Mobile Learning in Telefónica

ÍndiceWhat is mLearningWhy is it important for TelefonicaWhat is being done for: Employees families and providersWhat is being done for: CustomersWhat is being done for Society

What is Mobile Learning

Any sort of learning that happens when the learner is not at a fixed, predetermined location, or learning that happens when the learner takes advantage of the learning opportunities offered by mobile technologies

Wikipedia

Internally• Useful Tool to help implementing BRAVO strategy.• Efficient, scalable, and consistent training through all the organization: Synergies

in common platform, courseware (employees, sales channels, subcontractors…).• Ability to track standardized knowledge (Product and Services, Processes).• Help with compliance and regulatory issues.• Promote Telefónica as Online Company.

Externally • Driving the development of new services, applications and new

businesses.• Telefónica as strategic partner of Public Administration to narrow the

digital divide (training of civil servants and citizenship in ICT).• Telefónica as strategic partner of Government and agents in the transformation

of the Education (Escuela 2.0: with devices, connectivity, content and teachers training).

• Loyalty of eLearning clients provides recurring revenues. (US best practice Skillsoft has a 85% annual backlog 315M$)

Why is Mobile Learning important for Telefonica

EMPLOYEES

VALUE CHAINSales Channels

Call centers

Subcontractors

CLIENTSEnd usersFamilies SOHOS

SMEsCorporations

GovernmentsUniversities

SOCIETY

R&D

Mobile Learning Means different things for different people in Telefonica

Employees

EmployeesSince 2002: Common platform for 150.000 employees a+For training in compliance, business, technology, processes. Over 1,5M hours of online training /year4000 hours/courseware available.Content and platform available in 4 languagesMany Examples:

Mobile content in products and services, languagesSimulatorsMotivations process through SMSMp4 content for pre and post sessions…Authoring tool (teachme) that implement content for Mobile phonesProblems in the implementation of mlearning content through cell phones: variety of devices/OS/screen size high level of development cost

TREND: from a common Learning Management System to a Personal Learning Environment

UNIVERSITAS TELEFONICA

Corporate university for 3.000 managers in the WorldPre and post learning through mobile learning

ESTELAEscuela

Técnica de LATAM

30.000 UsersQualification y certification professional competencies of Telefonica partners

• Competency Evaluation and gap analysis. • Mobile learning path based on these gaps.• Evaluation system based on knowledge and performance• Certification

DESCRIPTION

Virtual online environment for external personnel of Telefónica LATAM: 20.000 students

Content catalogue in skills, ICT, products

Synergy model, providing access to training

Online Training in products and services in of all the sales channels of Telefonica

Compliance,New products., Sales skills

Simulatores comparing competitors products

iCampus

Indirect channelEspaña

The "synergy model" that replicates virtual learning environments to third parties, sharing content, best practices, platforms makes training very affordable

Providers and Subcontractors

Didactic ICT

DESCRIPTIONMoodle personalization for Mobile and internet access.

Content and video access through Mobile.

Dynamic adaptation of the platform and content depending on the size of the device.

University of AlcalaAlcalingua: Spanish courses for kids and Teenagers

DESCRIPTION

Clients: Education

This project, based on the "Escuela 2.0" concept promoted in different governments, aims to help the teachers include the use of mobile learning applications in their training program, based on their pedagogical contribution in the different subjects of the K-12 curriculum.1500 teachers trained in the collaborative environment.91% recommends this experience to other teachers

Spanish University

Correos

DESCRIPTION

• Learning environment with more than 600 courses

for SMEs in ICT, skills, management,

Flat fee model 12€/month

Taxis association

Training course on smartphones in Health and safety for the taxi drivers association.

DESCRIPTION

Clients: Corporations and SMEs

50% on training of 60.000 postmen is done through new technologies.PDA, computers, Social learning for cultural change programs.Correos has become a digital company, and its employees must engage in this change

Aplicateca:Aula profesional

DESCRIPTION

Skills courses in

the 3G World congress

Courses development for smartphone, Ipad, iPhone, netbook, Imagenio…

clients: end users

End user market

Mstore: Online store with access to mobile educational content (edutainment, languages, maths, etc…)

Aula365: K-12 tutoring support environment based on a social learning model, multimedia content

R&D: EducaMóvil: Game-based Learning on Mobile Platforms

Offer educational content complementary to the oficial classroom curriculum

Applications for feature phones (low end) so that contents are accessible to students from different socio-economic strata (not everyone has access to an smartphone)

Two main components: PC Tool and Cell Phone Learning System

PC Tool: Teachers create educational content (interactive lessons and quizzes, by level&complexity) aside from the game

Cell Phone Learning System: Game is complemented with lessons and quizzes created by teachers (works for any “adapted” game)

The area of a circumference is computed by multiplying PI by the squared radius:

A = PI * 5 * 5= 25 * PI = 78.5

GAME LESSON QUIZZ

SOCIETY: Fundación Telefonica

Mission: Provide a service to society in order to innovate in education using ICT. Promoting their use in classrooms with the purpose of accelerating their educational use in the teaching and learning process, contributing to increasing educational quality and promoting equal opportunities.

Case of Fundación Telefónica in Colombia.