Getting the Most Out of App Analytics · Related Labs iTunes Connect and App Analytics Lab...
Transcript of Getting the Most Out of App Analytics · Related Labs iTunes Connect and App Analytics Lab...
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Getting the Most Out of App AnalyticsiTunes Connect
Trystan Kosmynka iTunes EngineeringDavid Hopkins iTunes Engineering
Distribution
Session 303
#WWDC15
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App Analytics
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App Analytics
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Why Analytics
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Analytics
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provides answersAnalytics
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Reveals missed opportunities
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Helps you build a better app
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DataAnalytics
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DataSales
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DataApp StoreSales
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App StoreSales
UsageData
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SalesUsage Data
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Acquisition to engagement
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Trip GuiderApp Co
Top Charts
Austr
Offers In-App Purchases
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Trip GuiderApp Co
Top Charts
Austr
Offers In-App Purchases
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Trip GuiderApp Co
Top Charts
Austr
Offers In-App PurchasesApp Store views
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Trip GuiderApp Co
Top Charts
Austr
Offers In-App PurchasesApp Store views
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Trip GuiderApp Co
Top Charts
Austr
Offers In-App PurchasesApp Store viewsApp UnitsApp Sales
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Phone Mail Safari Music
App Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 Days
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Phone Mail Safari Music
Trip GuiderApp Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 Days
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Phone Mail Safari Music
Trip GuiderApp Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 Days
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Phone Mail Safari Music
Trip GuiderApp Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 DaysIn-App Purchases
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Phone Mail Safari Music
Trip GuiderApp Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 DaysIn-App Purchases
≥
Confirm Your In-App PurchaseDo you want to buy a map ofNorthern California for $0.99?
Cancel Buy
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App Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 DaysIn-App Purchases
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How to Get Started
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No code
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Free
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App Store and iOS 8 and above
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App Store and iOS 8 and above
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Back
App Analytics
Share with App Developers
Don’t Share
About App AnalyticsHelp app developers improve their apps by allowing Apple to share
crash data as well as statistics about how you use their apps with them.
About App Analytics and Privacy
Privacy Built In
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Available in iTunes Connectitunesconnect.apple.com
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iTunes Connect
Todd Schomer
Jane AppleseedApple Inc.
My Apps App Analytics Sales and Trends Payments andFinancial Reports
iAd Users and Roles Agreements, Taxand Banking
Resourcesand Help
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iTunes Connect
Todd Schomer
Jane AppleseedApple Inc.
My Apps App Analytics Sales and Trends Payments andFinancial Reports
iAd Users and Roles Agreements, Taxand Banking
Resourcesand Help
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DemoApp analytics overview
David Hopkins iTunes Engineering
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Explore and discover
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Metrics
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Measures
App Store Views
App Units
Sales
Installations
Sessions
Active Devices
Active Last 30 Days
In-App Purchases
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Measures
App Store Views
App Units
Sales
Installations
Sessions
Active Devices
Active Last 30 Days
In-App Purchases
Dimensions
App Purchase Date
App Version
Campaign
iOS Version
Platform
Region
Website
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New Measures
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New Measures
Improve the stability of your appCrashes
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New Measures
Improve the stability of your appCrashes
Grow your customer basePaying Users
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Compare Measures
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Compare Measures
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Compare Measures
Product Page Conversion Rate
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Compare Measures
App Store ViewsApp UnitsProduct Page Conversion Rate
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Compare Measures
App Store ViewsApp UnitsProduct Page Conversion Rate
Average Revenue Per Paying User
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Compare Measures
App Store ViewsApp Units
Sales Paying Users
Product Page Conversion Rate
Average Revenue Per Paying User
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Compare Measures
App Store ViewsApp Units
Sales Paying Users
Product Page Conversion Rate
Average Revenue Per Paying User
Crashes Per Session
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Compare Measures
App Store ViewsApp Units
Sales Paying Users
Crashes Sessions
Product Page Conversion Rate
Average Revenue Per Paying User
Crashes Per Session
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Compare Measures
App Store ViewsApp Units
Sales Paying Users
Crashes Sessions
Product Page Conversion Rate
Average Revenue Per Paying User
Crashes Per Session
Sessions Per Active Device
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Compare Measures
App Store ViewsApp Units
Sales Paying Users
Crashes Sessions
Sessions Active Devices
Product Page Conversion Rate
Average Revenue Per Paying User
Crashes Per Session
Sessions Per Active Device
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DemoMetrics
David Hopkins iTunes Engineering
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How do people find my app?
