Analytics EE | Everything, Everywhere
-
Upload
estevao-soares -
Category
Education
-
view
315 -
download
2
description
Transcript of Analytics EE | Everything, Everywhere
![Page 1: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/1.jpg)
Everything, EverywhereAnalytics EE
![Page 2: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/2.jpg)
![Page 3: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/3.jpg)
@estevaosoaresfacebook.com/[email protected]/in/estevaosoares
![Page 4: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/4.jpg)
Analytics !"Tradicional"
![Page 5: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/5.jpg)
Visão parcial do consumidor
![Page 6: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/6.jpg)
Excesso de adivinhações
![Page 7: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/7.jpg)
Falta de argumentos
![Page 8: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/8.jpg)
Falso positivo
![Page 9: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/9.jpg)
Homem
Curte estilo country
Entre 35-40 anos
Curte a fã page do Monster High
Classe C
![Page 10: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/10.jpg)
Smart TVWatchFridgeCarEverything!Glass
![Page 11: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/11.jpg)
![Page 12: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/12.jpg)
Para da smart[x], mais uma fonte de analytics.
![Page 13: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/13.jpg)
![Page 14: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/14.jpg)
![Page 15: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/15.jpg)
Drone Analytics
![Page 16: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/16.jpg)
HoneyComb - Agricultural Drones & Mapping Services
![Page 17: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/17.jpg)
HoneyComb - Agricultural Drones & Mapping Services
![Page 18: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/18.jpg)
![Page 19: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/19.jpg)
BioSensores
![Page 20: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/20.jpg)
Total 500 Milhões
2007
1/10º de um dispositivo por pessoa
Total 35 Bilhões
2010
5 Dispositivos por pessoa
Total 50 Bilhões
2013
7 Dispositivos por pessoa
Total 500 Bilhões~
2020
70~ Dispositivos por pessoa
Source: Forrester Research, Cisco IBSG
Ubiquidade, Integração e mais dados
![Page 21: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/21.jpg)
Privacidade
![Page 23: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/23.jpg)
TV Analytics + Screen Balancing
![Page 24: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/24.jpg)
TV
Smartphone
![Page 25: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/25.jpg)
SmartWatch
Google Glass
Smart Car
Smart X
TV
Smartphone
![Page 26: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/26.jpg)
Predictive Analytics
As tecnologias mais importantes para os próximos anos!
![Page 27: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/27.jpg)
Predictive Analytics
As tecnologias mais importantes para os próximos anos!
Analytic Databases
![Page 28: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/28.jpg)
Predictive Analytics
As tecnologias mais importantes para os próximos anos!
Analytic Databases The Cloud
![Page 29: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/29.jpg)
Predictive Analytics
As tecnologias mais importantes para os próximos anos!
Analytic Databases The Cloud
Visualization/Dashboards
![Page 30: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/30.jpg)
Predictive Analytics
As tecnologias mais importantes para os próximos anos!
Analytic Databases The Cloud
Visualization/Dashboards Open Source
![Page 31: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/31.jpg)
Predictive Analytics
As tecnologias mais importantes para os próximos anos!
Analytic Databases The Cloud
Visualization/Dashboards Open Source
Text Analytics
![Page 32: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/32.jpg)
Predictive Analytics
As tecnologias mais importantes para os próximos anos!
Analytic Databases The Cloud
Visualization/Dashboards Open Source
Text Analytics Mobile BI
![Page 33: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/33.jpg)
Predictive Analytics
As tecnologias mais importantes para os próximos anos!
Analytic Databases The Cloud
Visualization/Dashboards Open Source
Text Analytics Mobile BI
![Page 34: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/34.jpg)
“Do we think this is true? Or do we know?”
! Gary Loveman
![Page 35: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/35.jpg)
Como surgiu House of Cards?
![Page 36: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/36.jpg)
![Page 37: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/37.jpg)
+ +
![Page 38: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/38.jpg)
Evento de Negócio
Tempo de Ação
Latência dos
dados
Latência Da
Análise Latência da Ação
Valo
r par
a o
Neg
ócio
Aquisição de Dados
Entrega de Informação
A necessidade de BI
![Page 39: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/39.jpg)
Churn: 19%1.6 milhões de usuários
![Page 40: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/40.jpg)
Churn: 19%
12 meses 14 meses
![Page 41: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/41.jpg)
Churn: 19%
12 meses 14 meses9 meses
![Page 42: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/42.jpg)
Churn: 19%
12 meses 14 meses9 meses7 meses
![Page 43: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/43.jpg)
Churn: 19%
Churn: 2%*
* entre os casos tratados, a precisão foi de 78% na identificação dos usuários com probabilidade de Churn
![Page 44: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/44.jpg)
![Page 45: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/45.jpg)
30% de Redução em Crimes Graves
![Page 46: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/46.jpg)
Um a Um
!!!!!!!!!!!!!!!!!!!!
