Analysis of Digipak adverts

A bold font is used for the artists name. this is so the audience would look at the name first .

Details are used about the artist such as the nationality and the genre of music that this artist plays and also includes extra details about his music such as ‘newly recorded tracks’

An image of the artist is used so the audience know who he is. This is one way of drawing the audience in.

The image of the artist is staring his name. this is one way of promoting the artist.

A close up is used on the artists face. Suggests he is focused. The artist is also making eye contact from the image. This is a way of connecting more with the fans

The name of the artist is the biggest font on the digipak ad. This shows the importance of the artist. The font colour is white showing that he is a clean and pure artist. This can connect more with the fans

The image of the artist is in a red background suggesting courage or leadership as he is the only person on the advert

‘The president of hip hop returns’. This shows that this artist is big in the music business and is well known due to a big title.

The iconic red hair, used as a colour scheme for digipak. Matched with lipstick

Only artists name and name of album, font is the same in different size.

The text gets bigger leading up to the data of the tour. This is so the fans would be more intrigued

Name of the artists number 1 song. This is done to make a connection with the advertising of the album as well as the artist

Artists picture is shown and it takes up most of the ad. This shows the artist is the most importance on this ad

The artist used his fashion style to match the background and text of the advert.

The blood red text used showing the name of the artist stands out

He also shows where the fans can buy his album which the artist has an official website.

‘includes No.1 single’. The ad includes what the artist has achieved.

The artist looking towards the ground rather than the camera. Shows that she is vulnerable. This also makes the audience seem like they are watching her without her knowing

There is a link between the digipak advert as the same conventions are showcased between the two media texts

This advert has a photo of the artist, that was in the same photo shoot as the album art. Shown in the bottom left corner

This advert has similar connotations to other adverts as it tells the audience one popular song and one award that the artist has won