© 2011 MediaMind | A Division of DG | All rights reserved

January 8th, 2012

Analytics and Channel Connect for Search Service Pack

© 2011 MediaMind | A division of DG | All rights reserved

Service Pack

▸ New Benchmarks▸ Time Zones in Analytics▸ CC4S UI Changes▸ A Reminder about Disabling and Untracking▸ New Error Messages▸ More Help

Release Date: 1.8.2011

© 2011 MediaMind | A division of DG | All rights reserved

New Benchmarks

The benchmarks in the system were updated with data from Quarter 4, 2010 to Quarter 3, 2011.

The benchmarks can be found in:• Predefined reports

• Excel Plug-in

© 2011 MediaMind | A division of DG | All rights reserved

Office Time Zones

▸ The time zone specified in the office settings will be automatically applied to the analytics time zone for new accounts.

▸ This will save time and confusion in the reports.

© 2011 MediaMind | A division of DG | All rights reserved

Office Time Zones

© 2011 MediaMind | A division of DG | All rights reserved

Channel Connect for Search

© 2011 MediaMind | A division of DG | All rights reserved

Updated and Improved Interface

Feature:

UI changes have been implemented in Channel Connect for Search.

Benefits:

The UI has been updated and is now aligned with the MediaMind platform. Enhancements include export options, filters, updated error messages, etc.

© 2011 MediaMind | A division of DG | All rights reserved

UI Changes in the Search Accounts List

Filters were added

Last Update was removed

Modified toolbar

Standard list options includes

export

2 new columns

© 2011 MediaMind | A division of DG | All rights reserved

UI Changes (cont.)

Refresh is now called More

Refresh campaigns list is now Sync Search Campaigns

A reminder – what does Sync Search Campaigns do?

New search campaigns will be added to the search accounts listIn tracked campaigns, all keyword URLs will be redirected to MediaMind and tracked. Once tracked, search events will be included in the path to conversion. Syncing the search campaign(s) may entail API charges.

© 2011 MediaMind | A division of DG | All rights reserved

Conversion calculation

Search Data (e.g., clicks, impressions)

Keyword URLs Action

Not included in path to conversion

Not retrieved Back to Original Disable

Not included in path to conversion

Retrieved Back to Original Untrack

A Reminder – Disabling vs. Untracking

Disabling an account - Keyword URLs are restored to their original formats and no search data is retrieved. This account's keywords are no longer included in conversion calculations.

Untracking an account – Campaigns are excluded from conversion calculations.

© 2011 MediaMind | A division of DG | All rights reserved

UI Changes – List

2 new columns for account and SE campaigns level:

Last Sync - shows the date and time when the campaigns list was last synced

Note: The last sync time indicated on the account level is according to the last updated campaign in that account.

Data Last Retrieved - shows when the data was last retrieved (automatically or manually by the support team)

© 2011 MediaMind | A division of DG | All rights reserved

Updated Error Messages

Errors are easier to understand and fix with the addition of new error messages

New Error Messages What you need to doWrong credentials Verify the search account’s username

and passwordTemporary failure Try again within 1 hour. If this problem

is not resolved, please contact support.

© 2011 MediaMind | A division of DG | All rights reserved

Contact Information

▸ For additional information, contact your Account Manager.

▸ To access detailed information, please turn to the Online Help .

▸ To get additional training on using the MediaMind Platform see our Training Zone.

© 2011 MediaMind | A division of DG | All rights reserved

Thank you!