Dynamic Digital Media Publishing PlatformAncillary Revenue Accelerator

The CompanyAbout SpotUSpotU was originally founded 6 years ago in New Zealand as a solution for an international airline wishing to gain leverage from itinerary emails thus creating ancillary income extremely quickly. SpotU has forged exclusive partnerships with leading airlines such as Air New Zealand, Jetstar Airways , Virgin Airways. We deliver customised destination/demo-orientated information to travellers , much like other digital media companies such as Google. The system has developed a highly targeted travel information and advertising overlay for airlines to deliver a customised, graphic-and-information rich, email travel itinerary to your customers in place of the traditional text-based email itinerary.

JetMax MediaIf you require it, SpotU partners with JetMax Media an inflight media representation company for third party advertising.JetMax Media creates additional revenue for low-cost airlines, by offering an end to end service.JetMax Media recognises that each airline targets a different demographic with varying brand values and so customisetheir products to suit. This promotes a positive experience for the passenger, along with steady additional revenue for the airline, all managed by JetMax.With offices worldwide they offer a specialist approach to marketing airline digital assets.

BCS TechnologySpotU partners with BCS to leverage off their high level of knowledge regarding the Navitaire and other Reservation systems. SpotU and BCS have successfully worked together on a number of projects and continue too on an on going basis in the aviation sector.

Overview You have the audience, do something with it.

As technology evolves, the travel industry is faced with unique opportunities for maximising both passenger experience and revenue streams. Those who can adapt will thrive. SpotU provides individually targeted advertising on a range of passenger communication – so messaging can be tailored, and placed for the maximum possible impact. When it’s time to make the decision, the offer is in their hands. The choice is now in yours.

How it works.Through the internet booking/check-in process, key information entered by each individual traveller is analysed, and tailored advertising offers are generated. By targeting individual needs this advertising has far greater potential for initial impact and engagement.

Airline partners and third party advertisers are already using digital media, why not increase ancillary revenue easily by offering them your audience which you have full content control over. Messaging appears on a range of different communication, including:

online/emailed boarding passes, personalized travel itineraries, mobile confirmation emails and mobile apps, you just choose the platform.We currently offer over 20 specific segmentation and targeting options with for reporting and revenue tracking.

$0.35

$0.35

$0.35

$0.55

$1.60 AUD

$1,336,208 ancillary revenue, per month

Potential advertising revenue per itinerary

itinerary'sAir Asia bookings top 8 destinations, July, 2011

Revenue example

835,130

Based on 100% occupancy

Snapshot Air Asia Bookings, top 8 destinations

Arrival Airport Code No. of Bookings Ad Income per Itinerary Cost of SpotU

Jul-11 $1.60 50% off $0.80 $0.04

CGK 63659 $101,854.40 $50,927.20 $2,546.36

DPS 48993 $78,388.80 $39,194.40 $1,959.72

KCH 53781 $86,049.60 $43,024.80 $2,151.24

HKT 34300 $54,880.00 $27,440.00 $1,372.00

SIN 78097 $124,955.20 $62,477.60 $3,123.88

BKI 69430 $111,088.00 $55,544.00 $2,777.20

BKK 123177 $197,083.20 $98,541.60 $4,927.08

KUL 363693 $581,908.80 $290,954.40 $14,547.72

Totals 835130 $1,336,208.00 $668,104.00 $33,405.20

JetMax Media can manage and sell space on a 35% ad sales commission rate if required

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$0.35 NZD

$168,000 ancillary revenue, per month

Potential advertising revenue per itinerary

itinerary's40% of Air NZ total passengers, September 2011Source: Centre for Aviation

Revenue example

480,000

SolutionOur platform has capabilities to incorporate the following features:

• Simple interface with very minimal training

• Live digital content management

• Create a campaign based on target attributes ( also add “webcheck in” “e-itinerary” “email confirmation” “e-boarding pass” )

• Tracking and reporting of pax data including location and time that banner ad was clicked

• Web based platform allowing multiple users, including remote use

• Used for airline related promotions based on destinations and pax targeting. Internal marketing use and pax travel research data. See what airline promotions work better in what areas

• Ancillary revenue growth, using the worlds fastest growing advertising medium, Digital

• First choice of media platform for all partners and suppliers of the airline

• Inventory Report – Stating “Show your internal and external advertising stakeholders detailed reports based on various target groups”

• Tracking partner annual spend, invoice directly from SpotU if required.

• Hosted internally

• Detailed support structure

• Full time development team for required customising

• Account management

Reporting

Campaign Manager

Ancillary Revenue Tracking & Ad Performance

Manage any platform across one interface

Data Control • Clean campaign dashboard showing campaign

status, recent, current and future• Web based platform allowing multiple users,

including remote use and limited user access.• Full control and reporting of partner/supplier

revenue tracking• Hosted externally• Live content management Platform • Add value to assets you already have, given you

have the audience• Administrate your platform and users internally• Two integration option’s • Real Time booking / Inventory Management• Live passenger data

Manage Inventory across all digital platforms

Pre-departure and Post Flight email management

Communicate directly with your passengers

SpotU offers integrated email management to customers with media content based on attributes captured from booking.

With custom templates depending on the email timing and dynamic advertising space this is another highly effective and targeted communication platform.

Send the email directly form SpotU or just incorporate our tags into your current templates.

Live pax data