Analysis of the Global Dynamic Publishing Solutions MarketProliferation of Digital Assets and Demand for Content Repurposing Fuels Double-

digit Market Growth

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Executive Summary

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• Dynamic publishing solutions streamline publishing workflows, enhance content quality, and reduce

marketing cycle time for enterprises and creative publishers across industries. During the last 3 years, the

market has achieved an increase in deployments as the heightening awareness of dynamic publishing

solutions leads to greater focus on process and execution.

• As a result, a variety of solutions are available to meet the ever-expanding customer requirements. This

study broadly divides the dynamic publishing solutions market in 2 segments: page layout and design

solutions and XML authoring tools and publishing platforms.

• The rise in multiple new form-factor devices, with operating systems ranging from closed propriety

systems to Linux based, Apple, and Microsoft Windows, creates a need for streamlined publishing to a

variety of output media.

• Frost & Sullivan anticipates that device markets, including mobile handsets, tablets, and e-Readers, will

achieve double-digit growth through 2015 and beyond.

• Estimates indicate that more than 700 million smartphones and around 120 million tablets were shipped

in 2012. This trend will have a direct and positive bearing on the dynamic publishing solutions market.

• When paired with shifting end-user content consumption trends, dynamic publishing solutions will

become increasingly valuable to content creators looking to address the largest audience possible.

Dynamic publishing solutions play an integral role in the growth of enterprise content management

(ECM).

• At a macro level, the content development space continues to evolve, and the need remains the same:

delivering the desired content in the most impactful format to the right people. Clients continue to realize

the importance of making their information more accessible and actionable and, in the process, are

evincing significant interest in these solutions. Source: Frost & Sullivan

Executive Summary

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2

Channel explosion and a heightened emphasis

on a bigger Internet and social presence will

play a role in dynamic publishing solutions,

evolving in terms of feature sets and value.

Clients continue to demand greater

functionalities at lower prices; therefore, vendors

are challenged to grow profitability while also

growing market share.

3

4

To offset the decline in revenue from traditional

print medium, publishers must focus on powerful

digital publication, providing opportunities for

dynamic publication vendors to profit.

5

Dynamic publishing will play an important role in

driving companies to adopt a single unified

information platform, thus benefiting the entire

array of information management solutions.

1Increasing demand for multi-format content

repurposing will continue to contribute

significantly to market growth.

Executive Summary—CEO’s Perspective

Source: Frost & Sullivan

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Lecture Capture & Video Webcasting

Video

Enabled

Consumer

Devices

Broadcast & Cinematography Cameras

Encoding & Transcoding

Acquisition DeliveryMiddleware and Workflow

Enterprise

Media and

Entertainment

Encoding & Transcoding

Digital Asset Management &

Enterprise Content

Management

Media Asset

Management

Video & Ad Insertion Servers

Nonlinear Editing

IRDs

Online Video & Web Analytics

Multi-Platform

Delivery &

CDNs

Multi-Platform

Delivery &

CDNs

Content Protection, Entitlement & Rights Management

STORAGE

STORAGE

Marketing AutomationMarketing Process Optimization

Dynamic Publishing

Animation Software

Animation & CAE Software

3D Technologies

Video Switchers

IP Video Network Management

Online Video

Platforms &

Analytics

Enterprise Search

Pay TV Platforms

Online Video Platforms

Digital Signage

Content Protection, Entitlement & Rights Management

Broadcast

Scheduling

Systems

Digital Media Value Chain: Dynamic Publishing, Global, 2012

—Scope of the study

Frost & Sullivan Digital Media Value Chain Coverage

Source: Frost & Sullivan

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• This research service is part of Frost & Sullivan’s digital media coverage. Frost & Sullivan analyzes

the digital media value chain for the enterprise and for the media and entertainment industries and

studies the breadth of technologies that enable both ecosystems.

• These technologies span digital content creation and acquisition at one end of the value chain and

continue through to the management, repurposing, delivery, analytics, and engagement of that

content at the other end.

• This research service focuses on the dynamic publishing solutions market. Dynamic publishing is

defined as the value chain of software solutions that enables the creation, repurposing, publication,

and delivery of rich content, which can include text, graphics, and video across a variety of media.

• The complete dynamic publishing solutions ecosystem includes software that enables XML

authoring, content management, and multi-channel publishing.

• Existing technological infrastructure as well as potential use scenarios will dictate if point solutions

or end-to-end publishing solutions are a better fit for a customer’s requirements. Therefore,

countless dynamic publishing footprints exist, and no 2 enterprise deployments are identical.

• This study discusses in detail how evolving content publishing requirements, exponentially growing

data and content management needs, and enterprise preferences toward a dynamic, integrated,

organization-wide experience are translating into new business opportunities for this market.

Market Overview

Source: Frost & Sullivan

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Is the market growing? How long will it continue to grow and at what rate?

How are the existing companies going to shape the market?

What are the current trends in the market, and how are competitors continuing to provide value-

priced products?

What technical trends are shaping the marketplace today? What disruptions are on the horizon, and

what implications does this have on future product strategy?

How are solutions going to evolve in terms of features and functionalities?

Market Overview—Key Questions This Study Will Answer

Source: Frost & Sullivan

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Section Slide Number

Executive Summary 4

Market Overview 9

Total Dynamic Publishing Solutions Market -

• External Challenges: Drivers and Restraints 19

• Forecast and Trends 32

• Product Analysis 49

• Market Share and Competitive Analysis 54

Hot Company Watchlist 63

The Last Word 67

Appendix 70

Details of the Full Analysis

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Interested in Full Access? Connect With Us

Britni MyersCorporate Communications

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Research Authors

Strategic Review

Committee Leader and

Contributing Analyst

Avni Rambhia

Industry Manager, Digital

Media, Frost & Sullivan

Research Director:

Mukul Krishna

Senior Global Director,

Digital Media,

Frost & Sullivan

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