked by visually examining & its

permissive number is 3 for wool, viscose as well as polyester in 1 yard of length.

Sliver wt :

It is done simply by measuring 1 yard of sliver & weighting it.

Moisture Contents & Regain

Previously moisture analyzer was used in Lal Imli but now a days it is done by putting

the sample in oven and taking its wt. immediately before & putting it in oven.

Moisture content can be calculated from the following formula:

Moisture Content M = (wt. of water/total wt. of the material) x 100

Moisture regain R = (wt. of water/oven dry wt. of the material) x 100

Composition

~ 55 ~

It is mainly done for the doing of blend. It can be understood from the following

chart:-

Sample (2-4 gm)

Wool

2.5% HaoH, boiling for 15 mts.

NYLON

HCOOH formic acid at room temperature

VISCOSE

59% H2 SO4

COTTON

70% H2 SO4

POLYSTER

Phenol (Heating)

Fastness test

It is of 3 types.

(a) Washing fastness~ 56 ~

(b) Water fastness

(c) Light fastness

a) Washing Fastness:

0.5% soap solution (non-ionic detergents for wool) is prepared and heated at

50- 55ºC, the sample is then kept in this solution for 45 minutes. Its equipment is called

as "Wash-Wheel".

Another detergent and lissapol-100 x (liquid) and sodium oblate

(powder form). After that sample is compared with the previous

sample and following things are noted:-

(i) change in solution

(ii) change in yarn

(iii) change in wool

(iv) change in color

& appropriate rating is given to it.

b) Water Fastness: The sample is kept in distilled water for 4 hours

after that it is taken out dried and change in sample is noted.

c) Light Fastness: In testing of light fastness sample is half covered and half

open and kept under sunlight for one week after that it is compared with grey scale

and appropriate rating is given.

Fibre Fineness

~ 57 ~

1.Lanameter : It is somewhat like a microscope. The Fibres are placed between two

slides and put under this instrument, number of Fibres is counted 400 times and then average

is calculated.

2.Airflow Method : 1 gram of wool is kept in porous cylinder and dswitched on.

The rise in pressure is noted with respect to liquid (Hg). Reading of rise of

liquid is compared with graph & then its quality is determined by measuring

the fineness.

3.Yarn Stage:

A) Count : It is determined in woollen specially by quadrant balance

in which yarn sample is taken and hanged into hook and then reading of pointer is noted

down which denotes the count of the yearn.

Formula = (Length (m) x 453.6)/(weight (gm) x 560)

B) TOI : It is tested by tension type twist tester. It is threaded by the yarn.

Dial is set to zero reading. Then reading of dial is taken. When it gets untwisted which may

be checked by inserting a needle in the yarn.The reading denotes the TPI of that yarn.

C) Breaking Strength & Elongation: It is tested by Breaking

strength tester machine. In it the yarn is clamped and machine is started.

Vertical scale reading given elongation which is noted down. Quadrant scale is used

to measure the breaking strength.

D) Composition : The test for this is carried in the same way as in tops.

4.Fabric Stage:

~ 58 ~

A) Abrasion Testing machine

B) Breaking strength testing machine

1. Horizontal

2. Vertical

C) Composition

D) Pilling tester machine

A.Abrasion Testing Machine : The sample cloth is fabricated on the

upper and lower clamp. 3000 to 4000 revolutions is given and after that condition of the

sample is noted.

B.Breaking Strength Testing Machine:Two types of B.S. testing

machine are used. Vertical B.S.testing machine is used mainly for suiting fabrics. The sample

fabric of 15 cm width is taken. While horizontal B. S. testing machine is used for testing

of army clothes and samples should be of 20 cm

C.Composition : It is also done in the same way as in tops.

D.Pilling tester machine : It is used for testing of balls on surface of

fabric. The machine has rough surface.The sample is kept in it and particular amount of

revolution is given and number of balls is noted.

~ 59 ~

RESEARCH

METHODOLOGY

~ 60 ~

OBJECTIVE OF THE STUDY

OBJECTIVE OF THE STUDY

1- The main objective of that study is to increase the sales of the products of Lal Imli.~ 61 ~

2- To know how to do more improvements.

3- How we make the more trustful brand.

4- To know what are the options of the customers.

5- To detect the problems of the customer.

6- To know what the customers more want about the product.

7- To know what are the corrective steps can be taken in the marketing.

8- To capture local as well as international market.

9- To detect the solution of the problem.

10- To focus on the target customers in our market.

12-To create the marketing opportunities in the virgin areas of the Market.

