Ansorg Food Lighting Brochure

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Retail Lighting. Food. Good light is good business.

description

Ansorg Food Lighting Brochure

Transcript of Ansorg Food Lighting Brochure

Page 1: Ansorg Food Lighting Brochure

Retail Lighting.Food.

Good light is good business.

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QUALITY LIGHT–

NATURALPRESENTATION –MORE SALES

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THE SETTING OF LIGHTING SCENES for food is one of the most demanding tasks in light ing architecture. Part icularly in the case of fresh products, quality light ing is of the highest importance. Good light underlines the quality of food and preserves it at the same � ������������ ������������������� �������light ing solut ion, light ing which is gent le to the product is therefore at the forefront. Mod-ern light ing concepts set an attract ive and sales-promoting scene for the goods. They create a pleasant shopping atmosphere and ���������������������������� �������

This requires a high degree of professionalism and sophist icated know-how. Start ing from design-orientated products with outstanding ���� ��������� �� ������������ ���������������������������� ���������� ��������������light ing technologies with a high luminous ������������������������������������ ��� ���� �� ��������������������� �������planning/design competence and many years of experience. Ansorg achieves economical and effect ive scene sett ing for every product in the retail trade.

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TABLE OF CONTENTS

4THE ANSORG ADVANTAGESWe show your products in the right light

82 100110118138146158

Spotlights Recessed spotlights DownlightsSuspended luminairesSystemsMood filtersExplanation of symbols

78PRODUCTS

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100% 148 What you should know about LEDs

We know a lot about food supermarkets. The attractive sales-promoting presenta-tion of goods has been one of Ansorg’s concerns for over 50 years. It is therefore no wonder that we also know how light can create an appetite for more.

6LIGHTING IN FOOD SALES

10 Bio Company, Berlin 14 Ethnic Angel, Paris18 Temma, Cologne22 Dettori Market CRAI, La Maddalena26 Supermercados Sanchez Romero, Madrid30 Leclerc, Cernay34 Immergrün, Mülheim36 Glockenbrot, Mayence38 Intermarché, La Garde42 La Vie Saine, Dole46 Sky-Markt, Kiel-Dietrichsdorf50 Toom Supermarkt, Saarburg54 Maximarché, Genelard58 Conad, San Lazzaro (Bologna)62 Leclerc, Pineuilh66 Bäckerei Itjen, Cuxhaven68 Bäckerei Weiss, Tostedt70 Edeka Fanderl, Ingolstadt74 Leclerc, Olivet

8PROJECTS

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THE ADVANTAGES FOR ANSORG CUSTOMERSWE SHOW YOUR PRODUCTS IN THE RIGHT LIGHT

+ Emotional shopping atmosphere+ Energy-efficient lighting solution+ Sales-promoting lighting conception+ Lighting that does not harm the goods+ Customised advice and lighting design + Optimised investment, operating and maintenance

costs

WHAT DO CUSTOMERS GET FROM

US?

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+ Comprehensive product range + Innovative LED and HID equipment with convincing

energy balance + Intelligent reflector technology+ High-quality mood filters with a high transmission factor+ Goods-orientated customised lighting design instead of

whole-area illumination + Competitive price level

WHATSETS US

APART?

HOW DO WE DO THINGS?

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TAKE A

CLOSER

LOOK

AT LIGHT

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A

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E

F G

H

J

K

I

LIGHTING IN FOOD SALES

BREAD & PASTRIES CASH DESK

WINE

DEE

P-FR

EEZE

RS

MARKET PLACED

ELIC

OU

NTE

RA

ISLE

WIT

H A

RA

NG

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ENTR

AN

CE

EXIT

REAR WALL

COMPETENCEWe know a lot about food supermar-kets. The attractive sales-promoting presentation of goods has been one of Ansorg’s concerns for over 50 years. It is therefore no wonder that we also know how light can create an appetite for more. Since particu-larly where the tactile subject of food and drink is concerned, the right quality of lighting helps to increase sales in the supermarket by bringing emotion into play.

TECHNO-LOGY

PRODUCTSEspecially for the food retail trade, An-sorg has put together a selection of lu-minaires which cover all zones, re- quirements and tasks in the best possi-ble way. Our product portfolio is a re-liable basis as far as the technology and t he optimum price/ performance ratio are concerned – whether be-tween the shelves, over the counters, the fresh food area, the wine depart-ment, as ambient lighting or as accent lighting.

QUALITY

LIGHTING DESIGNThe right lighting creates a customer-friendly atmosphere and increases guidance with light. It leads the cus-tomer through the sales room and en-sures the true colours of the range. The use of light, colour and brightness en-sures a positive atmosphere in the sales area – with the aim being to make customers feel good.

SERVICE

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A B

C D

EntranceInvolved here is the attractive distant effect with recognition value and the inviting entrance area: the entrance characterises the supermarket to the outside. Its promotionally effective function goes far beyond the functional building access. Here independent luminaires of a decora-tive nature which have a striking and high-quality appearance prove successful.

Shelves in the background: an objective is the rear wall illumination, flush with the ceiling, which appears to cover the whole area and nevertheless appears lively. Here luminaires with asymmetrical reflectors are necessary which, with high efficiency, project the light evenly onto the shelves. Effi-cient luminaires permit the use of a lower number as larger spaces bet-ween them are possible

Aisles containing ranges are the largest part of the area to be lit. Here the focus is placed on lighting in keeping with the merchandise and on economic efficiency. The accentuated shelf and aisle area lighting is an essential aspect of lighting design. It directs the gaze of the consumers systematically towards the ranges of goods on the shelves.

Along a main axis the light serves in particular for orientation, shows the direction and leads people into the adjoining aisles and areas.Ansorg systematically looks after this important main access axis with the help of an appropriate gondola head lighting system, arranged along the aisles and at the same time setting the scene for goods in an attractive way.

Main aisle

Rear wall & advertising panels Aisle with a range

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E F

G H

High-quality products are a guarantee for good food. The Mood filter underscores the selection criteria in the counter. Meat as fresh food is also very sensitive. For that reason, the focus is on the least damaging but sales-promoting presentation by means of a combination of effi cient lighting equipment with special filters.

The fish counter makes particularly high demands on the degree of freshness and the visual appearance of the goods presentation. White fish fillet alongside salmon-coloured crustacean additionally means re-quirements rich in contrast. The light colour temperature 4200K, in combination with the Rosé filter makes the fillet, together with the crushed ice, sparkle and underlines the red component.

Bread and pastries are handled with care and they are displayed in a sales-promoting manner. The best way to do so is with a range of appealing warm colours corresponding to the nature of this item of food. HIT lamps are the chosen illuminant. At this point, the Gold filter is put to use: it makes bread look appetising and at the same time protects the sensitive pastries from excessively high temperatures.

The lighting for the fresh products which are shown in all colour facets should have an appetite-whetting effect and be gentle on the merchan-dise. This brings the Sun filter to the forefront. The HID lamp as the illu-minant underlines the variety of colours and emphasises the freshness and attractiveness of the various types of fruit and vegetables.

Bread & pastries Market place

Meat & sausage & cheese Fish

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I J

K

The cash desk area demands an individualised lighting concept since here non-glare workplace lighting, scene setting for goods and orienta-tion aid come close together. In the sales room itself, the cash desk must be visible for the consumers from a great distance.

Deep-freezers require homogeneously bright horizontal lighting. The brand images of the goods must be illuminated rich in contrast and wit-hout any thermal load. Suspended luminaires place room-forming and decorative accents. They make it easier to find your way and permit vi-sual allocation of the groups of products.

In this high-quality area what it’s all about is the mood, the refined gour-met atmosphere. Accentuated lighting increases the attractiveness and the apparent value of the products. Sun filters ensure a warm lighting situation with a minimum thermal load, in which the consumers like to linger.

