Colour Schemes – The colour scheme used on Kanye West’s album Graduation is extremely bright and vibrant, which provides an effective contrast to his previous albums. This bright colour scheme has primarily been created through the vibrant pink and orange background, which provides an effective contrast to the white text used.

Rule of thirds- On the album cover, the bear cartoon is positioned in the top left corner, which is the main focal point, meaning the rule of thirds has been effectively applied. This has been done to attract the consumer’s attention to the product.

Typography design- the text used in the digipak is sans serif. The typography design is kept consistent on all components of the digipak. On the disk itself and the album cover the album and artist name have the same design, this creates a consistent house style and makes it recognisable by the consumers.

Position of text – On the front cover, the album title and artist name is positioned at the top right, making I one of the first things consumers will see. This is effective as it makes the album easily recognisable.

Imagery- The imagery used on the digipak for Kanye West’s album is quite unusual. There are no photographs being used, instead it is just animation and cartoon.

Typography design – The text is sans serif as it is simple to read. With it being red text of a white background it is clear to read and see. The use of capital letter on the masthead is also effective as it clear what the albums called. All the song names are in capital letters and in a red font, it makes it easy to see what the songs are called.

Position of text- On the front cover the text it is positioned on the top of the cover and states ‘greatest hits’ in bold capital letters. This is clear to see and easy for a viewer to read the name of the album it also makes the image of biggie more important and makes it stand out more. On the back cover the text is positioned in an unusual way with it curving round an image of a young boy. It is positioned centrally but with the curving gives an affective back cover. The text curves round the edge of the disk making you focus on the image again.

Imagery- There are three images on this digipak with two being the same image but one being in black and white. On the front cover the first image is displayed

Colour schemes - In Biggie Smalls digipak greatest hits the colour scheme is red, black and white and is affective as it’s clear to see and read and gives more focus to the two large images and one smaller image we see on the digipak. The colour scheme works well with his music style as he was a rapper and wouldn’t have cared much for what his album looked like.

Photographic lighting -

Colour scheme – The colour scheme in Drake digipak is mostly black and gold, this gives a classic look to the album and makes it look upper class. The type of music on the album goes along with the colour scheme aswell.

Rule of thirds – The rule of thirds in Drake’s digipak is successfully applied to the work. On the back cover the albums song list is positioned well in the middle of the back cover. On the disk itself the writing is positioned at the bottom and the rule of thirds is used well again. On the front cover the writing is in the left hand corner and makes the picture look more important and with it being drake on the front many people will know it’s his album without the need for a big cover.

Photographic lighting – The lighting used for the imagery on the front cover is low key lighting, which

Typography design - the font of the text used in Drake’s digipak makes the album look classy and upmarket as it is in gold and is not a simple plain font on the cover. However on the back cover the font is a lot simpler as it is what a viewer reads when looking for a song on the back they may like.

Position of text- The position of the text in this digipak is affective. On the back cover it is central and spacious. This makes it easy for viewers to see what songs are on the album. On the disk the text is on the bottom. It is positioned well as it is clear to see and easy to read. On the front cover the text is smaller and in the left hand corner it makes the image look more important but is still clear and visible for viewers to see the album name.

Imagery – The only picture on the digipak is on the front cover. The picture covers a large area of the cover and shows a picture of drake looking with what looks like expensive clothing and belongings. There isn’t really a position for the picture as it takes up near enough the whole cover.