ANALYTICS Case Study: Payment Gateway - Amazon S3 · Case Study: Payment Gateway Improve Merchant...
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Business Context & Problem Client is a technology driven transactions facilitator that partners with entities looking to build their payment acceptance networks. They offer end-to-end, a scalable, full variable cost, risk-free point-of-sale (PoS) terminal network that can be labelled in any bank’s name. They wanted to improve merchant satisfaction. Our solution was based on a three pronged approach, to provide a framework for any such merchant related queries an onetime automated solution. 1 Case Study: Payment Gateway Improve Merchant Satisfaction P E N S E R ANALYTICS MERCHANT CLASSIFICATION Create a merchant scorecard 1 MERCHANT SATISFACTION INDEX Various hardware, software and other issues 2 MERCHANT RETENTION ANALYSIS Discovery of merchant about to churn 3
Transcript of ANALYTICS Case Study: Payment Gateway - Amazon S3 · Case Study: Payment Gateway Improve Merchant...
Business Context & Problem Client is a technology driven transactions facilitator that partners with entities looking to build their payment acceptance networks. They offer end-to-end, a scalable, full variable cost, risk-free point-of-sale (PoS) terminal network that can be labelled in any bank’s name.
They wanted to improve merchant satisfaction.
Our solution was based on a three pronged approach, to provide a framework for any such merchant related queries an onetime automated solution.
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Case Study: Payment Gateway Improve Merchant Satisfaction
P E N S E R ANALYTICS
MERCHANT CLASSIFICATION
Create a merchant scorecard
1MERCHANT SATISFACTION
INDEX Various hardware, software
and other issues
2MERCHANT RETENTION
ANALYSIS Discovery of merchant about
to churn
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Our Solution Create a framework to measure merchant performance real time through a scorecard and also their satisfaction score through an index.
The merchant score card is based on performance vs potential (aspirational performance) of the merchant. This classification has enabled the client to show a clear path of progression for the merchants through their life cycle. Client also started incentivising merchants based on their performance.
“Sherlock enabled the client to show a clear incentive driven road path for the merchants”
Merchant satisfaction index was measured to be a function of the calls to the customer care, number of hardware and software issues, time taken to replace the terminal and other service parameters like remote diagnostics etc.,
A cross tabulation of the performance vs satisfaction index provided valuable operational insights about the problems impacting the merchant satisfaction and also performance.
Using both these factors and present performance compared with a statistical forecast controlled for the socio economic markers, we also built a solution that proactively predicted the chance a merchant would leave the system or churn out of the system.
“We provided a proactive real time merchant management solution”
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Visit our Website: www.penseranalytics.com
