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A

LIVE RESEARCH REPORT

ON

MARKETING STRATEGIES OF AIRTEL

Submitted towards partial fulfillment

Of

Master of business management

2011-2013

(Rajasathan Technical University)

Submitted To: Submitted By:

Dr Disha Mathur Ankit Singhvi

Assistant Professor M.B.A 4th sem

Advent Institute of Management Studies

Udaipur

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DECLARATION

Ihereby declare that research report entitledMARKETING

STRATEGIES OF AIRTEL submitted for the partial fulfillment of the

requirements for the award of Master of Business Administration

is the outcome of original study undertaken by me and the has not

formed the basis for the award of any degree, diploma or any

other similar title.

Date: (Name & Sign.Of Student)

Place:Udaipur ANKIT SINGHVI

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ACKNOWLEDGEMENT

I express my sincere thanks to my project guide , Dr Disha Mathur, Assistant Professor,

M.B.A. for guiding me right from the inception till the successful completion of the

project. I sincerely acknowledge him for extending their valuable guidance, support for

literature, critical reviews of project and the report and above all the moral support he

had provided to me with all stages of this project.

I would also like to thank Dr. Dipin Mathur, Coordinator,M.B.A. and the supporting staffof the M.B.A. Department, for their help and cooperation throughout our project.

(Signature of Student)

ANKIT SINGHVI

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PREFACE

Acceptance of New challenge makes the path for future success

Today companies must urgently and critically rethink their business mission and

marketing strategies. Instead of operating in a market place of fixed and known

competition and stable customer preferences, today companies work in war zone of

rapidly changing customer/competitor technological advance, new law, managed trade

policies and diminishing customer loyalty.

Company considers the fact that today customer face a plenitude of product every

category. Consider that customer exhibit varying and diverse requirement for product

service combination and prices.

In the face of their vast choices, customer will gravitate to the offering that best meet

their individual needs and expectation.

Therefore it is not surprising that todays winning companies are those who succeed

best in satisfying indeed delighting, their target customer. If they cant bring something

special to get market.

They will not last long. These companies are market. They will not last long. These

companies are market focused and customer driven. They pay extreme attention to

quality and service to meeting and even exceeding customer expectation.

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EXECUTIVE SUMMARY

The project is an extensive report on how the Airtel Company markets its strategies and

how the company has been able in tackling the present tough competition and how it is

cooping up by the allegations of the quality of its products.

The report begins with the history of the products and the introduction of the Airtel

Company. This report also contains the basic marketing strategies that are used by the

Airtel Company for technology, promotion policy, advertising, collaboration, future

prospect and government policies.

The report includes some of the key salient features of market trend issues. In todays

world of cutthroat fierce competition, it is very essential to not only exist but also to excel

in the market. Todays market is enormously more complex. Hence forth, to survive in

the market, the company not only needs to maximize its profit but also needs to satisfy

its customers and should try to build upon from there.

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TABLE OF CONTENTS

S No. Topic Page No.

1 Introduction to the Industry 1

2 Introduction to the Organization 23

3 Research Methodology 47

Objectives of the study

Sampling Methodology

Statement of the problem

Need of the study

Limitations of the study

Scope of the study

4 Data Analysis and Interpretation 53

5 Facts and Findings 70

6 SWOT Analysis 72

7 Conclusion 74

8 Recommendation and Suggestions 77

Appendix 80

Bibliography 85