and try to help. I always think even if my video only ... · and try to help. I always think ......
Transcript of and try to help. I always think even if my video only ... · and try to help. I always think ......
Thank you for being here : )
I believe that Humanity needs more Positive & Uplifting messages ...
There are too many people out there emotionally struggling alone and we need to step in
and try to help. I always think ... even if my video only helps 1 person ... to me that is still
worth it. Because it can start a spark ... a movement rippling out to other people.
So I made it my mission to help as many people as possible to create their videos.
Enjoy !
I look forward to seeing your Video Creations !
xoxo
Tamalee
Please feel free to contact me here anytime if you have further questions
http://inspirewithvideo.com/contact
Confessions Of A Video Trailer Addict …
I know … I know … it sounds like an odd addiction … but it has been a very
“eye – opening” one to say the least.
Let me explain how it happened ... OK ?
I ... (like you probably ) ... started out online all excited to start a business or
create a cool website that people would love.
I took course after expensive course and did whatever the “Guru’s” told me to
do to get traffic to my website ...
But nothing was working .. except I was emptying my bank account..
I was starting to feel really hopeless and defeated ... because I had such big
hopes & dreams for my website that I worked so hard to create.
It was “my baby” ... and it was heart breaking to feel that all my hard work was
for nothing ...
I was at the end of my rope & ready to just quit this whole crazy online
thing ... just out of pure frustration ...
But in my moment of defeat ... I was led me to my greatest discovery
It was a life changing moment for me because like I said ... I was DONE !
I was tired of my friends giving me that look as if I had joined the cult ...
because they could not understand why I spent so much time working on my
website.
Or my family telling me how silly I was to believe this online stuff was real ...
and that I was stupid for falling for the scam.
So in my frustration ... I went to YouTube to listen to music and I started seeing
these little videos that had uplifting messages and I stayed up until 4 am
watching them ... I remember the tears of joy rolling down my cheeks.
These videos were amazing !
They made me feel so refreshed and hopeful again.
I knew after that night ... I could not give up !
And I had to figure out how to make these videos for other people ...
So I went searching ... but nobody anywhere was teaching it ... this was 2009 so
Youtube was still a baby ... only 4 years old then.
Ok ... so no tutorials how to do it ...
I had to learn on my own.
So after I spent probably 6 months (including all my procrastination days lol )
Until I finally felt like I had enough confidence to start creating my videos ...
I made a couple ... not too much happened ...
But after my 7th video ... I was stunned.
My little video got over 400,000 views.
I was freakin Hooked from this moment !
In these early days I made many mistakes ... like using popular music and
having my best videos taken over by the music companies.
Which is a lesson learned lol
But after seeing the IMPACT of these initial videos … I knew I had to immerse
myself and learn everything I could !
So … I became obsessed !
I spent hours watching movie trailers ... book trailers ... viral videos ...
music videos ... speeches … etc and was in awe at how they perfectly craft
their powerful message into such a short but powerful clip.
How they could give me “Goosebumps” or make me “Cry” or “Smile” so
easily …
PLUS … The video would always make me want to immediately go check out
their website or whatever they were talking about in the video …
They Inspired Action !
And I want to share what I have discovered. But it hasn’t been a walk in the
park ... lol so I wanted to help you out to get started in creating your first
videos.
I made ALOT of mistakes when I got started ... I am sharing this so you can
avoid making the same mistakes I did ...
If there is one thing I learned online ...
Fads Fade … just stick to the basics.
Just my opinion ... but I feel the so called “talking-head” videos can do more
harm than ... unless of course you are a celebrity already and are amazingly
charismatic.
Also just my opinion .. but I feel the famous “hand drawn” animations are
losing their novelty now ... because they are the “Latest Fad” and are used so
much.
BUT … these “Trailer Style” videos I believe will NEVER lose their power
because they are the same as what we are used to seeing on TV … with Movies
etc … they are part of culture.
Do you know the 1 ingredient that Hollywood uses in their movies and trailers
to keep us all on the edge of our seats ?
EMOTION ... you need to use it in your videos or nobody will watch.
So just know … video editing is going to be a “LIFELONG Skill “ that you can
use over & over and never worry that it will become outdated. This is exciting
for a change … isn’t it ?
Remember ... When They Said ...
Video Is The Future ?
Well … that is “OLD NEWS “ …
VIDEO is NOW !
With peoples attention spans shortening … many people just do not have
patience to read pages of text anymore … ( I hope you are still reading this
though) video is the best way to reach your audience.