Abrangente
Comprar Mais Advocacia do
Produto
Pesquisa e Compra Do Produto
Uso do Produto Serviço de
Atendimento
Ciclo de Vida do Consumidor
![Page 47: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/47.jpg)
EXEMPLOS DE VALOR VITALÍCIO DE UM CLIENTE por Philip Kotler:
• Pizza – US$ 4.000 (20 anos); • Coca-Cola – US$ 11.000 (20 anos); • Hotel de Luxo – US$ 144.000 (20anos); • Clube Social – US$ 180.000 (30anos); • Automóvel de Luxo – US$ 332.00 (30anos); • Telefone – US$ 72.000 (30anos).
![Page 48: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/48.jpg)
Tempo
Aquisição Manutenção Retenção Experimentação Recuperação
Ciclo de Vida do Cliente
![Page 49: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/49.jpg)
Estratégia de Aquisição Estratégia de Fidelização Estratégia de Retenção
Amigo indica Amigo (MGM)!Geração de Leads!
Vendas Diretas!Geração de Tráfego!
Campanhas de Aquisição!Oferta de White Papers!
Programas de Fidelidade!Campanhas de Cross-Selling !
Campanhas de Up-Selling!Monitoramento da Satisfação!
!
Modelos de Retenção!Controle de abandono
Campanhas de Benefícios ! Instantâneos
![Page 50: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/50.jpg)
Estratégia de Aquisição Estratégia de Fidelização Estratégia de Retenção
Amigo indica Amigo (MGM)!Geração de Leads!
Vendas Diretas!Geração de Tráfego!
Campanhas de Aquisição!Oferta de White Papers!
Programas de Fidelidade!Campanhas de Cross-Selling !
Campanhas de Up-Selling!Monitoramento da Satisfação!
!
Modelos de Retenção!Controle de abandono
Campanhas de Benefícios ! Instantâneos
![Page 51: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/51.jpg)
Estratégia de Aquisição Estratégia de Fidelização Estratégia de Retenção
Amigo indica Amigo (MGM)!Geração de Leads!
Vendas Diretas!Geração de Tráfego!
Campanhas de Aquisição!Oferta de White Papers!
Programas de Fidelidade!Campanhas de Cross-Selling !
Campanhas de Up-Selling!Monitoramento da Satisfação!
!
Modelos de Retenção!Controle de abandono (Churn)!
Campanhas de Benefícios ! Instantâneos
![Page 52: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/52.jpg)
Estratégia de Aquisição Estratégia de Fidelização Estratégia de Retenção
Amigo indica Amigo (MGM)!Geração de Leads!
Vendas Diretas!Geração de Tráfego!
Campanhas de Aquisição!Oferta de White Papers!
Programas de Fidelidade!Campanhas de Cross-Selling !
Campanhas de Up-Selling!Monitoramento da Satisfação!
!
Modelos de Retenção!Controle de abandono (Churn)!
Campanhas de Benefícios ! Instantâneos
Tempo
Aquisição Manutenção Retenção Experimentação Recuperação
![Page 53: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/53.jpg)
Data Sets
![Page 54: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/54.jpg)
https://www.opensciencedatacloud.org/publicdata
![Page 55: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/55.jpg)
https://aws.amazon.com/datasets
![Page 56: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/56.jpg)
https://www.data.gov
![Page 57: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/57.jpg)
![Page 58: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/58.jpg)
http://netflix.github.io
![Page 59: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/59.jpg)
![Page 60: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/60.jpg)
Profissionais de Analytics como !Arquitetos de Solução
![Page 61: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/61.jpg)
Bibliografia
![Page 62: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/62.jpg)
![Page 63: Analytics EE | Everything, Everywhere](https://reader038.fdocuments.net/reader038/viewer/2022103110/5496dd62b479591d778b467f/html5/thumbnails/63.jpg)