~ 62 ~

SCOPE OF THE STUDY

SCOPE OF THE STUDY

~ 63 ~

1- We have very large scope of doing our study because of Lal Imli’s products of well

known by the Customers and they are exported in India as well as outside in India.

2- We have to scope that our study we can also done in the foreign customer.

3- In this type of study we got the very accurate results because in this we have to take

very large Population.

4- In them we use the random sampling. We doing use also the Lal Imli website for

taking the view of customer.

5- Random sampling give accurate result because we can choose any person for their

response.

RESEARCH

~ 64 ~

According to Clifford Woody research comprises defining and redefining the problems,

formulating hypothesis or suggested solutions, collecting , organizations and evaluating data,

making deductions making deductions and reaching conclusion and at last carefully testing

the conclusions whether they fit the formulating hypothesis.

Definition

“Research is an endeavor to discover answer to problems; intellectual and practical, through

the application of scientific methods to the knowledge universe”.

“Scientific research is objective, systematic, relevant controlled, reproducible, exhaustive,

empirical and critical investigation of hypothetical propositions and about the presumed

relation among natural phenomena”.

Research statement

The main objective of research is to extend the frontiers of knowledge. It is research that

provides the cutting edge of technology, in its term, sustain industry and business.

RESEARCH METHEDOLOGY

~ 65 ~

Research methodology is an implication of scientific tools and technique for reveling or

exploring the facts in favor of objective for which research is to be done.

Research methodology is a procedure designed to the extent to which it is planned and

evaluated before conducting the inquiry and the extent to which the method for making

decisions is evaluated before conducting the inquiry and the extent to which the method for

making decisions is evaluated. The research methodology if scientifically developed enables

the research to establish with high degree of confidence, cause and effect relationship between

the research between the research activities and observed outcomes.

The methodology used to analyze the project is mainly based on survey method and this

survey was conducted through Questionnaires and it also include direct contact with LOCAL

CUSTOMER of Kanpur city.

TYPE OF RESEARCH

My research is DESCRIPTIVE RESEARCH as it includes a questionnaire survey and it is a

fact finding enquiry through PRIMARY DATA and SECONDARY DATA.

DESCRIPTIVE RESEARCH

Descriptive Research is undertaking when the researcher desired to know the

characteristics of research certain groups such as age,sex.income etc. The

objective of D. R. what,when,who,how,where is answer to the subject under

investigation.

~ 66 ~

COMMON USES OF RESEARCH IN MARKETING DECISION

MAKING

The following paragraph highlights some of the marketing decision areas where marketing

research is commonly used.

Sales management

Market Boundary

Buyer Concentration

Demand Projections

Supply

Consumer Behavior Analysis

Market Segmentation

New Product Launch and Product Positioning

Research in Sales Methods and Policies

Advertising and Sales Promotion Research

Marketing Audit of Company Performance

Environment Trend

METHOD

To achieve the objective we make by use of filled research method.

Mass observation through questionnaire.

Personal interview

~ 67 ~

RESEARCH DESIGN

Research has been divided into 4 parts:-

STATEMENTS OF PROBLEM

After an employee has been selected for a job, has been trained to do it and has

worked on it for a period of time, his performance should be evaluated. Performance

evaluation or appraisal is the process of deciding how employees do their jobs

performance here refers to the degree of accomplishment of the tasks that make up an

individual is fulfilling the job requirements. Performance appraisal system is not only

used in private sector but all the private sector are still using it. There are different

methods of appraisal these can be the traditional & modern methods. The company

(Lal Imli) is following the traditional methods of appraisal (self appraisal/assessment *

ACR) which is not up to the mark.

OBJECTIVE

1. Compensation decision

2. Promotion decision

3. Training and programmes

4. Feedback

5. Personal development

~ 68 ~

SAMPLE AREA

As the project was being done for the Kanpur branch of the LAL IMLI the sample unit taken

was customer of Kanpur city and retailers.

SAMPLING TECHNIQUE

In my summer training I used simple random sampling for my survey or my report for

accuracy in analysis of data.

SAMPLE SIZE

For this project I have used the questionnaires method. It contain 10 questions in

questionnaire was distributed among 100 Respondents.

TYPE OF QUESTIONNAIRE

In my report, I used close ended Questionnaire for survey in the market.

SOURCES OF DATA

The research was carried out of sample size of 100 . It was carried out on the basis of -

1. Primary data

2. Secondary data

Primary Data

1. Gather information through Questionnaire.

2. Direct Personal Interviews:

Secondary Data

Secondary data is collected by

a. Company records

b. Direct contact with employees

~ 69 ~

c. Their suggestions

d. Personal observation

e. Text book of HRD

f. Internet

g. Website of the company

We have made the category base division of employees and made 5 categories of employees.

