Analyzing the application stores: users, apps, growth, and more
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ANALYZING THE APPLICATION STORES USERS, APPS, GROWTH, AND MORE Hendrik Koekkoek Analyst
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17-Oct-2014 -
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Our presentation from Mobile Monday Athens Launch, October 3 2011, Athens.
Transcript of Analyzing the application stores: users, apps, growth, and more
ANALYZING THE APPLICATION STORESUSERS, APPS, GROWTH, AND MOREHendrik KoekkoekAnalyst
MOBILE APP STORESGREAT FOR CONSUMERS, BUT THERE ARE MANY…
WE KNOW APP STORES1. DISTIMO COLLECTS FACTUAL AND TIMELY MARKET DATA, WORLDWIDE
2. DEDICATED TO MARKETS WHERE APP STORES ARE LEADING DISTRIBUTION CHANNEL
3. INDEPENDENT AND CROSS-STORE ANALYSIS, APPLYING SAME METRICS TO EVERY STORE
DISTIMO MONITORFREE APP STORE MONITORING
DISTIMO MONITOR1. FREE CROSS-PLATFORM APP STORE MONITORING TOOL FOR DEVELOPERS
2. SUPPORT FOR ALL MAJOR APP STORES
3. TRANSACTIONAL DATA ALLOWS US TO BENCHMARK APPLICATIONS WITH THE MARKET
DISTIMO REPORTDATA EXAMPLES
WORLDWIDE CONSUMER ACTIVITY IPHONE IPAD’S ROAD TO 75K APPLICATIONS
FOUR MAJOR MARKET SHIFTS:WHAT DOES THIS MEAN FOR YOU?
SHIFT INCONTENT LEADERS1.
STORES BY NUMBER OF APPLICATIONS
Based on United States – September 2010 – September 2011
0 150,000 300,000 450,000
STORES BY NUMBER OF APPLICATIONSAND THEIR YEARLY GROWTH RATES
Based on United States – September 2010 – September 2011
0 150,000 300,000 450,000
(309%)
(61%)
(311%)
(325%)
(211%)
(2017%)
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6.
VERY DIFFERENT GROWTH RATES:CHANGING WITHIN A YEAR FROM NOW
ANDROID WILL BE THE CONTENT LEADER
Based on United States – September 2010 – September 2011
Content leader will change within one year from now.
NEW MONETIZATION STRATEGY BECOME KEY REVENUE DRIVER
2.
Based on United States – August 2011
OF ALL APPLICATIONS FEATURE IN-APP PURCHASES
IPHONE
Based on 200 most grossing applications in United States – August 2011
Paid only
24%
Free with In-Apps
52%
Paid with In-Apps
24%
OF REVENUE COMES FROM APPSFEATURING IN-APP PURCHASES
Based on 200 most grossing applications in United States – July 2010 & August 2011
28%
76%
July 2010 August 2011
THAT’S UP FROM28% LAST YEAR!
REVENUE FROM APPLICATIONS THAT FEATURE IN-APP PURCHASES
Based on 25 most grossing applications in United States – September 2011
IN-APP PURCHASESINTRODUCED TO ANDROID MARKET IN MARCH 2011.
76%OF 25 MOST GROSSING
APPLICATIONS ARE FREE APPS MONETIZING WITH IAP
Only 4% of all iPhone apps feature IAP, but when looking at the most grossing apps, 76% of the revenue is generated by apps featuring IAP.
On the iPad and Android, in-app purchases are becoming a major driver of revenue as well.
IMPACT OF COUNTRIESCHANGING RAPIDLY3.
COUNTRIES BY DOWNLOAD VOLUMESAND THEIR GROWTH IN 2011
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1.
2.
3.
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5.
Based on transactional data from Distimo Monitor and top 300 free / paid applications – January 2011 & August 2011
Based on transactional data from Distimo Monitor and top 300 free / paid applications – January 2011 & August 2011
1. (-15%)
2. (+75%)
3. (-17%)
4. (+19%)
5. (-27%)
COUNTRIES BY DOWNLOAD VOLUMESAND THEIR GROWTH IN 2011
1.8MSPECTACULAR GROWTH IN CHINA.
TOP 300 GENERATES OVER
DAILY DOWNLOADS IN CHINA
United States no longer the only really important country for app consumption,
China generates almost half of the downloads of the US.
North America, Europe and Asia are almost equal in size when looking at app downloads.
CHANNEL FRAGMENTATION:GOING BEYOND MOBILE4.
…
DOWNLOAD VOLUME TOP 300 FREE – UNITED STATES
Based on transactional data from Distimo Monitor top 300 free applications US – August 2011
100 : 20
AUGUST 2011
Based on transactional data from Distimo Monitor top 300 paid applications US – August 2011
DOWNLOAD VOLUME TOP 300 PAID – UNITED STATES
100 : 42
AUGUST 2011
Based on transactional data from Distimo Monitor top 300 paid applications US – August 2011
$100 : $108
AUGUST 2011
REVENUE TOP 300 PAID – UNITED STATES
Comparing the iPhone to the iPad, download volumes of the iPad are converging towards those of the iPhone.
In terms of revenue, top iPad applications passed the top iPhoneapplications.
RECAP
App store content leaders of today are not those of tomorrow
Look beyond one-off fees to monetize your app
Impact of Asian countries on the rise
Mobile content also fit on other platform
ANALYZE YOUR PERFORMANCE.LOOK AT THE NEIGHBORS.
DON'T SIT BACK.
ANALYZE YOUR PERFORMANCE.LOOK AT THE NEIGHBORS.
DON'T SIT BACK.
GO TO MONITOR.DISTIMO.COM
THANK YOUFOR ANY ENQUIRIES, PLEASE CONTACT:Hendrik [email protected]
The free cross-platform app store monitoring tool for developers
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For more info, visit report.distimo.com For more info, visit monitor.distimo.com