Deep freezers Wine

Cash desk

LIGHTWHETS THE

APPETITE

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TAKE A CLOSER LOOK AT PROJECTS

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BIO COMPANYBERLIN, GERMANY

+ The reflector is the shape- determining moment

+ Excellent glare-reduct ion of the reflectors for perfect ease of vision

+ Large variety of structural shapes

+ Individualised luminaire design based on the customer‘s corporate ident i-ty: ‘Create your own design’

+ Combinat ion of decorat ive use of shapes and highly-ef-ficient merchandise light ing

+ Zoom reflector with infinitely variable beam angle per-mits the adjustment of the light beam to every require-ment with only one move-ment of the hand

+ The flat structure of the spot-light is suitable part icularly for low room heights - also in the t ilted-out state

PRODUCTS

MAXX MBB120

COLLECTION CMH134

BOXX LTL90

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BIO COMPANYBERLIN, GERMANY

PROJECT DETAILS + Area: 360 m²+ Architect: Anja Herold, Berlin+ Lighting design: Ansorg D+ Photographer: Florian Bolk, Berlin+ Luminaires: Boxx, Punta, Maxx, Collection

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ETHNIC ANGELPARIS, FRANCE

PRODUCTS

+ Individualised luminaire design based on the customer‘s corporate ident i-ty: ‘Create your own design’

+ Combinat ion of decorat ive use of shapes and highly- efficient merchandise light-ing

+ Zoom reflector with infinitely variable beam angle per-mits the adjustment of the light beam to every require-ment with only one move-ment of the hand

+ The flat structure of the spot-light is suitable part icularly for low room heights - also in the t ilted-out state

COLLECTION CPA134

BOXX LTL90

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ETHNIC ANGELPARIS, FRANCE

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PROJECT DETAILS+ Area: 640 m²+ Lighting design: Ansorg F+ Photographer: Vincent Muracciole, Paris+ Luminaires: Boxx, Collection

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TEMMACOLOGNE, GERMANY

PRODUCTS

+ Synthesis of design and highly efficient visual com-fort

+ Numerous design and col-our versions

+ In its design adapted to the Maxx downlight series

+ Individualised luminaire design based on the customer‘s corporate ident i-ty: ‘Create your own design’

+ Combinat ion of decorat ive use of shapes and highly- efficient merchandise light-ing

+ Zoom reflector with infinitely variable beam angle per-mits the adjustment of the light beam to every require-ment with only one move-ment of the hand

+ The flat structure of the spot-light is suitable part icularly for low room heights - also in the t ilted-out state

COLLECTION CPA134

MAXX FACTORY120

BOXX LTL90

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TEMMACOLOGNE, GERMANY

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PROJECT DETAILS+ Area: 816 m²+ Architect: The Store Designers, Cologne+ Lighting design: Ansorg D+ Photographer: Friedhelm Grosse, Oberhausen+ Luminaires: Boxx, Silla, Punta, Maxx, Collection,

Maxx Factory, Special Solution

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DETTORI MARKET CRAILA MADDALENA, ITALY

PRODUCTS

+ Zoom reflector with infinitely variable beam angle per-mits the adjustment of the light beam to every require-ment with only one move-ment of the hand

+ The flat structure of the spot-light is suitable part icularly for low room heights - also in the t ilted-out state

BOXX LTL90

CARDO PROFIL106

+ Simple and flexible mount ing of several Cardo spot lights

+ Length of the frame, the quant ity and arrangement of the spot lights can be chosen freely

+ High quality extruded aluminium sect ion

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DETTORI MARKET CRAILA MADDALENA, ITALY

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PROJECT DETAILS+ Area: 800 m²+ Architect: Studio Tondo, Macomer+ Lighting design: Ansorg F+ Photographer: Studio Tondo, Macomer+ Luminaires: Boxx, Lightstripe, Cardo Profil

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SUPERMERCADOS SANCHEZ ROMEROMADRID, SPAIN

PRODUCTS

+ Large t ilt ing angle of bet-ween 0° and 70° permits ceiling-high light ing with opt imum luminous efficiency

+ Tool-free recessing mecha-nism saves mount ing t ime and reduces mount ing costs

+ Combinat ion of decorat ive design and highly efficient shop light ing

+ Simple installat ion: the lumi-naire shade can be installed in advance, lamp replace-ment is possible without re-moval of the lamp shade

+ Integrated temperature sepa-rat ion between reflector and ballast equipment in a very confined space: this results in a higher product life for all of the components and at the same t ime makes a compact structural shape possible

+ Efficient reflectors and a high light output reduce the number of luminaires re-quired

VELO VEL94

PUNTA RHI102

CLASSIC BALL124

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SUPERMERCADOS SANCHEZ ROMEROMADRID, SPAIN

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PROJECT DETAILS+ Area: 1,000 m²+ Lighting design: Ansorg E+ Photographer: Max Schulz, Mülheim+ Luminaires: Velo, Punta, Maxx, Collection, Classic

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LECLERCCERNAY, FRANCE

PRODUCTS

+ Large t ilt ing angle of be-tween 0° and 70° permits ceiling-high light ing with opt imum luminous efficiency

+ Tool-free recessing mecha-nism saves mount ing t ime and reduces mount ing costs

+ Good glare reduct ion of the reflectors for opt imum ease of vision

+ Mult iWatt ballast increases the flexibility for the use of various lamp wattages

+ Zoom reflector with infinitely variable beam angle per-mits the adjustment of the light beam to every require-ment with only one move-ment of the hand

+ The flat structure of the spot-light is suitable part icularly for low room heights - also in the t ilted-out state

LINEA SRV114

PUNTA RHI102

BOXX LTL90

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LECLERCCERNAY, FRANCE

PROJECT DETAILS+ Area: 1,943 m²+ Architect: Lameynardie Michel, Saint Herblain+ Lighting design: Ansorg F+ Photographer: Vincent Muracciole, Paris+ Luminaires: Classic, Boxx, Punta, Linea

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IMMERGRÜNMÜLHEIM, GERMANY

PRODUCTS

+ Large t ilt ing angle of be-tween 0° and 70° permits ceiling-high light ing with opt imum luminous efficiency

+ Tool-free recessing mecha-nism saves mount ing t ime and reduces mount ing costs

Area: 40 m²Lighting design: Ansorg DPhotographer: Tobias Trapp, OldenburgLuminaires: Punta

PUNTA RHI102

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GLOCKENBROTMAINZ, GERMANY

PRODUCTS

+ The design networking with the series Brick, Lightstripe and Cardo Systems favours the creat ion of a harmoni-ous ceiling design

+ Due to mount ing on gim-bals, the light can be di-rected in any direct ion desired

Area: 173 m²Lighting design: Ansorg DPhotographer: Tobias Trapp, OldenburgLuminaires: Punta, Cardo

+ Large t ilt ing angle of be-tween 0° and 70° permits ceiling-high light ing with opt imum luminous efficiency

+ Tool-free recessing mecha-nism saves mount ing t ime and reduces mount ing costs

CARDO CBI104

PUNTA RLC102

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INTERMARCHÉLA GARDE, FRANCE

PRODUCTS

+ Frameless luminaire appear-ance supports the reduced use of shapes

+ Creat ion of an opt imum mount ing height in large- area salesrooms with open ceilings

+ Part icularly economical spot light with a light output rat io of up to 80%

+ Material select ion from the point of view of sustainabili-ty

+ Very good price/perfor-mance rat io (low investment per kLm)

+ The design networking with the series Brick, Lightstripe and Cardo Systems favours the creat ion of a harmoni-ous ceiling design

+ Due to mount ing on gim-bals, the light can be di-rected in any direct ion desired

BIT BTC86

CARDO CBI104

FLOATLINE140

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INTERMARCHÉLA GARDE, FRANCE

PROJECT DETAILS+ Area: 2,400 m²+ Lighting design: Ansorg F+ Photographer: Tobias Trapp, Oldenburg+ Luminaires: Boxx, Cardo, Bit, Punta, Maxx, Linea,

Cordline, Floatline

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PRODUCTS

+ Zoomable light ing: fine tu-ning for adjustment to indivi-dual room heights

+ The modular structure, the ´plug and play´ connector system in the electrical in-stallat ion and the bayonet mechanism of the reflector make mount ing easier and reduce the cost

+ Individualised luminaire de-sign based on the customer‘s corporate ident i-ty: ‘Create your own design’

+ Combinat ion of decorat ive use of shapes and highly-ef-ficient merchandise light ing

+ Strip light ing system as a quick-mount ing system

+ Connect ion of the profiles without the use of tools

LA VIE SAINEDOLE, FRANCE

COLLECTION CPA134

CORDLINE140

BIT BTC86

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LA VIE SAINEDOLE, FRANCE

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PROJECT DETAILS+ Area: 495 m²+ Lighting design: Ansorg F+ Photographer: Tobias Trapp, Oldenburg+ Luminaires: Bit, Punta, Collection, Cordline,

Tecno-Sino-Pendelleuchte, Special Solution

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+ The intrinsic brightness of the luminaire serves as a ceiling design element

+ Integrated downlights with high luminous intensity for accentuat ion

+ The design networking with the series Brick, Lightstripe and Cardo Systems favours the creat ion of a harmoni-ous ceiling design

+ Due to mount ing on gim-bals, the light can be di-rected in any direct ion desired

+ Zoom reflector with infinitely variable beam angle per-mits the adjustment of the light beam to every require-ment with only one move-ment of the hand

