Andy Green lookbook

Designer.Artdirector.Creativethinker.Typographer.

Creative designer with over 14 years experience in creating and developing effective marketing communication material.

.

14CreativeDirector.

Current role

Key strengths& skills

Career summary

Visual Identity Creative

The last 13 years have been spent working for Visual Identity, progressing from a Junior Creative to Creative Director. Heading up a team of designers and developers I have been involved with and responsible for the production of a wide range of creative communications, both on- and off-line for many high

PA Consulting, The Open University & OU Business School, Young Enterprise, The TDA, Xerox, English Partnerships, Rohan, ASCL and Page & Moy.

E

Visual Identity Creative: 1999 - present | Junior Creative > Middle Weight Creative > Senior Creative > Creative DirectorMilton Bayer: 1998 – 1999 | Junior Designer

years experience

As Creative Director I am responsible for the creative team whose skills cover both on- and off-line services. I have a proven ability to lead creative sessions and solve client’s communication problems within the boundaries of any brief, strategy and allocated budget. I am responsible for the day-to-day running of the creative studio, managing multiple projects and advising the management team on project matters, whilst meeting clients business objectives to advance their brand strategies.

Create useful, usable, and desirable designs that satisfy the goals of the organisation & the people who interact with them

Highly motivated and focused with a strong drive to succeed

Take great pride in doing my work to the highest professional standards

Ability to manage multiple projects and deadlines

Strong team player Leading teams in look and

feel, creation and management of design projects from inception to

Arranging, commissioning and art directing photography

Working with client budgets to obtain maximum results

A bit about me...

Type of projects.

Software skills.

Equally at home designing for either on- or off-line applications, with extensive experience in a broad range of

Expert knowledge of QuarkXPress and Adobe Creative Suite. High competency in

EducationHND, Graphic Design: University College Northampton | 1996 – 1998BTEC National Diploma, Graphic Design: Bedford College – 1995-1996

Bit of a geek with all things Star Wars both carp & trout

Off-line design.

On-line design.

Web development.

Primary apps. Secondary apps.

Bit of a bedroom DJhttp://soundcloud.com/andygreen-1

Massive petrol head

Epinephrine.Website

Projectinvolvement:• Design creatives and concept development• Project management

AylesburyCollege.

Full-timeprospectus

Projectinvolvement:• Design creatives and development• Artwork through to print and passing print

quality on press• Project management

InteractMedical.Re-brand&Website

Projectinvolvement:• Rebranding Interact and applying it to

all applications• Developing the website, it’s look and feel

and also defining it’s functionality• Project management

Rohan.

Directmail

Projectinvolvement:• Design creatives and

concept development

RoyceLingerie.

Re-brand

Projectinvolvement:• Re-brand and creation of

‘Wire Free’ sub brand• Design creatives for brochure,

website, exhibition, in-storedisplays and hangers

• Model selection, photographicart direction and retouching

• Design creatives for packagingincluding custom made range

AAGetaways.

Travelbrochure

Projectinvolvement:• Design creatives to reposition the

brochure with a magazine feel• Artworking the project from initial visuals

to final printed product• Client liaison

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DeltaGlobalSource.

Website&corporatebrochure

Projectinvolvement:• Developed the new identity for

DeltaGlobalSource and applied it tothe new corporate brochure and the website

• Led the team of developerstranslating the web visuals into the finished site

• Print management

UniversityofHertfordshire.

ClubdeHavillandbranding&website

Projectinvolvement:• Full rebrand across all promotional materials• Website design and specification • Project management ensuring the site was

delivered on time and to budget

Results:• The club has gone from strength to strength

since the rebrand, with promotionssurpassing objectives to increase bar andfood sales by over 12% and event hire salesrising by 4%

ConferenceHertfordshire.

Re-brand

Projectinvolvement:• Full rebrand and application to 5 sites/venues• Developed corporate guideline document• Delivered a full range of marketing materials

from brochures to exhibitions and signage

conferencehertfordshire | brand guidelines

© conferencehertfordshire - 2010

introducing the logo…The corporate logo has been created from a recognised typeface but has been modified tobe individual to Conference Hertfordshire. It is essential, therefore, that any use of thecorporate logo is taken from the master file and never recreated or redrawn by any means.

Available in: Black. White.Formats: Vector Graphic .eps and 300dpi JPG (black only)

www.conferencehertfordshire.co.uk

Colour Logo available in: Spot PMS. Separated CMYK. Screen RGB.Formats: Vector Graphic .eps and 300dpi JPGMono Logo available in: Black. White.Formats: Vector Graphic .eps and 300dpi JPG (black only)


and the sub-brands

group colour combinationsWhen producing material for the Conference Hertfordshire group, the simplest rule is to useneighboring colours from the top half of colour ‘wheel’ below. The resulting combinations areboth striking and complimentary. Any of the grey shades and black can be used alongsidethe support colours.


© conferencehertfordshire - 2010

Lets get together

Lets get together

The place to get together

The place to get together

selection example 1

selection example 2

selection example 3

selection example 4


ConferenceHertfordshire has a number of venues offering a wide range of excellent facilities for your event booking. Book one of our venues orcombine them for your perfect event solution.

Located at the University of Hertfordshire, ConferenceHertfordshire provides a dedicated event service which can match our range of facilities to your requirements.

Easy to reach location

25 minutes from London

Located at junctions 3 & 4 of the A1M.