1. Unskilled

2. S.A. and S.B.

3. S.S.A. and S.S.B

4. H.S & other monthly paid staff

5. Officer & Supervisors

I have conducted the Direct personal interviews of different departments to Departmental

Heads.

1. Sri N.B. Singh Worsted Supdt.

2. Sri A.K. Gupta Weaving Supdt.

3. Sri S.K. Mishra Woollen Supdt.

4. Sri Manish Tripathi Dyeing Master

5. Sri S.S. Awasthi Finishing Master

6. Sri S.N. Verma Manager (Sales)

7. Sri Raja Mitra Manager (P&A)

8. Sri Sudhir Srivastava A.M. (Computer)

9. Sri A.K. Srivastava Dy Manager (Pers.)

10. Sri S.C. Lal Addl. L.W.O.

~ 70 ~

HYPOTHESIS

The company Lal Imli is following the traditional methods of PA since 1876 when the

company was established. In this method a personal file of each and every individual was

maintained by personal department which evaluate there past performance of employees on

the basis of these details employees promotional and compensational decision was taken by

the personal department.

The oral appraisal system was also popular in the company.

In 2010 ACR and say appraisal system assessment were in force by the company on

the basis of these known facts (hypothesis). we started our research.

The following hypothesis has been formulated.

1.That the Performance Appraisal system in Lal Imli is obsolete.

2.That the present Performance Appraisal system is vogue in Lal Imli is inadequate to

properly evaluate the performance and capabilities of the employees.

3,The Performance Appraisal system of Lal Imli needs revamping and some modern

methods need to be adopted for the P.A. system to be effective.

4.The questions which we give to the respondents they are not based on the modern

method.

5.The processing of wool was doing by the old methods so processing cost going very

high.

~ 71 ~

SWOT ANALYSIS

STRENGTH-

1-Lal Imli is a established company above than 100 years .

2-This company is a globalized company.

3-It produces high standard quality woolen products.

4-Lal Imli’s employees are highly experienced persons.

WEAKNESS-

1-Lal Imli’s employees are not modernly trained.

2-Financial problem also comes in the Lal Imli.

3-Workers not properly support with management.

4-They not focus in the sales promotion activity.

OPPORTUNITY-

1-Central government of India provide time to time financial support.

2-Lal Imli is already well established brand in abroad.

3-Government gives managerial support.

THREATS-

1-Many rivals companies capture the woolen market.

2-Modernisation of technology.

~ 72 ~

3-High price of the product of Lal Imli

USE OF THE PROJECT

The main uses of the product are following-

1-We know how the processing happens in the Lal Imli and by that how the quality can

maintain during the processing of wool.

2-If we know what happens in the Lal Imli and how happens in the Lal Imli then we can

effectively and easily represent the Lal Imli in the market.

3-We use that project report for our further studies in the market survey’s and our other

marketing works.

4-Lal Imli used that project report in their future plan and strategies and as a representation

of Lal Imli that is as a reward for us.

5-This project report used in giving guidance to the newcomer of the company.

~ 73 ~

IMPORTANCE OF THE STUDY

1-This is very important to know how the processing can be done in the Lal Imli because

without that knowing the wool quality should not be maintained.

2-This is also important that we select that techniques which is give all customers equal

time and space because sometimes small sample size give us not the total population views

and opinion.

3-We know how we do our sales in the market more effectively due to the customer needs

and demand because the customers need and demands always change according to the time

and fashion.

4-What corrections can be made in the product of Lal Imli according to the customer views

and opinion which we get in the questionnaire.

~ 74 ~

DEFINING PROBLEM

1- To understand the basis of what services does a customer makes his choice in buying a

woollen product.

2 - To understand various problems associated with distribution of product.

3- To understand various problems with marketing and promotional activity.

4- To understand various problems associated with modern technology.

~ 75 ~

GRAPHICAL

REPRESENTATION

&DATA ANALYSIS

~ 76 ~

DATA COLLECTION EXPERIENCE

We collect the data through various places and the behavior of all the respondents is

very good .they give proper attention to us and give their best knowledge about the Lal

Imli’s products.

We collect that data with the help of random sampling.

We analyze that data with great care and attention and find out the results best correct

as possible.

This work give us great experience in the field of collecting the data and doing

analysis of them.

~ 77 ~

Q.1 Do you want change in Lal Imli’s product

A.)Small change B.) No C.)Big change D.)don’t know

Percentage Change

23 Don’t know

32 No change

12 Small change

33 Big change

~ 78 ~

Mostly person satisfy and does not want to more change.

