Andrea G. RaffinanMarketing strategist and business development MANAGER

Table of ContentsAbout AndreaExperienceResumePortfolio Case StudiesTestimonialsConnect with me!

About Andrea Andrea has 8 years of marketing and sales experience in healthcare and has worked in many avenues in the related field. Her portfolio consists of business development campaigns ranging from lead generation and training of admissions representatives at Ultimate Medical Academy (UMA) to branding and creation of marketing material for Creighton Healthcare.

At Creighton Healthcare Andrea reports directly to the CEO and owner of the company. Creating new marketing material, leading outbound and inbound marketing events, direct marketing, digital marketing, social media marketing, charitable events to increase brand awareness and to insure services meets needs of clients.

Andrea started out in sales and marketing at UMA, where she gained invaluable experience in training team members and development of new teams. She then took a role as a Marketing & Account Manger at Rose Radiology, where she increased profitability and gained trust and relationships with physicians, attorney, marketers through cold calling, social media, networking events and trade shows.

Experience

ResumeSUMMARYAmbitious marketing, sales, branding and business development professional with 8 years of experience focusing on healthcare leading roles. Dedicated, loyal, and energetic with proven track record in building relationships, generating new business and developing top sales results. Offering a unique and creative combination of leadership skills and persuasive ability. PROFESSIONAL STRENGTHS-Experienced in networking and marketing to a territory of -physicians, lawyers and medical centers.-Exceptional interpersonal skills necessary to communicate effectively with an open mind at different levels.-Transferrable skills in sales, marketing and management.-Strong closer, determined and persistent with track record of success within competitive markets.-Skilled in strategic planning and implementation with ability to manage multiple tasks simultaneously within time and budget.-Unmatched drive to compete and win.

RELATED EXPERIENCECreighton Healthcare, Inc., Marketing & Business Development Manager, Tampa, FL ( 10/2013 – Present)Multidisciplinary Personal Injury Practice-Market the treatment and diagnosis of personal injury and automobile accidents to physicians, including specialists, attorneys, front office staff and referral coordinators in order to build relationships to foster long-term growth and stability; report directly to CEO, COO and investors. -Executed regional marketing plan that developed new business and referral sources by 55% in less than a year, maximized business; co-produced annual budget and presented marketing briefs on ROI to high level executives. -Lead outbound and inbound marketing events, direct marketing, digital marketing, social media marketing, charitable events to increase brand awareness and to insure services meets needs to incorporate feedback in future visions. -Helped optimize development process to create business plan and referral network for internal medicine and primary care physicians with top specialists such as; pain management, neurology, neurosurgery, orthopedic spine, orthopedic surgery and sports medicine physicians. -Exceeded monthly quota 33% and generated approximately $3.2 million in revenue during twelve-month period.

Resume (continued) Rose Radiology Centers, Inc, Marketing & Account Manager, Tampa, FL (1/2013 – 10/2013) Radiology Services Company -Market diagnostic services to over 550 referring physicians in Tampa

including primary hospital accounts, Tampa General Hospital, Memorial Hospital, Moffitt Cancer Center and USF Health; reported directly to Director of Marketing.

-Exceeded sales targets by developing physician relationships in a formerly unrepresented territory to increase profitability.

-Orchestrated rebranding campaign and responsible for facilitating communication with internal and external personnel.

-Generated approximately $2.5 million in revenue during six-month period.

-Develops key relationships with top specialists in growing territory; orthopedics, internal medicine, general practice, neurology, oncology, pain management, OB/GYN, ENT and physical therapy.

-Closed new accounts.

UMA Online, Sr. Admissions Trainer, Tampa, FL(12/2010 – 12/2012)Post-Secondary Allied Healthcare Institution-Reported directly to Senior VP of Admissions and VP of online marketing; ranked consistently in the top 10 out of 200+ representatives on sales floor.-Exceeded individual monthly quota by up to 133%, 3-time cube award winner for outstanding performance.-Developed and founding member of LiveChat team; integrated inbound chat leads, SEO and generated high levels of lead conversion and ROI. -Instructed team trainings for 30+ representatives on client relations, consultative sales and closing techniques.Led company wide motivational activities to drive personal and team achievement. EDUCATION: University of South Florida Graduated 08/2009Bachelors of Science – Major in Biomedical SciencesMinor in Biomedical Physics

Highlights• Ability to multi-task and complete projects on time. • Success with print ad campaigns.• Experience in growing & expansion of companies in various

departments. • Increase in social media followers. • Trained over 30+ members of a team. • Personable, energetic & motivated management style.