+ The flat structure of the spot-light is suitable part icularly for low room heights - also in the t ilted-out state

SKY-MARKTKIEL-DIETRICHSDORF, GERMANY

PRODUCTS

PIZZA PLR116

CARDO CRL104

BOXX LTL90

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SKY-MARKTKIEL, GERMANY

PROJECT DETAILS + Area: 1,435 m²+ Architect: Ansorg D+ Photographer: Tobias Trapp, Oldenburg+ Luminaires: Cardo, Pizza, Boxx, Cordline, Punta, Lightstripe, Tecno

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PRODUCTS

+ Zoomable light ing: fine tuning for adjustment to indi-vidual room heights

+ The modular structure, the ´plug and play´ connector system in the electrical in-stallat ion and the bayonet mechanism of the reflector make mount ing easier and reduce the cost

+ The reflector is the shape-determining moment

+ Excellent glare-reduct ion of the reflectors for perfect ease of vision

+ Large variety of structural shapes

+ Economical light ing solu-t ions for the food area

+ Homogeneous, vert ical shelf light ing and non-glare aisle illuminat ion

+ Efficient reflectors permit large distances between luminaires and reduce the number of luminaires

TOOM SUPERMARKTSAARBURG, GERMANY

SINO SCI130

MAXX MCA120

SILLA SIL98

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TOOM SUPERMARKTSAARBURG, GERMANY

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PROJECT DETAILS+ Area: 4,793 m²+ Lighting design: Ansorg D+ Photographer: Boris Golz, Arnsberg+ Luminaires: Boxx, Punta, Maxx, Sino, Bit, Silla, Linea

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PRODUCTS

+ Economical light ing solu-t ions for the food area

+ Homogeneous, vert ical shelf light ing and non-glare aisle illuminat ion

+ Efficient reflectors permit lar-ge distances between lumi-naires and reduce the number of luminaires

+ Part icularly economical spot light with a light output rat io of up to 80%

+ Material select ion from the point of view of sustainabili-ty

+ Very good price/perfor-mance rat io (low investment per kLm)

+ Zoom reflector with infinitely variable beam angle per-mits the adjustment of the light beam to every require-ment with only one move-ment of the hand

+ The flat structure of the spot-light is suitable part icularly for low room heights - also in the t ilted-out state

MAXIMARCHÉGÉNÉLARD, FRANCE

BIT BTC86

BOXX LTL90

SILLA SIL98

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MAXIMARCHÉGÉNÉLARD, FRANCE

PROJECT DETAILS+ Area: 840 m²+ Architect: Mazagran Services, Avallon+ Lighting design: Ansorg F+ Photographer: Tobias Trapp, Oldenburg+ Luminaires: Boxx, Silla, Bit, Collection

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PRODUCTS

+ Synthesis of design and highly efficient visual com-fort

+ Numerous design and co-lour versions

+ In its design adapted to the Maxx downlight series

+ The design networking with the series Brick, Lightstripe and Cardo Systems favours the creat ion of a harmoni-ous ceiling design

+ Due to mount ing on gim-bals, the light can be di-rected in any direct ion desired

+ Economic efficiency and long product life due to a high-quality luminaire hou-sing

+ Opt imised reflector techno-logy for brilliant light quality and high efficiencies

+ Maintenance and user-friendly and can be fitted without the use of tools

CONADSAN LAZZARO (BOLOGNA), ITALY

MAXX GLASSICO120

CARDO CRL104

TAKE TKL88

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CONADSAN LAZZARO, ITALY

PROJECT DETAILS+ Area: 750 m²+ Lighting design: Ansorg D+ Photographer: Filippo Molena, Padua (Italy)+ Luminaires: Maxx Glassico, Take, Cardo, Linea, Cordline

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PRODUCTS

+ Synthesis of design and highly efficient visual com-fort

+ Numerous design and col-our versions

+ In its design adapted to the Maxx downlight series

+ Strip light ing system as a quick-mount ing system

+ Connect ion of the profiles without the use of tools

+ Economic efficiency and long product life due to a high-quality luminaire hous-ing

+ Opt imised reflector technol-ogy for brilliant light quality and high efficiencies

+ Maintenance and user-friendly and can be fitted without the use of tools

LECLERCPINEUILH, FRANCE

MEXXO120

TAKE TKC88

CORDLINE142

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LECLERCPINEUILH, FRANCE

PROJECT DETAILS+ Area: 5,897 m²+ Lighting design: Ansorg F+ Photographer: Ansorg+ Luminaires: Boxx, Silla, Take, Pizza, Cordline,

Mexxo

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PRODUCTS

BÄCKEREI ITJENCUXHAVEN, GERMANY

Area: 200 m² Lighting design: Jäckstein Ladenbau GmbH, OststeinbeckPhotographer: Jäckstein Ladenbau GmbH, OststeinbeckLuminaires: Punta, Cardo

+ The design networking with the series Brick, Lightstripe and Cardo Systems favours the creat ion of a harmoni-ous ceiling design

+ Due to mount ing on gim-bals, the light can be di-rected in any direct ion desired

+ Large t ilt ing angle of bet-ween 0° and 70° permits ceiling-high light ing with opt imum luminous efficiency

+ Tool-free recessing mecha-nism saves mount ing t ime and reduces mount ing costs

CARDO CBI104

PUNTA RHC102

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PRODUCTS

+ The design networking with the series Brick, Lightstripe and Cardo Systems favours the creat ion of a harmoni-ous ceiling design

+ Due to mount ing on gim-bals, the light can be di-rected in any direct ion desired

+ Large t ilt ing angle of be-tween 0° and 70° permits ceiling-high light ing with opt imum luminous efficiency

+ Tool-free recessing mecha-nism saves mount ing t ime and reduces mount ing costs

BÄCKEREI WEISSTOSTEDT, GERMANY

Area: 200 m²Lighting design: Jäckstein Ladenbau GmbH, OststeinbeckPhotographer: Jäckstein Ladenbau GmbH, OststeinbeckLuminaires: Punta, Cardo

CARDO CBI104

PUNTA RHC102

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PRODUCTS

+ Part icularly economical spot light with a light output rat io of up to 80%

+ Material select ion from the point of view of sustainabili-ty

+ Very good price/perfor-mance rat io (low investment per kLm)

EDEKA FANDERLINGOLSTADT, GERMANY

+ The design networking with the series Brick, Lightstripe and Cardo Systems favours the creat ion of a harmoni-ous ceiling design

+ Due to mount ing on gim-bals, the light can be di-rected in any direct ion desired

+ Zoom reflector with infinitely variable beam angle per-mits the adjustment of the light beam to every require-ment with only one move-ment of the hand

+ The flat structure of the spot-light is suitable part icularly for low room heights - also in the t ilted-out state

BIT BTC86

CARDO CRL104

BOXX LTL90

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EDEKA FANDERLINGOLSTADT, GERMANY

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PROJECT DETAILS+ Area: 1,800 m² + Architect: JosDeVries The Retail Company, Marssen + Lighting design: Ansorg D + Photographer: Tobias Trapp, Oldenburg+ Luminaires: Boxx, Bit, Punta, Cardo, Linea, Maxx, Cordline

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75

PRODUCTS

+ Large t ilt ing angle of be-tween 0° and 70° permits ceiling-high light ing with opt imum luminous efficiency

+ Tool-free recessing mecha-nism saves mount ing t ime and reduces mount ing costs

+ Good glare reduct ion of the reflectors for opt imum ease of vision

+ Mult iWatt ballast increases the flexibility for the use of various lamp wattages

LECLERCOLIVET, FRANCE

+ Zoom reflector with infinitely variable beam angle per-mits the adjustment of the light beam to every require-ment with only one move-ment of the hand

+ The flat structure of the spot-light is suitable part icularly for low room heights - also in the t ilted-out state

PUNTA RLC 102

BIT BTC86

BOXX LTL90

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76 | ansorg Retail Lighting Food

LECLERCOLIVET, FRANCE

Page 83: Ansorg Food Lighting Brochure

77

PROJECT DETAILS+ Area: 8,000 m²+ Lighting design: Ansorg F+ Photographer: Ansorg+ Luminaires: Boxx, Bit, Punta, Cardo, Cordline, Mexxo, Classic

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79

TAKE A CLOSER LOOK AT PRODUCTS

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80 | ansorg Retail Lighting Food80 | ansorg Retail Lighting Food

PRODUCT OVERVIEWTHE PRODUCTS AT A GLANCE AND AN EXPLANATION OF SYMBOLS CAN BE SEEN ON PAGE158

DOWNLIGHTS110

SPOTLIGHTS82

Page 87: Ansorg Food Lighting Brochure

8181

SYSTEMS138

RECESSED SPOTLIGHTS100

SUSPENDED LUMINAIRES118

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SPOTLIGHTS

Page 89: Ansorg Food Lighting Brochure

8383

TAKE88

BOP84

TECNO96

BRICK92

VELO94

BIT86

BOXX90

SILLA98

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84 | ansorg Retail Lighting Food

Colour

The compact spotlight BOP was conceived for the power track and as a product for semi-recessing. BOP provides an optimum price/performance ratio. The design is balanced and characterised by generously dimensioned radii. BOP gives the ceiling an uncluttered appearance and is recommended also for low room heights and for suspended ceilings with shal-low recessing depths. The spotlight head made of glass fibre-reinforced plastic shows lower thermal conductivity. BOP is also available using the very latest LED technology.

