AND

A&E Theme Song

With A & E

I’ll learn a trade

I ‘ll even earn my way

With A & E

Im ‘ reachin’ to the sky

With A & E

I’ll be flying high!

A&E Theme Song

Sa A & E ng ALS

lahat tayo ay mag-aral

Sa A & E ay may pag-asa

Edukasyon na pangmasa

Sa A & E lahat kami

Sa A & E ay kasali

Ang A & E ay kaagapay

Sa A & E may tagumpay!

WHAT IS ADVOCACY?

It is an act of persuading people to adhere to a belief they may not have held before.

It is a process of inducement to adopt, support, defend or maintain a cause.

It involves organization of information into arguments and using these arguments to persuade an audience to take action.

WHAT IS SOCIAL MOBILIZATION?

It is a collective action to implement what people have been convinced about and persuaded to do.

It is getting people to plan, organize and implement a course of action.

HOW DOES ADVOCACY RELATE TO SOCIAL MOBILIZATION?

Advocacy and social mobilization are interconnected processes. Advocacy persuades; social mobilization acts. Both derive strength from mass support and volunteerism of participation.

Both terms are referred to as ADSOCMOB.

What is Advocacy and Social Mobilization in the ALS A&E System?

Begins with a sincere belief in and commitment to the Project/Program being promulgated

Is the organization of information into arguments used to persuade and audience towards some attitude and predisposition and action

?raising community awareness of existing problems and needs in the community ass they affect daily life.

to improve the situation using local or external resources.

?Generating and sustaining the participation of all people in the community or society

Facilitate and accelerate the improvement of the situation or quality of life

Through implementation of the ALS A&E program

Why the need to conduct ASM:

To create a conducive policy environment

To generate resources/ support for the sustainability of Program

To legitimize program/project/activity

To develop leader-advocates who will mobilize multi-sectoral and/or public support for the program

PREPARING FOR ADVOCACY AND SOCIAL MOBILIZATION

1.Understanding the issue (s) involved

2.Develop a sense of commitment to a particular stand

3.Conduct situation analysis or environment scanning to identify opportunities and constraints

INITIAL GUIDELINES IN DEVELOPING ADVOCACY AND SOCIAL MOBILIZATION STARTEGIES

1. Advocacy is a process rather than a event; it is continuing rather than time-bound; recognizes the inter-relationship of issues; and anticipatory of future-oriented.

2. Advocacy tools (i.e., information, education and communication or IEC materials) are merely aids in the advocacy process; some advocacy strategies do not need these tools.

3. Adequate, appropriate and relevant information is a key resource for effective advocacy.

4.Well-defined and concrete messages (and images) are pre-requisites to the development of effective advocacy strategies.

5.Images (visual) can effectively deliver messages with emotional appeal. Images should inspire, energize, motivate and mobilize.

6.Messages (and images) addressed to specific audiences should match the media channel and format to be used.

7.Advocacy strategies and tools should be culturally appropriate; the use of indigenous strategies should be maximized.

8.Pre-testing of advocacy tools should be a standard operating procedure.

9. Traditional advocacy and IEC materials should be used creatively and innovatively to gather impact.

10.The win-win process (non zero-sum game) is preferable than the win-lose process.

11.Begin with “do-able” strategies and build on “small” success.

12.Success tends to build on success and it is helpful to start out in a positive manner. Conflict at an early stage creates more conflict.

Networking is the process by which various individuals, groups, organizations and sectors exchange and share resources to accelerate the achievement of common goals and objectives. These resources may include information, manpower, physical facilities, and even funding.

Negotiation is a process of building on common interests and reducing differences in order to arrive at an agreement which is at least minimally acceptable to all parties concerned. Any negotiation must therefore involve both cooperation and conflict.

Social marketing

The pioneer in social marketing, Richard K. Manoff (1985), defined the concepts as follows:

It is the application of commercial marketing principles to advance a social cause, issue, behavior, product or service.

Legal marketing

Because the end results of advocacy are policies (including laws) there is still a need to popularize these. This enables the officials and the general public to become aware of these policies and ensures that they are implemented and followed. This process of popularizing policies and laws is referred to as legal marketing.

Social Marketing Campaign

It will mobilize communities in support of the ALS A&E through:

Public forums/consultations in the expansion of the program;

Lobbying the municipal/provincials to support the implementation of the ALS A&E

Mobilizing Private Sector Funding and Support

Orientation-Advocacy Sessions with LCE and Other Local Officials

The meeting may take any of the following formats:

Policy forum

One-on-one discussion

Sanggunian/development council meetings

Local board meetings (e.g., schools, and health)

LCE-community dialogue

Courtesy call-cum-orientation

Visit by national officials and donors

3. Information Education and Communication (IEC) Materials of various formats are basic advocacy tools.

Among the common IEC materials are:

brochure

leaflet

pamphlet

newsletter

poster

audio/video tapes

flipchart

flyer

manual

book/booklet/handbook

HOW DO WE ADVOCATE TO A HOSTILE OR NON-

SYMPATHETIC LOCAL OFFICIAL?

