Analyzing Tweets About Online Dating: What's Love Got To ... · DatingSite Claim eHarmony “Our...
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Analyzing Tweets About Online Dating: What's Love Got To Do With It? Cathy Pearl [email protected] http://lovedatablog.wordpress.com
Transcript of Analyzing Tweets About Online Dating: What's Love Got To ... · DatingSite Claim eHarmony “Our...
AnalyzingTweetsAboutOnlineDating:What'sLoveGotToDoWithIt?
[email protected]://lovedatablog.wordpress.com
You’veGotOptions
• Onlinedatingindustry:~2billionayear• Almost4000onlinedatingsites/apps• SeaCaptainDate,TheAtlasphere (forAyn Randfans),TrekPassions,DateMyPet
• 33%ofcoupleshavemetonline;projectedtobe70%by2040
Whichsitesarethemostpopular?
• Bymarketshare,IACisnumberonewithMatch.com,OkCupid,andTinder.(27%)
• eHarmony(13%),Zoosk (5.1%)• SparkNetworks(JDate,ChristianMingle)3.2%
OnlineDatingSitesDating Site Claim
eHarmony “Ourbold,scientificapproachtomatchingmeansmorequalitydateswithdeeplycompatiblesinglesthattrulyunderstandyou.”“patentedCompatibilityMatchingSystem®”
OkCupid “Ourmatchingalgorithmhelps youfindtherightpeople.”“Weusemathtogetyoudates.”
Chemistry.com “’World-famous’personalitytestthatputsyouintooneof4categories(Director,builder,negotiator,explorer)”Ringfinger >indexfinger:correlateswithapersonalitythatismorelogical,decisive,andambitious.
Match.com “Wecreateromanticopportunitiessosinglesaremorelikelytofindsomeonespecial.”
InstantChemistry “Findouthowgeneticsandpsychologyinfluenceyourrelationship.”
Whim “Gooutonadate—tonight!”
Mostpopular,accordingtoTwitter..
GoogleDataTrends- 2014• 2014saw'datingapp'searchesreachtheirhighestpointin
history,while‘internetdating’decreased,havingpeakedin2006.Romancewasaliveandwell,with'findgirlfriend'searched100xmorethan'findboyfriend.'Despitethelatesttech,westriveforthetraditional,withsearchesfor'marriage'outpacing'divorce.’
Tinder OkCupid eHarmony
Whatarepeoplesaying?
• DopeopleTweetdifferentlyaboutTinderthaneHarmony?
• EnterKNIME…
GettingtheTweets
ProcessingWorkflows
Tinder– UniqueWords• Tinderfor/of
• scanning,lodging(Airbnb)• Articles
• Fast-growing,age-old,jamy,20-something,taps,disruptions
• Tinderdatingadviceformen• Rockstar
• Tindernomenclature• Swipes
• TinderdisruptioninIndia• castes
• Tinder3rd party• Tinderly:tiredofswiping?
• UsingTinderforgood• crime-fighting
eHarmony– UniqueWords• Lotsofusernames
• shyraabaaby• eHarmonyishiring
• jobopening,jobvite,director,jobposting
• Promotionals• promo,lovefinder
• eHarmonyfounder• neil,clark,warren
• Articles• tone-deaf,disappearing,
stoners,swindled• Snark
• baggage
OkCupid– UniqueWords• Reddit
• rokcupid• Comedianpranking
• scammer,takedown,expertly
• Womentypesfast• schooled,accuses,
brilliantly• Dissatisfiedcustomers
• okstupid• Newbookbyfounder
• rudder,dataclsym• Futureofdating
• Cyborg• Founder
• Yagan• Blog
• OkTrends
2016Update:UniqueWords
eHarmony:Obama,KaepernickEHARMONY:ObamaLOVESKaepernick!TheCops…eh…NotSoMuch
Tinder:electricity,epic,bill,offerEpicTinderFail!GirlOffersSexInExchangeForMoneyToPayHerElectricityBill
OkCupid:DatingApps,DatingAdvice,FallWantToFallInLoveWithWhereYouLive?AvenuePromisesToBeOkCupid ForProperty
SentimentWorkflows
SentimentAnalysis- Tinder
Slightlypositiveoverall:mostbetween0.0&0.2
SentimentAnalysis– TagCloudsTinder eHarmony
OkCupid
SentimentAnalysis– MostNegative• Positive&Negative
• Fun• Whynegative?
• Laugh• Scarystuff
• Attack,scary,death,panic,devil
• Negative• Hate,weird,stupid,
desperate• Misc
• Garbage,fraud,freak,drunk
• Datingsites• Swipe,crush
SentimentAnalysis– MostPositive• Funni• Love• Back• Right(rightswiping!)• Okay• Better• Hilarious• Friend• Success• Amazing• Hot• Strong• Genuine• Care• Hope
Whataboutlove?
• 3rd mostcommonwordforeHarmony• 7th forTinder• 20th forOkCupid• GoogleTrends2014:'love'wasmostsearchedinEnglish,fendingofftheSpanish'amor'andtheMalaysian'cinta.'
AnalyzingTweetsAboutOnlineDating:What'sLoveGotToDoWithIt?
[email protected]://lovedatablog.wordpress.com
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