TEAM Anohana, sIMSSUBMITTED BY:

DHRUV DUGGAL dhruv.duggal2017@sims.edu +918872014850

AMAN KUMAR SINGH aman.singh2017@sims.edu +917066253854

AMIT KIRAN SINGH amit.singh2017@sims.edu +919051260193

INDEXTOPIC SLIDE NUMBER

EXECUTIVE SUMMARY 3

PROFITABLE REGION 4

PROFITABILITY 5

COST EFFECTIVE COMMUNICATION CHANNEL

6

COMPARATIVE ANALYSIS 7

SOCIAL MEDIA ADOPTION CHANNELS 8

RISK ASSOCIATED WITH E COMMERCE TO GAMEIN CORP 9

EXECUTIVE SUMMARY

PROFITABLE REGION

PROFITABILITYCOST EFFECTIVE COMMUNICATION CHANNEL

COMPARATIVE ANALYSIS

SOCIAL MEDIA ADOPTION CHANNELS

ANALYSIS

OBJECTIVE

INSIGHTS

Analyze the profit margins of various products for various regions.

Determine the profitability for football, cricket, golf for quarter 3 in 2018

Determine the cost effective communication channel for East.

Comparative analysis for GameIn Corp, Competitor 1 and Competitor 2.

Analyze the potential social media channel

Determine the profitable region for football, cricket, golf in 2017

Projection of quarter 3 sales for cricket, football and golf

Determination of cost per ad per audience for various channels

Analyze the sales breakup of various products for competitor 1, competitor 2 and GameIn Corp.

Determine the competitor with most robust social media practice and viable channel

Cricket=NorthFootball=NorthGolf= West

Golf is the most profitable followed by football and then cricket

The most cost effective communication channel is TV

Football= Competitor 1Cricket=GameIn CorpOthers= Competitor 2

Competitor 4 has the most robust social media practice and viable channel

PROFITABLE REGION PROFITABILITY

COST EFFECTIVE COMMUNICATION CHANNEL

COMPARATIVE ANALYSIS

SOCIAL MEDIA ADOPTION CHANNELS

CRICKET

FOOTBALL

GOLF

0 5 10 15 20 25 30

PROJECTED PROFIT AS % SPLIT BY REGION IN 2017

SOUTH NORTH EASTWEST

PROFIT %

SPO

RT

•Most profitable region for Cricket is North.

•Most profitable region for Football is North.

•Most profitable region for Golf is West.

WEST EAST NORTH SOUTH

CRICKET 20.37 25.3 27.7 26.54

FOOTBALL 26.41 21.4 27.95 24.1

GOLF 28.08 26.81 23.31 24.7

PROFITABLE REGION PROFITABILITY

COST EFFECTIVE COMMUNICATION CHANNEL

COMPARATIVE ANALYSIS

SOCIAL MEDIA ADOPTION CHANNELS

CRICKET

FOOTBALL

GOLF

0 10 20 30 40 50 60 70 80 90 100

PROFITABILITY IN 2018

PROFITABILITY

•Profitability for Cricket= 29.3%

•Profitability for Football= 77%

•Profitability for Golf= 86%

Q3 IN 2015 Q3 IN 2018

CRICKET 32 41.4

FOOTBALL 20 35.4

GOLF 26 48.38

5

15

25

35

45

55

Q3 SALES COMPARISON

SALE

S IN

%AG

E

PROFITABLE REGION

PROFITABILITYCOST EFFECTIVE COMMUNICATION CHANNEL

COMPARATIVE ANALYSIS

SOCIAL MEDIA ADOPTION CHANNELS

5%

21%

5%

69%

COST/AD/AUDIENCEPRINT SOCIAL MEDIA TV SPONSORSHIP

•TV is the most cost effective communication channel.As cost per add per audience is least

•The presence of cricket and football in the Eastern region is high, leading to selection of TV over print.

30%

35%

15%

17% 3%

POPULARITY IN EASTCRICKET FOOTBALL MERCHANDISEGOLF OTHERS

COST/AD/AUDIENCE

PRINT 0.020516816

SOCIAL MEDIA 0.083528978

TV 0.020630214

SPONSORSHIP 0.27432505

PROFITABLE REGION

PROFITABILITYCOST EFFECTIVE COMMUNICATION CHANNEL

COMPARATIVE ANALYSIS

SOCIAL MEDIA ADOPTION CHANNELS

CRICKET

FOOTBALL

MERCHANDISE

GOLF

OTHERS

0 0.1 0.2 0.3 0.4 0.5 0.6

Across All Regions

COMPETITOR 2

COMPETITOR 1

GAMEINC

•Sales across Cricket is best for GameIn Corp

•Sales across Football is best for Competitor 1

•Sales across merchandise is best for Competitor 2

•Sales across Golf is best for Competitor 2

•Sales across Other is best for Competitor 2

CRICKET FOOTBALL MERCHANDIS GOLF OTHERS

GAMEINC 0.53 0.11 0.08 0.13 0.15

COMPETITOR 1 0.4 0.25 0.1 0.2 0.05

COMPETITOR 2 0.27 0.19 0.13 0.22 0.18

PROFITABLE REGION

PROFITABILITY

COST EFFECTIVE COMMUNICATION CHANNEL

COMPARATIVE ANALYSIS

SOCIAL MEDIA ADOPTION CHANNELS

•Social media channel 1 is best to target age groups 18-39.

•The most profitable medium of communication and awareness for GameIn Corp is Social Media Channel 1.

Competitor 19%

Competitor 231%

Competitor 31%

Competitor 454%

Competitor 51%

Competitor 60%

Competitor 73%

Competitor 80%

ENGAGEMENT/HOURS

•The competitor 4 has the most robust social media practice.As it has the highest engagement in one hour.

SELLING PRICE

COST PRICE PROFIT

SOCIAL MEDIA 1 43400 6400 37000

SOCIAL MEDIA 2 11800 8130 3670

SOCIAL MEDIA 3 4000 1000 3000

SOCIAL MEDIA 4 4000 4000 0

RISK ASSOCIATED WITH E COMMERCE TO GAMEIN CORP• Supply chain and procurement issues.• Issues with online transactions.• Issues with phishing and hacking.• Delay in transferring cash(especially pertaining to Cash On Delivery option).

SOURCE: https://www.blendspace.com/lessons/b0yIsegCfUzXWw/issues-in-e-commerce