Analytic Hierarchy Process (AHP) Modeling for CRM Evaluations
Analytic Hierarchy Process An Overview. Methodology The Analytic Hierarchy Process (AHP) –How AHP...
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Transcript of Analytic Hierarchy Process An Overview. Methodology The Analytic Hierarchy Process (AHP) –How AHP...
Analytic Hierarchy Process
An Overview
Methodology• The Analytic Hierarchy Process (AHP)
– How AHP Structures Decision Problems • Overall Goal• Criteria• Alternatives
– Facilitates Decision Analysis
• Measures the Extent to Which Each Alternative Achieves Each of the Criteria
• Determine the Relative Importance of the Criteria in Meeting the Goal
Analytic Hierarchy Process
Complex Decisions Conflicting Multiple Objectives Differing Perspectives
The Recommendations Offered by Decision Analysis Should Not be Blindly Accepted.
Methodology
1. Determine the Weights of the Alternatives for Each Criterion
2.Determine the Priorities or Weights of the Criteria in Achieving the Goal
3.Determine the Overall Weight of Each Alternative in Achieving the Goal. This is Accomplished by Combining the Results of the First Two Stages and is Called Synthesis
The Analytical Hierarchy Process Using Expert Choice
• Expert Choice is a decision-making software program that utilizes AHP
• Certain Criteria are chosen based on relevant importance and personal preference
• Example: What is the Best Car to Buy?
Expert Choice
Pairwise Comparison
Volvo Wins!
Web Web Portal Portal ProjectProject
The Portal Group• Faculty Advisors
– Robert Nydick– Stephen Andriole
• Expert Advisors– Timothy Ay– Steve Fugale
• Criteria Group– TJ Czyzewski– Anne Kanouff– Dom Pinelli– Mike Rogers
• Alternative Groups– Pat Beirne– Katie D’Angelo– Jack Dertadian– Peter Earle– Dan Farino– Pat Gaffney– Wade Hardie– Pete Hamm– Chris Klenk– Dan Massamini– Travis McMenimon– Caitlin Moore– Sean Ryan– Matt Savini
What is the Problem?• A new technological revolution
– Is it good for the University?• One-stop access to the University
– Connect each individual with his/her information from several systems (Novasis, Webmail, WebCT, WildCard, News, Calendars)
• Attract prospective students
Topics to be Covered
•What is a portal?• Goal• Criteria• Alternatives• The Results• Sensitivity Analysis
What is a portal?
• A portal is a web based interface that combines information and content from a variety of sources into a single view. It also allows for user personalization.
What is a portal?
Benchmarking
• Peer – University of
Richmond – Drexel University– Lehigh University – Boston College – Bucknell University
• Pure Technology– Wake Forest
University– Carnegie Mellon
University– Dartmouth College– University of
Delaware
Benchmarking
• Peer– Boston College –
“Agora”• Oracle
– Drexel University – “DrexelOne Mobile”• Microsoft .NET
– Lehigh University • SCT
• Pure Technology– Wake Forest –
“WIN”• IRISLink (SRN)
– University of Delaware – “UD&me”• UPortal
– Carnegie Mellon – “Digital Dashboard”• WebISO
Topics to be Covered
• What is a portal?
•Goal• Criteria• Alternatives• The Results• Sensitivity Analysis
Goal
•The ideal portal product that best first the current and future requirements and needs of the University
Topics to be Covered
• What is a portal?• Goal• Criteria
•Alternatives• The Results• Sensitivity Analysis
Topics to be Covered
• What is a portal?• Goal• Criteria • Alternatives• Results• Sensitivity Analysis
Original Alternatives
Oracle Application Server
Alternative 1
• Good Scalability• Secure Architecture• Lots of Supporting Applications Work with
Portal AS• Easy to Customize• Good Integration & Interoperability with
Other Applications & Architectures …
Alternative 1
Alternative 2
• Developed By JA-SIG• Java In Administration Special Interest
Groups
• Java 2 Implementation (J2EE)• Focused on the requirements of higher
education institutions• “FREE”
• Pure Open Source• Support – UNICON Inc.
Alternative 2
Sun Java System Portal Server
Alternative 3
Portal Server• Web Browsers• Personalization • Portable Devices• Discounted Price• Scalability• Instant Messaging• Portlets
Alternative 3
Comparison MatrixOracle SUN Uportal
Open Source
Proprietary
Cost $ $ $ $ $ $
IM
Own Content Mgt
SSO
Scalability
3rd Party Portlets
All Alternatives
Topics to be Covered
• What is a portal?• Goal• Criteria• Alternatives• The Results• Sensitivity Analysis
The Results
33.8%
33.3%
32.8%
Topics to be Covered
• What is a portal?• Goal• Criteria• Alternatives• The Results• Sensitivity Analysis
Sensitivity Analysis
• Architecture changed from 34.5% to 25%– UPortal is ranked first
• Cost changed from 27.2% to 31.9%– UPortal is ranked first
• Security changed from 19.3% to 37.9%– SUN is ranked first
• Vendor Stability– Only changes slightly rankings when the
weight approaches zero• Features – no change
Questions
?