Andrew Gerrard - #smib10 Presentation
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17-Oct-2014 -
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Business roi of social media
Transcript of Andrew Gerrard - #smib10 Presentation
Social Media is NOT free! KTHXBAI
Customers Loyalty Transactions
Revenue
Yes!We can do those too
ROI =SPEND
(INCOME - SPEND) * 100
THE R.O.I. EQUATION
ROI is a business metric, NOT a media metric
ROI is agnostic
Just measuring media is NOT the answer
BUT...
£X
Baseline
Before After
Measure
Before After
What did we do here , here & here ?
Overlay
Before After
Figure it all out
...apply the ROI equation
With the cost savings and the business generated,
to give you...