Subject to technical alterations. © Ansorg GmbH

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85

BOP

Lighting technology Wattage ��������

���� �����colour temperature

BTK HIT/G8.5 20/35/50 W SNRS BD GD

BTE HIT/G8.5 20/35/50 W SNRS BD GD

BKL 3,000lm 2,700K/3,000K/4,000K

BEL 3,000lm 2,700K/3,000K/4,000K

0 - 2

0

ø 210

ø 185

360°

60°

100

176

264 89

240

~ 21

5360°

90

43

ø12

5

0 - 2

0

ø 210

ø 185

360°

60°

100

176

264 89

240

~ 21

5360°

90

43

ø12

5

Subject to technical alterations. © Ansorg GmbH

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86 | ansorg Retail Lighting Food

In the form of the surface-mounted spotlight BIT, the product range was extended by a very economical and efficient spot-light. By the use of high-grade components and reflectors a light output ratio of more than 80 % was achieved. The neutral, unobtrusive use of shapes makes it possible for BIT to be used in a variety of ways. The choice of materials was made espe-cially from the points of view of sustainability and environmentally compatible disposal.

Colour

Subject to technical alterations. © Ansorg GmbH

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87

BIT

Lighting technology Wattage ��������

���� �����colour temperature

BTC HIT/G8.5 20/35/50/70 W SNRS BD GD

164

16622

3 132

192

90°

360°

Subject to technical alterations. © Ansorg GmbH

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88 | ansorg Retail Lighting Food

The spotlight TAKE embodies modern, sophisticated design and brilliant light quality. Innovative convex facetted reflector technology provides TAKE with very high operational efficiencies and produced brilliant, non-glare presentation light. This is successful even at low wattages starting from 20 watts - a convincing sign of high energy efficiency. The horizontal arrange-ment of the ballast housing and the lighting head makes the spotlight, with its very low mounting height, appear compact and, at the same time, light. Not least, TAKE impresses with its ease of maintenance and user-friendliness.

Colour

Subject to technical alterations. © Ansorg GmbH

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89

TAKE

224 ~153

~167

~18

8

90°

360°

224 ~153~1

67

~18

8

90°

360°

Lighting technology Wattage ��������

���� �����colour temperature

TKC HIT/G8.5 20/35/50/70 W SNRS BD GD

TKL 2,000lm/3,000lm/ 4,000lm

2,700K/3,000K/4,000K

Subject to technical alterations. © Ansorg GmbH

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The product philosophy of ”the reflector as a luminaire“ has been taken a step further with BOXX. The shape concentrates on essentials, while the function is based on high-quality lighting and electrical equipment. What is special about BOXX is the continuous adjustment of the focusing from narrow to wide beam carried out without any change of reflector which means that this is an extremely user-friendly design. Due to its flat shape this spotlight is suitable for areas with low ceilings.

Colour

Subject to technical alterations. © Ansorg GmbH

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91

BOXX

Lighting technology Wattage ���������

���� ������������������������

LTL HIT/G12 35/50/70/100/150 W SNRS BD GD

LTW HIT/G12 35/50/70/100/150 W SN GD

LTR HIT/G12 35/50/70/100 W

LTN HIT/G8.5 20/35/50/70 W SNRS BD GD

LGL HST/GX12-1 50/100 W

262

166

198

141 10

890°

360°

360°

294

258

23010

7

95

90°

302

166

116 10

8

238

90°

360°

302

166

116 10

8

238

90°

360°

Subject to technical alterations. © Ansorg GmbH

164~74

126

192 11

9

142

360°

90°

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92 | ansorg Retail Lighting Food

With pared-down shapes and functional flexibility, the BRICK spotlight range permits a large number of design and lighting schemes. The spots can be turned through 360° and tilted 90° and hence it is possible to illuminate the whole room, the light reaching almost every position in it. Through the four different beam angles BRICK can be recommended both for ambi-ent and accent lighting purposes, in shops and stores as well as for transit zones in public buildings.

Colour

Subject to technical alterations. © Ansorg GmbH

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93

BRICK

~210

204 72

~ 10

1

105

~300

90°

360°

~ 21

0

272 72

366

~ 10

1

90°

105

360°

Lighting technology Wattage ��������

���� �����colour temperature

BSS HIT/G8.5 20/35/70 WSOFT

SNRS BD GD

BML 2,000lm/3,000lm 2,700K/3,000K/4,000K

Subject to technical alterations. © Ansorg GmbH

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94 | ansorg Retail Lighting Food

VELO is a spotlight with a mono-casing into which the transformer has been integrated. An efficient temperature manage-ment system leads to a markedly longer service life. The toolfree replacement system for the reflector and the safety glass is a feature which indicates VELO‘s ease of handling. Anti-glare, mood filter or diffuser are meaningful accessories and supple-ment VELO‘s basic equipment.

Colour

Subject to technical alterations. © Ansorg GmbH

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95

VELO

205

69

159

24321

9

ø 11

9

90°

360°

Lighting technology Wattage ��������

���� �����colour temperature

VEL HIT/G8.5 35/70 W SNRS BD GD

Subject to technical alterations. © Ansorg GmbH

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96 | ansorg Retail Lighting Food

With a functional, minimalistic shape and great technical flexibility, TECNO spotlights are ideal for numerous lighting tasks. The use of low-loss electronic ballast technology and optimised reflector efficiency guarantee high economic efficiency.

Colour

Subject to technical alterations. © Ansorg GmbH

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97

TECNO

90°

286 17

4

194

153

11275

360°

90°

286 17

4

194

153

11275

360°

90°28

6 174

194

153

11275

360°

Lighting technology Wattage ��������

���� �����colour temperature

TTC HIT/G8.5 20/35/50/70 WSOFT

SNRS BD GD

TTS HIT/G12 35/70 W

TBL 2,000lm/3,000lm/ 4,000lm

2,700K/3,000K/4,000K

Subject to technical alterations. © Ansorg GmbH

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98 | ansorg Retail Lighting Food

SILLA is an efficient lighting solution for the food market. Essential components are the different types of reflectors. The reflec-tor material (MIRO) used has, as compared with conventional material, a 10% higher degree of reflection and hence large distances between luminaires of up to 3,80 metres can be achieved. Consequently, SILLA stands for a highly economical and efficient lighting system.

Colour

Subject to technical alterations. © Ansorg GmbH

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99

SILLA

Lighting technology Wattage ��������

���� �����colour temperature

SIL HIT/G12 70/100/150 W

SEL HIT/G12 35/50/70/100/150 W

SWL HIT/G12 35/50/70/100/150 W

Factory HIT/G12 100 W

195301

80

66

293

113

197

302

187

66

223

113

197

302

187

66

223

113

0 - 2

5

240x240

220x220

200

192

142

316166

194

186

max

. 50

00

ø 350

90

Subject to technical alterations. © Ansorg GmbH

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100 | ansorg Retail Lighting Food100 | ansorg Retail Lighting Food

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101

CARDO SYSTEM106

PUNTA102

BOLA108

CARDO 104

101

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Colour

PUNTA – the classic among the recessed spotlights convinces with its special abilities. The reflector housing is located flexib-ly on a running ring and, in that way, ensures optimum mobility. The newly developed tool-free recessing mechanism reduces the mounting costs. With the extension of this large series by the addition of the HIT/G8.5 lighting equipment a very high efficiency of up to 85 % is achieved. PUNTA stands for versatile use, from the pinpointed effect high up on the wall as far as the illumination of peripheral areas.