Q-2.Which quality do you like Lal Imli’s product ?

A.)Quality B.)Colour C.)Designs D.)Price

Percentage Factor Like

50 Quality

11 Colour

9 Design

~ 79 ~

30 Price

Most of the person like quality and then price related to Lal Imli’s product.

Q.3 On what basis Lal Imli’s products differ from other similar product manufacturing

companies (that you like)?

A.)Quality B.)Colour C.)Designs D.)Price

~ 80 ~

Percentage Basis of

differentiation

28 Quality

42 Colour

22 Design

08 Price

Lal Imli’s products differ from others on the basis of quality and colour . On the

basis of customer it produces quality product.

Q.4 In your opinion advertisement is necessary for Lal Imli’s product?

A.)Yes B.)No

Percentage About advertisement

~ 81 ~

68 Yes

32 No

Majority of people say that today is the time of advertising so promotional activity is very

necessary.

Q.5 What is the main reason of struggling the Lal Imli’s product in the market?

A.)Old fashion B)New competition C) High price D)Don’t know

Percentage Reason of struggling

46 Old fashion

~ 82 ~

29 New competitors

4 High price

21 Don’t know

The major customers says that Lal Imli if change according to the new trend then Lal Imli get

more success in the woolen market.

Q.6 What is your personal feeling about Lal Imli’s product?

A.)Very good B) Good C.) Simple D)Bad

Percentage View about product

~ 83 ~

45 Very good

50 Good

5 Simple

00 Bad

In that question the result come out that almost every customer is satisfied with the Lal Imli’s

products and they have positive feeling.

Q.7 Which soap you prefer for the washing of Lal Imli’s product?

A)Rin B.)SurfExel C.)Tide D.)Others

Percentage Preference of washing

powder

~ 84 ~

28 Rin

22 Tide

35 Surf Exel

15 Others

In general people prefer not any specific soap for washing the Lal Imli’s product but Surf

Exel and Rin are mostly uses.

Q.8 Which product of Lal Imli do you like most?

A.)Shawls B)Trouserings C) Suitings D) Others

Percentage Most liking product~ 85 ~

27 Shawls

18 Trousers

25 Suitings

30 Others

Basically shawls and suitings are the products of Lal Imli which are generally prefer by the

customers.

Q.9 Are you satisfied with the position of the Lal Imli?

A.)Yes B.)No

~ 86 ~

Percentage About satisfaction

level

62 Yes

38 No

The result of that question is the people satisfied with the position of the Lal Imli which Lal

Imli maintain position in market the last 134 years.

Q.10 Do you want to visit Lal Imli?

A.)Yes B.) No

~ 87 ~

Percentage Visiting

93 Yes

7 No

Almost every person wants to see that historical mill and every body wants to visit Lal Imli.

That shows the attraction of Lal Imli in the mind of customers.

FINDINGS

~ 88 ~

&

LIMITATION OF STUDY

FINDINGS

The private shares of the company was thus acquired by the Government of of India.

The company continued to incur losses specially because the modalities of

nationalization did not address the issue of old liabilities which continued to exist.

Even the loans taken by the private management prior to nationalization continued to

get compounded resulting in massive accrual of liabilities.

The rate at which such liabilities continued to grow was definitely much higher than

the company's activities.

They have problem of financing because no one want to introduce or help by financial

support.

~ 89 ~

They are using obsolete technology for their production.

They have also problem in distribution channel because they are not using proper

supply chain or logistics.

Now days they have very limited customers for their products and many of customers

not reach to them.

LIMITATIONS OF PROJECT

We can use only the Lal Imli approved sampling techniques.

We can use only the bounded question.

We got only one month to complete the project report.

This is very wide sampling report so many time language problem coming.

This is also a very costly project report because of we have covering a very wide range

The person some time gives wrong information.

Sometimes collected data can be lost or damage during to make the project report.

~ 90 ~

A lot of people don’t know about the quality products of Lal Imli so they are not

attract.

The product of Lal Imli is totally based on old fashion. so people wants to make

change in the products of Lal Imli according to the fashion.

People also want that Lal Imli make the light and attractive woolen clothes.

The competitor of Lal Imli follow the current market demand but Lal Imli follow the

traditional way of production and marketing.

~ 91 ~

RECOMMENDATION

RECOMMENDATION

Lal Imli wants well trained modern working staff which is trained according to the

new generation Customers need and requirements.

Lal 1Imli wants to launch their product like the other woolen companies in modern

ways because many of customer not knows in current time what are the new products

launch by the Lal Imli in current time means sales promotion way is not new.