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Sourcessources
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Sourcessources
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SourcessourcesTwo types of
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WebsitesCampaigns
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WebsitesCampaigns
Link to your App Store page
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WebsitesCampaigns
Link to your App Store page
Link with Campaign ID
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Creating campaigns
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itunes.apple.com/us/app/id377298193?mt=8
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&pt=1234itunes.apple.com/us/app/id377298193?mt=8 &ct=My_Campaign
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&pt=1234itunes.apple.com/us/app/id377298193?mt=8 &ct=My_Campaign
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Creating CampaignsStoreKit
import StoreKit @IBAction func buttonTapped(sender: AnyObject) { var vc: SKStoreProductViewController = SKStoreProductViewController() var params = [ SKStoreProductParameterITunesItemIdentifier:myAppStoreId ] vc.delegate = self vc.loadProductWithParameters(params, completionBlock: nil) self.presentViewController(vc, animated: true) { () -> Void in } }
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Creating CampaignsStoreKit
import StoreKit @IBAction func buttonTapped(sender: AnyObject) { var vc: SKStoreProductViewController = SKStoreProductViewController() var params = [ SKStoreProductParameterITunesItemIdentifier:myAppStoreId, SKStoreProductParameterProviderToken:"1234", SKStoreProductParameterCampaignToken:"My_Campaign" ] vc.delegate = self vc.loadProductWithParameters(params, completionBlock: nil) self.presentViewController(vc, animated: true) { () -> Void in } }
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Creating CampaignsSmart app banner
<meta name="apple-itunes-app" content="app-id=myAppStoreId,affiliate-data=pt=1234&ct=My_Campaign"/>
tripguider.apple.com
+ TripGuiderApp Co
GET – On the App Store
View
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Creating CampaignsSmart app banner
<meta name="apple-itunes-app" content="app-id=myAppStoreId,affiliate-data=pt=1234&ct=My_Campaign"/>
tripguider.apple.com
+ TripGuiderApp Co
GET – On the App Store
View
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DemoSources
David Hopkins iTunes Engineering
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Are customers returning to my app?
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Retention
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Retention
Purchase Date Day 2 Day 7 Day 30
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Retention
Purchase Date Day 2 Day 7 Day 30
100%
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Retention
Purchase Date Day 2 Day 7 Day 30
10%20%
45%
100%
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Retention
Day 2 Day 7 Day 30
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Retention
Day 2 Day 7 Day 30
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Retention
Day 2 Day 7 Day 30
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Retention
June 9
June 8
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June 1
60% 30% 20%
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Retention
June 9 60% 30% 20%
June 8 55% 30% 20%
June 7 55% 25% 15%
June 6 50% 25% 15%
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June 1 45% 20% 10%
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DemoRetention
David Hopkins iTunes Engineering
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Summary
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Summary
Birdseye view of all your iOS apps and bundlesApp List
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Summary
Birdseye view of all your iOS apps and bundlesApp List
Your app at a glanceOverview
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Summary
Birdseye view of all your iOS apps and bundlesApp List
Your app at a glanceOverview
Explore and discoverMetrics
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Summary
Birdseye view of all your iOS apps and bundlesApp List
Your app at a glanceOverview
Explore and discoverMetrics
How people find your appSources
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Summary
Birdseye view of all your iOS apps and bundlesApp List
Your app at a glanceOverview
Explore and discoverMetrics
How people find your appSources
Customers returning to your appRetention
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Build better apps
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App Analytics
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More Information
DocumentationApp Analytics Developer Guidehttp://developer.apple.com/app-store/app-analytics/
Apple Developer Forumshttp://developer.apple.com/forums
General InquiriesMark Malone, App Distribution Technologies [email protected]
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Related Sessions
Monetize and Promote Your App with iAd Nob Hill Tuesday 10:00AM
What’s New in iTunes Connect Presidio Wednesday 11:00 AM
iTunes Connect: Development to Distribution Nob Hill Wednesday 3:30PM
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Related Labs
iTunes Connect and App Analytics Lab Frameworks Lab E Wednesday 1:30PM
iTunes Connect and App Analytics Lab Frameworks Lab E Thursday 2:30PM
iTunes Connect Lab App Store Lab B Daily 9:00AM
App Store Business Management and Marketing Lab App Store Lab E Daily 9:00AM
Apple Marketing Communications Lab App Store Lab F Daily 9:00AM
iAd Technologies Lab App Store Lab C Friday 9:00AM
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