Magazine DigipaksAdverts

Conventions of Magazine Digipak Adverts

The conventions on a magazine digipak advert will usually include the following:• Artist’s/ band’s name• Release Date• Key Image • Where it will be available and the format it will be in (CD)• Reviews and the official promo website• Personal font/ logo• Record label logo or their website• Genre – through the colours/ iconography/ fonts and images• Download link• Special deluxe editions stickers/ posters

Wretch 32• This magazine digipak advert provides a good

example about the aforementioned conventions that should be considered when creating a magazine digipak advert.

• It uses the key image of the artist with specific font for his name and other important information (release dates and features).

• The magazine digipak advert also makes good use of the places it will be available in the bottom right corner; along with the official promo website.

• The magazine digipak advert is clearly recognizable for the genre, thanks to the iconography used within it, such as the style of font and the key image (clothes).

Collage Ideas for My Digipak Advert

Why Are These Images Inspirational?

• The collection of images on the previous slide are inspirational because they all use the conventions of their genre but adapt them to fit their certain style.

• For example on Olly Murs magazine digipak advert, the font is effective and reflexes his relaxed style of music, whereas Rihanna’s is more alternative and out there reflecting her style of music.

• They are also inspirational because they help give an idea as th what looks good on a digipak; the artist as the key image and different layouts help give a different look and means that there is real variety of what can be effective.

Similarities and Differences • In the collage of Digipak adverts, in nearly all of them bar You

Me At Six, the focus and key images are the artist themselves.• Another similarity is that all of the release dates and available

formats it will be in are at the bottom of the digipak advert.• One other similarity is that the names of the artist and the

name of the song are all in a bigger font.• A difference within the digipak adverts vary based on the

artist star image/motif. An example of this would be Lorde using predominantly black and Olly Murs using blue.