Unfortunately … most people have great ‘Intentions” they want to create
videos but avoid it because they think it is too expensive or too technical and
feel overwhelmed just thinking about how to even get started.
I totally understand where they are coming from. I can get overwhelmed
easily too. Where your time dissolves into nothing as your great intentions for
creating something meaningful … slip away … after spending 8 hours watching
someone elses videos lol … instead of creating them. Been there too …
But I don’t want that to be YOUR story…
I want to help you & those who have the passion & desire for creating EPIC &
POWERFUL videos … that deeply touch people’s lives..
So I have dedicated my time to help make it easy for you to learn and feel
confident in creating your videos.
But I have to tell you there is one downside to taking this course …
You will become “Addicted” to creating videos !!
Once you get the equation & SEE the Impact you can create just from the
choices of media you put together … you will LOVE making & sharing videos …
for your Business, a NON Profit business, for your Students, or just for FUN !
Video is no longer “optional” …
IMAGINE when people start to contact you and tell you how much THEY
LOVE YOUR VIDEO that YOU CREATED and how much it touched them.
Or when people see your videos & start asking you if you can create videos for
them … their business or Non Profit, etc …
So I have 1 question left for YOU …
Are You Ready ?
Let’s Get Started ...
Step 1: Start With YOUR Why...
Who Are You & What Is At The HEART & SOUL Of Your Cause ?
Your business/non profit or cause will have behind it … a big picture “Heart Filled
Purpose” and it really helps to stay focussed on this when working on creating your script
for your video.
Socially Conscious Businesses are on the rise … and being able to connect your passion
behind why you are doing what you do … will help you to stand out and be seen by the
people that you will be able to help the most.
Coaching businesses and Heart based entrepreneurs, etc ... can’t be creating videos that
sound like you are a used car salesman now can you !
They will see & recognize your values and feel connected to your cause.
We all want to be part of something bigger than us … to make an impact in the world.
When you “Wear Your Heart On Your Sleeve” … it attracts other like – minded people.
Be authentic.
There will be people who will stand behind your mission & help to spread your message.
They will be your loyal fans & customers because you “See” really who they are and your
goal is to help them get what they want it their life.
What Would Be The Personality Of Your Business/Cause If It Was A Person ?
This exercise may sound silly … but it (I believe) is essential to creating media that people
love & can relate to. Nobody ever can empathize and relate to a big “Soul-Less”
corporation.
There are so many “Auto” do this products out there that … yeah sure can make things
easy BUT … there is a missing piece. The Human Element.
It’s NOT YOU. Its soul less … I know that people “FEEL” the Energy you put into what you
create. I see it with everything I create.
If I put my heart & soul into it … people respond differently to it than some quick job I did
with un-inspired effort.
This will help you understand brand loyalty …
If you can’t see the personality of your business … how can you help others to see and feel
it.
Apple has done an Amazing job in doing this. Apple stands for something larger than life.
The people who love and stand behind them feel understood and supported by them.
They feel part of a bigger picture. The Cool Club of creative people who are out to change
the world. I feel this all came from Steve Jobs himself. That was his soul personality.
They had created a “Heartfelt” connection with their customers.
“Apple has always projected a human touch” – Marc Gobe
What is the VIBE you are putting out into the world through what you create ?
So when you think about your Business etc … Just try to imagine who your business is and
what they are like in the world …
Someone you would like to be friends with ?
Classy
Imaginative
Easy – going
Funny
Economical
Smart
Friendly
Intuitive
Supportive
Casual
Ethical
Environmental
Values
Stands For
Creative
Etc … you get the picture right ? …
More & more … people are choosing to do business with companies who they can resonate
with.
The ones who share their value’s.
The ones who stand for Big Things .
The ones who Give back in Big Ways.
What Is Your Mission Statement ?
“To make a contribution to the world by making tools for the mind that advance humankind.” - Apple’s Mission Statement
A mission statement is one of the best ways to describe your business goals in a few powerful sentences. This is to describe the essence of your business's biggest goals and the heart behind them. Your mission statement is the sign post to others … what your business is all about to your clients, employees, customers etc … By crafting your Mission Statement it will be a constant reminder of what you stand for and the base of your service to the public. It will keep you focussed. Here is an excellent article on How To Create Your Mission Statement: http://www.entrepreneur.com/article/65230
What Is It About Your Movement That People Will Fall In Love With ?