Subject to technical alterations. © Ansorg GmbH

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103

PUNTA

Lighting technology Wattage ��������

���� �����colour temperature

RLC HIT/G8.5 35/50/70/100/150 WSOFT

SNRS BD GD

RHC HIT/G8.5 20/35/50/70 W SNRS BD GD

RHI HIT/G12 35/50/70/100/150 W SNRS BD GD

RNS HST/GX12-1 50/100 W

RLL 3,000lm/4,000lm/5,000lm

2,700K/3,000K/4,000K

ø 141355°

ø 130

min

. 140

max

. 25

53°

ø 200

0 - 2

5

ø 18535 - 70 W = 160

100,150 W = 210

70° 355°

0 - 2

5

ø 200

ø 185

355°70°16

0

0 - 2

5

ø 200

ø 185

355°70°

50 W = 160

100 W = 210

0 - 2

5

ø 200

ø 185

360°45°

180

Subject to technical alterations. © Ansorg GmbH

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104 | ansorg Retail Lighting Food

The CARDO product family comprises circular gimbal-mounted, recessed spotlights. At the same time, standardisation of the diameters (130 mm and 185 mm) not only gives the ceiling a calm, harmonious appearance but also permits combination with luminaires from any of our other product series. For complex and economical lighting schemes, recessed spotlights, wallwashers and downlights are therefore available.

Colour

Subject to technical alterations. © Ansorg GmbH

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105

CARDO

Lighting technology Wattage ��������

���� �����colour temperature

CRI HIT/G12 35/50/70/100/150 W SNRS BD GD

CRC HIT/G8.5 20/35/50/70 WSOFT

SNRS BD GD

CBI HIT/G8.5 20/35/50/70 WSOFT

SNRS BD GD

CBN QT/LP12 GY6.35 max 90 W

CBL 2,000lm/3,000lm 2,700K/3,000K/4,000K

CRL 2,000lm/3,000lm/ 4,000lm

2,700K/3,000K/4,000K

ø 210

max

. 20

ø 185

360°45°

35 - 70 W = 150

100/150 W = 180

ø 210

max

. 20

ø 185

360°45°

150

ø 150

max

. 20

min

. 130

360°

ø 130

45°

ø 150

max

. 20

min

. 130

360°

ø 130

45°

ø 150

max

. 20

ø 130

360°45°

min

. 190

ø 210

max

. 20

ø 185

360°40°

170

Subject to technical alterations. © Ansorg GmbH

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106 | ansorg Retail Lighting Food

CARDO is a compact, inexpensive recessed luminaire series equipped with the option of one, two or three gimble-mounted spotlight heads. The combination of different lighting technologies, reflectors and types of luminaires permits customised solu-tions for the most varied tasks and requirements in lighting planning.

Colour

Subject to technical alterations. © Ansorg GmbH

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107

CARDO SYSTEM

Lighting technology Wattage ��������

���� �����colour temperature

CML HIT/G8.5 20/35/50/70 WSOFT

SNRS BD GD

CLC HIT/G8.5 20/35/50/70 WSOFT

SNRS BD GD

8 - 3

7

108 x 203

95 x 195m

in. 1

50

0 - 2

5

232 449

215 432

190

0 - 2

5

170 454

155 439

170

0 - 2

5

232 666

215 649

190

0 - 2

5

170

155

170

155

170

0 - 2

5

232 232

215 215

190

Subject to technical alterations. © Ansorg GmbH

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108 | ansorg Retail Light ing Food

Wallwashers underline the architecture, provide spatial orientation and define proportions. With its special reflector techno-logy, BOLA succeeds in achieving a wide and uniform light distribution on the walls up to the ceiling. Moreover, this wall-washer has a low recessing depth.

Colour

Subject to technical alterations. © Ansorg GmbH

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109

BOLA

Lighting technology Wattage ��������

���� �����colour temperature

SBI HIT/G12 35/50/70/100/150 W SN GD

ø 228!

1 - 3

0ø 185

min

. 120

5430°!

Subject to technical alterations. © Ansorg GmbH

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Page 117: Ansorg Food Lighting Brochure

MAXX112

LINEA114

PIZZA116

111

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112 | ansorg Retail Lighting Food

Colour

The MAXX product line is a range of luminaires of uniformly shaped design for universal lighting tasks. Innovative reflector equipment produces glare-free light and thus provides good visibility. Recessed and semi-recessed versions are available and can in each case be equipped with LED and metal halide lamps. Different reflector sizes and beam angles provide pre-cise lighting options for a variety of uses.

Subject to technical alterations. © Ansorg GmbH

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113

MAXX

Lighting technology Wattage ��������

���� ����� colour temperature

MBB HIT/G12 35/50/70/100 W SNRS BD GD

TCO HIT/G8.5 20/35/50/70 W

MCA HIT/G8.5 35/50/70 W

MCB HIT/G8.5 35/50/70 W

MBL 3,000lm/ 4,000lm 2,700K/3,000K/4,000K

MCL 2,000lm/ 3,000lm 2,700K/3,000K/4,000K

ø 145

1 - 2

5

min

. 225

ø 130

ø 150

0 - 2

5

ø 130m

in. 1

70

ø 105

1 - 2

5

min

. 160

ø 95

ø 105

1 - 2

5

min

. 160

ø 95

ø 150

1 - 2

5

ø 130

8

min

. 180

ø 111

1 - 2

0

ø 95

min

. 140

Subject to technical alterations. © Ansorg GmbH

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114 | ansorg Retail Lighting Food

Colour

LINEA is a family of powerful downlights with a selection of diameters. The advantages of the range are to be seen in the variety of available light sources and reflectors. The downlights yield balanced ambient lighting in retail areas or halls and are used for high-performance but economical lighting solutions.

Subject to technical alterations. © Ansorg GmbH

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115

LINEA

Lighting technology Wattage ��������

���� ����� colour temperature

SRV HIT/G12 35/50/70/100/150 W SNRS BD GD

SRW HIT/G12 35/50/70 W SNRS BD GD

SRC HIT/G12 35/70/100/150 W SNRS BD GD

TEG TC-DEL/-TEL 1*26 - 42 W

TCC TC-DEL/-TEL 2*26 - 42 W

SRL 3,000lm/ 4,000lm/5,000lm

2,700K/3,000K/4,000K

Subject to technical alterations. © Ansorg GmbH

ø 205

0 - 4

0ø 185

min

. 210

ø 205

0 - 4

0

ø 185

min

. 160

ø 165

1 - 2

0

ø 14535 - 70 W = 180

100/150 W = 210

ø 265

1 - 2

0

ø 245

min

. 190

(min

. 160

)

ø 270

max

. 20

ø 248

475

min

. 240

ø 204

0 - 4

0

ø 185

min

. 250

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116 | ansorg Retail Lighting Food

Colour

PIZZA is a downlight series of round or square shape. The luminaires are closed with white opal acrylic glasses. Thus the im-pression of a hovering disc or the appearance of diffused daylight falling through an opening in the ceiling is created. PIZ-ZA is suitable both for ambient lighting and for the entrance areas or points of decoration.

Subject to technical alterations. © Ansorg GmbH

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117

PIZZA

1 - 4

0

min

. 160

ø 560 = 24 W

ø 428 = 18 W

ø 535 = 24 Wø 402 = 18 W

Lighting technology Wattage ��������

���� ����� colour temperature

PLC TC-L/-2G11 3*18 W3*24 W

PLK TC-L/-2G11 3*55 W

PLK TC-L/-2G11HIT/G8.5

4*36 W35/50/70 W

Subject to technical alterations. © Ansorg GmbH

1- 4

0

min

. 160

625 x 625

600 x 600

1 - 4

0

min

. 160

625 x 625

600 x 600

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118 | ansorg Retail Lighting Food

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119

MAXX CLASSIC120

MAXX MINIMUM121

MAXX GLASSICO121

MAXX FACTORY122

SINO130

CLASSIC124

CUPOLA126

TECNO128

PIAZZA132

COLLECTION134

MEXXO122

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120 | ansorg Retail Lighting Food

CLASSICColour

The MAXX series of suspended luminaires, based on the downlight series of the same name, is intended for the use of metal halide lamps. The innovative reflector technology with various interchangeable reflectors produces non-glare light and thus provides high visual comfort. Various shade variants of glass, metal or plastic in various design and colour versions permit optimum adaptation to the interior.