Lal Imli wants to change their products in competitive ways and to come in that

position

to beat the modern new comer competitors.

Think different for the new innovation in the company.

~ 92 ~

According to me Lal Imli wants to become some more customer friendly and works.

According to the customerize demands provide facility to customer.

Some advertising is also required in the market.

Some people wants that Lal Imli made the light and attractive wools also because in

India not very

heavy winter season comes.

According to me lal imli should use new trends and fashion on their garments.

They should use more effective and new technologies for growth in the market.

They should fulfill the needs of customers as per demands.

I suggest them for advertising and promoting of their products in market for increase

their sales and profit.

Lal Imli should be open the retail showroom everywhere in India.

Provide the best quality product at cheapest rate.

Lal Imli wants to accept new technology to beat the new competitors.

Lal Imli wants to know customers needs by the survey.

Lal Imli make the more fashionable products according to new generation customers.

Lal Imli wants to cut their high prices and kept them according to the market

competitor.

~ 93 ~

WAYS TO INCREASE CUSTOMER LOYALITY

Prompt action.

Honesty.

The customer is always loyal.

More than just the money.

Mutual trust.

Giving the benefit of the doubt.

Walking the extra mile.

~ 94 ~

~ 95 ~

CONCLUSION

CONCLUSION

In my summer training i got new experience with Lal Imli Kanpur.

In the summer training I got know the popularity of lal Imli products but their product

is in limited market because they are not advertising of their products.

I know that people interest in Lal Imli’s product.

By doing some few changes according to the customers it become more famous in

the market. If Lal Imli not adopt new technology & promotional activity then it will

never grow in the market & people forget the name of the Lal Imli with time.

Lal Imli is a very ancient company and so that his brand image is clearly known in the

market and after some exercise they again got their premium position in the Market.

~ 96 ~

The processing of wool in Lal Imli is good and due to that reason the quality of that

wool is best and after some changes in that wool according to the fashion the

marketing of that product going easy and increase the sales.

After seeing all the processes at Cawnpore woolen wills branch, Kanpur we acquire a

sound knowledge of working and processing.it is this practical knowledge which is

going to help us in our nearest future.

In this investigation we know that people interested in Lal Imli’s product and by doing

some changes according to the customers it become more famous in the market.

Lal Imli’s products are very good quality products and after some changes in the

company polies of

marketing according to the customers they become more famous in the wool fibre

market.

The Lal Imli known for its superior quality products all over Asia it controls each and

every step to provide highly valuable products with greatest accuracy.

In spite of many ups and downs it has maintained its quality and again it is gaining its

name and fame i.e. popularity across the world.

6-We would like to thank all the members of this company who has helped us in

boosting our knowledge and skills.

~ 97 ~

~ 98 ~

BIBLIOGRAPHY

BIBLIOGRAPHY

BOOKS

Marketing management (Philip Kotler & Kevin lane keller) 12th edition published

by Pearson prentice hall.

Research methodology method & technology (C.R. Kothari) revised 2nd edition

2007 published by new age.

Website

~ 99 ~

www.lal-imli.com

www.wekkipedia.com

www.google.com

~ 100 ~

APPENDIX

QUESTIONNAIRE

NAME:

………………………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

ADDRESS:

………………………………………………………………………………………………………………………………………………

……………………………………………………………………………………………………………………………

Q-1.Do you want change in Lal Imli’s product?

A.)Small change B.) No C.)Big change D.)don’t know

~ 101 ~

Q-2.Which quality do you like Lal Imli’s product ?

A.)Quality B.)Colour C.)Designs D.)Price

Q-3. In which quality Lal Imli’s products differ from other similar product

manufacturing companies (that you like)?

A.)Quality B.)Colour C.)Designs D.)Price

Q-4.In your opinion advertisement is necessary for Lal Imli’s product?

A.)Yes B.)No

Q-5.What is the main reason of struggling the Lal Imli’s product in the market?

A.)Old fashion B)New competition C) High price D)Don’t know

Q-6.What is your personal feeling about Lal Imli’s product?

A.)Very good B) Good C.) Simple D)Bad

Q-7.Which soap you prefer for the washing of Lal Imli’s product?

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A.)Rin B.)SurfExel C.)Tide D.)Others

Q-8.Which product of Lal Imli do you like most?

A.)Shawls B)Trouserings C) Suitings D) Others

Q-9.Are you satisfied with the position of the Lal Imli?

A.)Yes B.)No

Q-10.Do you want to visit Lal Imli?

A.)Yes B.) No

~ 103 ~