This will help you get into the right frame of mind before creating your video … list all the
things your business / non profit / cause stands for … the big benefits that you can help
people with.
Your values …
Your generosity to big causes …
How you stand up for people who have no voice …
The way you gently lift people up emotionally …
What other things can you think of ?
I am sure there are many ….
Remember people never fall in love with big empty giant corporations.
Remember …
You are the wind beneath their wings
Step 2: Know Who Your Audience Is & Their
Values ...
This is one of the most important things for you to understand. You need to be able to
communicate with your potential clients, customers in their language.
Speak from their heart.
Know what touches them.
What is important to them.
You created your business so you could help people. But you still need to speak their
language or they probably won’t hear you because they won’t recognize your words as
their own.
We all need to feel truly understood & appreciated. Video is the perfect way to get this
message across…
Who are they and what are their hopes & dreams ?
What is it that you can help them with to change their life ?
You need to feel empathy for them … If you don’t truly care for your audience … you
should not be in business.
Do not try to talk to everyone or your message will be too general & nobody will resonate
with it.
Captivate their imagination
I like to call it “Writing A Love Letter” to a good friend …
This is a “Heart Felt” meaningful conversation you would have with a close friend in need
of support.
Step 3: The Goal Of Your Video ...
Remember … you are creating An Emotional Experience …
What does the end result of your video you want to create look like ?
What is the vibe / emotion you want to create in your video ?
What is your clear call to action at the end ?
What exactly do you want your viewers to do once they are done watching your video ?
What does your final edited video look like ? Work backwards from here
What is the context of the video ?
Are you solving a problem ?
Is it “How To” training ?
A case study ?
Telling them about an event ?
Your Story / Journey ?
Inspiring quotes …
Captivate their imagination …
Thought provoking questions … I use this one a lot.
Then add uplifting message at the end.
Motivate some sort of action …
I will say it again …
“Your message is the wind beneath their wings”
Step 4: The Art Of Inspiration ...
So … What EXACTLY does it mean to INSPIRE ? Well according to the
dictionary …
One of my favorite quotes for “Inspire” is ...
“To Breath Life Into Something” -
How Do Leaders Inspire ?
Visual storytelling is one of the best ways leaders Inspire …
Use stories to uplift … empower … encourage …
Deeply meaningful monologues … (these are powerful when used right)
Poetry …
Inner wisdom …
Think of people in your life that have Inspired you & how they do it …
Different people are inspired by different things … but at the core they are usually deep
humanistic qualities like ”standing up for what you believe in” and “how you support
others and empower them to be their best.”
They are good at sharing deep emotions & being vulnerable …
Helping others see their own great potential they have inside …
Discussing deeply spiritual topics …
Being totally authentic & caring about them…
It is as if they can see in people what they cannot see themselves yet.
Step 5: Creating Your Script ...
I need to just bring up a quick point before we continue …
This is a very BIG MISTAKE people make when creating their videos or any
kind of content online.
They are all “ME ... ME ... ME ...”
When you create your video …
“ It is NOT about YOU …
It is ABOUT THEM… “
Make sure your idea is something that will resonate with your audience … so
that it will touch people’s hearts and minds … they will be inspired to share it
for you if it resonates.
“It’s a tool for the heart, and when you can touch someone’s heart that’s limitless.” –
Steve Jobs
Step 6: The Power Of Music ...
“Music has the power of producing a certain effect on the moral character
of the soul” – Aristotle
Please do not under estimate this when you are choosing your music.
** Your choice can absolutely make or break your video**
Another big mistake I made ...
When I first started making videos online … I was caught up in the fun of it . I looked
around to see what others were doing and followed along. Well silly me … I used some
music that was popular … Why not … everyone else was doing it right ?
Well sadly … it can be a good way to get your videos taken down or your channel removed.
I was lucky ... because at the time I did not know you could get sued for using someone
elses music ... Lesson Learned : )
So please learn from my mistake … ONLY use music you have permission to use. That is
what Royalty Free Music is for … or get real permission before you use it.
I actually was quite discouraged after that … because it was so hard to find great music
that was royalty free and I felt was inspiring enough to use .
So I quit making videos for quite a while …
Then I discovered a place online called AudioJungle … have you heard of it ?
If you haven’t … once you see it … you will feel like you found the Holy Grail … the
selections available for you to use in your videos is endless ! Limitless !
So check out AudioJungle here … Audio Jungle
I can seriously spend hours there going through the music … as it is truly hard to decide
sometimes because there are so many great options. There are some amazingly talented
musicians there !