Subject to technical alterations. © Ansorg GmbH

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121

MINIMUM

GLASSICO

Colour

Colour

Subject to technical alterations. © Ansorg GmbH

MAXX SERIES

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FACTORY

MEXXO

Colour

Colour

Subject to technical alterations. © Ansorg GmbH

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123

Lighting technology Wattage ��������

���� ����� colour temperature

Classic HIT/G12 35/50/70/100/150 W SNRS BD GD

Minimum HIT/G12 35/50/70 W

Glassico HIT/G8.5 20/35 W SNRS BD GD

Factory HIT/G12 35/50/70/100/150 W SNRS BD GD

Mexxo HIT/G8.5 35/50/70 W SOFT

128

2000

/ 5

000

ø 122

ø 63

201

2000

/ 5

000

ø 152

ø 110

186

2000

/ 5

000

ø 350

ø 63

260

max

. 30

00

205

ø 514

8642

2000

/ 5

000

ø 63

ø 232

Subject to technical alterations. © Ansorg GmbH

MAXX SERIES

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124 | ansorg Retail Lighting Food

Colour

CLASSIC is a suspended luminaire series which meets both decorative demand and also takes into account the aspect of technical merchandise lighting. This series of products is above all suitable for use as a suspended downlight for ambient or aisle area lighting, particularly when at the same time design structuring of the overall area is desired. Classic basic shapes in respective different design variants are available.

Subject to technical alterations. © Ansorg GmbH

Page 131: Ansorg Food Lighting Brochure

125

CLASSIC

Lighting technology Wattage �������� Design

BallHIT/G12

TC/E27

35/50/70/100/150 W

15/18/22 WTranslucent, metal-coated

Frosted

Opal

ø 40

0 =

390

ø 50

0 =

495

5000

400

500

ø 209

150

ø 40

0 =

390

ø 50

0 =

495

5000

400

500

ø 209

150

540

5000

ø 209

500

150

Subject to technical alterations. © Ansorg GmbH

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126 | ansorg Retail Lighting Food

Colour

The CUPOLA pendant luminaire combines powerful lighting from various heights with the sensitive design of shapes. Reflec-tors guide the light and at the same time provide accentuation lighting within the room. Depending on the shape of the re-flectors, narrow beam or wide wash lighting effects are obtained. CUPOLA is ideal for the lighting of large, high rooms, stairways, halls and corridors.

Subject to technical alterations. © Ansorg GmbH

Page 133: Ansorg Food Lighting Brochure

127

CUPOLA

Lighting technology Wattage ��������

���� ����� colour temperature

VFI HIT/G12 35/50/70/100/150 W SNRS BD GD

VPL 3,000lm 3,000K

320

max

. 50

00

71

ø 65

ø 315

ø 142

320

max

. 200

0 /

5000

ø 350 SP

ø 315 VWFL

ø 142

Subject to technical alterations. © Ansorg GmbH

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128 | ansorg Retail Lighting Food

Colour

More flexibility is provided by the new, economical TECNO suspended luminaire series. Since in this case the complete electronic ballast equipment is integrated into the lamp housing. Hence installation of the TECNO suspended luminaires in the power track is very simple and flexible even in the case of direct ceiling mounting – irrespective of the local architectural situation. The product family unites innovative reflector technology and mood filters for product-specific lighting solutions. Dif-ferent lamp shade designs from functional to decorative extend the possible uses for the different lighting tasks.

Subject to technical alterations. © Ansorg GmbH

Page 135: Ansorg Food Lighting Brochure

129

TECNO

Subject to technical alterations. © Ansorg GmbH

Lighting technology Wattage ��������

���� ����� colour temperature

TPA HIT/G8.5 35 W

TPB HIT/G8.5 35 W/70 W50 W/70 W

TPC HIT/G8.5 70 W

TPD HIT/G8.5 70 W

468

max

. 50

00

281

ø 41646

8m

ax.

5000

281

ø 416

370

max

. 50

00

183

ø 315

~373

max

. 50

00

~189

ø 350

463

152

260

SOFT

SOFT

SOFT

SOFT SNRS BD GD

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130 | ansorg Retail Lighting Food

Colour

Its modular type of construction provides SINO with enormous flexibility - on the one hand due to the variable suspension height, on the other due to the option of the interchangeable reflectors and the continuously adjustable tilt-out angle. In addi-tion, the bayonet mechanism means extreme ease of assembly and permits fast and simple handling on site. This suspended luminaire is a favourably priced lighting alternative, particularly for lighting large car showrooms or in the food and discoun-ter sectors.

Subject to technical alterations. © Ansorg GmbH

Page 137: Ansorg Food Lighting Brochure

131

SINO

Lighting technology Wattage ��������

���� ����� colour temperature

SCI HIT/G12 70/100/150 W

17 HIM 31017 HIM 350

17 HIM 510

17 HIM 110

398

65

5000

173

286

ø 314

ø 314

ø 416

252

199

Subject to technical alterations. © Ansorg GmbH

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132 | ansorg Retail Lighting Food

Colour

The new Piazza suspended luminaire series is presented in an appealing, geometrical design. The luminaire was developed for great room heights of five metres and more. Due to the use of different beam angles it is recommended for a homogene-ous and also for accentuated ambient lighting. Piazza is available in a square and also in a round version with diffuser plate for functional light with an attractive long-distance effect.

Subject to technical alterations. © Ansorg GmbH

Page 139: Ansorg Food Lighting Brochure

133

PIAZZA

Lighting technology Wattage ���������

���� ������������������������

PRL 8,000 lm/12,000 lm 3,000K/4,000K

PSL 8,000 lm/12,000 lm 3,000K/4,000K

max

. 500

0~1

17

~8770

500 x 500

150

150

250

max

. 500

0

150

141

ø 55015

0

150

ø 520

Subject to technical alterations. © Ansorg GmbH

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134 | ansorg Retail Lighting Food

Colour

Its modular type of construction provides SINO with enormous flexibility - on the one hand due to the variable suspension height, on the other due to the option of the interchangeable reflectors and the continuously adjustable tilt-out angle. In addi-tion, the bayonet mechanism means extreme ease of assembly and permits fast and simple handling on site. This suspended luminaire is a favourably priced lighting alternative, particularly for lighting large car showrooms or in the food and discoun-ter sectors.

+Basic principle:

LAMP SHADES(5 options)

FURTHER VERSIONS ON REQUEST

Subject to technical alterations. © Ansorg GmbH

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135

COLLECTION

Subject to technical alterations. © Ansorg GmbH

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136 | ansorg Retail Lighting Food Subject to technical alterations. © Ansorg GmbH

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137

COLLECTION Lighting technology Wattage ��������

���� ����� colour temperature

CPA HIT/G12 35/50/70 W

CPA TC/E27 15/18/22 W

CPL 2,000 lm2,700K/3,000K/4,000K

���CMP HIT/G12 35/50/70 W

���CMP TC/E27 15/18/22 W

CLL 2,000 lm2,700K/3,000K/4,000K

CPT TC-TEL/GX24 4x42W

2000

/ 5

000

7025

0

319

319ø 150

600 x 600400 x 400ø 600ø 400

5000

7025

0

350

237

ø 150

1200

480

2000

5000

480

5418

823

7

350

350

ø 150

1200

2000

/ 5

000

5418

8

319

319

600 x 600400 x 400ø 600ø 400

ø 150

5000

7025

0

350

237

ø 150

1200

480

2000

/ 5

000

7025

0

319

319ø 150

600 x 600400 x 400ø 600ø 400

Subject to technical alterations. © Ansorg GmbH

604

max

. 50

00

ø 906

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138 | ansorg Retail Lighting Food138 | ansorg Retail Lighting Food

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139139

FLOATLINE140

LIGHTSTRIPE144

CORDLINE142

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140 | ansorg Retail Lighting Food

With FLOATLINE, Ansorg provides an economical, linear suspended luminaire system that was developed specially for high-walled salesrooms covering a large area. Gimbal-mounted profile spotlights fitted with efficient HID lamps are integrated without a frame into the closed system and ensure flexible and brilliant illumination of the merchandise. FLOATLINE is suitable in particular for use above counters, promotional activity areas and traffic zones.

Colour

Subject to technical alterations. © Ansorg GmbH

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141

FLOATLINE

Lighting technology Wattage ��������

���� ����� colour temperature

HIT/G8.5 20/35/50/70 WSOFT

SNRS BD GD

3,000lm/4,000lm 2,700K/3,000K/4,000K

180

60

1250 / 1500 / 2500

max. 5000

Subject to technical alterations. © Ansorg GmbH

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142 | ansorg Retail Lighting Food

Colour

CORDLINE is a strip line lighting fixture system for fluorescent lamps for ambient lighting in the retail trade. The system can be fixed directly to the ceiling or suspended from round steel chains. The individual profiles are available in three different lengths and can be connected to each other quickly and without the use of tools. The system range comprises rectangular aluminium reflectors as well as profiles with power tracks for the use of spotlights with adapters.