Portfolio *All companies listed are a comprehensive portfolio or Andrea’s work experience. There is a combination of companies and ones she has strategic business relationships with.

Case Study: Creighton Healthcare, INC.

Objective: Creighton Healthcare INC., multidisciplinary medical practice focusing primarily on personal injury , set out to increase brand awareness of services by re-branding and creation of new marketing material.

Treatment: Andrea serves as the marketing and business development manager working with contracted print companies and web designers to create direct marketing campaigns to increase brand awareness to referral sources.

Case Study: Creighton Healthcare INC.

The Results:

55%

133%

$3.2

Increase in new business and referral sources.

Average of monthly quota met.

Approximate revenue generated during first year.

Examples of marketing material

Figure 1.1: Creighton Healthcare personal injury brochure (front).

Figure 1.2: Creighton Healthcare personal injury brochure (back).

Figure 1.2: Creighton Healthcare personal injury brochure in Spanish.

Figure 1.2: Creighton Healthcare personal injury brochure (back).

Examples of marketing material

Figure 2.1: Thank you cards designed for clients and referring offices.

Figure 2.2: Light up key chain also used with attorneys to demonstrate how accident occurred.

Figure 2.3: Magnet for office or home.

Figure 2.4: Sticky notes, various sizes created for function.

Figure 2.5: Office organizer for desk or car.

Case Study: CHC Weight Loss Objective: CHC Weight Loss set out to increase brand awareness of products and run campaign to align with television, print and social media.

Treatment: Andrea serves as project manager working with public relations, social media and web designers to optimize marketing efforts.

Examples of marketing material

Figure 3.1: “No more muffin top” ad running in Tampa Bay Times currently, awaiting billboards to be placed strategically in Tampa Bay area.

Figure 3.2: Post cards sent to existing, prior and prospective clients (front).

Figure 3.3: Post card targeted to both men & women for holiday season (back).

Figure 3.4: “No more muffin top” campaign designed for Halloween season.

Case Study: CHC Weight Loss The Results: Combined social media

followers.

Amount of referrals through “refer a friend” and print ad campaigns.

Increase of new prospective leads a month.

3,000+

47%

60%

Case Study: Rose Radiology Objective: Increase brand awareness and generate new business in formerly unrepresented territories to increase ROI.

Treatment: Andrea acted as account manager for Tampa region, orchestrated rebranding of territory, developed key relationships with hospitals, physicians specialists, while closing new accounts.

Case Study: Rose Radiology

Accounts handled in territory including TGH, Laser Spine Institute & Moffitt Cancer Center

Million generated in 6 month span.

500+

$2.5

The Results:

Case Study: Ultimate Medical Academy

Objective: Increase ROI and referrals, expansion of company, train new teams, SEO optimization.

Treatment: Andrea acted as team lead and trainer to develop 3 new teams of 30. Founding member of LiveChat team integrated in company to increase lead generation and exceeded monthly quota that enabled her to coach other team members. Reported directly to VP Sales, VP of Operations & Senior VP of Admissions.

Case Study: Ultimate Medical Academy

The Results: Ranked in top percentile out of 200+ representatives.

Exceeded quota on average monthly.

Number or representatives trained for each team developed.

Top 10

30+

133%

Testimonials:Question: list the top 3 work related

strengths of this individual

“The top 3 work related strengths of Andrea has tenacity, people skills and commitment. Tenacity. Andrea works extremely hard and stays with an effort until she succeeds.People Skills. Andrea works well with others at all levels from peers through customers and to management. Commitment. She commits and does whatever it takes to successfully complete the assignment.”-Wes Kench Former Regional Marketing Manager (Rose Radiology)

“For Andrea that would be connections, knowledge of self and dedication. Connections -She definitely knows how to maintain her little "black book" well. I travel in excess but we've always managed to keep in touch. Meeting up with her seems "as if it was yesterday." That is a rare trait to have nowadays. Knowledge of self - Andrea is well aware of her limitations and has the capability to break those limitations and improve.Dedication - In any form of difficulty whether it be project or with teammates, Andrea makes sure that the work is done in a proper manner and sticks it through.”-Dr. Ian Rusiana

Connect with me!

I believe I would be a great fit for the Practice Coodinator position to facilitate the immense growth and opportunity there is for the new program with my

passion, energy and motivation to get WellDyne where they want to be.

Let’s connect and talk about how I can be an asset to your company today!

Phone: 727.510.4364

Email: andrearaffinan@gmail.com