Here are some strategies you can use to win to our side hostile officials:

get backers from among his or her closest allies, including relatives especially spouse, and advisers, who can influence him or her to support the policy or program;

continue working to get his or her support by acknowledging his or her authority and importance to the program or project;

Get his or her superiors (e.g. DILG secretary, provincial governor, or town mayor) to explain to him or her the rationale for your cause

Acknowledgment of Local

Authority and Leadership

Conduct courtesy call and orientation meetings on the A & E programs/projects

Provide regular program/project updates

Invite local officials as resource persons or guests of honor during special events

Give local officials special roles such as program/project managers or honorary

chairpersons

Regular Lobbying

visit local officials’ offices

send fax, e-mail, or web page message

submit position papers, petitions, or resolutions

attend sanggunian sessions/hearings

send releases to the media

draft bills or ordinances

network with other concerned persons and groups

form a lobby group

get the support of local media to project the issue as a popular cause and to force contending parties to work together for the common good;

solicit the support of the community to the policy or program; and

get a national directive that mandates support for the policy or program.

Mass Media Coverage

Various media formats may be produced both at the national levels for the advocacy.

These include the following:

News updates

Radio and television plugs

Broadcast commentaries

News features

Broadcast media interviews

Special features

Documentaries

News analysis

Special events

To effectively and efficiently achieve the ALS A&E System ASM objectives, the following strategies or activities are recommended:

Conduct of orientation workshops

Strengthening interagency mechanism

Setting up of a functional linkage and network system

Formulation of a local ASM action plan

Coordination of all advocacy campaign for the ALS A&E

To effectively and efficiently achieve the ALS A&E System ASM objectives, the following strategies or activities are recommended:

Development and dissemination of local IEC materials

Launching of the ALS A&E System

Conduct of Special Activities

Conduct of community meeting

Linkages with the business sector and LGUs

Linkages with NGOs

What are the possible linkages of ALS A&E with other ALS Programs?

Facilities

Articulation of ALS Programs

Technical Assistance

Financial Assistance for sustainability of the Project

Skills training

Linkage with Business and Industry

Linkage with existing Programs of the DepED

What are some methods of documenting important activities of the ALS A&E?

The ALS A&E Report System

Contribution to local or national newspaper or magazines on:

Project experiences

ALS A&E Partners profile

Profile of Learners served

Special features

Lifestyle Articles

Headline News

Photo Documentation:

Monitoring and evaluation fields visits

Interviews with ALS A&E Learners

Administration of NFE A&E Tests

Graduation/Completion Ceremonies

Photo Documentation:

Social Mobilization Activities

Development Activities

Conduct of Learning Session

Learning Centers Used

Learning Materials Used

Interviews with project supporters and stakeholders

What Advocacy and Social Mobilization Materials have been

developed for the NFE A&E System?

Project Site Visits

Special Community

Events

Existing Media Channels

Information Education and

Communication (IEC) Materials

ALS A&E jingle

Ay, Ay, Ay, Ay, Ay A&E

A new way of learning for OSY and A’s

Ay, Ay, Ay, Ay, Ay A&E

Lets get ahead, learn and earn

You and Me

Ay, Ay, Ay,

Tune : Ay, Ay, Ay, O, Pag-ibig

The ALS A&E Slogan

The NFE A&E Motto

The NFE A&E Logo

ALS TIME

TUNE

(It’s a Small World)

Oh, its ALS again (3x)

Come together and come all

There is just one class

We enjoy so much

Where our mind thinks and

Our hands do a lot

Then the song that we sing

And the work that we do

We enjoy the ALS

Oh, its ALS again (3x)

Come together and come all

The ALS A&E Rap Jingle

If you wanna be smart

And get to the top

A&E is the place to start

If you wanna be wise

See you income grow

A&E modules, that’s how to go

This ain’t no jive

Tune: LERON LERON SINTA

3X each action

Tayo Ikot

Lakad Lundag

Kembot Takbo

Sayaw Upo

Botika – inom

Botiki – ay (looks upward)

Bituka – hawak tiyan

Group II

List down some Advocacy and Social Mo0bilization Strategies, which you think, will be effective in your community.

Explain how will you do it.

Write at least two Advocacy and Social Mobilization messages which can make people aware and realize the importance of the BLP/NFE A and E Program.

Draw a draft of a sample BLP / NFE A & E Poster.

What messages do your poster convey? Explain the message/s.

Role Playing of an ASM activity in NFE A & E Program.

The highest level of satisfaction one can get is knowing one has given the best performance

Possible to every endeavor, be it big or Small.

-Will O’Neal

The WINNER – is always a part of the answer

The LOSER – is always a part of the problem

The WINNER – always has a promise

The LOSER – always has an excuse

The WINNER says - “Let me do it for you”

The LOSER says – “That’s not my job”

The WINNER – Sees an answer to the problem

The LOSER – Sees a problem in every answer

The WINNER – Sees a green near every sand trap

The LOSER – Sees two or three sand traps near every green

The WINNER says – “It may be difficult but it’s possible”

The LOSER says – “It may be possible but it’s

difficult ”

STARFISH

While walking along the beach, a man saw someone in the distance leaning down, picking something up and throwing it into the ocean.

As he came closer, he saw thousands of starfish the tide had thrown onto the beach. Unable to return to the ocean during low tide, the starfish were dying. He observed a young man picking up the starfish one by one and throwing them back into the water.

After watching the seemingly futile effort, the observer said, “There must be thousands of starfish on this beach. It would be impossible for you to get all of them. There are simply too many. You can’t possibly save enough to make a difference.

The young man smiled as he continued to pick up another starfish and toss it back into the ocean. “It made a difference to that one”, he replied.

END OF

PRESENTATION