Subject to technical alterations. © Ansorg GmbH

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143

CORDLINE

Lighting technology Wattage ��������

���� ����� colour temperature

T16 1 x 35/49/80 W2 x 35/49/80 W

1 x 35/49/80 W2 x 35/49/80 W

Double-asymmetrical, aisle with a range

1 x 35/49/80 W Asymmetrical, peripheral area

1 x 35/49/80 W2 x 35/49/80 W

wide angle, ambient lighting

1 x 35/49/80 W anti-glare lighting, cash desk area

1485 / 2790

150030006000

55

60

55

144

76

168

55

139

65113

Subject to technical alterations. © Ansorg GmbH

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144 | ansorg Retail Lighting Food

Colour

LIGHTSTRIPE is a modular luminaire system. The fitting frames are available in various lengths or for arrangement in rows of infinite length for the formation of linear structures fastened in the ceiling cut-out without any use of tools. The modular panels are equipped with different types of luminaires and are fastened in the fitting frame by means of a suspension mechanism, without the help of tools. All of the panels can be replaced at any time and their variants are designed in such a way that they flexibly perform every lighting task.

0 - 2

5

170 172

155 155

170

0 - 2

5

170 313

155 298

170

0 - 2

5

170 595

155 580

170

0 - 2

5

170 N x 141 + 30

155

170

N x 141 + 15

LLS

Basic principle:

FRAME(1-4 modules)

PANELS(14 options)

Subject to technical alterations. © Ansorg GmbH

+ =

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145

LIGHTSTRIPELighting technology Wattage ��������

���� ����� colour temperature

LBS HIT/G8.5 20/35/50/70 WSOFT

SNRS BD GD

LDL 2,000lm/3,000lm2,700K/3,000K/4,000K

LKL 3,000lm/4,000lm 2,700K/3,000K/4,000K

LCS HIT/G8.5 20/35/50/70 WSOFT

SNRS BD GD

LCL 2,000lm/3,000lm2,700K/3,000K/4,000K

LMC HIT/G8.5 35/50/70 W

LEL 2,000lm/3,000lm 2,700K/3,000K/4,000K

LLD HIT/G8.5 TC

35/50/70 W2x11 W/36 W

LMM HIT/G8.5 20/35/50/70 W

LAL TC 55 W

LLW HIT/G12 35/50/70/100/150 W

LWL 3,000lm/4,000lm 2,700K/3,000K/4,000K

360°

135

90°

~200

min

. 170

360°

135135

~85°ø105

156

min

. 170

0 - 2

5

170 595

580 x 155155

170

min

. 170

ø 82

135

135

135

276105

min

. 170

45°360°

min

. 170

ø 128

135

135

135276

184

18m

in. 1

70

min

. 170

370

4000

135 x135

ø 270

416 x 134275 x 134135 x 135

min

. 170

min

. 170

ø 80

135

135

135276

214

43

min

. 200

Subject to technical alterations. © Ansorg GmbH

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146 | ansorg Retail Light ing Food146 | ansorg Retail Lighting Food

WITHOUT FILTERS

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147

*WITH FILTERS

*MOOD FILTERS PROVIDE ATMOSPHERE

In the food retailing area Ansorg relies on a special mood filter technology. High light permeability and optimum colour rendition ensure scene setting for fresh food in keeping with the products.

Page 154: Ansorg Food Lighting Brochure

RS

This combination positively empha-sises the colour rendition in the red range by reducing the green range.

Recommended for

+ meat products+ in combination with pure white

light colour temperatures (942) suitable for fish and seafood

�������� ����

����� ����

ROSÉ FILTER

Page 155: Ansorg Food Lighting Brochure

BD

�������� ����

����� ����

This combination intensifies the desired red components in the colour spectrum.

Recommended for

+ fresh meat

BORDEAUX FILTER

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SN

�������� ����

����� ����

SUN FILTER

This combination accentuates the colour rendition in the yellow/oran-ge range. The filter reduces the blue spectrum. As the name already says the filter ensures a sunny atmosphere.

Recommended for

+ Cheese and pastries and bread + fruit and vegetables+ flowers+ health & beauty+ textiles

Page 157: Ansorg Food Lighting Brochure

GD

�������� ����

����� ����

With a golden tone the colour spectrum of the goods is enhanced.

Recommended for

+ Cheese and pastries and bread

GOLD FILTER

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149

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150 | ansorg Retail Lighting Food

+ YOUTECHNOLOGY WITH SAVINGS POTENTIAL

The innovations in shop lighting are closely linked to the rapid development of LED tech-nology. LED technology has a direct influence on changes in luminaire design as well as in the design and efficiency of lighting concepts. For food retailing, the criteria of energy saving and effective setting of scenes for merchandise are mainly of importance.

Lighting has long been a main factor and in-strument of strategic salesroom design. The fur-ther development of LED technology, above all with regard to light quality and efficiency, is leading to the increased use of LED lighting so-lutions in all sectors of the retail trade. While so far the use of LED solutions has been limited to individual sub-areas or special lighting tasks, meanwhile also whole-area LED concep-tions are being implemented which meet high quality requirements.

Ansorg gladly provides you with competent support for all questions relating to LED tech-nology.

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151

THE GENERAL ADVANTAGES OF LED TECHNOLOGY

ECONOMIC ADVANTAGES + Low energy consumption / low electricity costs+ Low heat development in the direction of the light radiation+ Long service life / low maintenance costs

TECHNICAL ADVANTAGES + No UV und infrared radiation; low attraction of insects + No delay when switched on

(100 % luminous flux immediately available)+ No hollow body that can implode + Flicker-free light + No operating noises with passive cooling + Impact and vibration-resistant + Dimmability, without any change in the colour temperature+ Special light colours (adapted to the goods range)

ECOLOGICAL ADVANTAGES + Without mercury and other health-endangering substances+ No hazardous waste, environmentally compatible + Lower energy requirements in operation, as a result less

impact on the climate from CO2

ADVANTAGES

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vs HIT

WÄRMELAST

152 | ansorg Retail Lighting Food

1WHAT ARE THE MAIN ARGUMENTS FOR THE USE OF LED EQUIPMENT IN FOOD RETAILING?

Due to the specific characteristics of LED equipment, numerous side effects which always had to be taken into account as well, can be solved considerably more easily. Maintenance of the lighting system associated with effort and expenditure is a thing of the past. The reduced thermal load and the absence of the UV component ensure gentle lighting and accommodate the “fresh products”. Energy savings are already possible today. With the rapid development of LEDs this is a rising trend.

2WHICH AREAS OF FOOD RETAILING ARE PARTICULARLY PREDESTINED FOR THE USE OF LEDS?

The advantages of LED technology take effect mainly in the area of quickly perishable food. Lighting gentle on the products without any thermal load is of great importance particularly in the area of fresh food (meat, sausage, fish, fruit and vegetables), as freshness is the decisive selling point. In addition, product rejects are reduced.

HIT

WHAT YOU SHOULD KNOW ABOUT LEDS

vs HIT

THERMAL LOAD

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153

3WHAT AREAS IN FOOD RETAILING ARE STILL SUITABLE FOR THE USE OF LEDS?

The use of LEDs is likewise appropriate when the second main advantage of this lighting technology, namely the long service life, comes into play. This is the case especially in areas difficult of access and in high-maintenance areas such as above refrigerated counters or in the entrance area with high ceilings.

4WHAT ENERGY SAVING EFFECTS DUE TO LEDS ARE TO BE REALISTICALLY EXPECTED?

The energy savings effects resulting from the retrofitting of LEDs depend to a high degree on what lighting equipment was used previously. In the food retail sector, low-efficiency sodium vapour discharge (HST) lamps or lamps with a very high wattage are often used. Here there is certainly a possibility of saving energy by retrofitting. For a realistic assessment, however, the whole lighting concept must be considered and analysed.

If you compare a 35-watt HIT luminaire with an LED variant with the same power, in the case of the electric connected load a saving of approx. 14 % is achieved, with the trend increasing.

TAKEHIT 35W

TAKE LED 3000 lm

Connected load in watts

(system value)42W 36W

Passive cooling

�� ��������� ���������� ������

������71 lm/W 71 lm/W

Energy saving 14%

vs HIT

ENERGY SAVING

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154 | ansorg Retail Lighting Food

5WHAT AREAS CAN BE RETROFITTED WITH LEDS WITH RELATIVELY LITTLE EFFORT AND EXPENDITURE?

Little effort and expenditure on retrofitting/modification is required in readily accessible areas, in which, for example, spotlights are mounted on power tracks. By replacing the luminaires, energy saving can be achieved directly by less power consumption. The advantages of the lower UV and thermal load have a direct effect on fresh products.

6WHAT REALISTIC AMORTISATION TIMES HAVE TO BE EXPECTED IN THE CASE OF LEDS?