Plus … they even give a free audio every month.
They have EVERYTHING ! And it is very affordable …avg $19 a song … and your set !
You can listen to some samples here ...
Epic Trailers
Cinematic
Dance
Uplifting
Great Music with Uplifting lyrics
Emotional Piano
Or check out the most popular music here
My favorite is Trance & the Cinematic movie music …
Once I get my music … I actually base a lot of the rest of the video on the music I choose.
I believe it creates a bigger impact when everything works together. Like a big gourmet
meal … : )
You can also use a voiceover … but I don’t want to overwhelm you here … so I cover more
about that in the Master Class version …
You can use music cues to create bigger impacts like on the video you seen before you
signed up … the ice cube dropping ….at the right moment.
Step 7: Choosing Your Visual Media ...
** WARNING: Always make sure you read your licence agreements before
you use any footage**
All sites will have it written somewhere … what you are allowed to and not
allowed to do with the footage you download. Make sure you are choosing
“commercial usage” as it is for your business.
ROYALTY FREE VIDEO STOCK FOOTAGE:
I use mainly … Video Hive
It is 100% Royalty Free (but you have to get the Extended license if you want
to sell the video to a client).
If it is just for your business etc and you are not selling it … the standard
license is all you need and they are very low cost.
I have also found several really great FREE to use Royalty Fee Commercial Use
sites I will include here …
My FAVES are :
http://www.beachfrontbroll.com/p/browse-all-stock-video.html
http://www.videvo.net/
Sites like Fotolia have beautiful footage but it is VERY expensive. If you have
deep pockets then go for it … but I would stick with these when you are
starting out & mastering your craft.
I also really love VideoBlocks … ( I think it is actually called Storyblocks now )
but it has everything and endless amount of video clips you can use …
Why Do I Love VideoBlocks ?
Well … because they have over 100,000 clips, etc to use … and it is by far the
best deal I have seen so far online …
https://www.videoblocks.com/
They have endless amounts of :
Sound Effects
Effects & Lower Thirds
After Effects Templates
Apple Motion Templates
Production Music
Time Lapsed Videos
Motion Backgrounds
People videos
Much more … It is WELL worth it !
There are endless stock video places ... I include a resource section in the
Masterclass that includes over 100 different places to get all types of stock
footage ... music ... images ... etc so you will not ever run out !
I will tell you more about the Masterclass later ...
How To Get Your Video Seen FAST ?
Ok ... so your video is done ... Now What ?
How will people find it ?
There are many ways ...
1. Sharing it on social media
2. Doing Facebook ads
3. Post on Youtube and do SEO to get it ranked for specific keywords
4. Youtube Ads ...
An easy way to get 1000’s of views ?
Put up video ads on You Tube using your videos.
Check this out if you want to learn how ... click here to learn more.
This is something I am definately going to be doing this year ! All the results I
get I will be putting up case studies in the Masterclass ...
Can you hire someone to make your video ?
And should you go that route ?
Well to start ...
What Is The REAL COST of getting a Custom Video created ?
Wondering if I am serious when I say how valuable your new skill of video creation is ?
Check out this quote from the site below ….
“However, we know people would like to know the price before hearing the rest
things about an explainer videos, so a typical explainer video will cost about
$1000 to $5000 per minute, at the same time you should keep in mind that a
sophisticated animation video cost can go as high as $10, 000 per minute.”
http://thestartupvideos.com/video-tips/explainer-video-pricing-and-budget-how-to-
invest-wisely/
So I hope now you see the valuable skill of video editing ... especially creating emotionally
charged videos : )
** If you are procrastinating to get your videos done ... it is only because
you don’t have clarity. A clear path paved for you to follow. **
Not sure how to put it all together ? CLICK HERE to create
... Just follow my Step by Videos that people won’t ignore
Step Video Tutorials ... and You will have your own
Inspirational & Motivational videos created and uploaded
in Days vs Months !
Disclaimer Page:
If you put your heart & soul into creating your videos … you will see the rewards.
But it does take work, dedication & practice …
But you are smart … you most likely know this already. There is never any success
without hard work.
I am not claiming you will have the same success with your videos as I did.
Your results totally depend on the effort you put in. I do not know if you will have any
success with your videos … as I do not know your work ethic or passion. My results are
only a result of hard work & dedication … I still have a lot to learn and love doing it.
At the time of creating this … the info was up to date… but as you know things change fast
online.