10 minutes from M25 & M1 junctions

Luton & Stansted airports only 30 minutes away

introducingconferencehertfordshire

25minutes from London

100%5 0

venues

in all inclusive rates

customersatisfaction

hiddencosts 1business day

turnaround with enquiries

Aegate.

Branding

Projectinvolvement:• 56 page corporate identity

manual covering full brandguidelines for the main brandand 3 sub brands

• Developed the existing brandand created the sub-brands.

• Corporate brochure, Europeansales brochures

• Translation into core Europeanlanguages

• Website design includingproduct demonstration

Introducing the logo

The corporate logo has been created from a recognisedtypeface but has been modified to be individual toAegate. It is essential, therefore, that any use of thecorporate logo is taken from the master file and neverrecreated or redrawn by any means.

The corporate logo must stand clear of any other design feature, typography,rules etc and retain legibility at all times. To scale the logo, and keep the zonein proportion, use the icon in the logo to determine the zone boundaries.

The exclusion zone

The brand must never appear without the ‘a PA Group company’ strapline.

Note

Colour logo

Available in: Spot PMS. Separated CMYK. Screen RGB.Formats: Vector Graphic .eps and 300dpi JPG

Mono logo


AEGATEREACHAEG

AT

The sub-brandsIntroducing Aegate Reach

Aegate RedCMYK: C8 M100 Y65 K34RGB: R152 G30 B50Pantone: 201

BlackCMYK: C0 M0 Y0 K100RGB: R0 G0 B0Pantone: n/a

Aegate PurpleCMYK: C67 M92 Y0 K0RGB: R128 G55 B155Pantone: 2593

Aegate Grey 60CMYK: C23 M17 Y13 K46RGB: R139 G141 B142Pantone: Cool Grey 8



Aegate Reach colours

The Protect logo must stand clear of any other design feature, typography, rulesetc and retain legibility at all times. To scale the logo, and keep the zone inproportion, use the logo to determine the zone boundaries.

The exclusion zone

AEGATEREACH

Aegate Reach – Square

Aegate Reach – Landscape

Minimum size

Logo size and positioningApproved sizes

35 mm logo

The Aegate Protect logo should neverbe reproduced smaller than shownhere except for when it appears in thesign off.

33mm

54mm

Use Apex as the typeface for all marketing and communications.

Other typefaces are available when Apex isn’t possible.

Only use the version of Apex with the suffix ‘T’ not ‘ST’ or ‘C’.

Apex

Apex Light TAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll MmNn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx YyZz 1234567890

Apex Book TAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll MmNn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx YyZz 1234567890

Apex Medium TAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk LlMm Nn Oo Pp Qq Rr Ss Tt Uu Vv WwXx Yy Zz 1234567890

Apex Bold TAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx YyZz 1234567890

Apex is Aegate’s Primary Typeface. Only use the ‘Sans’version of Apex, primarily in the Book and Mediumweights. Guidance for applying light, bold and italic styles is listed below.

The Primary TypefaceIntroducing Apex

Aegate’s services are marketed as fighting sub brands.While they’re are always seen with the Aegate brand andobey the corporate guidelines, they each use specificcolours selected from the corporate colour palette.

The sub-brandsIntroducing Aegate Protect

Colour logo

Available in: Spot PMS. Separated CMYK. Screen RGB.Formats: Vector Graphic .eps and 300dpi JPG

Aegate Protect – Square

Aegate Protect – Landscape

Aegate Protect – Square

Aegate Protect – Landscape

Mono logo


Warning: Product will expire in 28 days

SkeletoseOsteoporosis Care250 mg Capsules

Warning: Product will expire in 28 days

Capsules250 mg Osteoporosis Care

Skeletose

duct will expire in 28 days

WoodsHardwick.

Corporatebrochure&website

Projectinvolvement:• Design and artwork for the new corporate brochure• Design of website• Art direction of all photography• Project management and client liaison

YoungEnterprise.

Learningmaterials

Projectinvolvement:• Lead creative on the winning pitch• Created and managed the production of

150+ work sheets and games all with aconsistant look and feel

UniversityofHertfordshire.

StudentUnionwebsite

Projectinvolvement:• Lead creative on the

winning pitch• Design and development

of the look and feel for theentire site.

• Project management andclient liaison ensuring the sitehad the specification the clientrequired and that it wasdelivered on-time and tobudget

ForumHertfordshire.

Entertainmentvenuewebsite

Projectinvolvement:• Produced alongside the

UHSU as a sister site• Design and development

of the look and feel for theentire site

• Project management andclient liaison ensuring the sitehad the specification the clientrequired and that it wasdelivered on-time and tobudget

TreMercati.Rebrand&productcatalogue

Projectinvolvement:• Rebrand• Look and feel for catalogues• Project management to ensure two

200 page + catalogues were delivered on time

EnterpriseControlSystems.

Corporate/productbrochures

Projectinvolvement:• Creation of a set of corporate brochures -

design and artwork• Print specification – soft touch laminate, spot

UV and machine varnish• Project management and client liaison

MotechPerformance.

Website

Projectinvolvement:• Rebrand• Design concepts and look and feel for site• Site build including intro video

Andrew Green28 Coleman House10 Watling StreetFenny StratfordMilton KeynesMK2 2AW

t. 07734649604e. [email protected]

Let’s talk.

Andy Green lookbook

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