This question can only be answered after detailed analysis of the lighting conception (pure LED conception or mixed conception with conventional technology) for the entire sales room. A sweeping statement on the amortisation times is not possible. The LED concept can already be amortised after 2–3 years; in other cases, however, longer amortisation times of 5–8 years can be expected.

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155

100%7WHERE AND WHY ARE OTHER / CONVENTIONAL LIGHTING TECHNOLOGIES MORE APPROPRIATE THAN LEDS AND TO BE RECOMMENDED?

By now there is hardly any lighting situation which cannot be convincingly implemented with LEDs. Exceptions are those situations in which it is not possible to work with the usual mounting height of about 3.20 m. In the case of conceptually required accentuation lighting from very great heights, the bigger lumen packages of conventional high-pressure discharge lamps are more likely to be put to use. At high wattages these show a higher efficiency than the LED equipment.

8UNDER WHAT CONDITIONS IS IT APPROPRIATE TO ILLUMINATE A GROCERY STORE PREDOMINANTLY OR EVEN COMPLETELY WITH LEDS?

Complete implementation with LEDs is at the end of the day dependent upon a sample calculation. A professional calculation of profitability can clarify the matter in this case and answer this question specifically.

A whole-area lighting system using LED equipment, however, always makes sense when optimum interplay of all or of the main LED advantages comes into effect.

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156 | ansorg Retail Lighting Food

TAKE88

BOP84

TECNO96

BRICK92

VELO94

BIT86

BOXX90

SILLA98

CARDO SYSTEM106

PUNTA102

BOLA108

CARDO104

MAXX112

LINEA114

PIZZA116

PRODUCTS AT A GLANCE

SPOTLIGHTS

RECESSED SPOTLIGHTS

DOWNLIGHTS

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157

FLOATLINE140

LIGHTSTRIPE144

CORDLINE142

MAXX CLASSIC120

MAXX MINIMUM121

MAXX GLASSICO121

MAXX FACTORY122

SINO130

CLASSIC124

CUPOLA126

TECNO128

PIAZZA132

COLLECTION134

MEXXO122

SUSPENDED LUMINAIRES

SYSTEMS

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158 | ansorg Retail Lighting Food

SOFT

SOFT

SN

RS

BD

GD

EXPLANATION OF SYMBOLSREFLECTORS & FILTERS

SSPSuper Spot

SPSpot

SP-WFL focusable Spot - Wide Flood

SP-VWFL focusable Spot - Very Wide Flood

MFLMedium Flood

MFL.SMedium Flood Soft

MFL-WFL focusable Medium Flood - Wide Flood

MFL-VWFL focusable Medium Flood - Very Wide Flood

FL Flood

FL.SFlood Soft

WFL Wide Flood

VWFL Very Wide Flood

PSWelliptical beam shape

Double-asymmetrical/DDF with double-asymmetrical light distribution

DDF Indirect - Spotlight with double-asymmetrical light distribution with a share of indirect light

AFSpotlight as a wall washer with asymmetrical light distribution

Wallwasher

Asymmetrical

Reflector wide angle

ROSÉ FILTER

This combination positively emphasises the colour rendition in the red range by reducing the green range.

BORDEAUX FILTER

This combination intensifies the desired red components in the colour spectrum.

SUN FILTER

This combination accentuates the colour rendition in the yel-low/orange range. The filter reduces the blue spectrum. As the name already says the filter ensures a sunny atmosphere.

GOLD FILTER

With a golden tone the colour spectrum of the goods is enhanced.

MEAT MODE

LED module for illumination of meat products.

FISH MODE

LED module for illumination of fish.

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159

Headquarters:GermanyAnsorg GmbHPilgerstraße 11D-45473 Mülheim an der RuhrT +49 (0)208 48 46 0F +49 (0)208 48 46 [email protected]

FranceAnsorg SARL3, rue CarolineF-75017 ParisT +33 (0) 1 44 69 80 58F +33 (0) 1 44 69 95 [email protected]

ItalyAnsorg SRLVia IV Novembre, 6/CI-35010 Limena (PD)M +39 346 521 54 [email protected]

IndiaAnsorg India Private Limited305 Jaswanti LandmarkMehara CompoundL B S RoadVikhroli (W)Mumbai 400 079IndiaT +91 (0)22 4012 97 62/63F +91 (0)22 4012 98 [email protected]

The NetherlandsAnsorg B.V.Gebouw 20De Oude Molen 4NL-1184 VW Ouderkerkaan de AmstelT +31 (0)20 5 69 38 40F +31 (0)20 5 69 38 [email protected]

SpainAnsorg SpainMarqués de Villamejor, 5E-28006 MadridT +34 91 575 51 59F +34 91 578 32 [email protected]

Ansorg SpainPlaza Comercial 5E-08003 BarcelonaT +34 93 268 87 05F +34 93 268 87 [email protected]

SwedenAnsorg ABP.O. Box 27104S- 10252 StockholmT +46 (0)706 488 110M +46 70 64 88 [email protected]

SwitzerlandAnsorg AGKlünenfeldstrasse 22CH-4127 BirsfeldenT +41 (0)61 376 15 12F +41 (0)61 376 15 [email protected]

United Arab EmiratesAnsorg GmbH Dubai BranchBldg. Sheikha Sana Mana alMaktoumOffice M8 Al WaslSheikh Zayed RoadP.O. Box 214771Dubai, UAET +971 (0)4 321 92 03F +971 (0)4 321 92 [email protected]

United KingdomAnsorg Ltd.Unit 315Business Design Centre52 Upper StreetIslingtonGB-LondonNI 0QHT +44 (0)20 72 88 96 10F +44 (0)20 73 54 10 [email protected]

AustraliaDistributed byRadiant Lighting10 Gibberd RoadBalcattaAUS-Western Australia 6021T +61 (0)8 9240 22 27F +61 (0)8 9240 11 [email protected]

AustriaDistributed byMille GmbHLeonfeldner Straße 37A-4040 LinzT +43 (0) 732/71 13 20F +43 (0) 732/70 17 [email protected]

FinlandDistributed byaLUMEN OyVanhaistentie 8FIN-00420 HelsinkiT +358 403 100 [email protected]

Greece, CyprusDistributed byKyvernitis125 G. Papandreou St.GR-14451 Metamorfosi, AthensT +30 (0)210 285 57 77F +30 (0)210 285 57 [email protected]

IrelandDistributed byDesignLight Ireland Ltd.289 Harolds Cross RoadIRL-Dublin 6 WT +353 (0)1 496 61 77F +353 (0)1 496 68 [email protected]

KoreaDistributed bySJL Corp.1102-1103 Sungjee Starwith954-6 Gwanyang-Dong,Dongan-Gu,Anyang-Si, Gyeonggi-Do,463-060Republic of KoreaT +82-31-345-0345F [email protected]

North-IndiaDistributed byMatrix Visual Innovations Pvt. Ltd.Showroom: 45/1, 2nd floorCorner MarketMalviya NagarNew Delhi 110017 - IndiaT +91 11 4100 7206F +91 11 4132 [email protected]

NorwayDistributed byFocus Lighting ASP.B. 106 BekkelagshögdaN-1109 OsloM + 47 [email protected]

PortugalDistributed byAstratec, Iluminacao Lda.Rua da Guiné, No. 25-1°PRT - 2685 336 Prior VelhoT +351 (0)219 428 830F +351 (0)219 400 [email protected]

South-East AsiaDistributed byMOSAIC EINS Co. Ltd.97 Chakenjate 2 RoadThemsirin, PomprabT-10100 BangkokT +66 (0)2 621 8200F +66 (0)2 621 8180M +66 (0)81 832 99 [email protected]

For other countries:Ansorg GmbHPilgerstraße 11D-45473 Mülheim an der RuhrT +49 (0)208 48 46 0F +49 (0)208 48 46 [email protected]

ANSORG COMPANIESOFFICES & SHOWROOMS

ANSORG PARTNERS/SALES AGENTS

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klimaneutralnatureOffice.com | DE-162-571123

gedruckt

PHOTOGRAPHYFlorian Bolk, BerlinBoris Golz, ArnsbergFilippo Molena, PadovaHans-Georg Esch, HennefMax Schulz, MülheimTobias Trapp, OldenburgVincent Murraciole, ParisFriedhelm Grosse, OberhausenJäckstein Ladenbau GmbH, Oststeinbek

CONCEPT AND LAYOUTSchwitzke Graphics GmbH, Düsseldorf

PRODUCTIONDigital Media Service GmbH, SelmLonnemann GmbH, Selm

08_2012

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ansorg.com

GOODLIGHTIS GOODBUSINESSTAKE A CLOSER LOOK AT US.

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Lighting solutions for retail and architecture.

ansorg.com

EN 6

2AM

1137